The Culture of H-E-B: Why Employees (and Customers) Are So Devoted

BY Gail Gonzales | July 19, 2023

Texans don’t say, “We’re going grocery shopping,” they say, “We’re going to H-E-B.”

Mayerland Harris, group VP of talent at H-E-B, said the reason for that is all about the company’s values. “Doing what’s right simply because it’s the right thing to do, not for the accolades and not for profit, but to help our community” is a value that underscores every decision at H-E-B, which employs about 154,000 employees in more than 430 stores in Texas and Mexico. Doing what’s right plays out in how the company treats its employees, referred to as “Partners,” as well as their suppliers, and their customers. Harris was interviewed by Dan Goodgame, editor in chief at Texas Monthly, in a fireside chat at From Day One’s Austin conference.

H-E-B is always looking for ways to integrate innovative technologies throughout its business but, as a people company, prioritizing the relationship with the customer comes first. That means giving customers options, like offering curbside, home delivery, and self-checkout while making sure H-E-B partners provide excellent customer service.

Doing Right By Employees

H-E-B is renowned for its ability to retain employees for long careers. According to Comparably.com, “H-E-B is in the top 10% of similar sized companies in its ability to retain quality employees. Fifty percent of employees would not leave H-E-B if they were offered a job for more money, while 75% are excited to go to work each day.” Harris, a 32-year H-E-B veteran, said she’s remained with the company for so long because “I get to bring my authentic self to work every single day.”  Many of Harris’s coworkers have been by her side for over 25 years. “Caring about your employees, giving them respect and ownership in something bigger than just a job is the secret to creating a feeling that can’t be replicated,” said Harris. 

Dan Goodgame of Texas Monthly, left, and Mayerland Harris of H-E-B kicked off the From Day One Austin conference with a fireside chat (Photos by Cassandra Sajna for From Day One)

At H-E-B, employees have the opportunity to work in many different departments, so they can learn, grow, and pursue a career path of their choosing. Those opportunities are inclusive. “We employ everyone, from all kinds of backgrounds. H-E-B is here to serve all Texans.” Harris said. H-E-B has also earned a reputation for its commitment to employee well-being. 

Taking Care of the Community

H-E-B is at the forefront of emergency preparedness and disaster relief, sending convoys including Disaster Response Units, with a pharmacy and business-services center, where locals can fill prescriptions, cash checks, pay bills, and access an ATM. While many of their relief efforts are unadvertised, this role has earned the company significant amounts of goodwill.

In 2021, when the “Snowmageddon” struck Texas, Goodgame recalled that an H-E-B store manager let customers take their groceries free of charge when the store power suddenly went out and check stands were down. Other stores handed out bouquets of fresh flowers to customers as they waited in line to shop. These decisions of goodwill were not in any training classes.  Our store managers made the choice and we celebrate them because “we empower people to do what’s right," said Harris.

Leading a Quest for Quality and Innovation

H-E-B keeps in mind why we visit their stores: local flavor, fresh food, and new ideas. 

The company features the Texas Department of Agriculture’s GO TEXAN mark on more than 3,700 products. The H-E-B Quest for Texas Best contest allows locally owned food-and-beverage suppliers as well as non-food suppliers a chance to break into the highly competitive grocery market by placing their items on H-E-B shelves and a chance at winning up to $25,000 in prize money.  

“We source as much as we can locally in our communities and across Texas,” Harris said. “And we’re proud to say that we support so many small business owners, small farmers, and small producers. If you can produce things here, think how much fresher that product is than something that you procure elsewhere.” 

Gail Gonzales is a writer, brand strategist, and designer based in Austin. Her boutique agency, Evolve Your Brand, helps business owners who care about the positive evolution of people or the planet amplify their message.

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How Employers Are Strengthening Support for Employee Mental Health and Well-Being

