Why Career Growth Is a Mutual Benefit for Both Workers and Employers

BY Samantha Campos | July 03, 2023

Who has an interest in a worker’s career growth? Turns out, everyone involved. Workers want to make sure their future roles are satisfying and rewarding. Employers, for their part, want to make sure that workers will have the right skills for future competitive demands. According to a Pew Research survey, 63% of people who left jobs in 2021 cited a lack of advancement opportunities as a reason for leaving.

“We spend a lot of time and energy focusing on what an employee really wants,” said Joji Gill, VP of HR at Applied Materials, which provides key ingredients for the semiconductor industry. “We realized, as our demographics have changed, that we actually did not understand–and we were making assumptions of what an employee wanted in terms of their career growth.”

Gill’s team learned to enable supervisors as career coaches for their workers. “In the end, we think an employee really owns their careers,” Gill said, “but we facilitate it for them through their managers and through the opportunities we provide in terms of roles that are available, but also in terms of learning and development.” 

How can companies meet business needs, as well as the needs of their people, while boosting productivity, retention, and general happiness in the workplace? Dan Ashley, anchor and reporter for ABC7 KGO-TV Bay Area, asked HR leaders how they’re facing the challenge in a panel titled, “How Career Growth Can Be a Part of Employee Experience from the Beginning,” part of From Day One’s recent San Francisco conference.

The disruptions of the pandemic, and new attitudes about work, have inspired employees to be more demanding when it comes to opportunity. “There’s a shift from this mindset of ‘What can I do for the company?’ to ‘What can the company do for me?’” said Sid Prashar, director of executive recruiting for global functions at Google. “This is as true for early-career professionals as executives.” A new employee’s role is understood to be merely a starting point. “And the conversation already is evolving into ‘What's next for me? How is the company going to support me?’”

Leaders are expressing more enthusiasm for coaching skills to help their employees in their career paths and identify areas where they can grow within the organization. “Another skill of a leader is not just putting it all on the employee,” said Tim Davisson, director of business development at Stewart Leadership, a talent management and leadership development firm, “but finding opportunities for your employees to grow and expand their skills.”

The best approach may be to foster more of a dynamic dialogue between workers and employers about what they both need. “We saw this shift from a more traditional model of career pathway that was very focused on a top-down approach where the company said, ‘Here's what we need within the next year or five years—how do we find the people within our organization and put them into boxes that they may or may not want to be put into?’” said Elan Kawesch, chief product officer for Claira, an AI-powered workforce-management platform. 

Speaking on career growth, from left: Dan Ashley, anchor and reporter for ABC7 TV, Sid Prashar of Google, Elan Kawesch of Claira, Tim Davisson of Stewart Leadership, and Joji Gill of Applied Materials (Photos by From Day One)

“What we’re seeing with the most successful organizations is what we’re calling this ‘edges-in’ model approach that takes this hybrid between the top-down and saying, ‘What does the firm need in the next few years?,’ but also taking an ear to what the employee is looking for and making sure that we’re promoting the best interest of both parties.” 

As new generations of workers arrive with fresh expectations, notably Gen Z, businesses are challenged to identify potential leaders earlier in their careers. Managers must spend time understanding and guiding these future stars within their organization.

“We put them on very complicated projects,” said Gill. “We test them, we rotate them, and we evaluate them. Then also we track their careers for the next five, 10, 20 years because we're hoping to find our next CEO out of our younger engineers that we’ve just hired.”

“This is a really great opportunity for us as the younger generation to step up and do some reverse mentoring,” said Davisson. “Because I don't think it's about upskilling the younger generation–it’s the other way around.”

Kawesch and his team recognized a post-pandemic age divide between three main employee groups: workers motivated by financial reward, others seeking career growth, and still others craving social interaction. 

“We saw this large shift, especially among younger employees, who were saying the most important thing that they were looking for is a social outlet,” said Kawesch. “In the age of Zoom, where we’re not necessarily going into the office every day, where we can’t build the same kind of interpersonal relationships that we used to be able to, face-to-face, employees might only get their social needs out in the workforce.”

“We have to understand and know our people,” said Davisson. “It’s about thinking about the person and their career path, and how can you help support that person.”

