Why America Needs a 'Marshall Plan for Moms'

BY Sheila Flynn | February 05, 2021

From a widely publicized op-ed in The Hill to last week’s celebrity-laden ad in the New York Times, the proposed Marshall Plan for Moms has been making headlines and simultaneously highlighting some alarming statistics. The numbers reflecting the impact of the pandemic on working women and mothers are staggering: An estimated 5.4 million have lost their jobs since last February. As of September, there were three working mothers unemployed for every father who’d lost a job. The percentage of American women in the workforce is currently the lowest it has been in 32 years.

But those figures come as little surprise to any working mother who’s been weathering the pandemic while juggling the seemingly insurmountable demands of home and coronavirus working conditions.

Reshma Saujani, the plan’s architect and founder of Girls Who Code, knows all too well the challenges being faced by mothers in the American workforce. Their situation was stressful enough even before the pandemic, she said, speaking on a Zoom call from her son’s bedroom in a From Day One webinar with fellow mother and Maven Clinic founder Kate Ryder, also a signatory to the New York Times ad.

But now the demands on working mothers in American society are exponentially worse, and failure to address them will result in devastating setbacks, undoing decades of female progress in the workforce.

“I think the thing that’s so scary is how quickly we lost so many gains,” said Saujani, the mother of two children ages six and one, pointing out that labor participation among women in the U.S. has declined to levels not seen since the 1980s. “That happened in nine months," she said. "That should frighten all of us."

Saujani was speaking from a particularly well-versed place; she started Girls Who Code a decade ago to fix the “pipeline problem” that had contributed to a low percentage of women in tech jobs.

“Ten years later, almost, we have taught over 300,000 girls to code,” she said. “We have 10,000 Girls Who Code clubs across the country. When we started Girls Who Code, almost 18% of computer science graduates were women–and now, in some schools, it’s almost as high as 50%. So it’s no longer a pipeline problem.”

“The work that we’re really focused on is rooting out bias, sexual discrimination, racial discrimination, to make sure that tech companies actually hire these amazing women,” Saujani said.

Yet now, thanks to the pandemic, the challenge is retaining these women in the workforce. “If we’re ever going to solve climate, if we’re going to solve Covid, if we’re going to solve cancer, we need women sitting around the table,” Saujani said. “Women are leaving the workforce now not because we don’t want to work, but because of child care–and because our companies that we work at, oftentimes, don’t respond with the flexibility that we need.”

“And so I, out of anger and frustration and desperation, wrote an op-ed, and it resonated with millions of women who said: I feel seen. And so now we’re going to get it done. Because that’s what we do as moms, right? You know, the fabric of our society is based upon motherhood. As we build America back better, we have an opportunity to build motherhood back better. And I think we should take full advantage of that.”

The conversation on women and work: clockwise from upper right, moderator Lydia Dishman of Fast Company, Kate Ryder of Maven, and Reshma Saujani of Girls Who Code (Image by From Day One)

Her proposal for a Marshall Plan for Moms, a reference to the 1948 U.S. government program that spent billions of dollars to help rebuild Europe after World War II, calls on President Biden to implement, in his first 100 days, significant protections for working mothers. But Saujani remains a realist about the blowback and the challenges–as does Ryder, whose company provides health care for women and families. “At the end of the day, your moms are going to pick their children over their jobs,” said Ryder, “and so how do you support the moms who will always make that choice, which I think almost all moms will make?”

She continued: “For moms that have left the workforce but then want to come back, how do you create returnships in a really profound and pronounced way?”

To do that, Ryder said, employers must be “super thoughtful about what flexibility means for their organization and how to really make a leadership-level and board-level imperative to maintain gender equity in the workforce.” If a company has lost a lot of women, she added, it needs strategies to bring them back.

That’s a tall order, she and Saujani agreed–particularly when women were “already facing a motherhood penalty and a fatherhood premium in the workplace,” the Girls Who Code founder said.

“I think the penalty is going to be even greater when we go back, unless we do something about this case and we’re very intentional about rooting out the deepened bias that we have towards motherhood that has also, I think, been exacerbated by this pandemic–because now you really see our roles, doing all the unpaid work.”

In her own life, Saujani said, she’s become–on any given day, at any given moment–nanny, tech support, cleaner, cook and mental-health counselor.

