Are You Asking Too Much of Your Job Candidates? How to Get ‘Test Projects’ Right

BY Emily McCrary-Ruiz-Esparza | June 17, 2024

Current dispatches from the job market describe an exhausting scene. On one side are overloaded recruiters, shuffling thousands of applications for a single role with limited resources and little time. On the other side are weary applicants feeling defeated and devalued by impersonal, drawn-out interview cycles and unresponsive employers.

One particular point of tension is the candidate test project. To evaluate applicants’ skills and narrow the talent pool, employers are now frequently asking job candidates to complete test projects or evaluations in the form of strategy proposals, presentations, blog posts, research projects, and video-editing tests, to name a few. But job seekers are getting burned out, sinking hours into unpaid projects with seemingly little relevance to the role, only to be ignored or rejected by an automated email.

It's rough out there, especially for well-paid office workers seeking a new job. “Welcome to the white-collar recession,” declared Business Insider. Reports Wall Street Journal columnist Callum Borchers: “I hear from a lot of white-collar workers on the job hunt who say it’s much harder to get hired than the unemployment numbers make it sound.” Said Bloomberg: “Take-home assignments during the interview process are on the rise, irking candidates.”

While employers may have the advantage at the moment, they should avoid overplaying their hand, since their reputations are at stake. Job seekers who spoke to From Day One describe growing cynical and suspicious of companies that request burdensome projects, and especially of those that don’t compensate candidates for their time. Yet it may be the delivery and design of these projects, not their intention, that is souring relations between candidates and companies.

How Test Projects Go Wrong

Beth Miller (not her real name)* has built a 20-year career as a writing instructor and communications practitioner in higher education and nonprofits, and for the last year, following a layoff, she has been on the job hunt.

After submitting an application for a job in a university’s development office, Miller received an automated email inviting her to complete a performance task: an asynchronous video interview that was expected to take 30 minutes. Uncomfortable on camera yet eager to do it well, Miller sunk four hours into the project.

A week later, at about 9 p.m. on the Thursday before Memorial Day weekend, Miller received an email with another request: a full grant proposal to be completed over the holiday, due Monday, she told From Day One. When Miller replied with questions, her emails quickly bounced back with out-of-office messages.

“The most difficult thing is that the emails were not coming from a person,” she said. They were addressed to ‘dear applicant,’ and signed, ‘the hiring team,’” she said. Unable to get a new due date for the assignment, Miller gave up her weekend to the project.

Miller’s story is like that of many job seekers right now. Unwieldy evaluations are popping up across industries and job types, and in a labor market where the competition is often among the applicants, rather than the employers, candidates are getting burnt out by the requests, sometimes completing several projects before they even speak to a recruiter.

“These are, by no means, simple and easy,” said Liane Paonessa, who was applying for director-level roles in corporate PR earlier this year. “They’re complex, detailed, and basically provide the company with a free strategic plan and content from every candidate.”

Further, they seem to be redundant. Some employers require a portfolio of prior work samples in addition to test projects. “In most cases, I [got] no feedback whatsoever on the projects, other than a ‘Thank you for your excellent work,’ before ghosting me and later sending me the standard form rejection email,” said Paonessa.

Many job applicants who spoke to From Day One believe that employers use unpaid test projects to get free work from desperate applicants. Job seekers describe being asked to draft 12-month strategy plans, make hour-long presentations, pitch detailed article ideas, write website content, produce fresh code, and even provide names of other people who might be good additions to the company.

As exhausted applicants churn through these often unacknowledged projects, it reinforces their cynical beliefs about employers’ attitudes towards job seekers. “It’s so dehumanizing to constantly be putting yourself at the feet of an organization and trying to tell them why you’re worth hiring,” Miller said.

How Test Projects Go Right

Job seekers don’t object to test projects in principle–workers know they have to demonstrate their skills to land a role, and many are glad to show off what they can do–but they do want a better experience: one with boundaries, respect, and communication.

When recounting good experiences with test projects, job seekers describe assignments with clear, limited scopes that teach them something about the role responsibilities, an ability to get feedback on their work, and some kind of compensation.

Last spring, Tori Zhou, a content-marketing professional in New York City, was in the running for a content-writing role at a tech company when she was asked to complete an assessment that changed the way she thinks of test projects. Not only were the instructions crystal-clear, the project came with a disclaimer, assuring applicants their work wouldn’t be used beyond the hiring process. “I thought it was so considerate that they said that,” Zhou explained. “I also believed it because of the structure of the test.”

The assignment included copy-editing a few pieces of content and writing a new introductory paragraph for an existing blog post. But don’t worry, we’re not going to update it, the request read. And even though she didn’t get the job, the company offered constructive feedback on her work.

