Fostering Workplace Belonging: Overcoming Barriers and Cultivating Inclusive Culture

BY Carrie Snider | June 17, 2024

Sometimes it can take live theater to get vulnerable in the workplace. Partnering with Pillsbury House Theatre in the Twin Cities, Mortenson, a leader in the commercial construction, real estate development, and renewable energy industries, helps show employees what’s happening in the organization through different scenes.

The theater’s initiative called Breaking Ice included the theater team interviewing members of the Mortenson team. “They learn your language, and they learn your initiatives, and then they actually act it out in front of you,” said Joffrey Wilson vice president of diversity, equity & inclusion at Mortenson. “It’s a way of showing to everyone what's really happening in your organization.

The result? It’s been impactful. “It has been a different way to build a sense of what equity it is,” Wilson said. 

As one of five panelists during a session at From Day One’s conference in Minneapolis, Wilson spoke about creative ways they help break down barriers and develop an inclusive workplace. Brandt Williams of the Minnesota Public Radio moderated.

Live theater is only one way Mortenson is actively creating an inclusive culture. They are also branching out and partnering with new sources for recruiting so they can reach a wider audience. They’re also partnering with organizations like the National Society of Black Engineers, the National Society of Hispanic Professionals, and more to bring in more diverse talent. 

Ultimately, Wilson added, DEI is never a one-and-done event or training. It’s a state of mind that businesses must adopt and be consistently looking for ways to make their company culture better. 

Where You Are, Where You’re Going

In an organization’s quest to cultivate inclusion, the best place to start is taking stock of where you are so you can figure out where you need to go next. That has been the case for Marvin, the century-old manufacturer of premium window and door solutions.

“When we say culture, what do we mean? What does that include?” asked panelist Renee Rice, senior director of communications and culture at Marvin. “We did some pretty extensive research to identify not only where our culture was strong, but also where those opportunities were with our culture.”

From there, they looked at their five-year business strategy to answer some key questions: “What does our business need from our culture? What does our business need from our people in order to be successful?”

From that research and from goal-setting, Marvin has layered the two to create a roadmap that centers on getting employees to think differently and work differently, all in support of that business strategy. This has helped them to define what culture at Marvin is and what they want it to become.

The panelists spoke to the topic "Fostering Workplace Belonging: Overcoming Barriers and Cultivating Inclusive Culture" at From Day One's conference in Minneapolis

Better communication is one big one. “When you’re talking about establishing a DEI strategy,” Rice said “when you're talking about modeling certain behaviors, any one of these topics can have the tendency to fall flat unless there is strong communication with your employees about why we're doing this. Specifically, what behaviors do we want to see modeled?”

Focusing on inclusion will help companies to retain employees, she added, as will offering coaching and mentoring to help employees develop skills. When they feel a company is investing in them, they feel included, she says. 

Making Space Humanness

Panelist Bethany Kurbis, senior executive coach & consultant at The Bailey Group, shared her unique journey into HR. It began with her work in peaceful conflict resolution in Southern Sudan using the “Theater of the Oppressed.” This experience highlighted the importance of creating space for human messiness and complex, nuanced conversations. 

Later transitioning into HR, Kurbis found that the best leaders are those who make room for difficult conversations and deeply listen to their employees' motivations and needs. This approach, which she described as creating space for humaneness, has been foundational to her coaching methodology. 

“What we’re really talking about here is behavior change,” Kurbis said. “And behavior change is slow.” Creating the space for that change is key in helping your team feel included and get to the root of what’s going on at an organization. So, how to facilitate that behavior change?

“As HR leaders, you understand how busy your schedules or calendars are,” she said. “Creating that space to have the difficult conversations to seek understanding so that we can build everything we've already heard about is a good starting point.” 

Employees must feel psychological safety in order to feel inclusion. “The ability to fail in front of people and have it be okay, you can still show up your job, you can still be a part of your team, you can still succeed, learn from that failure,” Kurbis said. Her advice is to help people pause, create space, take a deep breath, and allow humans to be human. 

Employee Resource Groups

There are many dimensions of diversity, according to panelist Michelle Anderson, AVP, global learning, development and diversity at AmTrust Financial Services. Which is why employee resource groups help people to feel included.

At AmTrust, ERG’s are completely employee led so they can take ownership and have control over where they go with them.

“Anyone can come to us and say, ‘we’re interested in creating this group based on this demographic, this ability, this characteristic,’ and then they can work with us to build that,” she said. Being less formal helps employees feel more comfortable in those settings. 

But the groups also shed light on what her leader calls the “Diversity Wheel.” There is a lot of depth to diversity, and we tend to assume rather than seek to understand. 

“We bring the diversity wheel together to help people see that even if we might look the same, we’re not the same,” Anderson said. “There are different avenues of diversity. Everybody's experiences are different. So we introduce that and incorporate that in all of the things that we do from a DEI perspective as well.”

As a company that has acquired companies to become what it is today, the first priority was to identify what being a leader meant to them. “We started with the middle manager layer and said, ‘as a leader, we want you to be intentional. And what does intentional mean? Intentional for us means you’re curious and aware, it means you are focused on learning more about the individual, helping them with their development, and having a clear vision, and then also being authentic and empathetic.’”

Getting very clear on defining these roles has been key, Anderson says. From there they created a leadership development program so they could help new leaders, emerging executives, and everyone in between put their best foot forward for the company while also helping develop a solid company culture.  

Integrating Inclusive Leadership into Daily Practices

It takes practice to get good at anything, and while training and extra meetings about inclusion can be helpful, panelist Siham Adous, senior director, strategic accounts & partnerships at Praxis Labs, emphasized the importance of working it into everyday work.

“What we’ve seen to be the most effective strategies to really drive long term impact is understanding that managers are busy,” she said. “These training moments have to be integrated into their talent development moment so that we’re not talking about inclusive leadership as standalone. We’re talking about some of the fundamental foundational skills to just help you do your job better, and ultimately drive higher engaged and higher performing teams.”

The challenge then becomes how to create resources for people leaders in the moments that they actually need them in their flow of work, Adous says. It’s all about awareness, but also continual practice. 

“In the same way that no one here would go to the gym one time and say, I am now fit, you have to go multiple times and really build the muscle of inclusive leadership.”

At Praxis Labs, they look at immersive experiences as a way to do that in an effective way. But be sure to take a data-backed approach, and also ask for feedback from your team so you get a true sense of how people feel about their work culture.

“We have biannual pulse surveys. We're only an organization of 35, but it's still so critical that we hear everyone's voice and ensure that some of the challenges are addressed in real time. Even taking that data backed approach to what we're doing internally has been huge.”

Carrie Snider is a Phoenix-based journalist and marketing copywriter.

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