“As you’re thinking about a reopening plan, and you’re figuring out the cost of keeping teachers safe, I want you to calculate the cost of lost labor–factor that in,” she said. “Until you really start putting a value on our unseen, unpaid labor, nothing changes.”

“The second thing is, we need to pass policies like affordable day care and paid leave,” Saujani said. “There are some good ideas that are in Biden’s plan right now in terms of bailing out the day-care industry and making sure that low-income mothers, in particular, get a tax credit to pay for child care. But it can’t just be a one-year stopgap. We need real structural change.”

“The third thing is, look, schools have to be open five days a week, period. If we don’t open up schools five days a week, safely, then we’re going to be in the 1960s” in terms of gender equity, she said. “So we should be working on, again: What do we need to do in terms of batch testing, keeping teachers safe, social distancing in the schools?

“And lastly, what are we doing to bring women back?,” Saujani asked, picking up on Ryder’s earlier point. “The vast majority of those working in retail and health care and education are women and women of color. And a lot of those jobs are not coming back. So how do we retrain women for the jobs of tomorrow–and then for women who have left and want to come back?”

To support and retain moms on their workforces, companies need to expand their concepts of job flexibility, said Ryder. Some “leading companies” are doing a commendable job, she said, “telling people that they could keep full benefits, which are really expensive, [and] they could work part-time, so they could work on a reduced schedule.”

At many companies, Ryder said, “if you go down to 25, 30 hours a week, and you work with your managers on that, then there’s no penalty.” Employers should be “really, really clear about what those rules are,” she added. “You really have to get in at a manager level and train them for how to work with their teams and assign some kind of support on how to pick up some of that work if somebody goes part-time.” Oftentimes, she said, there are a lot a good intentions on setting these flexibility policies, but then in some cases employees are “at the whim of the manager–and how was the manager adapting to that? What tools did they have?”

Integral to solving the growing problem, Saujani said, is gathering the knowledge and data to know its true extent. There is a need, she said, “to be specific about who is suffering–what are they struggling with, how do we help mothers at our workplace? What are the things that they need?”

“I think the first way that you actually solve the problem is by being specific and by being intentional, so really getting the data. How many mothers have left? Why have they left? What are the needs that they have? You know, is it about child care? Is it about an aging parent? What would it take for them to actually come back to work?”

She continued: “This point about the motherhood penalty is going to be huge. We already know that so many women are asked, ‘Hey, are you planning on having another kid? How young are your kids? What’s your child-care situation at home?’ [Employers are] already trying to assume that, because we have kids, we’re suddenly not as interested in our careers,” Saujani said.

In the aftermath of the pandemic, “that is simply going to be exacerbated. So in the same way that we’ve been doing a ton of unconscious-bias training, and really trying to root out some of the inherent bias that we have, we’re going to have to do the same when it comes to the motherhood penalty,  because we are going to pay a bigger tax for this, post-Covid,” Saujani said.

“And if we’re not careful, we’re really quickly going to get back to where we were in the 1960s. Before we know it.”

Editor's note: From Day One thanks our partner who sponsored this webinar, Maven Clinic. You can watch a video of the conversation From Day One webinar. Please visit our conference page to register for more upcoming events.

Sheila Flynn is a Chicago-based journalist who has written for the Associated Press, the Sunday Independent, the Irish Daily Mail and the Irish Times. She is a graduate of the University of Notre Dame.


