Where Recruiters Roam When the Hiring Slows

BY Emily McCrary-Ruiz-Esparza | June 14, 2023

They were the heroes of HR during the Great Resignation, when employers were desperate to fill millions of open jobs. Recruiters helped make possible the hiring surge of 2022, when U.S. employers hired a record 76 million people. But then the tide turned abruptly. Now it’s the recruiters who are getting their pink slips, some of them before the workers they brought into the organization. “The demand for recruiters has dropped at three times the rate of overall hiring demand,” according to data from LinkedIn.

What happens to these professionals when the market for their job description suddenly crashes? Despite the bleak short-term outlook for recruiter job security, many HR leaders are finding creative ways to keep their recruiters on staff even with little or no hiring to do. In the process, they’re reinforcing the business value of talent-acquisition teams and recognizing the adaptable mix of people skills that comes with the role of selling a company as a great place to work.

“When we saw that other people were laying off, we saw it as an opportunity for us to repurpose our skills as recruiters if we weren’t going to be hiring a ton,” Selin Molinari, director of talent acquisition at the business-and-tech consulting firm Slalom, told From Day One.

Recruiters on Tour to Learn New Skills

Last October, Slalom created a “tour” program, sending recruiters on temporary assignments to teams like sales or marketing. A recruiter might be “on tour” full-time for three months or six months, or they might be working on marketing projects for 20 hours per week and building the talent pipeline for the other 20. Of Slalom’s 400 recruiters, a quarter are currently on tour.

Touring recruiters get a chance at career development—especially appealing for early career workers who are eager for the experience. “If someone is coming in and all they know is to recruit, this is giving them an opportunity to learn new skills,” said Molinari.

For recruiters who crave the experience and exposure, the tours are a powerful means of retention. Given the pace of skill obsolescence, workers are willing to change jobs for career development opportunities, and employers need low-cost ways to upskill. Internal mobility is beneficial at a time when it’s become hard to attract and retain all kinds of workers, but especially in HR, where burnout is high.

Though hiring has slowed worldwide, internal mobility is increasing, according to LinkedIn’s May 2023 Global Talent Trends Report. “Celebrating lateral movement also addresses one of the risks associated with mobility—hitting a glass ceiling,” writes Kevin Oakes in Harvard Business Review.

Slalom’s tour program also prevents HR leaders from having to shut down recruiting operations altogether, avoiding an awkward and cumbersome reboot when hiring resumes. Some recruiters on tour still devote time to keeping the pipeline full of leads, and the company created a program team to manage the tours, so when hiring does pick up again, the TA team knows where to find its recruiters, and what new skills they’ll return with.

“It helps because we’re not necessarily shutting the door on recruiting,” said Molinari. “It’s not a closed-door situation where we’re not talking to candidates. We’re still networking.”

Selin Molinari, director of talent acquisition at Slalom (Company photo)

Temporarily reassigning recruiters to different teams lifts them out of the usual cycle of hiring surges and layoffs, giving talent acquisition the chance to demonstrate its versatility. Recruiters not only have the soft skills normally credited to them, like communication and relationship-building—sourcers today are also data analysts, employer brand marketers, and strategic, long-term thinkers. As HR’s influence permeates every corner of a business, its members are becoming highly developed all-rounders.

Robyn Thornton, the director of talent acquisition at recruiting tech company SeekOut, considers relocating recruiters to other teams an investment in their success in talent acquisition, and a natural fit for a department whose skills have become so extensive. She too has been sending her recruiters out on assignment as the company scales back on hiring, even taking on a few new projects herself.

Having talent acquisition contribute to other parts of the business can bolster long-term job security for the team as top management looks for cost savings. “If you’re not hiring, they think that, ‘Oh, that’s an easy place to have some cuts,’” said Thornton. Deploying them business-wide dispels that myth.

Thornton uses her monthly meetings with department leads to identify opportunities for her recruiting team. If talent acquisition isn’t deeply connected to the rest of the company, she said, it’s unlikely they’ll see the value in what you do. Thornton considers it part of the job to continuously evangelize.

Embedding with new teams allows recruiters to speak more candidly about roles in the future because they may have had the job, albeit temporarily, or worked right alongside it. “The more you learn about the business, the better off you are as a recruiter,” said Thornton.

