How to Make Reskilling Part of a Corporate Culture of Learning

BY Jacqueline Mumford | April 08, 2024

“You will never hire your way out of your skills deficit,” said Marcus Cazier, head of learning and development for the Americas at bioMérieux.

In the next two years, researchers posit that half of your skills will be irrelevant – a pattern that’s expected to continue. So how can employers get ahead of this skilling cycle? Offering insight and advice for other people leaders, Cazier spoke in a panel discussion titled, “How to Make Reskilling Part of a Corporate Culture of Learning” panel at From Day One’s conference in Salt Lake City.

The other panelists agreed with Cazier: some sort of training will always be required. “If you hire for specific [technical] skills, you ignore the connection points existing employees inside your organization have. Those skills you can’t hire for, they’ll have to be developed,” said panelist Trent Savage, chief human resources officer at Mountain America Credit Union. “The question is: which type of skill do you want to spend time developing?”

Additionally, establishing that your company values challenges and growth will make your best team members want to stick around, boosting your bottom line in the long run.

“Promoting a culture that looks internally to find people that want different opportunities, that will help with retention,” said Donald Erb, HR channel czar at CollegeNET.

How Do I Start Developing a Culture of Learning?

Once you’re firm on the 'why' of reskilling, the real work begins.

“At Campfire, the culture of learning really starts with our leaders,” said Steve Arntz, CEO of Campfire. But instead of letting inspiration spikes die off with executives, Arntz says they train down: each leader trains another, going into perpetuity.

“This starts with getting my leaders to instill their teams with the idea that we need to learn, develop, and grow together. We need to find solutions together. And guess what? As a leader, I'm here to connect you to the resources that you need.”

Leaning on those employees that are already seeking out those challenges is the first step, Erb says.

“You’ll draw more people in because [your] reputation is investing in growth,” he said. “People get frustrated when they’re not even asked if they’re interested in learning new skills – I think it diminishes motivation.”

Ciara Hulet, Morning Edition Host, KUER News, NPR Utah moderated the panel on the topic of skill-building 

Career ladders should look more like climbing walls, Cazier says.

“The agility and the willingness to be flexible to do what the business asks you to do, that goes a long way,” he said. “Going up might not always be the right move, you may need to go sideways first.”

What if My Employees Don’t Want to?

If you’re in the process of establishing a culture of learning, you may receive some pushback.

Nate Miller, VP of learning and organizational development at Vivint, had first-hand experience when, as part of Vivint’s acquisition, installation and service technicians were asked to begin participating in revenue generation.

“There was reluctance to add this selling skillset,” he said. “It drove attrition. These folks chose their paths because they didn’t want to sell.”

Miller followed Erb’s earlier advice and found leaders who are naturally high learners and helped them frame experiences as growth opportunities rather than job requirements. Then, those who took the growth opportunities were rewarded.

“We integrated selling and technical skills into our scheduling software, so when we assign jobs, the most lucrative installation opportunities align with the most skilled revenue generators,” Miller said.

Vivint also cut out their performance improvement plans. “They were working from a place of fear,” he said. “We had to shift it from a place of fear to a place of opportunity and growth by reducing the amount of threat in the environment.”

What Skills Do We Need?

It’s simple: ask your people.

“You’ve got a traditionally top-down focus when it comes to budgets and implementation,” Arntz said. “But the frontline workers and managers, they know which skills they’ll need to adapt. [It may be beneficial] to allow people to choose their opportunities, which [are then pushed through] programs and initiatives at the higher levels.”

“Years ago, to develop someone meant to send them to a training,” Savage said. “Now it needs to be on-the-job and it needs to be connected to the needs of the business.”

CollegeNET uses “Focus Ring,” a peer-assessment tool that asks employees to respond to prompts and then evaluate their peer’s responses. “These are folks playing the same role as you in the organization, and you see how they address particular product knowledge questions,” Erb said. “That’s learning an immediate skill.”

Focus Ring goes further by grouping answers by how highly they were rated. “If we have groups that have eights and nines, they’re good candidates to become mentors,” he said. “They’ve demonstrated they have that particular skill.”

The Future of Skill Development

If you’re interested in technology development, Savage says HR needs your help.

“We’re close, but we’re not there yet,” he said. “Skills-based platforms don’t necessarily connect to development or to performance, so you must use multiple mediums [to tie your data] together. My hope is one day we get a more holistic look, because today we’re using Frankenstein technology.”

In the meantime, Arntz predicts AI will be pivotal.

“Engineers are using Copilot to write better and faster code,” he said. “Someone will build a Copilot for conversations, an AI assistant next to them during performance, expectations, and hiring. [When this is developed] it will enable our leaders to be more effective than they’ve ever been.”

