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5 Priorities for 2025: How HR Leaders Plan to Meet a New Wave of Change

In 2025, HR will be at yet another inflection point. With high levels of employee detachment, anxiety about the arrival of AI, and a huge demand for new skills, corporate CEOs are saying to their chief people officers (CPOs): We need you to fix these things. And by the way, restructure how your own HR operations run–and keep spirits high too!It’s a lot, but chief HR officers are gearing up for another wave of change, even after the incessant disruption in the five years since the pandemic arrived. The consulting firm Heidrick & Struggles interviewed 70 chief people officers around the world about what it takes to do the job. Jennifer Wilson, the co-head of the global HR-officers practice at the firm, wasn’t surprised by the substance of their findings—artificial intelligence, generational changes, and the need to adapt to a stream of curveballs are all priorities they expected to find. What surprised her is the urgency that CPOs expressed, and the evidence that CEOs are leaning so heavily on them for answers. CPOs are super-connectors, the report says, with demands on their attention coming from all sides. As a result, “progressive organizations are playing with their HR functional models,” Wilson said.From Day One spoke to HR leaders and the consultants who work with them about their plans for the new year. Among the myriad responsibilities on their plate, what will they focus on in 2025? This is what they told us they plan to do.Renew the Focus on Company CultureSpeculation about the future of work once conjured images of workers zipping around the office on hoverboards, said Dan Kaplan, senior partner at consulting firm Korn Ferry. Now, futurists train their focus on culture. “It should be the guiding light for companies,” he said, but “they’ve gotten away from that.”The percentage of U.S. workers who say they’re thriving in life has hit a record low: Just 50% of workers Gallup surveyed in 2024 are feeling good about their current life and future prospects, a figure that has declined in the past decade. Gallup also found that employees are detached from their jobs. The chief culprit: rapid organizational changes and the persistent uncertainty around flexible work schedules. If CPOs are still fighting with their CEOs and boards about workers returning to office in 2025, “then you’ve lost,” Kaplan said. The HR leaders who will win are those that can push executives closer to their employees, and inspire them to deliver.Elaine Becraft, the SVP of HR at global medical-tech company Siemens Healthineers, believes that company culture must connect workers to each other and to the mission of the business. Long gone are the days of clocking in and clocking out to collect a paycheck. In 2025, she’s going to focus on holistic employee care.Workers need a new relationship with their employers, and that responsibility has been handed to HR. “There is a recognition that the workforce overall is tired,” said Wilson at Heidrick & Struggles. “We’ve been through a lot over the last few years. The nature of work is changing. Mental health issues in the western world are more prominent than they’ve been in the past, and that’s really become a reality for chief people officers.”Get to the Next Steps on AIArtificial intelligence is unavoidable, but there’s a gap between expectations by CEOs and the actual embrace of AI by workers. “So far, employee adoption of AI in the workplace is lagging behind the hype,” Gallup reports. If your company isn’t an early adopter, it’s probably trying to catch up. Among the innovators is media agency VML, where the global head of organizational development, Loren Blandon, is prioritizing AI upskilling. “In our industry, it’s really critical that we position ourselves as a leader in integrative use, application, adoption, and innovation of AI. We need people fully embracing and using it,” she told From Day One.How do you get world-class creatives to adopt technology that poses an immediate threat to their jobs? “You have to show them that it’s going to amplify their work,” Blandon said. “Then you get them to understand that whether you accept this or not, it’s coming, and it’s in your best interest to start using it rather than fighting yourself into being obsolete.” She’s found that many who dig in their heels just haven’t experimented with AI yet. But when you invite them in and show them how to play, the wheels start turning, and suddenly it’s cool.Ninety-one percent of early-adopting firms report positive results with AI, including increased productivity and cost-savings, according to a report from the Institute for Corporate Productivity, or i4cp. And companies that operationalize AI will outpace their peers.Workforce concerns about AI will continue, with employees anxious about their being displaced or replaced. “That has landed in the CPO’s lap,” said Wilson. HR executives are responsible for equipping the workforce with AI skills, but with no precedents for use, it’s still not always clear when, where, how, or why they’re meant to apply those skills–at least not yet. Of course, HR has its own misgivings about AI encroaching on its territory, and CPOs will have to quell concerns from their own teams at the same time they upskill their colleagues.Invest in the Skills-Based WorkforceForget the traditional concept of a job. It’s a skills-based world now, with much more malleable definitions of roles and projects. And “until companies shift their cultures, efforts to scale skills-based marketplaces will stall,” i4cp’s report says.In a skills-based workforce, employees flow from one assignment to the next, pick up skills in fractional roles, dip into new teams with temporary projects, and volunteer their expertise in new departments. Ideally, all work is promotable and company tenure is no longer a deciding factor. There’s a large share of the workforce that may be attracted to the fluidity of skills-based work. Sixty-five percent of workers feel stuck in their current roles, according to a Glassdoor survey, a situation that can breed resentment. “It used to be that you stepped into a defined job with tasks, and that was your role all the time. Now it’s more project-based,” said VML’s Blandon. For one team you might be the brand leader, and for another you’re the project manager. “I think jobs need to be fundamentally redesigned to tap into people’s ‘gig desires.’ They want to bring more skill sets to the table. They want to explore more things, and I think we can be savvy in leveraging that.”Maintain a Commitment to DEI, But Change the LanguageDespite recent high-profile changes in diversity, equity, and inclusion (DEI) programs by the likes of Walmart and Ford in the face of anti-DEI activists, the overall corporate commitment to DEI’s principles isn’t dead. “Activists are overstating the surface-level changes many companies are making to get rid of the heat,” CNN reported this week based on a review of company policies. “Nearly all the largest companies in America still say they are committed to promoting DEI.”Companies are motivated to persist with the principles of DEI because, in an increasingly diverse population, it has been proven to be good for the bottom line, as well as employee retention and motivation. That said, companies still want to avoid the political flak, so they have shifted the emphasis of their language, focusing more on inclusion and belonging. The values have already been operationalized and, in some cases, leaders have asserted that they have not abandoned those values, but are waiting to see what the temperature will be under a second Trump Administration before speaking out more.How can HR make sure thier companies evolve their practices, and not just the labels? The NeuroLeadership Institute’s DEI Impact Case recommends three actions that organizations can take to maintain their investments in DEI, no matter what they’re calling it, as Fast Company reports: “prioritize diversity by aligning it with specific business goals, habituate inclusion through targeted learning and performance tools that integrate it into daily practices, and systemize equity by examining policies and procedures to embed and sustain fairness throughout.”Reshape Organizational StructuresThe new skills-based economy is shaking up corporate structures, and companies are “delayering” their organizations, removing expensive middle managers believed by some to stymie productivity, while companies are also trying to teach managers to be more effective. Blandon says we’re due. “When was the last time we truly thought about reframing that? Manager, subordinate. It hasn’t been really tweaked in a long time, and people are questioning it.”Some companies are delayering to usher in the next generation of executives. Baby Boomers in the C-suite are retiring, and “you’ve got to get that next layer ready,” Wilson said. As vacancies open en masse, “how do you make sure that you don’t have business disruption from that newness?”Kaplan hopes that a shallow hierarchy will shrink the distance between the CEO and the rank and file–and motivate the workforce. “The CEO should be the most inspiring leader in the company,” he said, and by bringing workers closer to their leader, they may feel more connected to the company.At many comppanies, the HR department is getting a reorganization of its own. The traditional “centers of excellence” model, in which HR segments specialize in narrow disciplines, is on its way out, and a cross-functional model, in which HR teams are multi-skilled and capable of working with all departments, is gaining popularity. People ops no longer waits for requests, but goes problem-solving on its own. “We’re seeing agile teams form and disband for specific organizational issues,” said Wilson.Experiments abound. Some companies have moved all administrative tasks to a general shared-services center, leaving HR to “focus entirely on talent, leadership, succession, bench strength, organizational design, and [organizational development].” And, according to Wilson, this could be “a smart way to get HR out of the administrative chains that it’s been under for so many years.”Maybe it’s time for HR and people operations to get a new name? “Talent operations,” Wilson suggested, but then paused. Even that suggests the team is doing more admin than it really does, and the discipline continues to grow. “Maybe talent advisors?” Whatever the name, she said, it should demonstrate that talent is at the center of its responsibilities.“We’re like the lookout on a boat,” Becraft said about her team at Siemens Healthineers. “We see issues, challenges, and opportunities coming toward the company, and it’s our responsibility to bring those to the right people and make sure they understand what’s going on out there.”Emily McCrary-Ruiz-Esparza is a freelance journalist and From Day One contributing editor who writes about work, the job market, and women’s experiences in the workplace. Her work has appeared in the Economist, the BBC, The Washington Post, Quartz, Business Insider, and Fast Company.(Featured image: Photo by Kobus Louw/iStock by Getty Images)