It’s a vast change from decades past, noted Ashley, “of what it meant to work and how corporations approach their employees. Where companies were not worried about meeting the needs of the employee. They were solely interested in how the employee could meet the needs of the corporation.”

Speaking directly with younger talent can help leaders better understand their motivations and increase engagement. After having some of these conversations, Gill was struck by the shift in workers’ values. “What was strikingly interesting was that what was not top-of-mind to them was compensation or career,” she said. “Those they take as basic needs. But what was important to them was equality issues, race relations, sustainability, connectedness.” 

“Leaders no longer have the luxury of choice,” said Prashar. “We used to learn in business schools about profit maximization as the goal of the enterprise. That is no longer the case. All these different stakeholders have to be optimized or harmonized and balanced. [Making money] is something you do in the process of not doing harm. And how much good you do is really where you optimize.”

“It's really about having an employee base that you truly understand,” said Gill, “that you engage [and] motivate, which then results in higher productivity, higher engagement, higher innovation, and high results.” 

Samantha Campos is a freelance journalist who has written for regional publications in Hawaii and California, with forays into medical cannabis and food justice nonprofits. She currently resides in Oakland, Calif.

 


RELATED STORIES

Boosting Retention and Productivity Through Workforce Agility

Today’s talent has a lot of choices. Which means companies must build adaptable and agile workforces to drive both retention and productivity. This approach goes beyond standard policies, recognizing the distinct career aspirations and evolving expectations of workers across a diverse range of roles.In a recent panel discussion at From Day One’s Denver’s conference, moderated by Erica Breunlin of the Colorado Sun, industry leaders shared insights into strategies that empower employees, close skills gaps, and foster flexibility. Their insights highlight a shift toward greater workforce transparency, mentorship, and the restructuring of traditional work expectations.In a recent survey of employees at Randstad RiseSmart, they asked: Is it easier for you to find a job within the company or outside the company? Forty-five percent said it was easier to find a job outside the company.“We then asked corporate recruiters the same question,” said panelist Chris Harrington, SVP, sales and customer success at Randstad RiseSmart. “55% of them said from outside the company, like they know the secret’s out.”For many, being a gig or contract worker has become easier and more attractive, he says. And it’s not just IT workers or other similar industries. A Fortune 100 CEO recently told Harrington that when trying to hire a CIO, the candidate asked if they could be a contractor rather than an employee.“Employees and the employers together are realizing that there’s a huge gap,” Harrington said. “Employees have a lot of choices, candidly, and so the choice has really exploded.”When there’s a lot of choice, employees will go where they get the most flexibility. Some will go towards remote work, meaning those who mandate back-to-office days could be shrinking their talent pool. Others will be attracted to career potential within the company.Employers should be very thoughtful about how they approach these types of decisions. Ultimately, it comes down to transparency, he said.Executive panelists spoke about "Boosting Retention and Productivity Through Workforce Agility" at From Day One's Denver conference“I don’t think as employers, we're doing a great job being transparent with our employees around what their own opportunities are, let alone how we go out to the external market and start to market,” Harrington said. “There’s an entire generation of workers that are coming into the workforce looking for a diverse set of experiences. We can do that, and I think we need to get a little bit smarter around it and figure out how to better market it to the employee base.Closing the GapsThere are three distinct gaps with this workforce–a skills gap, an expectations gap, and a visibility gap, says panelist Erick Allen, principal at Cornerstone.