Why America Needs a 'Marshall Plan for Moms'

BY Sheila Flynn | February 05, 2021

From a widely publicized op-ed in The Hill to last week’s celebrity-laden ad in the New York Times, the proposed Marshall Plan for Moms has been making headlines and simultaneously highlighting some alarming statistics. The numbers reflecting the impact of the pandemic on working women and mothers are staggering: An estimated 5.4 million have lost their jobs since last February. As of September, there were three working mothers unemployed for every father who’d lost a job. The percentage of American women in the workforce is currently the lowest it has been in 32 years.

But those figures come as little surprise to any working mother who’s been weathering the pandemic while juggling the seemingly insurmountable demands of home and coronavirus working conditions.

Reshma Saujani, the plan’s architect and founder of Girls Who Code, knows all too well the challenges being faced by mothers in the American workforce. Their situation was stressful enough even before the pandemic, she said, speaking on a Zoom call from her son’s bedroom in a From Day One webinar with fellow mother and Maven Clinic founder Kate Ryder, also a signatory to the New York Times ad.

But now the demands on working mothers in American society are exponentially worse, and failure to address them will result in devastating setbacks, undoing decades of female progress in the workforce.

“I think the thing that’s so scary is how quickly we lost so many gains,” said Saujani, the mother of two children ages six and one, pointing out that labor participation among women in the U.S. has declined to levels not seen since the 1980s. “That happened in nine months," she said. "That should frighten all of us."

Saujani was speaking from a particularly well-versed place; she started Girls Who Code a decade ago to fix the “pipeline problem” that had contributed to a low percentage of women in tech jobs.

“Ten years later, almost, we have taught over 300,000 girls to code,” she said. “We have 10,000 Girls Who Code clubs across the country. When we started Girls Who Code, almost 18% of computer science graduates were women–and now, in some schools, it’s almost as high as 50%. So it’s no longer a pipeline problem.”

“The work that we’re really focused on is rooting out bias, sexual discrimination, racial discrimination, to make sure that tech companies actually hire these amazing women,” Saujani said.

Yet now, thanks to the pandemic, the challenge is retaining these women in the workforce. “If we’re ever going to solve climate, if we’re going to solve Covid, if we’re going to solve cancer, we need women sitting around the table,” Saujani said. “Women are leaving the workforce now not because we don’t want to work, but because of child care–and because our companies that we work at, oftentimes, don’t respond with the flexibility that we need.”

“And so I, out of anger and frustration and desperation, wrote an op-ed, and it resonated with millions of women who said: I feel seen. And so now we’re going to get it done. Because that’s what we do as moms, right? You know, the fabric of our society is based upon motherhood. As we build America back better, we have an opportunity to build motherhood back better. And I think we should take full advantage of that.”

The conversation on women and work: clockwise from upper right, moderator Lydia Dishman of Fast Company, Kate Ryder of Maven, and Reshma Saujani of Girls Who Code (Image by From Day One)

Her proposal for a Marshall Plan for Moms, a reference to the 1948 U.S. government program that spent billions of dollars to help rebuild Europe after World War II, calls on President Biden to implement, in his first 100 days, significant protections for working mothers. But Saujani remains a realist about the blowback and the challenges–as does Ryder, whose company provides health care for women and families. “At the end of the day, your moms are going to pick their children over their jobs,” said Ryder, “and so how do you support the moms who will always make that choice, which I think almost all moms will make?”

She continued: “For moms that have left the workforce but then want to come back, how do you create returnships in a really profound and pronounced way?”

To do that, Ryder said, employers must be “super thoughtful about what flexibility means for their organization and how to really make a leadership-level and board-level imperative to maintain gender equity in the workforce.” If a company has lost a lot of women, she added, it needs strategies to bring them back.

That’s a tall order, she and Saujani agreed–particularly when women were “already facing a motherhood penalty and a fatherhood premium in the workplace,” the Girls Who Code founder said.

“I think the penalty is going to be even greater when we go back, unless we do something about this case and we’re very intentional about rooting out the deepened bias that we have towards motherhood that has also, I think, been exacerbated by this pandemic–because now you really see our roles, doing all the unpaid work.”

In her own life, Saujani said, she’s become–on any given day, at any given moment–nanny, tech support, cleaner, cook and mental-health counselor.

“As you’re thinking about a reopening plan, and you’re figuring out the cost of keeping teachers safe, I want you to calculate the cost of lost labor–factor that in,” she said. “Until you really start putting a value on our unseen, unpaid labor, nothing changes.”