Jacqueline is a writer and Master of Accounting graduate from the University of Utah. When she’s not in Excel or writing an article, she loves to run, play Candy Crush, and read novels.


RELATED STORIES

Do Your Workers Feel a Sense of Belonging and Recognition?

Employees thrive and remain in organizations where they feel included and valued. Creating a comfortable space where everyone feels that they are heard and seen is crucial to recruitment and retention. During a panel discussion at From Day One’s conference in Salt Lake City, four experts offered tips and tricks on helping employees feel that they have a part in the conversation.For Emma E. Houston, chief diversity officer at the University of Utah, it starts with ‘hello.’ “One of the things that I make a habit of doing is saying, ‘Good morning, good afternoon, good evening.’ Because what is important is for individuals to be seen. So when you’re thinking about how you help people feel included, acknowledge their presence. Simply acknowledge their presence, and then the conversation can start from there. Just greeting someone on a regular basis, making that pause and making that acknowledgement that ‘I see you’ is one of the very first steps in creating a space of inclusivity,” Houston told session moderator Robert Gehrke, government and politics reporter at the Salt Lake Tribune.Matt Frisbie, chief marketing officer at AXOMO builds rapport in the workplace with stories, sweets (he prefers Snickers) and swag, which is appropriate since Namify manufactures branded gear. “The shortest distance between two people is a story,” said Frisbie. “We all have a story, we all have experiences that we can share. Ask open-ended questions and invite that [sharing], and try to get to their story.”Every Thursday at two o’clock, they walk the whole manufacturing facility with a box of snacks, says Frisbie. There’s everything, chips, Snickers, and healthy snacks, too. “But the point is actually to just walk in and smile, and say hello.”Weslie Porter, the director of culture and engagement for the state of Utah’s Department of Government Operations, shared a unique example of how different groups can have different needs, and they need to feel comfortable expressing those needs. He began by surveying attendees, asking who was right-handed [most of the audience], and who left [a few], and named scissors as one tool that is commonly engineered for right-handed people.“I have a left-handed friend,” he shared. They have to be very deliberate and strategic on where they sit when they go out to eat, he says. What’s interesting about this, as right-handed people, sometimes we think that things are just the norm. And so when we think about how we make people feel included, and feel welcome, we take a minute, and we realize that sometimes the norm comes from the majority.“And so the first step, specifically leadership, and even HR, when we're developing our job description, interview questions, whatever that might be, is to stop and realize, what about my experience is transferring into everything I do? And how do I get the different perspectives?” said Porter.The panelists discussed the topic "Do Your Workers Feel a Sense of Belonging and Recognition?" in Salt Lake CityWhat we can do is realize those perspectives will allow us to make better decisions. And more importantly, “it’ll allow our people to feel like they’re heard, they’re included, and recognized.” When they’re recognized, that’s when magic can happen, he says.Whitney Harper, the senior VP of people at Extra Space Storage, agrees. “I love the analogy of the left-handed versus right-handed. It’s imperative to “[create] those opportunities to listen to those perspectives, and to be open to that” she said.She adds that inclusive language is essential to creating an inviting and inclusive community in the workplace. Leaders need to ensure that “language is accessible to individuals to make sure that when we talk about DEI, we talk about inclusiveness, that we’re not using language that all of a sudden feels jargony.”Houston explained how the University of Utah has sought to achieve that goal, bringing stakeholders together to define what DEI meant for the school to create a consistent language. “We had 75 individuals in the room, creating the definitions of what we believe equity, diversity, inclusion and belonging access would mean at the University of Utah. So now we’re all holding ourselves accountable for what those consistent definitions are, and what the language is, and how we attach those to our values.”Porter has experienced how the language in job descriptions can impact diversity in the applicant pool. “When writing job descriptions, we have a tendency to use words that can mean different things that are bigger than they need to be.” Simplicity is key, he says. When the language is accessible and understood by all, there will be more applicants.He also touted Governor Cox’s initiative towards skill-based hiring, and his own experience being onboarded and welcomed as a completely remote employee. “We focus on the onboarding piece. Some of the data suggests that if you have that good onboarding experience, at the beginning, your attrition rate is going to go low, and [employees] are going to stay there longer for retention. So we really focus on that. In particular, those first couple of weeks are absolutely crucial to make sure that they feel that they can belong, and they can thrive. And we’re seeing some dividends getting paid.”Cynthia Barnes has written about everything from art to zebras from more than 30 countries. She currently calls Denver home.

