“This grant was a ray of light,” declared a worker who received emergency financial relief after a recent natural disaster. “The stress that comes with this is terrible, and this is the first time in my life that I’ve felt like somebody cares.” The worker, quoted by E4E Relief, a nonprofit that helps employers support workers in times of crisis, spoke for many of his colleagues as well. “Every time there is a hurricane and a business has to close down for a couple of days, employees, who are often living paycheck-to-paycheck, lose their scheduled hours and income.”

Testimonials like this are abundant among recipients of emergency financial relief, yet companies who partner with programs like E4E Relief’s want to quantify the impact of their investment. With that in mind, E4E has launched a new program, ImpactStack, to conduct industry-leading research to quantify the incidental business outcomes of the financial relief work that their team has carried out for more than 20 years. The impact stretches across a range of social and business metrics that matter regardless of industry, geography, demographic, or crisis. The insights are then integrated into business intelligence that provides companies with insights about the outcomes that key stakeholders achieve through financial relief.

Holly Welch Stubbing, E4E Relief’s president and CEO, says the new research confirms the significant impact of their program: “81% of grant recipients regained financial stability. 54% experienced improved mental well-being. 70% said that it helped them return to or maintain productivity at work. 52% said that they had increased engagement [at work], and 76% had a more positive perception of their employer.”

From Day One recently interviewed Welch Stubbing to get an inside look at how ImpactStack collects and analyzes information about relief recipients at a time when employees need additional support for a multiplicity of reasons, including climate disasters, geopolitical disruptions, and economic conditions. Excerpts:

Q: What is ImpactStack, and how did E4E Relief get started with it? How does it work?

A: ImpactStack is our proprietary framework, insights, and business intelligence associated with providing the social and business outcomes of grants to individuals.

Holly Welch Stubbing of E4E Relief shared insights from their recently launched program, ImpactStack (company photo)

During the height of the COVID-19 pandemic, when our volume went up as companies really started grasping employee relief, we started doing outcomes-based research. While it was arguably a crazy time to launch, it also was a great time to launch from the standpoint of trying to assess need. We needed to know if the money being sent was really making a difference. I suspected it was, since we already had a lot of qualitative information from our grantees. We had stories and hundreds of notes, handwritten or sent via email, where people would articulate what happened to them and thank our team. However, I wanted that to be something quantitative and something we could make available to the companies we’re working with to show the outcomes of their philanthropic investment.

I have been in the foundation world for 27 years, and the conversation is constantly, are our grants making a difference? How are we investing in these institutions to drive out a set of outcomes? Trying to ensure those institutions have the capacity, resources, and technology is extremely complicated and difficult. In our work, we have a real chance of getting real information from people who are receiving these grants. And so I thought, could we design something that meets the quantitative expectations of companies? And could we make that available in the form of insights as part of our solution? So in June, that’s what we did, and we expanded on the surveys we created, which had a focus on financial well-being, to map outcomes based on criteria that Fortune 500 clients would recognize. We wanted them to immediately see the relevance and understand the significance of the impact.

Q: Were there any surprises in the data about impact?

A: I was surprised at how high some of these scores were, particularly in our productivity results. 70% of our grant recipients were able to maintain productivity at work. And 54% ─ more than half the people we are granting to ─ have an improved mental state. That’s something. I expected engagement to be higher.

The deeper you go into the social outcomes data ─ the housing, food, demographic data ─ that’s where there will be additional insights. And while that data isn’t available to our corporate partners yet, we’re working on it because it’s important and it shows a lot.

Q: How does ImpactStack support E4E Relief’s goals and company philosophy?

A: It’s central to who we are. Employee relief programs continue to gain importance, and organizations are trying to decide if it’s something they want to stack into their mix of workforce offerings. It’s hard to justify those investments without really understanding, ‘What is this doing?’

My hope is that, as our organization evolves and as we get more information, we can then provide a set of insights about what it looks like to be a financial first responder. There are all kinds of studies going on around meaningful support for the low to moderate income worker. And in the midst of natural disasters and the severity of all of these climate events now, companies feel like they need to do something. We’re providing support for personal hardships from these experiences, but also providing the C-Suite a readiness plan and a solution for when disaster strikes the next time so they don’t have to adjudicate this in the middle of the crisis. Support is already there.

Q: How do you ensure insights found through ImpactStack are effectively communicated, and how do you use the information to refine the program?

A: ImpactStack is now a part of our product, so every new company coming in is going to have access to it. For existing customers, we’ve launched it several different ways, including customer meetings and webinars.