“There’s data that says one in three employees don’t feel they have the skills to do the job that they’re currently employed in. Just think about that,” Allen said. There’s a huge opportunity for organizations to close the skills gap by paying attention to those, then offer learning opportunities and mentorship.Second is the expectations gap. In a Cornerstone survey, 49% of employees felt that their employers were doing a poor job at either upskilling or reskilling. “Yet 89% of executives felt they were doing a great job,” he added. That’s a huge gap between employees and leaders that needs to be closed by offering opportunities for upskilling.Third, there is a visibility gap. The hiring process typically involves a narrow set of skills in order to land the job. But what after? What other skills do they have and how can the company best utilize them?“We have done ourselves in disservice with applicant tracking systems in relation to skills visibility,” Allen said. “Once you get someone in, allow them to open up, and you will find out they have skills and abilities and things that they can do far outside of what they did.”Allen says that the Great Resignation of 2023, when 27% of the workforce voluntarily shifted jobs, hasn’t slowed down. Retention relies on closing major gaps and giving workers opportunities and flexibility.MentorshipRetention becomes significantly more challenging in large organizations, where a lack of personalization and difficulty scaling effectively can disengage employees. People don’t want to feel like just another face in the crowd.“Every employee is very unique and individual in the path that they want to pursue,” said panelist Elizabeth Bruns, director of business HR and global business group HR lead of Avanade. “Careers are no longer linear, so the career journey is going to be very much driven by that particular employee.”Not only that, but rapidly evolving technology means careers can change quickly, and companies should offer ways for them to gain skills. At Avanade, they’ve offered a Microsoft certification program that is constantly evolving with new technology. Plus, they developed an AI school so employees could learn more.Perhaps the biggest impact they’ve seen, though, is from a more one-on-one approach: career advisors. “The idea of a career advisor is they’re like your guiding light for your career journey,” she said. A project manager is the day-to-day work focus, but a career advisor is like a mentor for your career goals.“They can help aggregate performance feedback that you may have received, provide you with that developmental feedback, help you identify the specific paths that you might want to pursue from a development learning perspective, or just be a separate party that the person can talk to,” Bruns said.The personalization piece helps drive it home. Because in an organization with thousands, employees are getting the specific direction they need to have confidence in their current role and possible roles to come. Flexibility for the FrontlineWorkers want flexibility, but how does a company accomplish that for the non-remote worker? According to panelist Kristen Baller, head of talent acquisition at DISH Network, more than 60% of the workforce is blue collar, performing jobs that involve physical labor.“I would encourage us to really start to think about how we are talking to our leaders, to think not just about remote work, but flexibility,” she said. “How are we starting to think about the hours? Are we able to start to create shifts that align more with the school schedule, or start to thin through four day four day work weeks?”It becomes more complicated when you’re talking about large organizations with lots of people and factors to consider. As with any job, no matter whether they’re remote or frontline, keeping track of skills is paramount. With the right systems in place, a company can offer upskilling opportunities and ultimately better retain workers who feel valued.“As leaders, we’re responsible for not only keeping track of them, but giving the feedback and helping them understand what skills they’re doing to accomplish their jobs,” she said.Building an agile workforce is a multifaceted process that requires transparency, gap-bridging, personalized mentorship, and flexible thinking across all job types. By tackling these areas, organizations can foster a culture that values both individual career goals and collective success. Adapting to the demands of today’s workforce is essential for driving retention and boosting productivity.Carrie Snider is a Phoenix-based journalist and marketing copywriter.