Cynthia Barnes | May 07, 2024

Cultivating a Strong Corporate Culture in a Changing Work Dynamic

Everyone waited for business to go back to normal following the pandemic. But the pandemic has created a ripple effect that may have changed the workplace forever. Take the tech industry, for example. Jennifer Christie, chief people officer of DocuSign, says that before the pandemic, tech talent was at a premium. But as everyone went remote and everything shifted, tech jobs were less in demand. Christie spoke about the changing work dynamic at From Day One’s conference in D.C. The biggest shift, she says, has been the relationship between employers and employees, especially trust and shared values. But there were other changes.“Loyalty started to increase a little bit because people didn’t want to leave during the pandemic,” she said. “But they also wanted a lot of flexibility that companies were willing to take risks to offer.”Now that people are used to not commuting, they’d rather not go back to commuting. Same goes for any other benefits that arose during the pandemic. Some companies are having to dial things back, and now there’s more labor to choose from. The power dynamic is shifting–but so are expectations. “We’re having a new relationship dynamic. And just like with any relationship, when all those things shift, you’ve got to kind of recontract.” Employers and employees are having those hard conversations and figuring out a balance.Hybrid work has emerged as one give-and-take between employers and employees. Moderator Taylor Telford of the Washington Post asked how businesses can create a strong culture in a hybrid environment. “What does that look like at DocuSign?” They looked at specific roles when deciding who should be in the office and when, reclassifying the roles as necessary. But to make it fair, if someone was hired specifically as a remote worker, they could stay remote until they changed roles. “We’re not going to bait and switch you right in the middle of this. We knew this was going to take a while to evolve, and we’re going to let that work it out.” About half of the roles are remote and the other half are hybrid, with a specific schedule of when they come in.“But what I think we’ve moved to is not obsessing so much about where someone works, but how people are working,” Christie added. Obviously, they didn’t want people coming into the office just to sit on virtual calls the whole time. The return to work needed to make sense. Focus on Progression Generally speaking, employers strive to retain employees. But if the number of people leaving is super low, that leaves no room for anyone else to be promoted. That’s why Christie says progression has become more important than ever.“Promotion is not always progression,” she said. “There has to be development and learning.” Rotation programs can be helpful in giving people a sense of growth and development without taking a new role or a promotion. Gen Z workers are especially craving this kind of development.“I think they’re just a sponge right now. Because they have missed so many opportunities to observe and to have mentors and just to learn organically,” Christie said.Jennifer Christie, Chief People Officer of DocuSign, right, was interviewed by Taylor Telford, Corporate Culture Reporter at The Washington Post Speaking of various generations of employees, paying attention to their different needs is important in all aspects of what the company can offer, from growth opportunities to benefits. During the pandemic, benefit offerings may have expanded and changed. Now that we’re post-pandemic, it can be hard to take away what people are used to having.“The multigenerational employee bases that we have is challenging,” Christie said. Some want student loans paid off, others couldn’t care less about a 401k, and others care more about family planning, and more people are looking for caregiver support. “It can be all over the map,” she added. At DocuSign, they’ve taken a core benefits approach of what most people want and offer a menu of options to personalize them as much as possible. Yet another way things have evolved in a way that hopefully benefits employer and employee.Empower the ManagersPerhaps the most unprecedented phenomenon to emerge from the pandemic has been the rise of the middle manager. As Christie said “They were our frontline or defense. They knew how their people were doing, they were the ones to flag to us when things were going wrong, especially because we didn’t have our eyes on people in the same way.”“Managers have to be more agile and meet their employees where they are. If their employees need someone who can connect with them on a more personal level, they’ve got to lean in and do that.” Other employees may need less personalization and more direction. Companies need to prepare managers so they’re ready, no matter how things may shift.Carrie Snider is a Phoenix-based journalist and marketing copywriter.

Carrie Snider | May 02, 2024

Does Your Company Genuinely Care About Well-Being? How to Show It Through Your Culture