BY Emily McCrary-Ruiz-Esparza | December 18, 2024

The Roots of the Rage Against the Healthcare Machine

Most of us, sad to say, realized last week that we can comprehend the anger that drove 26-year-old Luigi Mangione—a privileged Penn grad and tech whiz—to allegedly murder Brian Thompson, the CEO of UnitedHealthcare, as the executive walked alone to an annual investors meeting in Manhattan.UnitedHealthcare, part of United Healthcare Group, which ranks No. 4 on the Fortune 500, is what’s known in the industry as a payer. That’s a term that might enrage a lot of people, especially anyone whose claim has been turned down for any of seemingly a million reasons and therefore is on the hook for medical costs. The payers are even using AI to process claims and make denials, taking humanity out of the process of caring for humans. Doctors say they are fed up with fighting insurance companies about providing needed medical treatments to their patients. In a manifesto found in his backpack after he was arrested, Mangione proclaimed: “These parasites had it coming.”The source of the shooter’s motivation is complicated. A product of a wealthy, well-connected Maryland family, a computer-engineering graduate with a master’s from Penn, he was social, and loved playing computer games and designing them. But he also suffered from spinal problems and severe pain that had led to spinal-fusion surgery. His reading list included anti-corporate tomes, including Unabomber Ted Kaczynski’s screed. Six months prior to the shooting, he cut himself off from family and friends. They begged him to get in touch but he apparently went someplace very dark instead. He emerged a murderer, police say.The coldblooded killing of a corporate executive triggered a similarly coldblooded wave of public vitriol directed toward Thompson and his company. Yelp reviews from hell itself. Wanted posters with pictures of health-insurance executives began popping up on Manhattan lamp posts.We know the drivers of this heartlessness toward Thompson and his peers. Healthcare bills are a leading cause of personal bankruptcy. And our money does not buy healthiness, which Mangione noted in papers found in his backpack. The U.S. spends more per capita on healthcare than any other nation, yet in medical outcomes we are not even in the top 10. In a recent Gallup poll, the segment of Americans who rated healthcare quality as “good” or “excellent” dropped 10 percentage points since 2020, to 44%. Not surprisingly, respondents rated healthcare insurance coverage even worse: 28% rate coverage as excellent or good as opposed to 41% in 2012, the high point, says Gallup.One winner in all of this: UHG, which earned a net profit of about $6 billion. That was in the third quarter alone.The vicious response to Mangione’s alleged actions reflects both the state of social media and the state of corporate America. The former allows anonymous individuals to display the most vile aspects of human nature—and then amplifies them. The latter reflects industry concentration that leaves consumers with fewer choices, and to some degree, powerless and voiceless. And angry about it.That’s true whether you are buying eggs or chickens in the supermarket—and remember that food-price inflation helped drive voters to Donald Trump—cell-phone service or health insurance. The McDonald’s in Altoona, Pa., where Mangione was arrested after an employee called the cops on him was flooded with negative reviews, as if a fast-food chain was part of the corporate conspiracy to suppress consumer discontent. Et tu, Mickie D?The UnitedHealthcare headquarters in Minnetonka, Minn., lowered its flags to half-staff last week honor of CEO Brian Thompson, who was fatally shot outside a hotel in Manhattan. (Kerem Yücel/Minnesota Public Radio via AP)Mangione spoke for many of these disenfranchised consumers, and in the worst possible way. You know this feeling of being seemingly without options. I’ve witnessed it at airports, when an angry, disgruntled—and clueless—passenger loudly informs a gate agent that “I’ll never fly this airline again.” Fat chance. You will, in fact, fly this airline again or you can drive across the country because Delta, United, American and Southwest control 80% of domestic airline traffic.This frustration is one reason that assaults on airline employees skyrocketed in the “revenge travel” period that followed the Covid pandemic. People were jammed into full flights, hit with multiple charges for seat selection, checked bags, early boarding, or whatever else the carriers could dream up. Is it any wonder that a number of them lost their shit? The problem, once limited to an occasional belligerent drunk, became so acute that the Federal Aviation Administration had to crack down on the growing number of miscreants, in some cases fining passengers $36,000 for attacking airline personnel.The frustration is everywhere and employees are feeling it. Recently I showed up at my local Hertz station in Manhattan to pick up my rental reservation; there were no cars. So I started getting agitated—and I am now practiced at this because this wasn’t the first time Hertz came up short. I was in mid-harangue when the agent pleaded: “I’m just a minion; it’s not my fault.” Fair enough. “But who else am I going to yell at?” I asked her. We’d both been through this before. Hertz had hung us both out to dry. The shooting is also a grim new chapter in our heavily armed society. We’re all too familiar with workplace shootings—going postal–in which a disgruntled employee or former employees take lethal umbrage on his boss and co-workers for whatever bad treatment or perceived slights they might have endured. But now it is seemingly the customers who are raging for revenge.This corporate assassination is raising the risks for everyone, from customer-facing employees to the big boss. But the CEOs will be able double down on their security; the front-line people will be more or less on their own. UHG’s employees, who number about 440,000, tend to like the company they work for. Until last week, the headquarters team labored in relative anonymity in Minnetonka, Minn. Now many of them feel they are under siege, likened to criminal accomplices working for a nefarious company. As one employee said. “[W]e all do the best we can to do a good job in the system we are in.”UnitedHealth, and other health insurers, have argued for years that consumers are well-served, and satisfied, by the current system. They probably have customer surveys that endorse this view. So do airlines. So what? Clearly the status quo is unsustainable. The anger that UHG’s system has generated has done what few issues in America can do: united Democrats and Republicans. Bipartisan legislation was introduced this week to break up some of the largest healthcare conglomerates by selling off their highly profitable pharmacy-benefit managers (PBMs), the drug middlemen often blamed for high prescription prices. The three biggest ones—CVS Health’s Caremark, Cigna’s Express Scripts and UnitedHealth’s Optum Rx—control 80% of prescriptions in the U.S. “Critics complain that the conglomerates use their size and leverage to steer patients toward their own pharmacies, increasing costs for employers and government programs while driving independent pharmacies out of business,” the New York Times pointed out. Consider that the first round.This week I happened to have a lunch scheduled with the CEO of a healthcare-related tech startup, the source for a story I’m working on. He showed up without any security, and he didn’t plan to engage any. His company isn’t a “payer.” In fact, it helps corporate clients push back against the payers to lower their employee healthcare-insurance costs. Payers such as UHG hate me, the CEO told me, because he was attacking their profit machine. And Americans, as we now know, hate the payers even more.Bill Saporito is an editor at large at Inc. magazine whose work has also appeared in the New York Times and Washington Post. Previously, he worked as an assistant managing editor at Time magazine and as a senior editor at Fortune. He has written for From Day One on the power gap among labor unions, the myth of the “woke” corporation, and the perils of getting technology and people misaligned.Featured photo, top: alleged murderer Luigi Mangione is escorted into a Pennsylvania courthouse this week (AP Photo/Gary M. Baranec)