RELATED STORIES

Support the Change: Why Menopause Should Be Part of Your Women’s Health Strategy

Did you know that signs of perimenopause can start appearing in women of childbearing age? Many of us are lacking crucial knowledge that can help us or our women colleagues navigate this time in their lives.Offering solutions to improve and support needs specific to women can also be an important factor to retention. But a new survey reports that only 1% of US women have menopause support as part of their employee sponsored benefits. What’s more, according to a new survey, 85% of women said they don’t know enough about menopause, and 83% experiencing menopause report that their symptoms impact their ability to work.During a From Day One webinar, panelists shared how employers can better support women experiencing the change, and the impact it can have on productivity, medical spend and retention.Often, the concept of “women’s healthcare” ends with postpartum. But Dr. Leslie Saltzman, chief medical officer at Ovia Health, says health care support for women of all ages is vital. “It’s so important to support women who are experiencing perimenopause and menopause because the symptoms aren’t just a nuisance. Evolving evidence is showing that severe menopausal symptoms, which impact a great portion of our population, also have long term health effects and accelerate cardiovascular disease and impact brain health. They’re having lots of negative impact in terms of quality of life and performance at work. We see women dropping out of the workforce just because of the symptoms that they're having,” Dr. Saltzman said.Juliet Vestal, corporate vice president, total rewards at B. Braun, says 50% of their workforce is women. “As our workforce continues to age, these are issues that we know are not being supported within the community by providers. And so we need to find solutions to help,” she said.Even younger employees are starting to ask about these topics, despite perceived taboos, says Melanie Baxter, director of global well-being at Alorica. “As a collective we stop women’s health awareness at motherhood. Opening a space of easy dialogue about any health issues when we're in the workspace can create a much happier workforce, can create longevity and can increase retention. It’s also just the right thing to do,” Baxter said. “It’s a way to communicate with our employees that, ‘Hey, you matter to us.’”Lisa Hammond, CHRO at Veradigm, says that she is answering the relatively recent call from employees to address this issue by providing webinars on the topic. “For me right now, it’s thinking about, how do we articulate menopause to our leadership, which is largely male, and help them get context for this in a way that’s not overly clinical or overly emotional, so that they can gain an understanding and become allies with us as we move through this next phase of our benefits programs and our culture internally,” Hammond said.Breaking Barriers to Healthcare AccessThere are a few issues that make it hard for women to get accurate and helpful information about menopause, says Dr. Saltzman. She cites a study from the Women's Health Initiative that “has been widely criticized [and] created a lot of fear” around the standard of care for menopause.The panelists spoke about the importance of menopause support in the workplace (photo by From Day One)This includes hormone replacement therapy (HRT), which is again now generally considered to be effective, though the stigma remains. Doctors also primarily experience “hospital-based training” tied to birth, and are less prepared for the one-on-one intimate office conversations necessary to discuss menopause. And lastly, the current shortage of primary care physicians means “we don’t have enough providers who are trained to be able to support the needs of women who are experiencing these symptoms,” Saltzman said. And when they do find a provider who can help, Vestal added, “there’s a six to eight month waiting period to get in.”Another part of the problem is the stigma and discomfort associated with simply talking about menopause. “For so many years, menopause and the symptoms were seen as, “a part of life and you just need to get over it and deal with it,’” said moderator Alice Park, senior health correspondent at TIME. “Are we getting close to really treating it as a medical condition in the same way that we treat conditions that affect men?”The unfortunate answer: yes and no. “Anyone who has experienced these symptoms themselves knows that this is not a psychological thing, and this isn’t something to be solved by dressing in layers or using a fan at night. But I still think that there’s a huge gap and lack of appropriate research,” Saltzman said. “As long as this market continues to grow, [with] more and more data supporting how important it is to treat women, there will be more and more solutions.”That means employers can help move the cause forward simply by being willing to address it. “The less we talk about something, the less people are likely to research it. My simple advice is to talk about it,” Baxter said. Since employees may be ashamed to bring it up themselves, leaders need to be proactive in making the service available to employees first, so they feel comfortable coming forward.Providing the Appropriate SupportProviding inclusive healthcare support that addresses menopause can make a workforce happier and more productive. “By not addressing these issues, people are suffering in silence and people are missing work,” Vestal said. The more employees and leaders are educated about the topic, the more they will be empathetic in their responses and in providing adequate support and planning. Additionally, Hammond says, the information will even be helpful to male employees whose partners or family members may be experiencing symptoms.A single point solution may not work for most organizations. “The experience of menopause varies dramatically from individual to individual, even when it starts,” Dr. Saltzman said. For some, it starts in their 50s, but others in their 40s, even those trying to conceive may experience symptoms. Therefore, raising awareness in general is most helpful, as is making sure there is access to healthcare providers with the appropriate training, including telehealth for easy access.Bringing in speakers is also beneficial. But be wary, as there’s a lot of misinformation. “If you’re looking for those resources, if you’re looking on Instagram, TikTok, YouTube, make sure this is a licensed physician,” Baxter said.Especially given recent political developments in the U.S., panelists agree women’s healthcare education is more crucial than ever. “It’s a perilous time,” Hammond said. “We want to do everything we can within our organization to support women in making sure that, no matter what political party we are, we’re all humans. We all have bodies. We all should be able to maintain and enjoy power over our own beings.”Editor's note: From Day One thanks our partner, Ovia Health, for sponsoring this webinar. Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.

