Crumbl’s mission is to bring people together by sharing their cookies. But how could they make that idea real to their employees? The opportunity came when a snowstorm shut down most of Utah and leadership asked employees to work from home. But this wasn’t a normal work day. Instead, on top of the workers' to-do list was to build a snowman.

The contest was a catalyst for employees to create a memorable moment, says Josh Olofson, VP of talent and culture at Crumbl, who was one of five panelists discussing the topic of meaningful work at From Day One’s Salt Lake City event.

“We really went for it,” Olofson told session moderator Mekenna Malan, editor of Utah Business. Crumbl asked employees to share photos on Slack, and the prize for best snowman was $1,000. Memory-building was the goal, not just for the employee snow day, but to bring that concept to better drive their work. “We wanted our employees to really feel how powerful that moment is.”

It’s that act of integrating company values that helps nurture a purpose-driven workplace. How to keep that momentum going all year long? It’s probably something most companies are already doing—the key is to use them wisely.

“One of the tools I think that is most often overlooked in our space is effective one-on-ones,” Olofson said. Leaders need to make sure they’re not being reactive during these meetings, but rather proactive. One-on-ones are an opportunity to be open and connect and plant the seeds for change.

Of course, companies should share successes with each other, but as Olofson says, sharing failures is just as vital. Those one-on-ones are a great place to share those.

The panelists spoke about nurturing a purpose-driven workplace at From Day One's conference in Salt Lake City

“When you open yourself up as a leader and you’re willing to share your failures, then your employees are going to be less against change, because they’re not going to be as afraid to fail themselves,” he said.

Where to Start?

Start-ups have the unique challenge but also opportunity to create meaning and purpose in their company culture from scratch. Panelist Brooke Shreeve, chief people officer at Weave, said the trick was to go back to basics.

“We did our first engagement survey, and we realized we had an identity crisis,” she said. What was Weave? They sat down and hashed it out and the result was Strategy on a Page: all the company’s vision and purpose at a glance.

They rolled it out at a company meeting, and copies remain available at all times to every employee. “It’s on every desk, so it’s a reminder every single day on what we’re doing, why we’re here and what we’re trying to accomplish.”

After the rollout, leadership offered continual updates of what they were accomplishing with those values in mind. The result? Focus. “It put everybody on the ship rowing in the same direction. And that is huge.”

That’s the power of engagement surveys, and why leadership should not only read them but take action. While companies can’t do everything employees want, Shreeve says they choose specific items to address, and they share that with everyone.

“That really has helped make a huge impact on our company.”

Personalizing the Worker Experience

It’s astonishing to think that five generations of people are in the workforce, says panelist Dan Kwong, vice president of talent and Culture for Woodward. The wants and needs of each generation and each person is different.

“The opportunity is knowing your people,” he said. “Who are your people? What do they care about? What are their needs? What are their values? How do they like to work?”

Generally speaking, most people want flexibility and autonomy. But those things can look different depending on the employee. “There’s some give there. It does not have to be nine to five behind a desk.” And it’s especially important for HR to have space to really engage in and relate with folks, he says.

Recruiting must also be more personalized, Kwong says. The key is looking beyond the resume, removing barriers, and setting employees up for success. Integrate company values in the recruiting process and continue it during onboarding, he says.

“Even without telling that individual what the mission is or what the values are, they should be able to feel it. They may not have the words for it. But once they’re hired after a robust process, then you can share those words. It’s about connecting the dots.”

After that, keeping lines of communication open is key, it’s important to discuss employees’ aspirations. What do they really want out of work and life? Especially since upward movement isn’t always available.

“Growth does not always mean a promotion,” Kwong said. “There is growth. But it starts with that one-on-one conversation that starts with leaders role-modeling those behaviors.” Next comes building the structures, frameworks, and programs, Kwong says.

It’s a Marathon, Not a Sprint

Nurturing a purpose-driven workplace takes time, says panelist Daniel Allred, VP of human resources at ZAGG Inc.

“It’s a process,” he said. “You can’t put in place corporate values tomorrow that are going to get you exactly where you want to be. But you do have to take steps today to get alignment behind, starting at the top with the senior executives.”