Bridging the Gap: Empowering and Supporting Women in Leadership

Women hold just 28% of C-suite roles according to a 2023 Women in the Workplace Report. This is a record high, yet still far from equal representation. So why aren't there more? During an executive panel session at From Day One’s Brooklyn conference, leaders discussed the best pathway forward, built on trust, understanding, and respect.We’re now at a pivotal moment to make a change for women’s representation in the workplace. “We’re at a breaking point because AI is what everyone's talking about. [Women] are three times less likely to put their hand up for proactive training as it relates to AI. Only 20% of leaders in AI are women,” said Anita Jivani, global head of innovation at Avanade. “We know in about 10 years, 90% of jobs are going to be impacted by AI. If that’s the case, and we’re not playing around personally and professionally as women in this space, we’re already lagging.”But while AI is certainly at the forefront of everyone’s minds, there’s more to the leadership gap than technology alone. “There are some really deeply entrenched and systemic reasons why there aren’t more women in the C suite, and one of those is gender bias and stereotypes,” said Lisa Moore, chief people officer at Yahoo. Even young people are still holding on to outdated notions of what an executive should look like. “There are a lot of different strands to a leadership skill set today, and they don’t all look like one thing.”Covid shed a light on the workload gender gap—both in the workplace and at home. “Since the pandemic, productivity has increased notably every year for women leaders,” said Laura Lomeli Russert, head of executive engagement at BetterUp. “With that increase, what else might have increased? Burnout.” But that has not been the case for men, as they still don’t hold as many housework responsibilities as women. Combine this with the fact that women feel that they must maintain high productivity to get to the next level of their careers, and exhaustion takes hold.Preventative and Proactive ToolsOrganizations can take steps to support women in their career growth while allowing them the flexibility to maintain a healthy work-life balance. Possible tools include employee resource groups, mental health support, and career coaching. It’s on HR to make sure that the tools are easy to access and understand. “Are you providing the right tools, and are they easily found by anyone in that company?” said Matt Jackson, GM, VP of Americas, Unmind.“AI has the potential to democratize access to resources or anything that is otherwise unavailable to people right now, across all genders,” he said. Jackson also refers to a longstanding homogenous leadership layer at the top of many companies that may be a barrier to focusing on “soft” offerings like mental health support. Coaching those male executives on compassionate leadership can make a difference.Executive panelists spoke about ways to support women in leadership rolesRemote work options have allowed workers the flexibility they need to accomplish their household tasks during working hours, so that they have leisure time leftover at the end of the day. But with return-to-office mandates coming down fast and fierce, the threat of burnout is on the rise.“We know from data that any underrepresented group in the workplace expresses a preference to be able to exercise flexibility and work-from-home with some degree of discretion for them,” Moore said. “One unconscious bias we have is that being in an office makes you more productive. That is categorically false.”You might feel more engaged in-person, Moore says, but ultimately, the sweeping decision is hurting women and underrepresented groups, who lose the ability to manage their own time and “be themselves” in their space of choice.It’s not just biases that come down to gender or racial identity, says Antoinette Handler, deputy chief HR officer and chief people officer, Americas at Dentsu, noting that as an introvert she thrives in a lower-pressure work-from-home set up. “It’s also a bias about different ways of working, your different personality styles, your different leadership styles,” she said.But striking the right balance is important, panelists noted, citing the loneliness epidemic and lack of engagement that has plagued workers since the pandemic. Most agreed hybrid work (but not a full RTO mandate) can help strike the right balance, even if in-person gatherings happen only quarterly.Amping Up Your Benefits OfferingsFor companies that do mandate at least a partial return to office, adjusting their benefits program can help offset some of the loss of flexibility felt by women employees. “Offering better childcare could be a great solution for that,” Lomeli Russert said. “That might actually make parents excited about going back to work!”Organizations also need to be flexible in offering resources to an aging and changing workforce. “The whole leadership structure is going to change. Half of middle management will be people who started onboarding during Covid. They don’t even understand the concept of working in-person. The next generation [is] more oriented toward values, and they care about skills more than what Ivy League school you went to. It’s a totally different game,” Jivani said. One way to maintain flexibility is to stop talking in absolutes. “Companywide mandates are too broad. The day-to-day is more important,” Jivani said. “Happiness and retention are tied to your ability to connect to your manager.”Gen Z’s focus on health and wellness also means HR needs to take company culture and support resources seriously to nurture the next generation of leaders. “People entering the workforce now have a much higher expectation of the culture that you create and that you provide for them,” Jackson said. “For so long, we’ve been able to ignore that, because driving people to the point of burnout has led to hitting numbers that you need to hit. But now we have a big enough generation coming in who says, ‘No, I don’t like that. I don’t want that. I’m going to go elsewhere.’”Lowering the PressureManagers, many of whom are women in the sandwich generation, in charge of childcare and elder care at home, are especially feeling the crunch in today’s workforce. “They're told to manage stakeholder expectations of the executives [and] at the same time, pass down messages that they don’t necessarily believe in,” Jivani said. “I think the best investment we could do is invest more in managers,” she said.Companies should provide managers with the time and the training to develop the skills they need to thrive. “It’s not a coincidence that a lot of women leave the workplace at that management level,” Jivani said. Many women at that mid-level also struggle when returning to the workforce after parental leave. “How can a company and managers create a positive experience of reintegration into an employee's job?” asked moderator Emma Hinchliffe, senior writer and author of MPW daily newsletter at Fortune. Extending the length and flexibility of parental leave offerings is one way to lower the pressure.