Burnout has become a critical issue in healthcare, especially for providers treating chronic pain. The emotional and physical demands of patient care, combined with mounting workplace stressors, are pushing many to the brink of exhaustion. Experts say the solution lies in a holistic approach—one that recognizes the deep connection between physical pain, mental health, and organizational culture.Across industries, employee mental health remains fragile. In a post-pandemic world where wellness is a top priority, companies are grappling with a key question: how can they offer support that’s truly meaningful?At From Day One’s Silicon Valley conference, a panel of experts explored the evolving landscape of employee mental health and wellness. Moderated by Michal Lev-Ram, contributing editor-at-large at Fortune, the discussion covered the role of technology, personalized wellness initiatives, and global strategies for cultivating well-being at work.“Pain is never just physical,” said panelist Claire Morrow, senior manager, PT consultants at Hinge Health. “It’s influenced by psychological and social factors, and that applies to providers just as much as patients.” Healthcare workers who spend their days managing patients’ pain often struggle with their own, leading to a cycle of stress, fatigue, and burnout.Toxic workplace culture only makes it worse. Studies show that negative workplace relationships can delay pain recovery and contribute to emotional exhaustion, Morrow says. A lack of support from leadership or colleagues can push already overburdened providers to their breaking point.“A healthy work environment isn’t just nice to have—it’s essential for both patient care and provider well-being,” she said. “When providers are burned out, it directly impacts the quality of care they can give.”Thankfully, the rise of telehealth and flexible digital platforms is reshaping healthcare delivery, giving providers more control over their schedules. At Hinge Health, physical therapists can work remotely, reducing the stress of long commutes and rigid clinical hours.“Giving providers flexibility in their work helps prevent burnout and ensures they can keep delivering high-quality care,” she said. As healthcare continues to evolve, industry leaders are pushing for solutions that protect both patients and providers. The fight against burnout isn’t just about reducing stress, but about ensuring the future of quality care.Technology’s Role in Mental Health SolutionsTechnology has its place—it should enhance, not replace, human support. AI-driven tools provide employees with a confidential, accessible entry point to mental health care, especially for those hesitant about traditional therapy. Platforms like Unmind’s AI-powered system guide employees toward self-care and offer a seamless transition to professional support when necessary.Despite advancements, burnout remains high, a result of high-performance cultures that overlook well-being. Advanced analytics allow companies to measure burnout’s impact on productivity and healthcare costs, demonstrating mental health as a business priority. “The business case for mental health is clearer than ever,” said panelist Matt Jackson, GM, VP of Americas at Unmind. “When companies invest in prevention, they see reduced absenteeism, increased engagement, and ultimately, better business outcomes.”The U.S. healthcare system prioritizes treatment over prevention, but employers can lead the shift toward proactive mental health strategies. “The future of workplace mental health isn’t about reacting to problems—it’s about using technology to prevent them before they start,” Jackson said. Preventative tools offer real-time support and data-driven insights to address mental health challenges before they escalate.By integrating AI solutions, companies can scale mental health care, reduce costs, and build a resilient workforce. “Digital tools give employees the autonomy to access support on their own terms while ensuring organizations can offer consistent, scalable care,” he said. These tools also help foster a psychologically safe environment, equipping leaders with the resources to prevent burnout and enhance employee well-being.Global Approaches to Wellness As companies adapt post-pandemic, Enphase Energy has focused on helping employees prioritize self-care and family care in a world still adjusting. Panelist Vivian Hung, head of total rewards at Enphase said that “Post-Covid, everyone’s mental head space and self-care prioritization has shifted, and that extends to how they care for their family and how they care for themselves after they leave work.”To accommodate its global workforce, Enphase tailors wellness programs to meet regional and cultural needs. This includes offering fertility health benefits globally while also ensuring inclusivity for employees in different life stages. Executive panelists spoke about "Enhancing Employee Mental Health and Wellness Support" “I don’t have 100% of my workforce thinking about family formation,” Hung said. “So how do I take care of the rest of the population?” The company offers a wide range of benefits to ensure that every employee’s needs are met, irrespective of location.In addition, Enphase maintains a strong focus on work-life balance, particularly through its implementation of blackout meeting periods. They employ a blackout period to be respectful of local time zones. This ensures employees aren’t burdened with after-hours work, promoting true disconnection from work, she says. Financial wellness is another key pillar at Enphase, recognizing that financial stress is a global issue that impacts overall well-being. The company provides educational resources to help employees understand their total compensation, easing financial concerns and strengthening their connection to benefits.Fostering Meaningful ConversationsHuman connection is key to building a supportive work environment. Since each employee’s experience is shaped by their location, culture, and personal circumstances, companies must take a flexible, personalized approach to wellness. In short, panelist JoAnn Taylor, CHRO at Rakuten, says organizations must meet their people where they are. “We try to make sure that we know what’s going on, and we can be agile so we can react quickly to make sure that our employees have the support in place that they can access when they need it in confidentiality,” she said. 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By embracing flexibility, integrating preventative mental health tools, and fostering personal connections, companies can create a resilient workforce equipped to thrive in today’s dynamic work environment.Carrie Snider is a Phoenix-based journalist and marketing copywriter.(Photos by David Coe for From Day One)