But the latter part of that question is what we’re really interested in. How do we evolve our processes and decisions based on what we’re seeing? We’re very new to that. And this will be part of our journey for the rest of time. But for the moment, we have new information and new insights unique to our market, and we will hold onto that and then expand on it. But for now, I think our outcome data offers enough to give people a sense of what they need to start having strategic conversations. We recently met with a very large Fortune 15 organization, and after meeting, they left with the information needed to justify a significant investment in the program. That’s as good a response as you can get from a company of that scale. We have our central purpose as a social enterprise and continue to think about additional layers. But there’s enough information here right now, even today, just from insights alone to get these conversations rolling.

Q: Do you have a quantifiable sense that we are facing more disasters today than ever before, and at the same time, socioeconomic situations where people are disproportionately affected?

A: We’ve pulled together the drivers in the framework of climate change, geopolitics, and economic conditions. Imagine placing this concept on a chart: In the center, we have the conditions, while on the outer layer, we examine their individual impact and their implications for both businesses and the broader sustainable development goals, especially for those companies invested in ESG (environmental, social, and governance) principles. We also built the research and the platform to meet the reporting requirements for ESG and corporate citizenship standards. So for big companies who really care about ESG considerations, the hope is that our data is accessible. Outcomes data of this kind can be hard to procure. Some believe we have made it much easier for companies to track “S”-related outcomes.

We have data on disasters and the activity around them, and also the economic conditions in the U.S., with a focus on the utilization of credit, which is being used at the highest rate ever seen. We have all these connecting points and trends that we’re seeing to bring to thought leaders and continue having these conversations.

Q: Your website offers many testimonials from grant recipients. Are there any specific stories or situations you’d like to shed light on? One that was particularly impactful?

A: A relevant and impactful one is from the wildfires happening in Hawaii. It’s devastating, with the loss of life and homes. We’ve heard that one company has lost an employee, and 65 employees are now without homes. That’s a lot to process. There’s a group here that’s trying to work through it with them. Here’s a quote from them:

“Our peaceful community was swept by the wildfire unleashed by Hurricane Dora. Our home, a sanctuary to my family for the past three years, turned to ashes in the blink of an eye. With evacuation orders, we fled, leaving behind everything. The fire took everything from us, but not our hope. Our family of four is now staying with friends searching for a new beginning. Basic necessities like food, water, and clothing have become urgent priorities. We are resilient. With your support, we can rebuild our lives in our community.”

That’s powerful.

Another example that comes to mind is the war in Ukraine. For most people and companies, it was a surprise that left no time to figure out a path for relief. And when you have banking systems that have shut down, and you have people fleeing, literally fleeing for their lives, we had to figure out how to get payments securely to individuals. It was difficult to get relief there, but we figured it out.

As you can imagine, not every disaster affects every company, and it doesn’t hit every company the same way. I’m proud to work with the talented team at E4E Relief. They are committed to stepping up and navigating each client situation with compassion so that we can deliver emergency financial relief to individuals around the world.

Editor’s note: From Day One thanks our partner, E4E Relief, for sponsoring this sponsor spotlight.

Erin Behrens is a member of the editorial staff of From Day One.

Featured photo: Volunteers make food and supply deliveries to elderly residents impacted by the devastating wildfire in last month in Lahaina, Hawaii. (AP Photo/Jae C. Hong)