“You’re expected to carry a human for nine months and work up until the point you give birth, but get back to the office after 12 weeks or we’re not paying you? That’s absurd,” Jackson said. He suggests a method called the “20% contract,” where managers and new mothers discuss what doing just 20% of one’s former job might look like, and allowing the mother to slowly work her way back up to giving 100% when she’s ready. It all comes down to trust and respect.Creating a welcoming environment where women leaders feel fully supported takes time, planning, and nuance. Simply put, Lomeli Russert said, “We all have a lot of work to do.”Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.

Enhancing Global HR Tech: Balancing Data, Automation, and Human Touch

Ankit Saxena, now the global head of people insights and HR technology at PPG Industries, has had a long career in data analytics. He has seen it all, from fraud to operational to financial to people analytics. In his experience, there are four critical takeaways: a clear business case, good storytelling, solutions, and action plans.“Whether you work in any kind of an analytics or technology environment, you have to have a clear business case. The second thing is the storytelling. Unless you connect the dots, your story is not impactful. The third thing is the solution. So you told me the problem. How do you fix it? [Finally], the action plan you're going to have. And those principles, whether you work in X analytics, y analytics or HR analytics, remain the same across the board.”Saxena spoke to the editorial audience director for Harvard Business Review, Nicole Smith during From Day One’s November virtual conference. They discussed the importance of maintaining a human touch in a rapidly evolving AI world and retrofitting existing technology with the new.When making a big move in any organization, especially one centered around people, you have to have your finger on the pulse of a lot of analytics. Saxena says it’s typical to pay attention to internal movements—how the company is performing, how the market is shifting, what major internal events are taking place, and more.There’s also people insight, which is all about gathering and analyzing employee data to understand their motivations and engagement.“If you’re looking to make a very broad kind of a decision, if you’re looking to understand what needs to be the future way of the organization from the people perspective, you have to have a pretty clear line of sight of what is happening externally as well,” said Saxena.Saxena points to how external events like Covid and inflation created ripple effects within organizations by influencing talent supply, attrition, compensation, and career dynamics. “As a professional in the analytics space, you keep a tab on all those things, not just your internal but also externally. During my career of 15 to 17 years, I have realized that if you are myopically focused internally, you will lose sight of the external environment, and if you focus too much on the external, you will lose sight of the internal.”To not get overwhelmed on managing all the external and internal metrics, Saxena says all organizations are focused on how they are [using] automation and AI.To narrow down the aperture of information and really focus on what is needed, Saxena says it’s imperative to look at the internal use case for technology. “What exactly is the benefit that you’re going to generate for your end stakeholders? Is there any kind of a buy-in that you see? Because AI is a prime example where everyone wants to jump in, but they don’t know exactly what the outcome is.”To answer that essential question above, Saxena developed a framework based on five ‘whats’:What’s the use case? What benefits do the different technologies generate? What’s the cost of implementation and maintenance? What are the future growth opportunities for any specific technology? And, what does change management look like?“Every organization struggles with their technology implementation if they don’t have robust change management,” Saxena added.Nicole Smith of the Harvard Business Review interviewed Ankit Saxena of PPG Industries “There are a lot of traditional technologies that do exist and will continue to exist. And I think that is important for us to understand that a lot of companies invest into technologies, but they are not able to make them work.”Saxena believes there’s an opportunity here with companies making their existing technology work. At previous companies, he said they would buy a technology but not fully implement it. “I think making your existing technology or tech stack work appropriately and providing you the full benefit” is a theme he's seeing in the market.Another piece of advice he offers is that before you look at the next big AI product being offered, look internally. “Rather than buying an AI technology, you should kind of look upon your current tech stack and how it kind of aligns with your AI capabilities.”“Make sure that you are using [traditional technology] to the fullest capability. Second, before you go outside [to buy] any AI capability, you should explore what tools you have and if they offer any AI capability. And can you leverage it for certain use cases to show some success and have an investment for the future?”Saxena emphasizes the importance of evaluating technology investments carefully to ensure they align with a company's vision and strategy. He notes that technology companies frequently introduce new capabilities to stay competitive in the AI space, which can create a challenge for businesses locked into long-term contracts.“Companies are not going to invest into anything new unless you have made the existing ones work, so this is a kind of a catch 22. Once you invest into long term contracts, you have to make them work,” Saxena said.Matthew Koehler is a freelance journalist and licensed real estate agent based in Washington, DC. His work has appeared in Greater Greater Washington, The Washington Post, The Southwester, and Walking Cinema, among others.

