A New Model for Inclusive Engagement, Built on Trust and Innovation
Most people picture farmers on tractors plowing fields as part of traditional agriculture. However, now the use of iPads, drones, and AI can map fields and direct smart tractors. These solutions are easing the workload of farmers and attracting non-traditional talent.At From Day One’s October virtual conference, Courtney White, head of human resources at BASF, discussed several of these modern-day farming solutions that redefine agricultural work. His goal at BASF is to attract a wider scope of talent into the agricultural industry.“We think that this notion of feeding the world is amazing in itself, but a lot of folks don’t think about it that simply,” White said. “They don’t think about the technology that goes into it and the fact that we need people from a variety of backgrounds in order to deliver what we refer to at BASF as solutions to do the biggest job on Earth.”White discussed BASF’s employee engagement model, emphasizing that a foundational culture of trust is essential for sustaining productivity. Data and science-driven innovation opens up fresh opportunities to engage and attract both internal talent and non-traditional external talent, says White.Trust and an Employee Engagement ModelBASF’s effective employee engagement model comprises six fundamental values: safety, reward & recognition, development, empowerment, inclusion, and purpose.Courtney White of BASF was interviewed by Megan Ulu-Lani Boyanton of the Denver Post (photo by From Day One)White reflected on an experience with a millennial employee, engaging with and navigating through their generational differences according to those values. “[H]ow do we lean into the freshness of what each generation brings to the table, and then where we have differences, the question is, how do we work through them?”Lastly, establishing rapport through transparent communication is the foundation of trust. White stressed that ambiguity challenges trust, making it essential to communicate with others. This employee engagement model upholds inclusivity, development, leadership, productivity, and trust.Sustainable Agricultural InnovationBASF is an organization combining scientific models with innovation to create sustainable solutions. Its services include agricultural innovation to help farmers overcome environmental and economic challenges while producing more sustainable food.By 2030, the organization will have implemented more than 30 major research and development projects providing seeds, crop protection products, and digital services for sustainable agriculture solutions, says White. The organization projects that farmers will have to feed 9.7 billion people by 2050 and that further digitalization will be necessary to achieve this.Some other examples of digitalization include a Smart Spraying Solution that “recognizes weeds and allows a precise application of herbicides, which maximizes productive land use and reduces the environmental impact by lowering the volume of herbicides applied.” BASF has also invested in indoor growing systems like hydroponic systems for growing lettuce in any location to avoid long transport distances and cut CO2 emissions.Modernizing agricultural work via digitalization involves the contribution of the non-traditional worker: this is why investing in the innovation pipeline through engagement and inclusivity is crucial to the organization.The company invests in externships and works with youth leaders to inspire people to consider agricultural work. Externships invite non-traditional talent to spend a week learning about agricultural innovation at BASF. Then, they are offered roles.Next, by engaging youth leadership in groups such as Agricultural Future of America (AFA) and Minorities in Agriculture, Natural Resources, and Related Sciences (MANRRS), BASF invests in the innovation pipeline as early as elementary school and extends to college students.“They have the tagline, we’re changing the face of agriculture,” White said of one group he works with. “And I appreciate that so much because I think behind it comes this great spirit of, how is it that we can be a part of the change that agriculture is going through?”Stephanie Reed is a freelance news, marketing, and content writer. Much of her work features small business owners throughout diverse industries. She is passionate about promoting small, ethical, and eco-conscious businesses.