The Role of GLP-1s in Employee Benefits

Companies that offer inclusive care benefits are not only seeing higher retention rates but are also attracting job seekers who prioritize well-being over just a high salary. With obesity on the rise in the U.S., leading to increased rates of cardiovascular disease and Type 2 diabetes, employees are looking for workplaces that support their health holistically, recognizing that inclusive benefits can be life-changing.The prevalence of chronic disease presents a challenge for employers over increasing healthcare costs. 60% of employers expect healthcare costs to surge over the next three years. Yet, it is critical to offer comprehensive care and wellness for higher retention.The American Institute of Certified Public Accountants (AICPA) found that workers would choose a job with benefits over a similar job providing 30% more salary but with no benefits. Consequently, employers also face more competition with other companies that provide more inclusive healthcare benefits.The growing off-label use of GLP-1 drugs, originally approved for treating Type 2 diabetes, has fueled discussions around treatments for cardiometabolic diseases. However, cultural misuse has also associated these drugs with rapid weight loss management.What are the potential risks and benefits associated with including FDA-approved weight loss drugs in care benefits? Is there an ROI of covering weight loss medication?The Reality of CardiodiabesityDeanna Critchley the AVP of Cigna led the sessionDeanna Critchley, area vice president at Cigna, provided insight into the reality of cardiodiabesity management at From Day One’s NYC half-day benefits conference in a thought leadership spotlight.There are several factors to consider when adding FDA-approved weight loss medications such as Wogovy into care benefits. While GLP-1s are automatically covered to treat Type 2 diabetes, weight loss drugs such as Wogovy are considered add-ons or buy-ups, which affects claims costs.Currently, there is no evidence suggesting a decrease in cancer, stroke, heart attack, or other emergency room visits by taking these prescriptions alone.Secondly, drugs such as Ozempic and Wogovy generally have to be taken for an extended period of time, or even a lifetime. People gain back ⅔ of their weight within two years of stopping.Cigna conducted an internal study and found that 66% of people on weight loss medications stopped taking them within 6 months due to rapid weight loss, social pressure, and significant side effects from taking the drugs.This further presents the risk of employers facing increased medical expenditures without guaranteed positive results. It can become unsustainable to find it as pharmacy claims rise. “That’s where we’re still looking at the longevity of this to see if it’s worth you as an employer covering these drugs if they’re not even going to continue taking it.”But if employees are more likely to choose a job that covers weight loss medications, companies face undeniable pressure. “You have to actually consider your benefit philosophy, how you cover it, and what type of population you have,” Critchley said.“Do you use it as talent acquisition? Are your competitors offering that? Do you offer lifestyle management programs and that’s part of your well-being philosophy?” she asked.The benefits of investing in weight loss supplemental coverage, then, lie in having long-term employee populations, the ability and foresight to invest in long-term cost avoidance, and incentivizing customers to enroll in holistic weight management programs.Utilization Management Is KeyCritchley recommended that employers not yet covering weight loss medications should first confirm with their carriers whether utilization management measures are in place. This safeguard helps ensure that GLP-1 drugs are prescribed only to individuals with diabetes.At Cigna, their utilization program confirms clients with Type 2 Diabetes and asks if they would consider taking Metformin, a more affordable and generic prescription drug similar to Ozempic.Cigna Healthcare has developed several solutions, including RxClaimsConnect, which automates claims processing for clients with documented Type 2 diabetes. For self-funded clients offering weight loss coverage, Cigna provides access to EncircleRX, a program equipped with safeguards to ensure the appropriate individuals qualify. Eligible clients must have a BMI of 30, or 32 with two additional co-morbidities. The program also includes a cost cap or a pricing guarantee.More importantly, it includes required enrollment and ongoing engagement with a lifestyle modification program. Nutritional counseling and exercise programs are required management systems in place. This demonstrates the effectiveness of integrated and holistic healthcare as effective and inclusive care benefits.Editor's note: From Day One thanks our partner, Cigna, for sponsoring this thought leadership spotlight. Stephanie Reed is a freelance news, marketing, and content writer. Much of her work features small business owners throughout diverse industries. She is passionate about promoting small, ethical, and eco-conscious businesses.