Thriving Through Change: Career Lessons From a Maven of Marketing

Todd Haskell had mastered the marketing playbook—until he hadn’t. For a time, in the heyday of magazine marketing, the formula for success was simple. Then the rise of digital media, changing consumer expectations, and a host of other factors disrupted everything. As the SVP and chief marketing officer of Hearst Magazines, Haskell has been at the forefront of the changing landscape, and how he responded is an instructive story of modern marketing. With a background in sales, advertising, and marketing at the New York Times and Meredith Corp., Haskell has for the last decade led the corporate marketing functions, content services team, and industry marketing for Hearst, overseeing creative development across print, digital, social, and video for 25 magazine brands, reaching 146 million readers each month.Haskell began his publishing career while studying at St. Lawrence University in upstate New York. With the support of a fellow St. Lawrence alum, he secured an internship at the New York Times Magazine Group and went on to land a full-time role after graduation. “The publishing business was very different from what it is today. But a lot of the same things that make working in publishing interesting remain, which is the fact that you’re creating and marketing a product that plays a significant role in people’s lives. Whether it’s informing, entertaining, or empowering them to take control of their lives and shape a better future for their families, that work has always been interesting and rewarding to me. It’s what has kept me in the business for 35 years,” he said.At the end of last month, Haskell announced his departure from his position at Hearst. His next endeavor is volunteering on the board of directors for the Highlands Current, a nonprofit print and digital news outlet in New York’s Hudson Valley. He feels it’s an important cause: “Local journalism is a pillar of a functioning democracy, and is more important now than ever.” In the midst of this transition, Haskell spoke with From Day One about lessons learned in the industry, the profound changes in recent years, and the future of marketing. Excerpts:Q: What has been the most rewarding and successful marketing campaign you’ve worked on—perhaps one where consumers were deeply connected with the message in a positive way?A: It’s some of the work that we do that speaks to the organization’s values. For example, when the pandemic first hit, Hearst, with brands that touch a broad cross-section of the American population, from families in the Midwest to wealthy individuals in major markets, asked “what can we do to shine a light on the reality that so many of the communities we serve are dealing with, and how can we do that through the unique lens of each of our brands?” We recognized that food insecurity was such a crisis, particularly in those first six or nine months of the pandemic. We organized all 25 of our editorial brands to create content as part of an overarching campaign focused on shining a light on food insecurity through the lens of each brand.Hearst Magazines publishes 25 different brands, from Good Housekeeping to Cosmopolitan So for a brand like Esquire, a men’s brand, but probably best known as a fashion brand, there is a deep heritage in the restaurant business, which was hugely impacted. We explored food insecurity by highlighting how the restaurant community was coming together to support their employees who were suddenly displaced. In Good Housekeeping, we covered food insecurity through the lens of community organizations that were rapidly forming to support local communities. This was a campaign that was driven by content that our editors created, but it also was all about raising awareness of this, and sending people to Feeding America, to then take action, volunteer, and donate money. What was so special about it was the fact that it was genuine and it felt credible, because each brand looked at the topic through something that was really unique and specific to them. But all of the brands had this sort of universal truth, which was this issue around food insecurity.Q: And thinking more on staying connected to values, on a broader level, how do you keep marketing efforts meaningful and rooted in values, even as the industry evolves?A: The most important thing is to ensure the creative people within the organization feel that they have the liberty to advocate for those types of things, and that they’re going to feel supported. We make sure that we’re communicating the values that we as an organization hold, to make sure that we’re articulating them to our own population, so they then feel empowered to recommend work to our clients that reflect some of those values and truths.Q: In thinking about the industry changes as of late, how has technology reshaped the way marketing strategies are developed and executed? How has media disruption changed the game?A: How hasn’t it? First of all, I think one of the big things is how distribution has changed everything. When magazines were primarily print, for example, you had a rate base, delivered magazines with messages in them, they hit the mailbox and your job was done. That doesn’t work anymore. Now, with the audiences for these brands being primarily digital, you need to earn the attention of the reader every minute of every day. Now you have to work for that constantly, whereas it used to be that your circulation department worked to get an audience and you created content creatively to deliver to them. Now, everybody needs to be thinking about earning attention all the time. That’s really driven by the technology changes in the media landscape.The other thing is that now, through things like media-mix modeling and attribution, advertisers have an infinitely better sense of what their campaigns are delivering, and are able to compare the results of different campaigns. You can create something that looks amazing, but the marketer is going to be able to tell whether or not it works, and that’s going to be proven with data that comes from third-party sources.Q: As digital marketing has evolved, what are your feelings about the potential for consumer manipulation through data-driven personalization, with hyper-targeted ads directed towards consumers who might not really understand what’s going on?A: It’s a very tricky time, and I think everyone in the marketing community, whether you’re at a brand, a publisher, or an ad-tech company, needs to be very deliberative about how we proceed over the next couple of years.I do think one of the foundational concepts is that AI can empower creativity and human creation, and there’s nothing wrong with that. For example, humans can come up with a powerful creative idea, and then use AI to develop sophisticated audience segmentation, ensuring that the right flavor of that message is delivered to you. Those types of uses are appropriate for AI—things we could never do without it.However, the idea of positioning creative as coming from humans when it’s not is really dangerous. And when I say dangerous, I also mean it’s dangerous from a brand perspective. The potential for brand damage from that type of strategy is profound, and people will need to be very careful about it.Q: In addition to new technology and use of AI, are there any emerging trends you think are going to take off soon?A: In the wake of this past election, many ideas are becoming more visible that brands and media organizations will need to address. For example, the issue of toxic masculinity is something that’s becoming more prominent. I’m not saying this purely in a partisan way, it goes both ways. But the gender divide, especially around masculinity, is growing wider. The way many young people are viewing certain issues, and the differences in perspective based on gender, is profound. This will undoubtedly impact marketing in a much bigger way.Additionally, trust in institutions is going to become more important. While there has been a lot of degradation of trust, this also presents an opportunity for organizations to position themselves as trustworthy, which is a valuable opportunity for brands to take as well.Q: When it comes to trust, do you have any advice on how to build lasting relationships with consumers?A: Lasting relationships with consumers are generally based upon the consumer feeling that the brand is supporting them and they’re getting something. Is there a differentiated benefit that I’m getting from my relationship with this brand or product as a consumer, something I can’t get anywhere else? In a world where the barriers to entry are low, like in the media world, anyone can start creating digital content, whether it’s video or written. Durable relationships are built where readers feel valued, and that’s where they’ll stay.Whether it’s about establishing relationships or messaging to existing customers, it’s crucial to ensure they understand the real value they’re getting from a relationship they can’t find elsewhere. Reinforcing these relationships over time, rather than just focusing on acquiring customers is key. It’s about consistently communicating to customers that they made the right choice in supporting us, and I think that’s going to be increasingly important.Q: Looking back on your career so far, what are some of the key decisions that have shaped your path and success?A: The key thing is having respect for really talented creators. In the world of publishing, it’s editors. Even though I’ve always sat on the business side, advocating for the people who create content every day has been a guiding principle throughout my career.Now as I’m looking forward. [having retired from Hearst in November], I’m going into the nonprofit space purely as a volunteer. I’ll be supporting a news organization where that relationship between the editorial team and the readership, even if it’s on a much smaller scale than the global brands I’ve worked with in the past, is even more important. Now I’ll be working for a brand with a much smaller audience, but the same dynamic of delivering something truly important for the reader’s life is what will result in sustainable success.Erin Behrens is an associate editor at From Day One.(Featured photo courtesy of Todd Haskell, taken at the global Harper’s BAZAAR Milan Fashion Week party)

