The New Era of Workplace Giving: Meeting Donors Where They Are

BY Christopher O'Keeffe | April 21, 2025

While 94% of major corporations offer charitable giving programs, only about one in five employees participate in them. The lack of employee engagement programs often leaves corporations without a seamless solution for integrating charitable acts into daily workplace activities

This “generosity gap,” as philanthropy experts call it, represents billions in potential charitable dollars left on the table. This reveals a fundamental disconnect between corporate giving structures and employee expectations in today’s socially conscious global landscape.

“Today’s workforce expects technology experiences to mirror what they encounter in their personal lives," said Sam Caplan, VP of social impact at Submittable during a From Day One webinar. “When a company’s giving program feels disconnected from their values, or when it’s just hard to navigate or engage with, we know that they’re much less likely to participate.” 

Submittable solves the long-standing problem of revolutionizing outdated technology and approaches that treat charitable giving as a separate, often cumbersome activity rather than a seamless extension of everyday work life, says Caplan.

“When we force donors into unfamiliar paradigms, and then we kind of scratch our heads afterwards to say, why are we struggling with engagement? It’s because we’re forcing them to do things outside of their normal flow of life,” said Chris Battles, principal product manager at Submittable.

New workplace giving technologies are making charitable contributions as simple as tapping a phone or clicking a button. Submittable’s platform lets employees accumulate donation funds through recognition programs, wellness challenges, or personal contributions, then easily direct those funds to causes they care about, all without leaving their workflow, the speakers shared. This especially matters in cases where timeliness matters, like during natural disasters, says Madison Silver, senior product marketer at Submittable.

Small Acts of Generosity Build Company Culture

The business case for modernizing these programs extends beyond philanthropy. Companies report that well-designed giving programs boost employee satisfaction and retention, particularly among younger workers who increasingly expect employers to provide platforms that support personal social impact goals. In a global economy where talent acquisition remains challenging, the competitive advantage of charitable modernization becomes paramount to bottom line success.

Industry leaders emphasize several key principles for successful program modernization. First, personalize the experience by offering flexible giving options that align with employees’ values and lifestyles. Next, remove friction by making giving as easy as buying coffee or sending money to a friend. Then, integrate giving with existing programs, connecting it to rewards, recognition, and other HR initiatives. Enable giving in the moment by providing tools that allow employees to contribute whenever they’re inspired. Finally, celebrate small contributions, recognizing that even modest donations can have a meaningful impact.

“We’re turning everyday moments into opportunities for impact, and in doing so, we’re not just recognizing employees, we’re empowering them to become philanthropists,” Caplan said.

As the boundaries between work and personal life continue to blur, particularly in hybrid work environments, companies that successfully integrate giving opportunities into the daily experience of employees are finding that generosity doesn’t need to be taught, it simply needs to be enabled.

The most innovative organizations are shifting from treating charitable giving as a separate initiative to embedding it into the everyday work experience. This transformation aims to close the long-standing generosity gap that has challenged corporate philanthropy leaders for years.

Editor’s note: From Day One thanks our partner, Submittable, for sponsoring this webinar.

Chris O’Keeffe is a freelance writer with experience across industries. As the founder and creative director of OK Creative: The Language Agency, he has led strategy and storytelling for organizations like MIT, Amazon, and Cirque du Soleil, bringing their stories to life through established and emerging media.

(Photo by Ruslana Chub/iStock)