The forward movement is the important thing to focus on, especially as things constantly change. ZAGG has experienced a lot of change as of late that wasn’t always handled well, says Allred. But they learned, and now they do things differently. They found that meeting regularly, monthly rather than sporadic, and transparency work best.

“We put on the screen every single month exactly what we’re tracking,” he said. “We were very open and transparent about the hurdles we’re facing, where we fell on our faces and where we succeeded.”

That regular, open communication has helped alignment fall into place. “It’s not a two month process. Sometimes that takes place over a year. And so acknowledging that continuing to push forward even when it gets hard and discouraging, that’s what’s really going to make the biggest difference.”

The company recognized that managers needed a way to recognize team members, so they instituted the ZAGG Champion Awards, a gift card as a way to say good job. The hope is that as the employee enjoys the gift card with a loved one, they can connect the dots that they earned this reward for working hard on a project.

Hope for Growth

Knowing what’s possible can help employees find meaning in their everyday work. For panelist Tracie Kalmar, head of human resources at ApplicantPro, the hope of growing in the company needs to start at hiring.

“My favorite demographic to hire right now are women returning to the workforce after a break to raise their family or to go to college,” she said. Since there is a gap in their resume, they worry. But Kalmar offers hope.

During the interview process, she shares how others have started in one position, but then grown into another position. So even before day one, potential employees can see where they could go. She continues this regularly by emailing open opportunities weekly, plus sharing internal promotions.

“I love talking about it. I can actually say I see it happening. And it’s real.” Seeing those doors open for others helps new employees have hope and find purpose in what they are doing.

Carrie Snider is a Phoenix-based journalist and marketing copywriter.

Enhancing Manager Effectiveness With Transparency, Technology, and Leadership Development

Creating transparency and trust within a company allows for employees to feel trust with managers, but how can companies measure management success and continue to improve their impact on employees? In an executive panel discussion, leaders at From Day One’s Austin conference spoke about “Manager Effectiveness: Defining It, Measuring It, and Improving It.”“You have to really be able to be transparent. You have to be able to be authentic and be willing to not know all the answers and rely and trust your team to help you get things done,” said Patrick Felder, senior vice president of employee success at Salesforce.Using AI as a Tool“2024 is all about AI,” said Arun Serikar, vice president of digital human resources at Schneider Electric, who uses tools like Microsoft Copilot and ChatGPT in his role as a manager. Serikar says AI allows for more efficiency for meeting notes, scheduling and synthesizing information from meetings.AI however functions off of available data which means that in order for the system to function effectively, you need to ensure that the system has the knowledge, articles and information before deploying it.Ricardo Galan, vice president of diversity, inclusion and talent experience at QBE, says his company uses AI to train managers on skills such as how to facilitate difficult conversations. “Our HR department cannot go to every single leader and teach them how to have a difficult convocation, but AI can actually help you practice in a safe environment,” Galan said.For companies with thousands of employees, it can be difficult to reach each person and give each of them the necessary training and workshops but implementing AI tools can help streamline these processes.Companies like Salesforce overlook over 30,000 team members, many of which are based in India. Salesforce created its own AI virtual agent called Agentforce, a competitor to Microsoft Copilot. Within the company however, leaders use a separate tool called the manager 360 dashboard which allows them to access all of their team’s data, offers suggestions and provides summaries.Panelists spoke about "Manager Effectiveness: Defining It, Measuring It, and Improving It," in a session moderated by Tom Miller, morning anchor at KXAN“The idea is, to continue to build better leaders you have to give them all of the relevant information, make sure they understand all the component pieces and then bring that to them at their fingertips within the flow of work,” said Felder.Growing and Developing LeadersLeaders within a company don’t come out of thin air. Leaders like Jennifer Newbill, director of emerging talent at Dell Technologies, have to be able to spot future employees with potential in management and leadership.At Dell, the company has implemented programs around the world where students can rotate throughout the company and learn about different aspects of departments. Throughout these programs, a student’s potential is being measured through observations on whether they exhibit the skills that match existing company values and leadership principles.Haeli Harris, director of clinical operations at Nivati says empathy is also an important skill for leaders to have. “Empathy is a key piece in building trust,” she said.Leaders are natural problem solvers but it’s also an important skill to be good at connecting with employees on a personal level and be able to see when behaviors change and notice when there might be something wrong, says Harris. “We want managers to be able to recognize when people are struggling, and the tools of ‘how do I help them, and how can I be a better manager,’” she said.Training on emotional intelligence can improve relationships between managers and employees. One skill that managers can build is as simple as listening. “Sometimes people don’t want to sit and get advice. They want to be heard,” said Newbill.Learning to become a leader comes with experience and development and hosting workshops can be helpful in boosting the growth of current and potential managers. Salesforce uses a manager training program called Lead India, which aims for the growth of leadership in employees based in India.Over the last few years, Salesforce has expanded their leadership team in India to now over 900 leaders this year, says Felder. With this expansion, Lead India also had to adapt. The training program this year embedded wellness conversations, Indian luminaries to spark inspiration and focused conversations led by leaders.Felder adds that when hiring for a company, leaders should be hiring those who are better than themselves to build a strong team that will carry the company forward. “You really have to be open and make sure that you’re holding folks accountable to hiring better than who they are, because the talent that you need is out there, but leaders sometimes want to hire like themselves, and you've got to push people a little bit harder to think differently about that,” said Felder.Keeping Teams Connected RemotelyAs many companies are now allowing employees to work remotely or hybrid, it can be difficult to maintain the connection between your team compared to an everyday in-person setting. Serikar emphasizes that open communication platforms like Slack or Yammer, now Viva Engage, can be helpful in connecting with employees remotely.Felder, who uses Slack, said he will take videos with recaps of conferences and events to share to his team working offsite. Salesforce also utilizes multiple Slack channels where different teams and groups can connect with each other and maintain communication. Managers can build trust with their employees by opening themselves up to feedback and following up with what is shared.Jennifer Yoshikoshi is a local news and education reporter based in the San Francisco Bay Area.

