Addressing Ageism in Ad Agencies
Ageism is an open secret in the advertising, marketing, and branding industries. It affects the workforce, the workplace, and the creative work. Yet it remains an accepted -ism. From recruiting and hiring practices to workplace micro and macro aggressions to client expectations, subtle and overt discrimination is seen and felt across the age spectrum. And it shows up in ads, in everything from targeting to messaging and imagery. Want to learn to work age-inclusion into every part of the work? Join AARP Sr Advisor Heather Tinsley-Fix and New & Improved Principal Lisa Balser for a discussion on how ageism shows up in marketing and how employers – and employees – can work together to implement a more inclusive culture for everyone at every age and stage.
- The many ways age discrimination adversely affects an organization’s strategic goals and how to
- The compound damage at the intersectionality of age and other-isms
- The silent signals of ageism, from hiring and retention to internal workflows, creative concepts,
client relationships, and final production of the creative product
- Strategies to become more age-inclusive across the age spectrum in the workforce, the workplace, and the work we create
From Day One is a Recertification Provider for SHRM and HRCI. This session is eligible for 1 PDC. The Activity ID will be sent to attendees after the conclusion of the session.
This session is hosted by the From Day One editorial team with support from AARP.