“The second thing is, we need to pass policies like affordable day care and paid leave,” Saujani said. “There are some good ideas that are in Biden’s plan right now in terms of bailing out the day-care industry and making sure that low-income mothers, in particular, get a tax credit to pay for child care. But it can’t just be a one-year stopgap. We need real structural change.”

“The third thing is, look, schools have to be open five days a week, period. If we don’t open up schools five days a week, safely, then we’re going to be in the 1960s” in terms of gender equity, she said. “So we should be working on, again: What do we need to do in terms of batch testing, keeping teachers safe, social distancing in the schools?

“And lastly, what are we doing to bring women back?,” Saujani asked, picking up on Ryder’s earlier point. “The vast majority of those working in retail and health care and education are women and women of color. And a lot of those jobs are not coming back. So how do we retrain women for the jobs of tomorrow–and then for women who have left and want to come back?”

To support and retain moms on their workforces, companies need to expand their concepts of job flexibility, said Ryder. Some “leading companies” are doing a commendable job, she said, “telling people that they could keep full benefits, which are really expensive, [and] they could work part-time, so they could work on a reduced schedule.”

At many companies, Ryder said, “if you go down to 25, 30 hours a week, and you work with your managers on that, then there’s no penalty.” Employers should be “really, really clear about what those rules are,” she added. “You really have to get in at a manager level and train them for how to work with their teams and assign some kind of support on how to pick up some of that work if somebody goes part-time.” Oftentimes, she said, there are a lot a good intentions on setting these flexibility policies, but then in some cases employees are “at the whim of the manager–and how was the manager adapting to that? What tools did they have?”

Integral to solving the growing problem, Saujani said, is gathering the knowledge and data to know its true extent. There is a need, she said, “to be specific about who is suffering–what are they struggling with, how do we help mothers at our workplace? What are the things that they need?”

“I think the first way that you actually solve the problem is by being specific and by being intentional, so really getting the data. How many mothers have left? Why have they left? What are the needs that they have? You know, is it about child care? Is it about an aging parent? What would it take for them to actually come back to work?”

She continued: “This point about the motherhood penalty is going to be huge. We already know that so many women are asked, ‘Hey, are you planning on having another kid? How young are your kids? What’s your child-care situation at home?’ [Employers are] already trying to assume that, because we have kids, we’re suddenly not as interested in our careers,” Saujani said.

In the aftermath of the pandemic, “that is simply going to be exacerbated. So in the same way that we’ve been doing a ton of unconscious-bias training, and really trying to root out some of the inherent bias that we have, we’re going to have to do the same when it comes to the motherhood penalty,  because we are going to pay a bigger tax for this, post-Covid,” Saujani said.

“And if we’re not careful, we’re really quickly going to get back to where we were in the 1960s. Before we know it.”

Editor's note: From Day One thanks our partner who sponsored this webinar, Maven Clinic. You can watch a video of the conversation From Day One webinar. Please visit our conference page to register for more upcoming events.

Sheila Flynn is a Chicago-based journalist who has written for the Associated Press, the Sunday Independent, the Irish Daily Mail and the Irish Times. She is a graduate of the University of Notre Dame.


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Creating an Optimal Workplace for Hourly Employees: Essential Tips for Leaders