Carrie Snider | November 21, 2024

Boosting Productivity and Engagement: How HR Can Show Workers the Way

A 2023 study conducted by Harvard Business School with the Boston Consulting Group found that consultants using AI to solve realistic and complex tasks completed work 25.1% more quickly. The completed work was also 40% higher quality than the control group. With the help of robust technological advancement, organizations are forging new ways to boost productivity and engagement.During an executive panel discussion at From Day One’s Philadelphia conference, HR professionals and business leaders shared insights on adapting to the digital era, empowering employees, and crafting unique strategies to drive positive business results.The HBS study highlights how organizations that successfully combine generative AI with human work in knowledge-intensive fields experience significant boosts in productivity. Such new technology is also seen transforming workplaces across multiple industries.For example, Cindy Alisesky, VP of talent acquisition, onboarding, and digital talent solutions for GSK, shared that the company integrated Microsoft Bookings to support admin work. This tool gave leaders back time for important conversations to achieve better business outcomes. GSK also integrated a new internal ChatGPT called GiGi, improving time efficiency and allowing recruiters to focus on other productive tasks.Jason Radisson, CEO and founder of Movo, shared the significant ways technology is used to organize frontline employee schedule preferences to improve productivity. He highlighted how improved work allocation sees a 30-40% employee productivity increase.Radisson highlighted that using technology to assign work to frontline employees is a game changer, allowing them to take on the jobs they want faster and with less bureaucratic procedures. This new ease and flexibility over their work has substantially improved the productivity and career trajectory for frontline workers.Tonia McMillan, vice president of HR strategy and shared services at Amtrak, spoke about the company’s Extra Board for frontline managers with open availability to complete different roles within the company. The system gives managers opportunities to work in other areas and develop new skill sets that will be advantageous when being considered for promotions.Panelists spoke about "Boosting Productivity and Engagement: How HR Can Show Workers the Way"While many workplaces are reaping the benefits of innovative software and generative AI, these technologies have yet to be fully integrated across all industries, leaving some still missing out. However, that may change by 2030 where tasks adding up to 30% of work hours could be automated because of the widespread trend of generative AI use.Learning, Development, and EngagementAriella Cohen, Deputy Managing Editor, News at the Philadelphia Inquirer, moderated the sessionStreamlined workloads free up more time for employees to take on new roles and learning opportunities. As software and AI handle complex, repetitive tasks, organizations can refine and reshape HR models, fostering more engaging and fulfilling workplace cultures.HR leaders are establishing more projects, initiatives, and programs to support skill development and maintain employee engagement.Jamaal Sebastian-Barnes, VP of talent and culture at Bristol Meyers Squibb, spoke about the launch of a new skills-based platform where employees within the organization can apply to work on different projects. They also receive training to fulfill new roles posted on the platform. This supports internal mobility as employees can advance from part-time gigs into new full-time roles within the company.Finally, Nicole Boyko, senior workforce transformation consultant at Perceptyx, emphasized the effectiveness of nudging to boost and maintain employee engagement. Using multiple listening channels and chat channels to gather employee feedback is crucial to boosting engagement, Boyko says. Managers at Perceptyx use insight from those channels with company data to strategize employee development.Changing listening strategies with new objectives to encourage participation, having discussions about employee feedback, and delivering changes using the feedback combined with accurate data as quickly as possible creates positive behavioral changes. Acknowledging the feedback, and incorporating the insight gained into action planning to facilitate coaching, leadership development, and more improves engagement. The process reinvigorates trust and confidence among workers.Undoubtedly, the integration of new software and generative AI supports HR professionals in creating newer and more dynamic programs, policies, and strategies to boost company productivity and culture.Stephanie Reed is a freelance news, marketing, and content writer. Much of her work features small business owners throughout diverse industries. She is passionate about promoting small, ethical, and eco-conscious businesses.