Prioritizing Employee Investment: A Key to Thriving in Challenging Times

As a working professional, Madhavi Vemireddy, CEO of Cleo, has been serving as a caregiver to her special needs son, as well as her husband and sister who were diagnosed with cancer. She noticed that “no one was understanding [people’s] unique caregiver journeys and what education is needed so they can advocate for their loved ones.” Vemireddy created Cleo, a family care platform that supports individuals at every stage of life that now serves over 200 clients.Managers may not know it, but many of their employees may be experiencing stress with their lives outside of work and this can impact their ability to focus at work. This is why it’s important for companies to invest in their employees' mental well being. During a panel discussion at From Day One’s Brooklyn conference, leaders discussed how their companies invest in employee growth and mental health.Inclusivity and Mental HealthWarner Bros. employee resource groups hosted a summit focused on helping employees build their careers and creating spaces that foster a sense of community and belonging. The summit brought in specialists who understood the unique needs of a particular community and guided them with sustainable tools they could use to prevent burnout in a constantly evolving industry.“One of the things we want to be mindful of is that our diverse populations are not a monolith,” said Jhneall Gardner, vice president of talent management at Warner Bros. Discovery. “So we’re really focusing on some of the unique needs that they might have,” she said.Warner Bros. also had a career focused podcast called “Empowered Women” which celebrates and recognizes the work of women in the tech and media industry.Journalist Jenny Sucov, left, moderated the discussionIn corporate work environments with thousands of employees, it’s important to recognize the mental health of staff that are supporting the company with their work. Mastercard has implemented multiple initiatives to improve employee mental health including work from home weeks, meeting free days, flex Fridays and its Mental Health Champions program, says Adam Mesh, vice president of human resource at Mastercard.Started in 2023, the Mental Health Champions program had employees around the world go through 12 hours of training to get certified as a mental health champion. These employees now serve as advocates in the workforce for others to turn to for help and find resources.To reduce the monotony of working daily in an office, Mastercard’s workplace flexibility allows employees to work remotely from anywhere four weeks a year. Meeting free days allow for employees to focus on catching up on work, take time to care for themselves or take a learning course to develop skills.Purpose is also key. “I think purpose is so important for organizations because it creates that emotional attachment of employees, not only to the company, but to a broader purpose,” Mesh said.Destigmatizing Mental Health DiscussionsIn order to acknowledge the mental health of employees, companies have to learn how to facilitate conversations around mental health. Melissa Doman, organizational psychologist, author, and strategic advisor to BetterHelp Business, helps companies understand the necessary language and skills to talk about mental health at work.Doman provides keynotes, fireside interviews, workshops, and a certification course specifically for leaders to teach them how to “talk about mental health at work, for themselves, and for their teams.” The key reasons why people tend to avoid talking about mental health in the workplace is because they’re worried about saying the wrong thing or crossing the legal boundaries around discussing it, she says.Asking someone “Are you okay?” is not the same as asking someone “Do you have a major depressive disorder?” said Doman, who says that inquiring about someone’s well-being is not the same as asking about protected health information. The stigma around mental health discussions is one of the reasons why there should be more conversations about it within companies, Mesh adds. “I think just having employees understand that it’s okay to have that discussion, and for your leadership to buy in that this is a real thing and we need to be supportive of our employees,” said Mesh.Supporting Employees, Preventing BurnoutWork can be stressful itself, but individuals all experience outside pressures from home life as well. Vemireddy shared that more than 50% of employees don’t tell their managers that they have caregiving duties. “The hidden toll that we’re seeing is that there’s a much higher risk of burnout,” said Vemireddy.Cleo launched a Family Health Index to understand the biggest challenges that families are facing as caregivers, whether they’re exhibiting early signs of depression and anxiety and feeling burnout from their responsibilities.After over 10,000 people took the assessment, results showed that about a third are at higher risk of burnout. She adds that almost half of its families failed a self-report questionnaire that screens for anxiety and depression.“We see caregivers, especially those higher risk caregivers who are at that stage of burnout,either go on leave or they essentially are leaving the workforce altogether, which then has an impact on their own ability to save up for retirement and save up for their own caregiving needs. So we're setting this vicious cycle,” said Vemireddy.HR executives are often the ones to take on these acknowledgements that their employees may be struggling from stress and burnout, but how can HR teams help support them?Rosa Meza-Zambrio, director of organizational analytics and people insights strategy at S&P Global says her company utilizes artificial intelligence to support the workload and productivity of employees and leaders. AI tools can even help streamline HR tasks, said Meza-Zambrio.AI systems are able to collect data and knowledge for employees so that people can focus on other important aspects of their jobs. S&P has its own internal AI assistant called Spark Assist and the company has also created an AI literacy program called AI Academy.“We're doing this because we want to help our people reduce that mental load, focus on the things that are important to you, as well as increasing our scope and our support for our people without that additional headcount,” said Meza-Zambrio.She encourages people to leverage AI technology because it can provide more knowledge for employees without making a big financial investment. AI tools also reduce repetitive and complex tasks for HR teams and help them manage their workload and mental health as well.Jennifer Yoshikoshi is a local news and education reporter based in the San Francisco Bay Area.