Katie Chambers | October 14, 2024

How to Use Skills Data to Power Development and Achieve Business Objectives

The skills required for success are constantly evolving and organizations are struggling to adapt without clear visibility of the strengths and skills gaps in their workforce. This uncertainty leaves talent management and employee development journeys to guesswork, resulting in lost opportunities and strategic missteps. Being armed with skills data and then acting on it is a key strategy to keeping employees happy, loyal, and developing.Organizations that utilize data about their talent's skills, or catalog and organize the skills workers currently possess, as well as identify the skills needed for future roles, are actively preparing their workforce to tackle new challenges as they arise. During a From Day One webinar, leaders discussed how talent skills data can transform your approach to talent management.As a first step, companies must identify which skills are the most relevant to their business’ present and future, the panelists shared. This decision should not be made just by HR, senior leaders, and stakeholders, but by employees at other levels too, says Marquisa Nash, Head of HR, performance materials at BASF. “[There might be a gap between] what leadership thinks is important and what people think is important,” Nash said.Tomislav Vujec, director of learning at Red Hat, says it’s easier for HR to get a buy-in from business leaders when discussing employee skills as opposed to competencies. “We get to be closer to their problems and we open a door to validate what we can actually do, which is develop a skill. As opposed to risking too much by promising a business change, which often does not only depend on the skill being developed, but other factors,” he said.The rapid changes brought about by the pandemic also emphasized the need to focus on skill-building, says Didem Onem, Head of TA operations and programs at Eaton Corporation. “That made us look at our talent and skills availability and ask ‘where are we headed – and are we ready for that?’ It meant bringing a new type of talent into the organization,” she said. For Eaton, this meant an initiative for upskilling in digitization techniques so that employees would be more prepared for a digital way of doing business. Her team mapped out the new skills plan based on manager feedback, honest self-assessments, and forecasted what would be needed down the line.Those self-assessments, though, can be tricky. “Oftentimes people are not terribly good at assessing their own levels of facility with certain things,” said moderator Lydia Dishman, senior editor for growth and engagement at Fast Company. “Is there a way to make sure that what people are reporting is actually where they are?”The panel of industry leaders spoke about "How to Use Skills Data to Power Development and Achieve Business Objectives" in a session moderated by Lydia Dishman of Fast CompanyLarger companies, especially, must work hard to not lose track of  each individual’s growth. “With 600,000 employees all around the globe, it’s hard to know who can do what and what they are good at,” said Abbe Partee, VP, head of global certified learning at DHL. So DHL created a Career Marketplace, which integrates both its learning and performance system. It includes an individual’s skills data not just from self-assessment but also manager feedback, succession planning meetings, and the combined skill profiles of their current and previous roles.“We want to build a culture of learning and continuous education,” Vujec said. That begins at onboarding and continues throughout an employee’s entire career journey, regardless of their level. It’s also important to recognize, he says, that “the foundational skills of today might not be the foundational skills of tomorrow.” In turn, the onboarding itself should serve as a mindset shift to prepare employees for continuous learning, rather than the expectation that development will stop after a few months on the job.Skills data should be something that is embraced by employees. “We know employees want to grow with the organization, and skills is a great conversation to get that going,” said Lucy Beaumont, solution lead, manager and leader at SHL. The biggest shift she is seeing is that the skills conversation during reviews is less about how employees are succeeding in their current roles, but rather where they want to go in the future. “What is your skills potential, and therefore, what is the right career path for you where can you lean into those strengths? If you do have those gaps, and they're relevant to the job you're doing or the job you want to do, how can we get around that and support that?” she said.Post-pandemic, individuals are more acutely focused on whether they are happy in their current position, so it’s important for employers to facilitate those conversations early and help workers move and grow internally, rather than externally, to boost retention.Beaumont says organizations should not only be measuring skills as they stand, but also tracking how those skills gaps are then bridged over time. While pulse surveys are helpful, they can sometimes have a tough time measuring soft skills, such as leadership. Therefore, the hard data must then be analyzed with a human approach. “We do take broad strokes, but then that aggregate view allows us to prioritize and see what it’s hinting at,” Vujec said. HR can allow the data trends to drive what areas will require a deeper, more complex dive.Nash notes this “human skills” area is, ironically, where emerging technology can be the most useful during employee surveys. “We use AI to go back into the comments to extrapolate, to see what other additional data points we can obtain to understand what skills employees are looking for,” Nash said. Then those themes are linked back to the organization’s business strategy and core values.What skills do the panelists see as most valuable going forward? All of them are tied to transformation. They include data analytics, to boost agility in reacting to needs; digitization, to make business more efficient;  a digital mindset when it comes to problem solving; and an overall change in agility. And lastly, the skill of learning itself is vital. “Re-skilling potential: what does it take to be willing and able to learn new skills,” Beaumont shared, is integral in today’s rapidly evolving workforce.Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.