“This is such a positive memory for me. I feel like it’s the best test I’ve ever done,” Zhou said. “I still look at their job careers page, even today, because I’m like, ‘Wow, that just left such a positive impression on me. I would just happily apply with them again.’”

Candidates also want to learn something from the evaluation process. Olivia Ramirez, a job seeker who interviewed for a role at a financial services company, said test assignments have helped her decide whether she wants to pursue the role. When the hiring manager assigned a lengthy and technical writing project, “it definitely made me question whether I was the right fit for the company,” she said. “I wasn’t having the most enjoyable time writing about this topic. It’s a good way to understand what the actual day-to-day grittiness of the work is like.” And even though the assignment was a tough one, Ramirez said she liked having the chance to show the work she’s capable of doing.

Zhou once completed a test project that was much more technical than she imagined the job to be. “That helped me think about, ‘OK, is this job really right for me?’” she said.

How to Improve Interview Test Projects

Frank Hauben is the global VP of product management at technical-interview platform CoderPad. He believes that sound candidate assessments have three characteristics.

First, evaluations should be time-bound. “By time-bound, I don’t mean 40 hours,” he said. “On the order of 30 minutes to two hours is what we find to be a reasonable sweet spot.” Not only do boundaries limit the scope and complexity of the assignment, it helps make the interview process more equitable. As a parent of two young girls, Hauben said there’s no way he has 40 hours to spend on a project, and couldn’t compete with someone who does.

Time boundaries are different from time estimates, and both matter. Employers should assume that applicants will exceed the time estimates attached to these assignments. When applicants need the job, they’ll sink their teeth in. One company told Tori Zhou not to spend more than two hours on the project. A self-described perfectionist, Zhou invested four, and estimates she has spent seven hours on another assessment. Ramirez describes spending upwards of 12 hours on a single take-home project.

Next, instructions should be clear, said Hauben, and applicants should be given the opportunity to ask questions and receive responses about the evaluation.

And finally, evaluations should give candidates the clearest possible picture of what the job is, said Hauben. But they don’t need to represent the entirety of the job. “What would you be walking somebody through on their first day or week? You want to give somebody something that is obviously realistic and relevant, not something out of a textbook or the most complex problem.”

Consider, for example, asking candidates to come up with a solution to a problem you’ve already solved. “You know what the answer is, or what one answer could be,” Hauben said. And when you acknowledge that the problem has already been resolved, applicants don’t have to wonder if their work will be used after they’re ejected from the interview process.

Compensating Applicants for Their Time

Every job seeker who spoke to From Day One said that they want to be compensated for the time they spend on test projects. When they’re sinking multiple hours or days on an assignment, one that could ostensibly be exploited by the employer, they said, payment only feels fair. Many employers don't agree, which has created its own social-media debate

Applicants seldom have the luxury of turning down a test project when they really need the job, Miller said. “When you’re seeking employment, you’re really not at liberty to pass anything off. I know that companies take your work and use it. I know that they do that. To not be compensated for it is just validation that your concerns were right.”

Miller, who’s still in the running for the job in college development, said that the hiring team asked about her experience with the test project, but as long as she’s a candidate, she feels that she can’t be completely candid.

Ramirez, who was once compensated for a tough test assignment, said she thinks twice about companies that require unpaid test projects as part of the interview process because, ultimately, the candidate experience reflects the employee experience.

“It would make me think about what their culture is like and what they’ve been implementing to be at the forefront of companies today, in terms of equity in the organization and advocating for their employees and potential employees,” she said. “If it’s paid, then I think that’s a great signal that the company is considering best practices and trying to stand up with the best of the best in the space.”

Emily McCrary-Ruiz-Esparza is a freelance journalist and From Day One contributing editor who writes about work, the job market, and women’s experiences in the workplace. Her work has appeared in the Economist, the BBC, The Washington Post, Quartz, Fast Company, and Digiday’s Worklife.

(Featured photo by Amenic181/iStock by Getty Images)

*Editor’s note: Because she is still interviewing with the organization described here, Beth Miller asked that she not be identified by her real name.