Winning Strategies for Delivering an Inclusive Employee-Engagement Experience

The integration of new technology has transformed HR, enabling people leaders to shift their focus from traditional desk tasks to using this technology to build more inclusive and genuinely engaging workplaces.Sloan Kendall, head of global partnerships at Blink, and Caroline Mikhail, director of advisory services at LineZero, spoke in a thought leadership spotlight about winning strategies for delivering an inclusive employee-engagement experience at From Day One’s November virtual conference.The Five Engagement StrategiesThe first key strategy is leveraging technology to create an inclusive experience. Newer technology should meet employees where they are, provide easy authentication, and be highly personalized.For example, Blink helped a transportation company improve communication with their non-tech-oriented frontline workers using a mobile app with manager-led activation, says Mikhail. This successfully executed and personalized solution accommodated employees who have access to mobile phones instead of computers.Caroline Mikhail, director of advisory services at LineZero, spoke during the thought leadership spotlight (company photoThe second strategy is utilizing the strengths of a multigenerational workforce, as the social skills and technological knowledge of each generation differ from one another. Reverse mentorship programs facilitate younger generation employees sharing modern tech knowledge with older generation employees. Further, they learn valuable social skills from older employees.A workforce with diverse and inclusive skill sets enables leaders to use modern social tools, like short-form videos, to share information and provide feedback effectively. This approach ensures that socially and culturally relevant communication channels are accessible and beneficial for all employees.A third key strategy is to develop authentic connections in the workplace. When combined with technology, it cultivates more authentic employee engagement.Shadowing programs are ways for company executives and leaders to meet employees within different departments and learn about their daily responsibilities. Posting videos of the experience, featuring different employee experiences each time, encourages participation and enhances employees’ connection to one another.Other mentorship and development programs further facilitate direct communication between leaders and employees. Mikhail shared how an executive created a skill-sharing channel to recommend books and create discussion among employees. Such programs and initiatives, enhanced by new social mediums using technology, provide enriching and unique engagement where employees feel authentically seen, understood, and appreciated by their leaders and peers.The fourth strategy is to embrace champions as workplace ambassadors. Champions further help employees adapt to new technology and communication channels by answering questions and explaining the advantages to employees and the organization.The fifth key strategy is data-driven iteration. While traditional data remains essential for informed decision-making and improving financial outcomes, leveraging technology to filter and display diverse employee data on dashboards enables leaders to better strategize around engagement and development.They can obtain data on individual employees and teams and access summarized data revealing specific trends, helping people leaders create relevant solutions and development and mentorship opportunities. More inclusive datasets also inform leaders on the ways new tools are used so they can shift to more intuitive approaches that reap the most benefits.Inclusivity MattersInclusive solutions sustain hybrid workplaces. Frontline workers aren’t working at desks on computers and may not see their supervisors, managers, or people leaders on a day-to-day basis.Making technological innovation accessible to all employees drives better business outcomes by addressing the unique needs of both teams and individuals.Inclusive engagement fosters stronger peer connections through improved internal communication, boosts productivity by delivering role-specific solutions, and increases employee visibility through diverse social engagement channels.Kendall highlighted the partnership between Blink, a mobile-first employee experience and communication platform, and LineZero, a consultancy specializing in employee experience and change management. Together, they aim to help organizations strengthen connection, culture, and communication in the digital age.“Together we’re really setting up to deliver an experience that enables organizations to empower their employees to better communicate, to engage, and to access relevant systems and tools all in one centralized application,” said Kendall.Editor's note: From Day One thanks our partner, LineZero, for sponsoring this thought leadership spotlight. Stephanie Reed is a freelance news, marketing, and content writer. Much of her work features small business owners throughout diverse industries. She is passionate about promoting small, ethical, and eco-conscious businesses.