Evolving a Strong Set of Cultural Values for a Remote Workforce

Pop quiz: What U.S. city currently has the most remote workers? That would be Austin, Texas, with a whopping 24.9% of its workers operating outside of a traditional office environment. Carmen Amara, chief people officer at Yelp, is one of them.While many companies have ordered their employees back to the workplace, others have remained committed to flexibility. During a fireside chat at From Day One’s Austin conference, Amara showed how Yelp develops its remote culture with three elements in mind: What are employees saying about it? What are the business results? And what is the pace of innovation? Plus: How to keep career development at the forefront in a distributed workplace.Responding to the Desire for Remote WorkEven among growing public discourse about the need to return to the office, many workplaces are still noticing a strong desire among employees to stay home post-pandemic. “We are a remote work culture now,” said moderator Ross McCammon, deputy editor at Texas Monthly. “17.9% of workers are remote, a full three times as much remote work as there was before the pandemic.” And Yelp is no exception.“In 2021 we said we were going to be ‘remote first.’ We opened up our office doors and employees voted with their feet. On any given day, we had less than 1% of our employees showing up in an office,” Amara said. Recognizing that remote work was, in fact, working, Yelp went fully remote in 2022.The job market today is different than it was in 2022, when there was heavy competition to attract the top talent and the Great Resignation was in full swing. Now, Amara says, “companies are hiring more selectively” and tenure is lengthening, which means productivity is up, but organizations must work harder to keep longer term employees engaged. We’ve gone from the Great Resignation to what McCammon calls “The Big Stay.”An Intentional Approach to Culture-buildingOne of the biggest concerns facing employers today: Can you create culture in a remote environment? “Yes, you can, but you have to do so with intention,” Amara said. “And it’s not the same playbook, you can’t translate what you were doing in an office environment and just do that at home.” Yelp does it by relying on its longstanding core set of values. “Culture is about the stories that we tell and the values we hold high. That has to be foundational. You have to live by your values. You have to show your values in action. You have to address breaches in your values. And leaders have to walk the talk,” she said.Yelp creates experiences for employees that allow them to feel the organization’s values in their daily work. It’s taken its formerly San Francisco-based employee resource groups global, so all employees can join in the conversations from wherever they are. It also holds awards opportunities tied to the values and select in-person and virtual community service events in cities where there happen to be a lot of what Amara affectionately calls “Yelpers.”Carmen Amara, chief people officer of Yelp, was interviewed during the fireside chatYelp has developed both structured and unstructured storytelling sessions tied to its corporate values and professional development initiatives. Amara herself recently recorded one about authenticity. Leaders and employees at all levels are invited to take part. Sessions are presented live, recorded, and then sent out for later viewing.Re-envisioning the Employee ExperienceAmara says Yelp has relied on employee listening to inform a lot of its actions during and after the pandemic. “We did more specific and targeted surveys and interactions with employees to learn from them, so that we could quickly create the new playbook,” she said, noting that the organization was even more willing to move quickly and learn on the fly while refining the employee experience, rather than waiting for it to be “fully baked” before launch.What came out of the listening sessions was a strong desire for flexibility and the benefits that can help support it–caregiver benefits, mental health benefits, and flexible health and wellness benefits, including a stipend that can be put toward gym memberships, acupuncture, fitness gear, or the like. “It’s about creating a person-first experience,” Amara said.Amara acknowledges that as an HR professional, it can be hard to capture employees’ attention when rolling out cultural changes and benefits opportunities. She suggests “trying to meet people where they are.” Yelp introduced a new framework called Connected by Conversation, which offers six templates of the most impactful conversations leaders can have with employees, such as goal-setting discussions and one-on-ones. “It’s not a script,” Amara said. “We want people to be authentic, but it gives them a menu of options in a two-page outline to enable them to amp up their coaching capabilities.”Addressing “The Big Stay” in a Virtual WorldKnowing that employees are now staying longer in their roles, organizations need to prepare to play the long game. When Yelp went fully remote, it revamped its employee value proposition. “The former proposition talked about what it felt like to walk into a Yelp office,” Amara said. Now, it focuses on “work-life fit,” and hires with an eye toward what sorts of people thrive in a remote working environment. “We look for people who are going to be self-sufficient, who are self-starters, but can also collaborate across geographies,” Amara said. “We tend to include other folks from the team in that interview panel, so that our candidates get a full understanding of what it’s going to feel like to work here.”Without the natural visual and emotional cues of in-office interaction, it can be harder to see if employees are fulfilled and thriving. Yelp uses tools to assist, sending automated reminders to managers to complete regular check-in protocols with employees. “And we're very intentional about creating robust onboarding experiences,” Amara said.Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.