Stephanie Reed | November 19, 2024

Focusing on Well-Being to Evolve Your Employee Value Proposition

An employee’s well-being is closely tied to their work environment, and employers must take ownership to support it. “Our job as HR professionals and as leaders is to return them to their loved ones in at least as good a position, if not a better position, than they were when they came to the company,” said Kenneth Smith, vice president of human resources at Vail Resorts.Smith joined four other executive panelists during a session about “Focusing on Well-Being to Evolve Your Employee Value Proposition,” moderated by journalist Cynthia Barnes. Getting the right perspective is everything, Smith says. Leadership must begin by understanding and connecting with team members on a personal level—because well-being is personal. “One of the most critical components of well-being is empathy, and I think that it’s important for us as leaders to understand our people, and that is a pathway to empathy which only comes from really paying attention to them and noticing them,” he said. Only then can employers truly focus on what their people need to succeed as people. Vail Resorts has adopted a core strategy, “Explore, Grow, Belong” to emphasize inclusion and belonging, which in turn fuels employee well-being. They also shifted their hiring approach, focusing less on whether employees ski and more on their skills and contributions. Because at some point, everyone is a beginner skier, Smith says. Psychological SafetyAn employee’s well-being in the workplace begins with psychological safety, says Donald Deas, director, HR business partner at the E.W. Scripps Co.“We have a different group of employees that are coming into the workforce now, and providing some psychological safety for them is critical to how we move them through the process of their personal and professional development,” he said.It all starts with onboarding, which Deas says should focus on fitting individuals into the organization’s culture by identifying what is meaningful to them, which fosters a sense of belonging. A company’s value proposition is part of a holistic package of benefits that attracts and retains employees. Beyond the typical medical and retirement benefits, what else can you offer employees? “We have counseling capabilities free for our employees,” Deas said. “We have different activities that keep them physically in shape,” as health is top of mind, he says.Executive panelists spoke about "Focusing on Well-Being to Evolve Your Employee Value Proposition"He also emphasized the need for processes to address unique employee needs while maintaining a fair approach that respects individual circumstances without confusing fairness with equality. Engagement and PurposeRecently, Discover has started having ASL interpreters at town halls and are looking at how they can bring in more neurodiverse people into the organization. It’s part of a bigger effort to help people feel included and engaged at work, says panelist Jill Coln, vice president of talent management, development and culture at Discover Financial Services.“If people are not engaged in the work that they’re doing, then that just starts to degrade their desire to be at the job, their desire to do well,” she said. Engagement goes hand-in-hand with purpose. When an employee doesn’t feel purpose in their position, it’s hard for them to feel value or well-being in the work community, says Coln.Amid an acquisition by Capital One, the company wasn’t as transparent as it could have been, which led to confusion and worry. People wondered, “What’s going to happen next, if this company buys us? Am I going to have benefits?” she said. “It’s all about communication, communication, communication.” Even if you don’t know details, Coln added, you can let employees know something is coming soon and that they will be kept in the loop.Since the merger, Discover has introduced programs called “Excelling Throughout Transformation” and “Leading Through Ambiguity” to guide leaders and employees through the changes, helping employees focus on what they can control. It helps keep them engaged and offers purpose, even amid changes. Diversity of Mental HealthFostering a healthy work environment requires a physically safe environment and a psychologically safe environment, says panelist Melissa Doman, organizational psychologist and BetterHelp business advisor. But there is another key, and that includes helping employees develop communication skills so they can feel confident in advocating for themselves. “One of the most pivotal things to employee well-being at work is actually giving people the words and the skills to talk about mental well-being at work,” she said. This helps employees gain confidence in advocating for themselves, and helps employers understand the diversity of mental health among employees. “I think a huge miss [in the workplace,] is when you have things like a Wellness Wednesday or something to bring people together, it does not take into account people’s experiences of mental health,” she said. Emphasizing that mental health should go beyond that, Doman added.She referenced David Rock’s SCARF model (Status, Certainty, Autonomy, Relatedness, Fairness), suggesting it as a framework for employers to understand and meet employees’ motivational needs, ultimately enhancing their sense of purpose.Integrating WellnessPanelist Marisa Carson, vice president of talent management and organizational effectiveness at Elevance Health, agreed that employers should dive deeper in order to help address workers’ mental health.She advocates for ongoing, year-round mental health initiatives beyond designated awareness days, encouraging managers to engage daily with their teams, showing empathy and addressing mental health needs“I would encourage all of you to look at that evergreen culture of mental health at work as something that runs parallel to any other form of professional development,” Carson said. “If it is seen as this optional wellness endeavor, people will treat it as such, and it’ll only come up a couple times a year.”Of course, something is better than nothing. Talking about mental health awareness on World Mental Health Day is great. But when mental health support is integrated into the company culture, it’s more effective. “What about all the other days in the year when life is still happening?” she asked. “There needs to be consistent messaging and consistent training.” It’s an ongoing conversation, not a box to check. It’s integral, not words on a website for new hires to hear about once a year. Rather, offer training once a quarter, or whatever makes sense in your organization,” Carson said. One big piece of integrating wellness is utilizing managers, as they are those who are reaching employees every day. So keep managers trained and sensitive to the needs of their people, and companies will see better employee well-being. In today’s evolving work environment, integrating well-being into an employee value proposition is no longer optional, it’s essential. When well-being becomes an everyday priority, companies don’t just improve retention; they cultivate a more resilient, motivated workforce that’s better prepared to face challenges together. Ultimately, it’s about creating a workplace where employees can thrive personally and professionally, benefiting both the people and the organization as a whole.Carrie Snider is a Phoenix-based journalist and marketing copywriter.

Carrie Snider | November 19, 2024