Conversations: The Currency of the Future

Steve Artnz, CEO of Campfire, poses the question, “what is a conversation to you?” In the digital age, conversations can include verbal communication, texts, phone calls and even interactions with artificial intelligence.During a thought leadership spotlight at From Day One’s October virtual conference, Arntz spoke about the art of conversations to build stronger relationships, productive work environments and inclusive workplaces.Conversations are fundamental to fueling relationships with everyone in your life, but some conversations are harder than others. Arntz presents the audience with a mnemonic to help people focus on the key aspects to a conversation: FLAME for fluid, lively, authentic, meaningful, engaging.Fluidity “creates a mutual understanding and respect,” he said. Liveliness provides the enthusiasm and engagement between people. Authenticity helps build trust and opens up meaningful conversations that strengthen relationships. Engagement is crucial to maintain participation from both sides in the conversation.As conversation tools in the workplace, Arntz focuses on check-ins, asking deep questions and listening generatively.Steve Arntz, CEO of Campfire, led the virtual thought leadership spotlight In a general check-in, you might ask “How are you feeling?” but Arntz suggests posing deeper questions like “What are you feeling? What are your distractions? What are your intentions for our time and space together?” These can serve as more effective starting points for teams to check-in on each other.Starting off with these questions,“will reduce the number of meetings on your calendar” and “increase the path to efficiency in those meetings,” Arntz said.To dive even deeper, ask people why, how and what questions to learn more about their feelings. For example, “why is this situation frustrating you?” or “how does this feeling impact your work right now?” Asking these types of questions will allow the conversation to flow into greater discussions on feelings, thoughts and intentions.Following this tool, Arntz provides four ways to engage in conversations fully: download, which is confirming that people are heard; facts, listening with an open mind and asking questions to gather information; empathy, connecting with experiences and emotions; and creation, which is the act of creating something new together.“When you practice this generative listening with intent to learn from the unknown, to connect with the broader, bigger thing, then you can really build on each other’s insights and create new insights,” Arntz said.Although these questions and conversations can provide deeper connections between managers and employees, an existing feeling of distrust can also hold people back from being honest and vulnerable. Especially when companies are aiming for efficiency and profitability, actions can seem more transactional.“If my manager were to ask me, ‘what are you feeling?’ I might have a hard time really trusting that person actually cares and sometimes it’s because I don’t trust that the organization cares,” said Artnz. “So the manager and organization start to become conflated and they inherit each other’s weaknesses and strengths.”In these cases, it can be helpful to see vulnerability from the manager first. Prior to opening up the conversation on what employees may be feeling, start off by sharing your own thoughts and emotions, creating an environment that welcomes and encourages others to share.These skills can be utilized when holding conversations with people, but with the increased use of AI, it’s important to remember that communicating with robots is much different. “Artificial intelligence does not equal conversational intelligence,” said Arntz.Conversations with AI focus on logic, accuracy and efficiency, lacking the emotion and authenticity that takes place in human interactions. But this is not to say that technology is not useful in bettering conversations.“It’s not robots or humans. It’s robots and humans together. I see a world in which we can stop tripping on each other as much as we are today,” said Arntz. “As we get assistance from these robots…we can have much more impactful and meaningful and creative relationships and that’s a world that I'm really excited about helping to shape and create.”Arntz encourages people to use the conversational tools he discussed in addition to interactions with both robots and humans. Blending the two can help expand their insight on how to engage, create partnerships, and take action with others.Editor's note: From Day One thanks our partner, Campfire, for sponsoring this thought leadership spotlight. Jennifer Yoshikoshi is a local news and education reporter based in the San Francisco Bay Area.