Creating a Low-Turnover Culture by Investing in People

No industry has seen the level of shift in the post-pandemic era than healthcare. During a fireside chat at From Day One’s Brooklyn conference, Maxine Carrington, senior vice president and chief people officer at Northwell Health, shared insights into how her organization is tackling these challenges by investing in people. Interviewed by Emily Stewart of Business Insider, Carrington spoke about navigating workforce needs, addressing affordability barriers, and embracing technology to foster a supportive and low-turnover culture.Post-Pandemic ChallengesManaging a workforce with diverse needs is challenging. But add onto that a demanding industry like healthcare and an unprecedented event like Covid, it can be particularly hard to navigate. In response, the organization implemented flexible strategies, including creating collaboration spaces for remote workers, accommodating those who had relocated, and addressing pay equity. It’s important to allow for cultural and operational shifts to evolve naturally while mitigating tensions, says Carrington. The affordability crisis in New York, particularly in retaining essential healthcare workers, is a top concern, says Carrington. “We believe you can find untapped pools of talent out there. You just have to find them and understand the needs,” she said.Maxine Carrington, SVP and chief people officer of Northwell Health, left, spoke with Emily Stewart, senior correspondent at Business Insider Northwell Health has taken innovative steps to address this issue by offering resources, such as establishing crisis support funds, offering in-house training programs, and opening a thrift store for employees and job candidates to have access to affordable work clothing. These efforts aim to reduce barriers to employment and provide immediate support for those in need. “It’s not just health care,” she added. “It’s police, it’s fire, it’s teachers, any critical service in this region. If you want to keep them here, you have to think about affordability.”Supporting WorkersWhile Northwell and other organizations may offer help to its employees, Carrington underscored the need for broader systemic solutions, such as childcare tax credits and housing support, to sustain critical services in the region. To help advocate for change with elected officials, Carrington is drafting an op-ed piece and hopes others can also voice their concerns more widely.Part of investing in people includes maintaining strong relationships with unions while also respecting the needs of non-union employees. “Today, about 28% of our workforce is union represented. We have over 30 labor contracts, so we are always negotiating,” she said. “We try to look across the entire organization and determine what it looks like to be fair.”Northwell focuses on educating unions about evolving care models and technology, Carrington added. Recruitment and retention strategies play a central role in guiding decisions, balancing market-specific needs, and avoiding unnecessary conflict.Embracing AITechnology is a big part of healthcare, and that includes AI. As some are reluctant to the concept, Carrington said they try to address concerns to help employees embrace it more. “One of the first things is for folks to understand they are interacting with AI every single day. They may not know it, but they already are.” In an already overworked industry, Carrington added that AI can help streamline tasks and potentially relieve stress from workers. Northwell Health has introduced tools like a digital HR assistant and an AI governance council, leveraging technology across recruitment, benefits, and clinical areas. The organization’s two-year roadmap for automation focuses on efficiency, ease, and supporting employees through the transition.Getting the Word OutStorytelling is central to fostering connection and showcasing their mission, Carrington says. That’s a big part of getting the word out and showcase what they are doing to invest in people. They wanted people to know that their focus isn’t a transaction of ‘if you’re sick, let’s operate on you,’ she said, but a real focus on improving the health of communities.To do that, Northwell Health has expanded into storytelling with Northwell Studios, producing documentaries and specials Lenox Hill, First Wave, Two Wars, Emergency NYC, One South, and Side by Side. The documentaries serve recruitment, inspire pride, and amplify the healthcare narrative. They also feature initiatives like the Northwell Nurse Choir, which gained national attention through its appearance on America’s Got Talent and a performance at the White House. Investing in people is key to creating a culture of low turnover. By removing barriers to training, addressing affordability challenges, and fostering adaptability through technology, Northwell Health is shaping a supportive, future-focused workplace.Carrie Snider is a Phoenix-based journalist and marketing copywriter.

The Connection Cure: Reviving Inclusion and Restoring Belonging in a Divided World

In 2024, 52% of workers say that increasing diversity, equity, and inclusion (DEI) is a good thing—a 4% decrease from 2023. Meanwhile, 21% of workers say DEI is a bad thing, a 5% increase from last year. Workers’ perceptions of DEI and its significance have shifted.What has contributed to workers starting to see division rather than belonging with DEI? Teresa Hopke, CEO of Talking Talent shared her insights during a thought leadership spotlight at From Day One’s Brooklyn conference.Hopke discussed several important factors contributing to a shift in the perception of inclusion. The biggest factor is not prioritizing more inclusive connections, she says. Organizations must redefine what inclusion is and bridge the gaps in workplace connections to restore confidence in DEI. Because DEI, Hopke emphasizes, will always improve rather than harm business outcomes.Inclusion and Belonging StrategiesHow can business leaders redefine and optimize DEI to become more inclusive? How can DEI strategies restore belonging in the workplace and continue to help marginalized employees authentically achieve professional success? Hopke shared three strategies for fostering inclusion and belonging within the workplace. First, creating connection circles, a structured group or gathering designed to bring together people from various levels, positions, and cultural backgrounds within an organization, helps unite workers.Next, the Human Library methodology offers a unique, voluntary approach where individuals “check out” an employee to learn about a topic or experience they are unfamiliar with. The employee, possessing specialized knowledge, shares insights and teaches them about that subject.Hopke led a thought leadership spotlight about "The Connection Cure: Reviving Inclusion and Restoring Belonging in a Divided World"Finally, reverse leadership programs involve a reverse mentorship approach, where leaders gain insights from employees at different professional levels about the experience of belonging to an outgroup within the organization.These are authentic solutions promoting connection and understanding among different groups, says Hopke.Becoming More Connected, Not DividedRestoring connection within the workplace is at the heart of Talking Talent, coaching leaders at organizations on how to create and strengthen their DEI initiatives.The company offers several solutions, from safe communication practices to “helping systematically oppressed and underrepresented groups into senior leadership roles.” Its coaching solutions have led to positive business outcomes: 75% of their clients have won awards and occupied top league tables for DEI.However, outside of Talking Talent, one drawback of DEI that organizations have observed is employees feeling categorized and labeled. The compartmentalization can make workers feel ashamed and ostracized. For example, Hopke discussed how society normally perceives white men as the group historically embodying the status quo, yet this doesn’t account for white men who didn’t attend prestigious colleges, are neurodivergent, or aren’t heterosexual.This may explain the growing disconnection that white men feel from DEI efforts. A study from the Pew Research Center shows that 47% of white workers believe DEI practices hurt white men.Furthermore, Hopke emphasizes that DEI practices can tokenize marginalized groups and their experiences, also contributing to decreasing positivity toward DEI. “We also have to make sure that we’re not using connection and thinking of it as a fluffy term. It actually can create change in your organization,” she said. This is because connection is a biological need and addressing this need creates better business outcomes.“I am going to guess that there isn’t one business problem you have in your strategy that can’t be solved with more connection, whether it’s client-facing, whether it's market-facing, whether it’s internal—connection is the cure,” she said.So, how can organizations make the work around belonging prioritize connection rather than division? Hopke says to focus on what unites people rather than divides them and engages them in cross-cultural dialogue. People stay at organizations when they feel authentic belonging and connection.“We have to make this about everyone,” she said. “We can’t use shame, we can’t use labels, and we can’t put people into categories. We need to create cultures where everyone uses empathy, understanding, and curiosity to connect with each other.”Editor’s note: From Day One thanks our partner, Talking Talent, for sponsoring this thought leadership spotlight.Stephanie Reed is a freelance news, marketing, and content writer. Much of her work features small business owners throughout diverse industries. She is passionate about promoting small, ethical, and eco-conscious businesses