When Betsy Kippenhan, VP of global talent acquisition at Comcast, moved from Denver to Seattle in July 2018, the first thing she did before checking into her temporary home was join a gym in the neighborhood. It was crucial that her relocation be as much a personal transition as it was a career transition.“Things have been going pretty well in my career. But my husband and I had two children, and I think that the part of me that was let go was my own well-being,” Kippenhan said. “So it was really about creating new routines. And I’m proud to say for the past five years, I’ve continued to add to those routines, whether it’s listening to a new audiobook or juicing every Sunday. I’ve found that far more important than my career.”Kippenhan spoke alongside three other senior leaders at From Day One’s conference in Seattle in a panel titled “Does Your Company Genuinely Care About Well-Being? How to Show it Through Your Culture.” The panelists, in conversation moderated by Diana Opong, a reporter with KUOW Public Radio, discussed how organizations can avoid the “well-being washing” trap and translate their promises into meaningful action. But change, as they often say, begins at home. Each panelist began by outlining measures they take to ensure their own personal well-being.For Muhammad Umar, Divisional VP, talent diversity and change management at REI, well-being comes in the form of regular walks. Melinda Mansfield, head of business development at SecureSave, says for her, it comes from being able to prioritize important tasks rather than getting caught up in everything coming at you at once.But how does this translate into their roles as leaders? Should leaders be mandated to incorporate a culture of well-being from the top down? Umar believes the keyword here shouldn’t be “mandated” but “modeled.”“A leader’s role is to guide their teams both personally and professionally. But how do we start to talk about well-being on a regular basis so that it’s something that a leader models? A leader that I know puts everything that she does to focus on well-being onto her calendar publicly. This includes, ‘I’m gonna walk my dog for five minutes.’ She does that to make sure that she sets the tone of her team.” Mansfield agrees, outlining how crucial it is that managers show their commitment to well-being so employees are encouraged to value it themselves. Managers who send out emails on the weekends or late at night display a lack of work-life balance, even if they don’t necessarily expect employees to respond at those times.“I think putting things on the calendar so that everyone can see where you’re prioritizing yourself gives them permission to do it as well,” she said.The panelists discussed the topic "Does Your Company Genuinely Care About Well-Being? How to Show It Through Your Culture" at From Day One's Seattle conference Andy France, corporate wellness consultant & head of enterprise accounts at Burnalong, says that leaders should simultaneously be encouraged to share authentic stories, not just of their successes but their struggles. “Because when people hear that, they resonate and feel comfortable speaking up,” he said. However, as we often see, there is a significant disconnect between the top management and employees. Middle management is thus expected to play a significant role in bridging that gap, or as Opong puts it, “to help employees balance hustle culture and their own well-being.”Kippenhan says this will only be possible when managers are equipped with the right training and tools. The expectation of a leader five years ago is vastly different from what it is today, the VP says. “We have frontline leaders who have been working with some of the same people for 30 years. And now, all of a sudden, they’re having conversations that they’ve never been asked to have before. We can’t just ask them to do something without giving them the tools and the how.”Umar adds that employee expectations have similarly evolved. More individuals than ever before are entering the workforce, expecting their leaders to have conversations about mindfulness and wellness.Meanwhile, France points out that the ever-compounding role of middle management professionals has led many to suffer from burnout. They, too, he believes, can benefit from resources dedicated to well-being and from somebody to talk to.Mansfield says that one of the key benefits of this top-down managerial approach is that it encourages workers to be more vulnerable and normalizes talking about mental health. “The stigma is less than where it was 10-20 years ago,” she says. “But it’s still something that employees might not tell the people closest to them, much less go to their manager and let them know they’re struggling.”A solution Kippenhan outlines to keep the conversation going is the concept of a check-in question. “In every staff meeting, we give people a chance to breathe and maybe share some things. Sometimes, they can be fun. Other times, they can be a little bit more serious. And obviously, people have the choice to share what they want and how much they want.”It’s equally crucial to keep track of how these questions have changed over time, says Umar. “I remember when I first used to ask those questions, people would have a very canned response. Now, I feel they’d be more honest.”He says this is a sign of the changing conversation around mental health and traction that organizations can’t afford to lose.Kippenhan further emphasizes a proactive approach to mental health. This involves getting every employee engaged at an early stage and preventing challenges from reaching a crisis point. Companies should take steps to ensure that their mental health benefits are available 24/7.Recent research finds that just one in three women in the workforce feels their employer is actually upholding its commitment to well-being. Similarly, people with disabilities may find their experience to be different from their able coworkers. So the question remains: While there are many common stressors, how can employers take an inclusive approach to ensure employees from across backgrounds are heard? For Umar, it starts by identifying the common stressors and building programs to address the many things that could occur. “We have a program at REI, which is pretty handy. It allows you to navigate the experience you’re going through and find a solution based on that. So you actually meet a person and talk about some of the stuff you’re going through.”It’s also crucial to have employee resource groups to avoid taking a one-size-fits-all approach to well-being, says Mansfield. “If you’re having an issue that is inclusive to a demographic that you’re in or a certain situation, you’ve got groups and mentors and peers that you can go to, as well as the benefits your employer is giving you.”Keren's love for words saw her transition from a corporate employee into a freelance writer during the pandemic. When she is not at her desk whipping up compelling narratives and sipping on endless cups of coffee, you can find her curled up with a book, playing with her dog, or pottering about in the garden.

Keren Dinkin | April 16, 2024