Leveraging Generational Diversity: Moving from Ageism to Age Inclusion

In a recent survey from Resume Now, 90% of workers age 40+ said they experienced ageism in the workplace. And a study from AARP found that 64% of the same age group experienced age discrimination, meaning tangible impact on one’s ability to advance, stay in the workforce, and get paid fairly. “The data shows that ageism is still with us, unfortunately, in the workforce, and that it’s actually quite prevalent,” said Heather Tinsley-Fix, senior advisor, financial resilience, AARP, at a From Day One webinar.The five-generation workforce is a well-known phenomenon—in fact, 83% of executives believe that creating a more multigenerational workforce would drive their organization’s success and growth. But how should companies begin to build cultures that shift away from unconscious ageism toward age inclusion?Dr. Megan Gerhardt, founder & director of thought leadership at Gentelligence, has spent the last 15 years speaking and consulting with top organizations worldwide on leveraging generational diversity in the workplace. Gerhardt spoke with Tinsley-Fix and Heather Ainsworth, CEO of Workable Concept, on creating cultures in which all ages thrive, psychological safety enables fruitful interaction, and intergenerational collaboration drives bottom-line value. They also shared a sneak peek of a new suite of resources AARP designed specifically to help HR leaders address this opportunity. It translates research into specific actions and creates custom plans that takes into account your own areas of personal power and influence.Turning From Ageism to Age InclusionThe World Health Organization defines ageism as “the stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) toward others or oneself based on age.” The workplace can be rife with generational stereotypes, with headlines constantly decrying both Gen Z and Millennials as “the worst colleagues” (and also sometimes, puzzlingly, “the best”), while also insisting that Baby Boomers retire to free up jobs for those younger folks. And while many, Tinsley-Fix says, wrongly peg those 45-55 at “late career” and 55-65 in “decline,” in fact, “people 65 plus are the fastest growing segment of the workforce.”Conversely, age inclusion is “when a team or organization creates policies, tools, and culture that enable people of all ages to thrive without needing to navigate age-based stereotypes, prejudice, or discrimination.”An effective leadership team will build a complex, inclusive culture where workers of all ages and stages can thrive. It’s not only a kind choice, it’s what Tinsley-Fix calls “a value creation strategy hiding in plain sight.” The depth of experience and skill sets in an age-diverse workforce, whether technical, professional, or durable human skills, creates major opportunities for employers who can unleash those synergies. The best results occur when people from different life and career stages work together to define problems and create solutions. Having workers of different ages allows you to connect with a wider customer base and gives you a more nuanced knowledge base to call on.“Having workers of different ages is also a talent management necessity,” Tinsley-Fix said. In the near-term, workers 65+ are the fastest-growing portion of the talent market, but over the coming decades, more people will exit the workforce than will enter it. AARP posits that “declining population or labor force participation rates among younger workers may lead to talent shortage. Retaining older workers (considered age 40+) can help employers address this challenge.”Learning to Work TogetherContrary to popular belief, the five generations in the workforce work well together. “Data shows that multi-generational teams perform better when they’re managed well than teams which are more age-siloed. In companies that utilize mixed age work teams, the productivity of both older workers and the younger workers is higher than in companies that do not use mixed age teams,” Tinsley-Fix said. “That myth that productivity declines as we age is based on measuring individual productivity rather than team productivity. Mixed age teams outperform teams on things like decision-making, creative tasks, and complex problem solving.”With this in mind, it’s important for leaders to encourage generativity, which is defined as “a person’s interest in and dedication to establishing and guiding the next generation.” Gerhardt encourages cultivating “gentelligence,” the idea of helping people have smarter intergenerational conversations. This shows up at work through co-creation, providing expertise freely, setting up organizations for success, consulting, coaching, and mentoring.The panelist spoke about "Leveraging Generational Diversity: Moving from Ageism to Age Inclusion" during the webinar (photo by From Day One)“This can also show up just in how people approach conversations,” said Ainsworth. “Is a conversation between people of different generations seen as transactional, or do they approach it with a sense of curiosity in order to co-create value and the culture that they want to be working in?”Creating an Organization That Supports Generativity“An age-diverse workforce left to its own devices is not necessarily going to be more productive,” Gerhardt said. “It has the potential to be, but like almost all forms of diversity, that rests solely on how well it's managed and led. And that includes the cultures and climates we're creating.”It’s important to encourage intergenerational interaction since it may not occur naturally, Gerhardt says, as employees often work their way up through the ranks alongside colleagues similar in age who become their friends. This lack of relationship-building can lead to age polarization. And without regular proactive exposure to other generations, stereotypes can flourish. Encourage employees to “see the value that every generation brings,” Gerhardt says, and build out a benefits package that offers perks specific to every stage of life, from student loan repayment to childcare, elder care, retirement, and more. And determine the level of psychological safety for each age group and career stage, noting that low levels of safety can result in disinterest or even concern about sharing knowledge.Much of this comes down to helping different generations understand each other better in order to strengthen trust and collaborate effectively. “I think it’s a myth that our younger generations aren’t interested in listening or learning from people who are older. I think it’s that how they want to communicate, learn, and listen has changed,” Gerhardt said. One example she shares is that Gen Z grew up having all the answers at their fingertips, so if they don’t immediately receive the “why” behind something—like why it might take 18 months to get promoted—it can impact their psychological safety. That doesn’t mean a workplace needs to cater exclusively to the young, but it should be extra mindful to have inclusive communications that account for all learning and work styles.Gerhardt suggests proactively creating opportunities for those significantly older and younger to collaborate on meaningful work where diverse expertise is needed for success. “Generativity comes from being curious,” Gerhardt said. Smarter intergenerational conversations can be sparked by “Gentelligent” power questions like: “How would you approach this? Can you help me understand that perspective? What barriers can I help remove for you to reach this goal?”Generations at WorkAn age-inclusive organization should:Welcome workers of all ages and value their experienceLive by the mantra that everyone has something to teach and everyone has something to learnBe flexible, recognizing that longer lives mean loopier career pathsSupport caregivers with leave, resources, and other benefitsManage differences and celebrate similarities across multiple generationsNot put people in buckets or make assumptions about them based on ageAARP just launched Generations at Work, a new tool packed with resources to help you take action to build and leverage a multigenerational workforce. It guides you through a self-assessment to help you create a customized plan based on your existing strategies and future priorities; provides free resources to help you executive each of three key actions; and ensures you distill your learnings and bring them back to the team.AARP believes setting a handful of targeted goals to improve age inclusion makes us more likely to achieve the changes we seek. Leveraging a multigenerational workforce requires us to consider actions across HR, both with teams and individual employees. Learn more and create your customized plan at https://employerportal.aarp.org/generations.Editor's note: From Day One thanks our partner, AARP, for sponsoring this webinar.Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.

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