Hiring the right talent has never been more challenging—or more crucial. Organizations must be efficient, but not to the detriment of it becoming a transaction. While AI is helping companies transform recruitment, how can they harness its power without letting the process become robotic?

At From Day One’s Salt Lake City conference, a panel of experts discussed how to achieve a human-tech balance. Moderated by Melanie Jones, editor in chief of Utah Business, the conversation explored AI’s role in recruiting, the skills gap in today’s workforce, and strategies for creating a more efficient, engaging hiring experience.

Artificial intelligence may be streamlining high-volume hiring by automating sourcing, scheduling, and selection processes. However, the key to success lies in balancing AI’s efficiency with the human touch that ensures a personalized candidate experience.

“For us, AI helps with sourcing and scheduling, particularly for entry-level and high-volume hiring,” said panelist Danielle McCaffrey, senior director of talent acquisition at Alorica. AI can minimize front-end work to help them narrow down candidate pools while also making sure that they don’t miss any of them, she says. But what of recruiters?

Rather than replacing recruiters, AI is shifting their roles. Since automation takes over repetitive tasks, recruiters can focus on higher-value activities such as interviewing, networking, and refining candidate assessments. “In high-volume recruiting, we tend to get too transactional, but AI helps us move beyond that to create more meaningful conversations with candidates,” McCaffrey said.

For companies looking to implement AI, McCaffrey suggested first conducting a time and motion study to assess which tasks are truly repeatable and suitable for automation. “That can give you a good starting point,” she said, reinforcing the need to approach AI integration strategically while keeping the human element at the core of hiring decisions.

Future Workforce and Adaptability

With technology shaping the workforce, adaptability is key, says Breanna Johnson, recruiting team lead at Zions Bancorporation.  

“The first implementers of technology are going to be the people coming out of high school and college,” Johnson said. As this young workforce applies for entry-level roles, the landscape will continue to shift. “Just like customer service phone positions were once the standard, and now chat support has grown, new roles will emerge. We need employees who are flexible and leaders with vision to direct those paths.”

Despite AI’s advantages, there’s a growing skills gap in the workforce, says Johnson. 
“We’re seeing a lack of communication skills, especially among individuals who completed their education remotely during Covid. Many recruiters and organizations have noted this as a significant issue, particularly for roles requiring customer interaction. We may need to adjust our training to focus on customer service and communication.”

That’s why recruiters at Zions Bancorporation are continuously upskilling. “Our team has been attending seminars and lectures to enhance their knowledge,” Johnson said. “We want our recruiters to take the reins of AI technology, not just replace parts of their work but use it to create real value for hiring managers and candidates. In the next three to five years, as AI becomes even more prevalent, our team needs to be prepared.”

Everyone has to start someone with the adoption of new technology, says Johnson. “Everyone right now is in the early stages of AI exploration. Even if you feel behind, researching and implementing AI today is the next best step. Look at your core recruiting components—whether it’s Workday, Taleo, or another system—and ensure any new tools integrate well. Vendors may promise the stars and moon, but will it actually work with your system?”

Holistic Hiring Approach

The key to making talent acquisition better is to look at it holistically, said panelist Jay Hart, global head of talent management at Varex Imaging Corporation. 

“We want to use technology to simplify some of those easily repeatable tasks, maybe the lower value-add activities, but we still need to use human judgment to evaluate and make decisions,” he said. This balance allows companies to leverage technology to improve efficiencies without losing the crucial insight that human evaluation provides.

The key is to use technology for the right reasons, and to never let it replace human judgment. “I can’t rely on the way we used to do it, where a recruiter screens a resume, hands it to a hiring manager, who spends 30 seconds on the resume... I’ve got to have skills assessments, a personality profile, and a structured interview process with an unbiased ranking system.” 

This ensures that each candidate is thoroughly evaluated, minimizing the risk of overlooking potential talent due to a lack of personalization or bias. With this approach, companies can spend time on what’s really important. 

Enhancing Candidate Experience

Improving the candidate experience is essential to attracting and retaining top talent, says panelist Julie Cox, senior director of talent acquisition and global mobility at Lamb Weston. So whatever tech you’re looking at possibly implementing, make sure it enhances the experience, she says. 

Lamb Weston uses several tools, including a CRM tool to streamline candidate sourcing. This automation simplifies the search process, allowing teams to focus on higher-value tasks, like engaging with candidates personally, Cox says.

Lamb Weston has shifted its approach to employee feedback by moving away from infrequent surveys to “pulsing” surveys that are quick and easy to answer. What they’ve discovered is that the younger workforce craves professional development—specifically feedback. Responding to this call can help engage the workforce.

Microlearning is another innovative approach that the company promotes to enhance employee development. “We were able to say, we want to do two to three-minute microlearning modules,” Cox said. This approach fosters quick learning and offers employees easy access to reference materials.

Julie’s team also revamped the company’s career site to make the application process smoother for candidates. “We added 18 additional pages that provide the candidate with a lot of self-service tools. We worked really hard to make sure the candidate could quickly and easily apply to a job at Lamb Weston.” This focus on simplicity and accessibility is key to improving the overall candidate experience.

Strategic and Flexible Recruiting

Panelist Erin Kap, director of talent acquisition at Intermountain Health, is focusing on enhancing the skills of the recruiting teams post-Covid. “I think we’ve all come out of Covid and what that did for recruiting teams. It was go, go, go at a breakneck pace, trying to fill things and trying to get them back to just the human experience.”

AI can help with processes, but it can’t judge character and behavior. To make this transition smooth, the team has initiated a “huge upskilling project” to support their recruiters in continuously developing their skills. At the same time, it’s important to trial and error your way through your methods.

“We’ve had experiences where we’ve implemented tools that didn’t work and candidates were averse to so we saw, like, large drop off rates, and that was important for us to be able to recognize and get rid of what’s not serving your business, like what she’s saying. If it’s not serving you, then get rid of it and figure something else out.”

As companies utilize AI more and more, Kap suggested they take recruiters along the way. That way, they can be part of the implementation and better adapt to how things are changing. To foster engagement, Kap’s team has worked on creating personalized development plans for recruiters. 

“We sat down as a team, knowing what we’re implementing, what we’ve already done, said, like, what are really those major skills of the future, and why are they so important? And then we’ve evaluated our team to say they’re doing the evaluation too, to see, like, where am I really at? And creating development plans around that.”

By strategically integrating AI, continuously upskilling recruiters, and prioritizing the candidate experience, companies can create a hiring process that is both efficient and deeply personal. Flexibility is key. And in the end, successful talent acquisition isn’t just about filling roles—it’s about building strong, engaged teams for the future.

Carrie Snider is a Phoenix-based journalist and marketing copywriter.

(Photos by Sean Ryan for From Day One)