Carrie Snider April 16, 2025

The Debate Over RTO and WFH: What the Research Really Shows

Despite headlines over the last year touting the full RTO of major corporations like J.P. Morgan Chase and Amazon, Nicholas Bloom the foremost expert on remote work and professor of economics at Stanford University, says the RTO trend seems to have already passed. Citing a recent study of more than 1,000 companies, he said “we asked them about their return to office plans, looking ahead a year, and 85% of them said they have no plans to change.”“The big data I’ve seen suggests there is not a major return to the office. I don’t think there’s going to be much major change outside of the government sector,” said Bloom. Some companies have been tying bonuses to office attendance to incentivize employees to come in, which Bloom finds ineffective. “There are only so many dollars you can give [an employee] for a bonus,” he said. “If you start to take away some of that from performance and put it onto days in the office, you’re just giving her less bonus for performance. You’re basically saying, as a business to a manager, ‘We care less about performance.’”And still, latest headlines regarding return to office are contradictory. “One will say that being in the office full time will make your workers more productive, and then the next day you might see one that says being hybrid or fully remote will make your workers more productive. What is the actual answer?” asked moderator Katherine Bindley, technology reporter at the Wall Street Journal during a fireside chat at From Day One’s Silicon Valley conference.As more large employers enforce a return to office, Bloom shared insights on what the latest research shows about productivity, employee engagement, and other factors that companies need to take into account when developing their policies. For employers insisting on RTO, what can they do to make the arrangement more effective? 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Change Is Hard. What HR Leaders Can Do to Make it Easier and More Successful

One of the most significant and foundational opportunities HR leaders have is to empower frontline and middle managers through scalable tools, resources, and information, says Steve Arntz of Campfire. Leaders at this level may not have influenced the decision-making, but they do need to be able to effectively articulate the plans and guide team members through the process. “Middle managers are often the ones delivering the change, but they’re not the ones who have to make the decision,” said Arntz. “So what tools and resources can we give them to help them have honest, consistent conversations?”Change initiatives can leave employees feeling frustrated and overwhelmed. A cross-industry executive panel at From Day One’s Salt Lake City conference discussed how HR leaders can help streamline change in their organizations and improve the employee experience. 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Clear alignment with their goals will position you as an asset and illustrate your investment in the company. The ability to bring forward an authentic perspective from frontline employees can help build credibility. By proving with data that you have a purpose in that space, and use your strengths to influence and drive success. To advocate for business partners and frontline teams in the C-suite, it is also vital for HR to build trust with those teams, says Beck. Simply spending time with your partners to understand their daily workflow and the impacts of change can help build relationships and demonstrate that you’re there to help them thrive, says Cazier. It’s important for listeners to have hard conversations that support individuals and help align them with the organization’s strategic direction. The panelists also agreed on the importance of building a culture of accountability. Rather than employees first hearing about a change from HR, Harper likes to see leaders champion changes before rollout. Arntz urges people not to let business partners “hide behind HR.” They should communicate expectations to their team members and work through the performance management process before any handoff to HR.Relationships can also be leveraged to encourage bottom-up change. “Don’t wait for the C-suite to come to you,” said Beck. “Advocate for your team from the start—you’re a part of every change that happens in the organization.”Panelists spoke about leading through change at From Day One's SLC conference Cazier emphasized encouraging senior leaders to take an iterative approach to shaping change strategies: “Stress test it with team members. Run it by them. 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In these situations, Arntz identifies and empowers results-oriented, relationship-oriented, and process-oriented people to support their team members during the appropriate phases of change.Harper recommends implementing feedback loops and modeling a solutions-oriented approach. “If you have feedback loops in place, knowing how to correlate that data to what matters to the executive suite is really important,” she said.Navigating Unpopular MandatesHR leaders also have a role to play in return-to-office mandates. “If the decision is based on real estate commitments, don’t pretend it’s for productivity,” said Arntz. “Just be authentic with your message.”Similarly, leaders must communicate clearly about emerging technologies like AI. “AI can’t take judgment from us—it needs us to operate it,” said Arntz. Harper added: “HR is in a unique position to prepare organizations to use AI in a way that enables our workforce, rather than replaces it.”Beck encourages a practical, human-centered approach: “Let AI do the good things, so we can focus on the best things,” he said. Meanwhile, Cazier noted that AI implementation presents an opportunity for HR to support not just tools, but people: “There’s plenty for us to do—not just help write emails or generate e-learnings, but also to help people navigate the changes hitting their world.”Jessica Swenson is a freelance writer based in the Midwest. Learn more about her at jmswensonllc.com.(Photos by Sean Ryan for From Day One)

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