Katie Chambers | September 05, 2024

Innovative and Engaging Approaches for Leadership Development

“The war for talent is over, and talent won.”This was a quote that resonated with Miguel Oliveira, senior HR director supporting the brand management and marketing teams at Danone North America, he said during a recent From Day One webinar.Leaders are now being evaluated “not only on the results they bring to the business, but on results from engagement, well-being, and retention,” he told moderator Lydia Dishman during a From Day One webinar about supporting tomorrow’s leaders.Amanda Grow, director of customer success for ETU, says the company has leadership training programs centered on skills related to values such as authenticity and courage, emotional intelligence, and psychological safety.“I always want to see inclusive and emotionally intelligent leaders, because that really does have a major impact on every organization and your culture and what you're trying to instill in your employees,” said Grow.Things have changed tremendously in the workforce in recent years, which impacts what leadership looks like, says Johann Laville, the chief learning officer at Merck.Remote work is becoming more commonplace, the workforce is younger and more diverse, and “technology is driving our future at light speed,” he said. As a result, leaders are listening more and focusing more on leading with humility, he says.Tips for Training Future LeadersEarly talent programs are a way companies can develop future leaders, says Minh Pham-Costello, vice president of business management at Santander. Employees can get an endorsement from their manager when applying.It’s crucial to make sure the employee is committed to the program “because sometimes you push programs to people and they either don’t have the capacity or the desire,” Pham-Costello said. It is also important to have programs that cater to senior leaders’ professional development needs.Programs for future leaders shouldn’t be one size fits all, according to Grow.“It’s great to have a global skill set that we’re trying to adhere to, but we also need to dig down and go to the level deeper and really understand how those skills show up at different role levels, different proficiency levels, and more, so that you really can personalize some of the training,” said Grow. For example, a senior leader who takes a junior-level course probably won’t find it engaging.The panel of leaders spoke about "Supporting Tomorrow's Leaders: Innovative and Engaging Approaches for Leadership Development" (photo by From Day One)Oliveira compared leadership training to trying to teach someone how to ride a bike. You can have trainees watch a movie on how to do it or “put them on a bike and have someone hold the bike to let them understand how it works,” he said.When exposing employees with leadership potential to management fundamentals, “It’s really important to create ways and mechanisms to give them visibility to what it looks like without the responsibility of leading someone directly,” Oliveira said. “I still see today many people stepping into their first managerial leadership opportunity and they still lack those fundamentals, and unfortunately, those suffering are those reporting to the individual.”How Employees Can Demonstrate Leadership SkillsAlthough organizations are investing in leadership development more than ever before, individuals still need to take the initial steps toward getting to the next level, says Pham-Costello.“Of course, other people can help you, but when you take the initiative with your career, you are not only developing your skill but also showing the organization that you are committed to the company and to your growth,” she said.Business resource groups (BRG) are essential when it comes to leadership development, says Pham-Costello. A BRG “gives you that visibility. People see you leading and influencing.”Laville said Merck has a true gig economy. This means if an employee wants to demonstrate their capability of being an effective leader and there’s something they are passionate about – whether it’s a topic, division, or product – they can apply internally, be interviewed, and be selected.That employee would then have support from the leader who releases them into the gig and the leader who would accept them “to come in and provide a new value,” Laville said.Seeking mentorship is another way for those who wish to be leaders to get to that level. Mentors are “subject matter experts that you can have some really open conversations with to help guide you on that path,” he said.Editor’s note: From Day One thanks our partner, ETU, for sponsoring this webinar.Mary Pieper is a freelance writer based in Mason City, Iowa. 

Mary Pieper | August 20, 2024