In an industry where employee turnover is famously high, what might keep a grocery store employee with the same company for decades?Mayerland Harris, group VP of talent at Texas retailer H-E-B, started at the company right out of college, taking her first job in store operations before moving into HR. She spent some time in the pharmacy department then held a few corporate roles where she oversaw all the centers of excellence for compensation, talent development, recruiting, and people analytics. Recently, she’s taken over HR for all store operations. Harris estimates she’s had a new role roughly every three years, and more than three decades later, she says the experience still feels fresh. Though Harris isn’t an hourly employee, the majority of H-E-B’s 160,000 employees are.“But the fundamental reason I’ve stayed all this time is the company has never really given me a strong reason to look outside,” Harris said during a From Day One webinar on creating an optimal workplace for hourly employees. “To take another job, you have to take that call from the headhunter, and you have to go on the interview, and you have to have some level of curiosity or dissatisfaction.” Harris just hasn’t felt that. “By the time I started thinking, ‘Hey, this doesn’t seem right,’ the situation would change, or my role would change, or that person would leave.”Lots of hourly workers start at H-E-B with a temporary summer job—then they end up staying, and it’s not uncommon for careers to last decades like Harris’s has. Some have been at the same store for 55 years. “I believe it is 100% the family orientation,” she said. “People will tell us they feel like when they work here, they’re a part of a family. Your [direct supervisor] is a big part of that, but so many people have best friends that are co-workers that they feel like they’re coming to, if not a reunion, at least a place that’s very, very comfortable.” Those who come from other organizations tell her they feel a genuine sense of respect from all levels of the team that they haven’t felt elsewhere.When Harris goes into the stores, she doesn’t put her title on her name tag, just her years of service. “The line employee or sweeping the floors or bringing the carts in is just as important as a manager or a leader, because it’s all about serving the customer.”Mayerland Harris of H-E-B spoke with journalist Emily McCrary-Ruiz-Esparza during the webinar (photo by From Day One)A good employee experience depends on having a good team. “We try to find people who are able to start and hold a conversation easily. There is an expectation that we’re talking to our customers as they’re going through the line or while we’re bagging groceries without being too intrusive about what you’re purchasing. We’re looking for people who genuinely like talking, who like interacting, especially for those roles that are customer-facing. Everything else, you learn on the job.”Growing the Careers of Hourly EmployeesAt H-E-B, even hourly roles can expand. There are career development tracks for those who want to be a specialist in their department. Hourly employees who want a chance at being a department manager can apply for a multi-week program called the School of Retail Management, where they gain both technical and leadership skills they still need for the job. 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Inventory and store experience has to flex with consumer preferences. “We’re always having to reinvent who we are, having to reinvent what we are providing. Do we do self-checkout or not? Do we provide meal solutions and all the different things people are looking for? You have to stay on top of that.” One TikTok video or news story can spike demand for a single item, and stores need to meet that need quickly. “That speed of change keeps everything pretty exciting.”Rewarding Excellent Work and Long TenureTo reward those with outstanding contributions, H-E-B has a company-wide recognition program where employees can nominate a colleague or a manager can nominate their direct report. The rewards are prestigious, she said. “You can win at your store level, your facility level, your regional level, or your division level, and then you can make it all the way up to the top person in the organization.”To get a sense of what it’s like to be an hourly worker, Harris uses the annual engagement survey to find a company baseline and identify aberrations, then address them at the store level with on-the-ground research and focus groups. “We have a whole department called customer insights, and these people are amazing at talking to customers and doing focus groups,” she said. “Well, now we’ve been using them to help us internally, because they are so good at asking questions and coming in with recaps. We use them also to spot-check and get feedback from our employees. And then we figure out what we can do to make the environment better.”One thing that makes the store environment so great is that the hourly workforce is so diverse, and that’s something employees really love, Harris said proudly. Hourly workers range from teenagers to octogenarians. “You’re not just working with people who have your same life experiences or your same background; the thing that you have in common is that store or that facility that you work in; the thing that you have in common is H-E-B.”Editor’s note: From Day One thanks our partner, Deputy, for sponsoring this webinar.Emily McCrary-Ruiz-Esparza is a freelance journalist and From Day One contributing editor who writes about work, the job market, and women’s experiences in the workplace. Her work has appeared in the Economist, the BBC, The Washington Post, Quartz, Business Insider, Fast Company, and Digiday’s Worklife.