Guiding Employee Growth With Inclusive Pathways to Success

Success in an organization is never a given, and without a clear pathway, it becomes almost unattainable for employees. Creating inclusive pathways for employee growth is a strategic imperative that fosters engagement, trust, and long-term retention. Five panelists spoke on this during From Day One’s LA conference in a conversation moderated by Nick Wolny, columnist for Out Magazine.Leverage Employee Resource GroupsOne way that companies can create inclusive pathways for employee growth and success is to make the most of their ERGs. Panelist Antonio Hairston, VP of recruiting, diversity outreach & early career talent for William Morris Endeavor, says that leaders should join ERGs. That way, leaders can participate, advocate, and promote them. “Over 2,000 members are a part of them, and it’s an authentic way to really build community,” he said. “Four of my team members are either a part of the leadership board or a part of a committee, and so as we think about our conversations and quarterly reviews or semi-monthly reviews, we talk about their personal development, and we talk about ways in which we can stretch them, ways in which we can give them stretch assignments.”This kind of collaboration and skill-building is instrumental in helping employees grow. Taking it a step further, Hairston became a mentor as part of the company’s ERG mentorship program. “It gives me the opportunity to connect with someone outside of my direct team,” he said. “We’re bouncing ideas off of each other, and I get a fresh new perspective from someone far removed from my direct team.”It’s really a win-win for both, with the mentor gaining insight, while the mentee learns from a leader in the company.Create Sharing OpportunitiesAt Chedraui, previously Smart & Final and El Super, where panelist Joseph Tischbern is VP of talent development and engagement, they focus on looking at employees as individuals. “We’re not just going to train you. We’re going to help you find the skills that exist in you, and we’re going to coach you until you believe that you can do whatever’s possible,” he said.Everyone comes to work wanting to be successful, but success may look different depending on each person. In order to feel comfortable to do that, there must be an environment of trust. To do that, companies need to create sharing opportunities.When Chedraui acquired Smart & Final, the company went from 12,000 people to 25,000 overnight. Tischbern said while many of the employees shared some commonalities with regards to Spanish language and culture, they needed to bond as employees and speak a common company language. “We put them in as many learning environments together as we possibly could,” he said. They also focused on developing consistent language. That included putting everyone through the Gallup Strengths Finder and the Seven Habits for Highly Effective People. From that, employees began speaking a common language, which ultimately helped them to trust the environment. One company leader, an immigrant from Iran, shared stories of hardship living in his home country. Soon others began sharing their stories. “Him being so transparent in that learning environment started breaking walls down,” Tischbern said. “Forty leaders in a room started to talk about their experiences. And that started to transform the culture.” Shift to Skills-Based HiringAn inclusive pathway always starts with the first step, and that’s hiring. Panelist Christine White, head of talent acquisition, North America, at Alstom, said they’ve changed how they approach getting people in the door. “We created a matrix for the core skills that we needed for all of our exempt and non-exempt positions,” she said. Still, letting go of traditional ways of focusing on degrees from specific universities can be hard for some leaders. To help change the mindset, shifting to a skills-based hiring model is a