How Employees Can Navigate Digital Transformation While Being Heard, Seen, and Valued

BY Jennifer Yoshikoshi | March 28, 2025

Extra Space Storage is a self-storage company that has over 4,000 facilities across the United States and employs 8,000 workers. The company has also only had three CEOs since 1977. 

At From Day One’s Salt Lake City conference, Whitney Harper, SVP of people at Extra Space Storage spoke with moderator Robert Gehrke, a reporter for The Salt Lake Tribune about how the company’s leadership and culture has fostered a work environment that embraces inclusivity, thoughtfulness and has adapted to artificial intelligence.

As the nation faces a tumultuous time in politics, the news can be overwhelming and distracting for everyone, especially in the workplace. In order to make sure employees are seen, heard and focused, leaders can incorporate informal and formal strategies, says Harper.

Surveys are a common way to check in with team members and get a “pulse check” on engagement, says Harper. Meetings can also give companies insight on how employees feel and what their concerns are.

Informally, having conversations while running into people at the office can be a great way to casually connect with others and hear their thoughts. Extra Space Storage has developed a culture of having stairwell chats, while people run into workers from different departments between building floors. 

Harper also encourages asking the questions of “what’s on your mind?”, “what are you stressed about?” and “what can we help answer?”

Showing employees that they are valued is another strategy to creating a thoughtful work environment. “When you have team members that hit a significant milestone, you want to make sure that you are also adequately or appropriately showing up and recognizing and reinforcing and creating kind of that calmness,” said Harper. Extra Space Storage celebrates employee milestones through bonuses. Although they used to send gifts, they found that extra cash was better received by workers. 

Diversity, equity and inclusion has been a hot topic in the news since the beginning of Trump’s second term. Extra Space Storage has remained committed to DEI efforts since the Black Lives Matters movement following George Floyd’s murder in 2020. The company has adjusted its DEI language to shift more toward inclusion and values because it felt that it more strongly aligned with its authentic self. 

Balancing the Use of AI

With thousands of employees and a commitment to helping everyone who needs human resource assistance, Harper is a regular user of artificial intelligence programs such as ChatGPT and Galileo, but she emphasizes to “never let AI be the driver.”

Harper said AI has helped the company analyze data from employee engagement surveys and produce reports to share with senior leadership with indications that it was AI generated. This data contains a lot of sensitive information and so Harper clarified that she works closely with the cybersecurity team to ensure that these tools are safe. 

Whitney Harper, SVP of people at Extra Space Storage, was interviewed by Robert Gehrke, reporter at the Salt Lake Tribune during the fireside chat


The company also uses AI in learning and development. It recently launched a new learning management system called Axonify. “Axonify does trainings, but also does daily quizzes, so it can be testing the individual and also asks the individual, what's your confidence level on your answer to this,” Harper said. The AI training system learns about the individual employee the more they use it and helps them advance their skills in a way that is suited for them.

Culture From the Top Down

Extra Space Storage serves millions of customers with its storage facilities, but how do they transfer its inclusive work culture down to the members of the public?

Harper says its unique company culture and business model all stems from the foundation of the company and its mission to maintain a “win-win relationship.” The founder of Extra Space Storage, Kenneth M. Wooley has always worked under the win-win relationship mindset even prior to the creation of the company, says Harper. 

“If you’re going to go into business with Ken Woolley, he's never going to do a deal that’s not a win-win with you,” she said. This reputation has continued with its second and third CEO.

The win-win relationship is now serving its customers through rate adjustments especially when the company acknowledges that rate increases can be stressful. “We empower our team members to do rate adjustments,” she said. “They are empowered to do that so that they can say, ‘I know this customer, I can empathize. I see what’s going on with them. This is not a good time for you to have a rate increase. Let me make that adjustment for you.’”

When the company’s culture is embraced by leaders, team members and third party owners, the positive impact of it “cascades throughout the whole organization,” Harper said.

Jennifer Yoshikoshi is a local news and education reporter based in the San Francisco Bay Area.

(Photos by Sean Ryan for From Day One)