While hiring is slow at SeekOut, Katelyn Harris Lange, a senior talent sourcer, has been working on content marketing projects, dabbling in sales, and helping with the CEO’s LinkedIn strategy. She’s particularly proud of a LinkedIn Live event she co-hosted.

When she returns to TA full-time, Harris Lange will be a more qualified recruiter. “It always helps to know so I can speak very authentically about the culture of the company and the identity of a very specific team, how they work together and very specific initiatives,” she said.

It’s also giving Harris Lange a reason to stick with the company. “Throughout my career, I’ve been looking for a place to land where I can expand, where I’m not siloed, where I can use my strengths in different areas, and I feel this is the first place I’ve really been able to do that,” said Harris Lange.

Not All Recruiters Get to Stay in One Shop

Try as they might to seize every bit of opportunity from a sinking ship, plenty of recruiters are being let go. Especially at companies that specialize in talent acquisition, the layoffs have been sharp. ZipRecruiter, the job posting site, said last month it will eliminate about 20% of its  workforce, or about 270 roles.

One recruiter, who asked that her name not be used, told From Day One that she was laid off from a major tech company in December. “By the time we got to November, we knew there was no work,” she said, and staff cuts were in the offing.

The company asked recruiters to propose projects to work on, but talent sourcing work was otherwise nonexistent, and the lack of projects, paired with impending layoffs, was discouraging. “There was really not much going on,” she said. “It was trying to figure out how we could help make things better, but also the difficulty of knowing that it may go absolutely nowhere because of what was coming.”

With everything on pause, this recruiter sought out learning opportunities inside the company. “I just stayed in learning mode,” she said, networking, researching recruiting technology. She was on borrowed time, however, and her position was eliminated less than a year after she was hired.

Having seen plenty of job-market surges come and go, this recruiter is considering whether to switch careers rather than wait out another business cycle. “I feel like recruitment has maybe run its course for me,” she said. “I don’t know if I want to continue to go down this path. It might just be time for something fresh and new.” Her next stop might be tech sales, where she’s looking for roles now after taking a break for the first few months of the year.

Transitions to new roles could now be easier for recruiters thanks to the growing reputation of HR as a core business function, not just a tangential one charged with personnel matters. Diversity, equity, and inclusion leaders have joined the C-suiteHR analytics leaders are leading business meetings, and college students are seeing HR as an onramp to a career as an executive or business owner. The old methods of recruiting—calling and emailing candidates—sound medieval compared to the technology recruiters use today, like chatbots, recruitment marketing automation, predictive analytics, and all the myriad channels that can be used to interview applicants.

Just over half of recruiters who have left the position in the last year have taken other roles in the HR function—as specialists or managers, for instance—but the other half have changed careers, taking roles in sales and business development, operations, or IT, according to LinkedIn data.

The highly publicized layoffs at big tech companies can slant perception of the job market. In the long term, the U.S. economy is facing a labor shortage because the workforce is aging; even in the short term, some industries are desperately seeking workers. LinkedIn’s chief economist Karin Kimbrough told Inc. in May that the hiring-hungry industries of health care, hospitality, oil and gas, and manufacturing are “bright spots” in the current labor market.

The economist also noted that workers are investing in themselves, “engaging in lifelong learning as a path to career autonomy and competitiveness.” Not necessarily in the form of advanced degrees, but practical knowledge. “If you have skills that are in demand, you have currency to maneuver through the job market,” Kimbrough said.

Talent acquisition leaders like Molinari and Thornton are of the mind that HR needn’t surrender such versatile employees to other fields, and redeploying recruiters across the business may be able to change the perception that TA is a one-note team. “Recruiters are pretty versatile. We have to learn about various jobs,” said Thornton. “That’s the fun part of the business.”

Emily McCrary-Ruiz-Esparza is a freelance journalist and From Day One contributing editor who writes about work, the job market, and women’s experiences in the workplace. Her work has appeared in The Washington Post, Quartz at Work, Fast Company, Digiday’s Worklife, and Food Technology, among others.

(Featured photo by Sturti/iStock by Getty Images)

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