constant topic of discussion, White says. One thing they’ve done is put potential hires through tests, and share the results with leadership.The group of leaders spoke on the topic "Creating Inclusive Pathways for Employee Growth and Success"As they continue to share the results, a pattern emerges. It challenges the educational ecosystem and makes them ask the real question—what makes a person ready to work? If a person took the SAT or graduated from a prestigious university, does that automatically make them better? White concluded no. That’s a bias that needed to be challenged. This mindset shift to skills-based hiring has created an inclusive pathway for success. “We've been successful dealing with the education issue. It’s pretty much nearly gone in terms of a four-year degree,” White said. “Without the educational [barrier], we’re having them undergo a few more skill assessments in the pre-screening phase.” And any skills they still need, they teach, allowing for growth and success. Embrace DiversityThe current environment is a collision between DEI and talent development, says panelist Katie Oertli Mooney, managing director at Seramount. No matter what you call anything related to DEI, the focus is diversity, and it’s only going to become more important as time goes on. “Representation matters,” she said. “When we think about the future of work, students and those of younger generations are two times more likely to turn down a job if they don't see diversity in the organization.” Equitable access and opportunities is required so everyone can compete and move forward, Mooney says.Data from EEOC shows a 10 percent increase in new charges, meaning if inclusion isn’t at the center of an organization’s focus, there will be risks organizations would need to manage. Alternatively, leaders can proactively create a diverse workforce. “Having inclusive leaders, involving curriculum of that magnitude, leads to more effective, efficient workplaces,” Mooney said. A culture of belonging reduces attrition risks. Use the Power of AI for Job MatchingLarge corporations especially can find creating inclusive pathways challenging. That’s where AI can prove a useful tool, says panelist Michael Watson, senior director at Eightfold. There, they try to remove bias by not requiring an education and looking more at skills with the help of AI.“Every day I go to work, I’m trying to level that playing field for veterans, for working moms that didn’t have a chance to go to school, dads, everyone across the board that just hasn't gotten a fair chance,” Watson said. Some of his best recruits, he added, were baristas or servers without a formal education but plenty of skills in talking to people and dealing with rejection. “We’ve ingested over a billion and a half career paths. We’ve ingested over a billion roles,” he said. “Because of the size of our dataset, we can see those adjacent skills that you have.”Originally, Watson interviewed for a different position with Eightfold, and they turned him down for that role. But they came back and told him he’d be perfect for a different position—something he never would have considered, but thanks to AI the company matched his skills with what they needed. “Never in a million years did I think I would be running customer success,” he said. “But because we’re using these large data sets, we can see these anomalies, and we can see these patterns, and then we can lay those out for our employees.”By fostering inclusive pathways, companies can unlock the potential of their workforce by emphasizing trust, collaboration, and shared growth. Organizations that prioritize these efforts will not only build stronger communities within but will also drive sustainable success.Carrie Snider is a Phoenix-based journalist and marketing copywriter.

Cultural Transformation and Meaningful Work: Crafting a Fulfilling Workplace Experience

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