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Dan Kaplan has spent 15 years recruiting CHROs at consulting firms like Heidrick & Struggles and Korn Ferry, where he’s currently a senior partner. He told From Day One that private-equity firms, in particular, have homed in on the position as they restructure companies, assessing not just CEOs and CFOs rigorously, but now the CHRO as well. Some PE firms replace the CHRO first, he said, “with a view that that person becomes the catalyst to assess and replace the rest of the leadership team.”Given the scope of the role, executives are appointing fewer first-timers than they have in the past, according to the CHRO Turnover Index by Russell Reynolds Associates. The number of rookie CHROs has been decreasing globally since mid 2022. Among S&P 500 firms, first-time appointments are down 19 percentage points since that year. This is even more true for FTSE 500 companies–the UK’s answer to the S&P 500–where for nearly a year in 2022-23) every incoming CHROs was a veteran of the role.Maral Kazanjian, the CHRO at the credit-rating agency Moody’s (company photo). Featured photo at top: Kate Gebo, CHRO of United Airlines, spoke at From Day One’s Chicago conference this springThere’s also an appetite for highly varied professional experience. The lion’s share of CHROs today are cross-industry hires. Analysts at Heidrick & Struggles examined the 2024 Fortune 1000 companies and found that more than 77% of external CHRO hires were from other industries. With a few exceptions, the CHRO is an “industry agnostic” role, said Kaplan, and HR chiefs tend to glide easily between industries. Among the most coveted qualities in a HR chief is agility, and cross-industry work naturally develops that skill. Now companies recruit CHROs with much of the same criteria they use when recruiting business leaders: experience with mergers and acquisitions and the grunt work of combining workforces, knowledge of a P&L, plus familiarity with thorny issues like labor-union negotiations. “At a company juncture—say, a new CEO comes in and they’re tasked with some turnaround—they often need a different type of CHRO for that phase of the company,” said Jennifer Wilson, co-head of the global HR officers practice at Heidrick & Struggles. “With the amount of M&A and cost-cutting, and then getting back to growth, they want to find somebody who’s been through that cycle.” Why Your Next CHRO May Also Be a JDIf you’re looking for a CHRO with cross-industry experience, plenty of exposure to the C-suite, plus experience with assembling multiple companies and quelling labor disputes, a labor-and-employment lawyer often satisfies the brief. With greater exposure to risk (as a sample: reputational, environmental, technological, privacy, and supply chain) it’s reassuring to know there’s an attorney occupying the seat. “There’s the employee-engagement lens, and there’s the productivity lens, there’s the regulatory lens, and there’s the profitability lens,” said WTW’s Bremen. HR is no longer a static department, now it has to make things happen.Law practice also develops the confrontational confidence CHROs need. “You need to have had the experience of walking into a senior leader’s office, closing the door, giving them feedback, and challenging them on an issue where you think there’s a pretty good chance of getting fired today,” Korn Ferry’s Kaplan said. At times, it’s as diplomatic as managing the CEO’s personality and presenting even the most uncharismatic leaders to the workforce as people who can be trusted, which sounds a lot like what might happen in a courtroom.Before Claudia Toussaint became the chief people officer at the global water-technology company Xylem, she was the company’s general counsel. CHROs can’t afford to be intimidated by hierarchy, she said. They have to be prepared to tell the CEO that they’re out of line, and why it matters. The professional training of an attorney comes in handy too. Lawyers gather evidence, make conclusions, and present a case. “That skillset, I think, is far more valuable today in the HR function than five years ago or ten years ago,” Toussaint said. “I think that’s why people are increasingly saying, ‘These people that have a law degree and have been trained to think systemically, to take data, analyze data, reach conclusions from it, and then drive impact from those conclusions—that’s actually not a bad background for leading HR function.’”HR and the general counsel’s office have a natural relationship. Maral Kazanjian, the CHRO at the credit-rating agency Moody’s, felt she was effectively moonlighting as an HR professional while working as the firm’s attorney, applying the law to all kinds of employment matters. “I was really lucky because Moody’s is a very successful company and also has a really fast-growing information-services business within the traditional ratings agency. Because they were growing so fast, a lot of employment issues arose,” she told From Day One. “We were in different jurisdictions. We had different questions we wanted to answer about ‘How do we do hiring right? How do we handle performance management? How do we maintain a focus on being inclusive? How do we do promotions right?’ There are legal questions, then there are operational and human capital questions.” Kazanjian’s first time leading the people function was at WeWork during the dog days of the pandemic. In February 2022, she returned to Moody’s, where she occupies the chief people officer job today.Jennifer Manchester, the CHRO at Fiserv, is a relatively new arrival to the C-suite, and like Kazanjian, has jumped industries. Manchester first crossed paths with HR at her former employer, the Dow Chemical Co., where she worked in the general counsel’s office on mergers, acquisitions, and other corporate transactions. “I always loved the employment piece and the people side of things the best. That’s where I figured it out: That was really ultimately what I wanted to do.”Manchester moved over to Fiserv in 2015, working closely with HR as a labor attorney, and ascended to the CHRO seat last spring, “I’ve always gravitated toward people issues, trying to solve problems. It’s such a dynamic role.” But about this she was clear: You can’t just pluck any attorney out of the legal department and promote them to the chief position. “You have to have some substantive core expertise in HR or employment. HR is a real science, and I don’t think anyone can just do it.”Deep, Successful Experience in HR Counts TooA background in HR is hardly irrelevant. Among the 10 highest-ranked companies on the Fortune 500, most of their CHROs have spent decades as HR practitioners. Melissa Hagerman, CHRO at insurance firm Genworth, came up through the HR department, and, like many of her peers in the Fortune 500, has worked across industries, including consumer and automotive retail and healthcare. She joined the HR field when it was still known as the personnel department. Being an effective CHRO takes compassion and diplomatic agility, she said. And it can’t be done without a natural curiosity for businesses. “As a CHRO, you have to really genuinely care about what the business is doing and where we’re heading, and you have to care about the people that are on the path to get us there. That is something that I really try to embrace and live by every day.”Hagerman is also a keen scout, continually monitoring what’s going on both inside and outside the organization, “understanding what’s happening politically and socially in the markets so that I can weigh in, whether that’s with our executive team or with our board of directors, or being able to think about how those may impact eventually our workforce.”HR has far more credibility and influence than in the past, Hagerman said, reflecting on her decades in the department. “The world now understands that people resources are really fundamental to the bottom line. Succession planning, development of associates—the focus on those things is far greater now than they ever were. Of course, cybersecurity, protection of data–all of those things–are more in the limelight now than ever.”Yet Your Next CHRO May Not Be Working In HR Right NowA career in HR can win you the seat at the top now, but that may not be true for the next generation of CHROs. Today, businesses seldom want an HR executive who has spent all their time in the department, said Wilson at Heidrick & Struggles. “In the companies we work with, it’s often said that if you can find somebody with a business background who’s either been in management consulting or held either a P&L role or a functional role outside of HR, that’s more interesting to us.”The next crisis is always around the corner, Korn Ferry’s Kaplan told From Day One, and HR has to be there to meet it. He rattled off a list of recent trials, from financial and economic wobbles, political unrest, racial injustice, reproductive rights, return to office, artificial intelligence, and gun crime. “If you are not prepared to put on your dance shoes and figure it out, you can’t do this job. More than academic credentials, intellect, or experience, you have to be able to tap dance.” As a result, people aren’t exactly grappling for the seat, he said. It’s a big job and it’s tough to recruit for. Some people get too close to the sun and opt out; others don’t realize what they’re signing up for before it’s too late.Everyone is looking for agility in the role. Bremen at WTW speculated that consumer-oriented industries–like retail, fast-moving consumer goods, cosmetics, or fashion–may be developing tomorrow’s most coveted CHROs. Tech firms develop great HR talent too because they have to marry operational complexity with consumer demands. Regardless of industry, he believes the most successful future CHROs are schooling themselves in the application of new technologies, particularly artificial intelligence, and have analytical capabilities far superior to their predecessors.In case you were thinking of plucking your next CHRO from the Wharton School, however, Kaplan cast doubt on the wisdom of choosing an MBA for the job simply because they’re a whiz at business. “If someone says to me, ‘I’m not an HR person, I’m a business person,’ that is a sign that I’m wasting time. I’ve never heard a CFO say, ‘I’m not a finance person, I’m a business person.’”Disciplines like finance can be taught in school, Kaplan argued, but HR is learned through apprenticeship. Management consultants who spoke to From Day One predicted that the future chiefs who are coming up through the HR department are leading complex functions at the moment, as heads of talent or directors of compensation and benefits.As today’s CHROs consider their potential successors, what are they looking for? At Moody’s, Kazanjian wants someone who is open-minded, bold, and analytical. She imagines that person might be in law, or they might be in management consulting. Toussaint wants someone who deeply understands the company culture at Xylem as well as how the business makes money, someone who’s good at data analysis, and someone who is a “truth teller,” uncowed by hierarchy. Manchester hopes her Fiserv successor has financial acumen and an always-learning attitude. At Genworth, Hagerman wants a values-driven, business-minded leader with deep knowledge of HR and a knack for diplomacy. Someone who is willing to uphold integrity, “above all else.”“Once upon a time, it was possible to be the most senior HR leader in a company and not have a grounding in the business fundamentals,” Bremen said. “That skillset is a necessary, but not sufficient, condition.” Yet business acumen alone isn’t enough without a deep understanding of the CHRO discipline, though he’s seen it happen. “They struggle. Just as you would struggle if you put someone in a chief marketing officer role who did not have a background in marketing. Sometimes leaders take those HR skills for granted.”Emily McCrary-Ruiz-Esparza is a freelance journalist and From Day One contributing editor who writes about work, the job market, and women’s experiences in the workplace. Her work has appeared in the Economist, the BBC, The Washington Post, Quartz, Business Insider, Fast Company, and Digiday’s Worklife.

Emily McCrary-Ruiz-Esparza | September 24, 2024