The Best Managers Don’t Fix, They Coach: Actionable Strategies for Your Leadership Toolkit

BY Mary Pieper | June 21, 2024

Anita Hossain Choudhry, co-founder and CEO of The Grand, a group coaching platform, learned the importance of coaching when she was managing several people who had just graduated from college. “I reflected on my first job after college, and I had this manager who was so unclear,” said Choudhry during a thought leadership spotlight at From Day One’s May virtual conference. “She didn’t give me the right level of support to be successful. And I really vowed to do the opposite. I had this notion that I had to fix my direct reports’ problems.”

One day, one of Choudhry’s direct reports came to her because she felt overwhelmed with everything on her plate and couldn’t figure out how to prioritize things. “I told her to take out a sheet of paper, draw a triangle on it, and break it up into thirds,” Choudhry said. “In the bottom section, I wrote down three to five things she had to complete for the week. In the middle section, I wrote down three things she had to complete in the next three days. And then at the top of the triangle, I wrote down one thing she needed to focus on before the end of the day.”

Choudhry did this every day for several weeks with the employee, thinking she was solving the problem for her. However, over time “I really saw her creativity wane. She would spend long hours trying to do her best to get those critical tasks done,” she said. At around the same time, Choudhry took her first coaching course, “and I realized I wasn’t actually helping her fix her problem. I was actually hurting her because I didn’t empower her to trust herself.”

Anita Hossain Choudhry, co-founder and CEO of The Grand, led the virtual thought leadership spotlight

That’s when Choudhry shifted her default approach from fixing to coaching. “Instead of being the hero that saves the day, I asked myself how I could enable my direct reports to do their best work and be their best selves,” she said.

During her next one-on-one session, Choudhry asked the employee to take the lead in filling out the triangle. She also questioned her about the type of work that attracts her and where she saw opportunities for the firm to grow. “Over time, it helped her come up with some of the most creative ideas deployed at the firm,” Choudhry said. “She returned to that vibrant, innovative person that I hired in the first place.”

When managers attempt to fix problems rather than coach an employee, they tend to do most of the talking, says Choudhry. “The conversation style is really directive and advice-oriented,” she said. On the other hand, coaching involves asking employees questions that get them talking so they can come up with a solution on their own.

So how do you do it? You start by asking, “‘In this situation, what would you like?’ And then you repeat back what the other person said. And then you ask, ‘What will having that do for you?’ And then you repeat it, and ask, ‘What will having that do for you?’ And so you go through this process, over and over until you get the core of what someone wants.”

The next step is exploration, which moves the employee from the problem that they’re spinning on and helps them brainstorm actions they could take to pursue what they want, says Choudhry. The manager does this through another simple set of questions, like ‘what options do you have to make progress toward that outcome?’

These conversations can lead to some awkward pauses, but that’s expected because “this is a muscle to build,” Choudhry said. “When they’re staring blankly at you, it’s working because they’re thinking in a way that they haven’t in a long time.”

Coaching is effective because “we help our direct reports by investing in their inner teacher,” she said. Rather than solving a one-time issue for them, coaching helps employees see patterns and behaviors so they can develop their own resources and best practices to navigate challenges, according to Choudhry.

“We also empower them to trust themselves,” she said. “You’ll see your team members shift their ability to move more confidently and clearly in articulating next steps that they can take to really solve their problem and achieve their goal.”

Choudhry says that fixing isn’t always the wrong approach, but it’s simply ineffective in certain situations. Coaching is better in many cases because “it leaves your teams feeling more empowered, understood, and valued.”

Editor's note: From Day One thanks our partner, The Grand, for sponsoring this thought leadership spotlight.

Mary Pieper is a freelance writer based in Mason City, Iowa.


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