Emily McCrary-Ruiz-Esparza | November 21, 2024

Support the Change: Why Menopause Should Be Part of Your Women’s Health Strategy

Did you know that signs of perimenopause can start appearing in women of childbearing age? Many of us are lacking crucial knowledge that can help us or our women colleagues navigate this time in their lives.Offering solutions to improve and support needs specific to women can also be an important factor to retention. But a new survey reports that only 1% of US women have menopause support as part of their employee sponsored benefits. What’s more, according to a new survey, 85% of women said they don’t know enough about menopause, and 83% experiencing menopause report that their symptoms impact their ability to work.During a From Day One webinar, panelists shared how employers can better support women experiencing the change, and the impact it can have on productivity, medical spend and retention.Often, the concept of “women’s healthcare” ends with postpartum. But Dr. Leslie Saltzman, chief medical officer at Ovia Health, says health care support for women of all ages is vital. “It’s so important to support women who are experiencing perimenopause and menopause because the symptoms aren’t just a nuisance. Evolving evidence is showing that severe menopausal symptoms, which impact a great portion of our population, also have long term health effects and accelerate cardiovascular disease and impact brain health. They’re having lots of negative impact in terms of quality of life and performance at work. We see women dropping out of the workforce just because of the symptoms that they're having,” Dr. Saltzman said.Juliet Vestal, corporate vice president, total rewards at B. Braun, says 50% of their workforce is women. “As our workforce continues to age, these are issues that we know are not being supported within the community by providers. And so we need to find solutions to help,” she said.Even younger employees are starting to ask about these topics, despite perceived taboos, says Melanie Baxter, director of global well-being at Alorica. “As a collective we stop women’s health awareness at motherhood. Opening a space of easy dialogue about any health issues when we're in the workspace can create a much happier workforce, can create longevity and can increase retention. It’s also just the right thing to do,” Baxter said. “It’s a way to communicate with our employees that, ‘Hey, you matter to us.’”Lisa Hammond, CHRO at Veradigm, says that she is answering the relatively recent call from employees to address this issue by providing webinars on the topic. “For me right now, it’s thinking about, how do we articulate menopause to our leadership, which is largely male, and help them get context for this in a way that’s not overly clinical or overly emotional, so that they can gain an understanding and become allies with us as we move through this next phase of our benefits programs and our culture internally,” Hammond said.Breaking Barriers to Healthcare AccessThere are a few issues that make it hard for women to get accurate and helpful information about menopause, says Dr. Saltzman. She cites a study from the Women's Health Initiative that “has been widely criticized [and] created a lot of fear” around the standard of care for menopause.The panelists spoke about the importance of menopause support in the workplace (photo by From Day One)This includes hormone replacement therapy (HRT), which is again now generally considered to be effective, though the stigma remains. Doctors also primarily experience “hospital-based training” tied to birth, and are less prepared for the one-on-one intimate office conversations necessary to discuss menopause. And lastly, the current shortage of primary care physicians means “we don’t have enough providers who are trained to be able to support the needs of women who are experiencing these symptoms,” Saltzman said. 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Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.

Katie Chambers | October 14, 2024

How to Use Skills Data to Power Development and Achieve Business Objectives

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As opposed to risking too much by promising a business change, which often does not only depend on the skill being developed, but other factors,” he said.The rapid changes brought about by the pandemic also emphasized the need to focus on skill-building, says Didem Onem, Head of TA operations and programs at Eaton Corporation. “That made us look at our talent and skills availability and ask ‘where are we headed – and are we ready for that?’ It meant bringing a new type of talent into the organization,” she said. For Eaton, this meant an initiative for upskilling in digitization techniques so that employees would be more prepared for a digital way of doing business. 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It’s also important to recognize, he says, that “the foundational skills of today might not be the foundational skills of tomorrow.” In turn, the onboarding itself should serve as a mindset shift to prepare employees for continuous learning, rather than the expectation that development will stop after a few months on the job.Skills data should be something that is embraced by employees. “We know employees want to grow with the organization, and skills is a great conversation to get that going,” said Lucy Beaumont, solution lead, manager and leader at SHL. The biggest shift she is seeing is that the skills conversation during reviews is less about how employees are succeeding in their current roles, but rather where they want to go in the future. “What is your skills potential, and therefore, what is the right career path for you where can you lean into those strengths? If you do have those gaps, and they're relevant to the job you're doing or the job you want to do, how can we get around that and support that?” she said.Post-pandemic, individuals are more acutely focused on whether they are happy in their current position, so it’s important for employers to facilitate those conversations early and help workers move and grow internally, rather than externally, to boost retention.Beaumont says organizations should not only be measuring skills as they stand, but also tracking how those skills gaps are then bridged over time. While pulse surveys are helpful, they can sometimes have a tough time measuring soft skills, such as leadership. Therefore, the hard data must then be analyzed with a human approach. “We do take broad strokes, but then that aggregate view allows us to prioritize and see what it’s hinting at,” Vujec said. HR can allow the data trends to drive what areas will require a deeper, more complex dive.Nash notes this “human skills” area is, ironically, where emerging technology can be the most useful during employee surveys. “We use AI to go back into the comments to extrapolate, to see what other additional data points we can obtain to understand what skills employees are looking for,” Nash said. Then those themes are linked back to the organization’s business strategy and core values.What skills do the panelists see as most valuable going forward? All of them are tied to transformation. They include data analytics, to boost agility in reacting to needs; digitization, to make business more efficient;  a digital mindset when it comes to problem solving; and an overall change in agility. And lastly, the skill of learning itself is vital. “Re-skilling potential: what does it take to be willing and able to learn new skills,” Beaumont shared, is integral in today’s rapidly evolving workforce.Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.

Katie Chambers | September 05, 2024