In Employee Benefits, Balancing Cost Efficiency with Good Employee Outcomes

BY Katie Chambers | February 12, 2025

Did you know that 20% of pre-menopausal and 50% of post-menopausal women suffer from sleep apnea? And that 90% of them go undiagnosed? These startling statistics can have a significant impact on your female workforce’s well-being and performance. This is just one example of why a truly inclusive and holistic benefits package should cover more than just the basics – it should address everything from mental health support to women’s healthcare, fertility support, sleep wellness, and much more.

As the cost of healthcare keeps rising stubbornly, benefits leaders need to be ever-more innovative in finding ways to keep spending under control while serving an increasingly diverse set of employee needs. How are benefits leaders using new tools and approaches toward evaluating their prospective and current providers? At From Day One’s January virtual conference, a panel of leaders discussed the latest offerings.

Building an Inclusive Benefits Package

Now more than ever, the modern workforce has remarkable age diversity. “Supporting a multigenerational workforce is a huge challenge and it’s important that benefits cater to the needs of all their employees, especially as these needs vary with different life stages,” said moderator Rebecca M. Knight, contributing columnist for the Harvard Business Review.

At Micron Technology, HR uses “Personas” to “look at people from a couple of different lenses,” including age, gender, and career stage, said Marni McDowell, senior director, global well-being & experience, Micron Technology. “When we look at it from a mapping perspective, we can take an approach of, ‘How do we create a customized experience for everyone?’” The persona approach eschews a one-size-fits-all approach to instead focus on what is useful and personally meaningful.

Maven, too, approaches the different life stages holistically when it comes to benefits planning. And Katie Wallace, senior director of client success at Maven, says that these stages don’t necessarily fall into tidy buckets, especially for women and families. There’s a lot of overlap. “Every individual's journey to and through parenthood and reproductive health is completely unique, and their needs are completely unique,” Wallace said, citing an employee who is coping with an older child being diagnosed with a learning disability while simultaneously facing the legal, financial, and emotional realities of trying to adopt a second child. “At Maven, we have a platform that is one-size-fits-one, that is able to meet the individual where they are.”

Wallace also notes the importance of including different work setups within benefits planning. For example, certain remote workers may live in areas where there is less access to quality care compared to their city-bound colleagues. And employers should also be prepared to let some in-person perks, like on-site gym offerings, fall by the wayside as fewer employees are physically going to the office.

Addressing All Aspects of Wellness

Healthcare and family planning are just some of the benefits forward-thinking employers should consider offering to their workforce. Especially post-pandemic, employees are valuing mental health and sleep health more than ever before. Nox Health is one organization that focuses on the clinical impact of sleep-related chronic conditions. “There’s an incredible amount of friction in the current care pathway related to getting and treating sleep disorders [like] obstructive sleep apnea and chronic insomnia,” said Jonathan Fox, CCO of Nox Health. “We step in and streamline the testing and acclimation phase, [it’s] tech-driven with a human touch.”

Financial wellness benefits are another crucial offering. Bureau Veritas takes a creative approach to providing employees with financial literacy. It provides the basics: one-on-one coaching, 401Ks, and monthly financial health seminars. But it also takes it a step further: the finance department offers all employees an inside look at how certain financial decisions are made, such as cost analysis and corporate budgeting. “We’re trying to be very transparent with employees.  But at the same time, as we do this, we’re teaching them how to budget,” said Techy Madrid, director, NAM Center of Excellence, benefits & payroll, Bureau Veritas. Feedback has been positive, with some employees sharing how the courses taught them to create a better budget for their household expenses.

Incorporating Employee Feedback

The best way to find out what works best for employees? Just ask! MilliporeSigma feedback is an essential part of the decision-making process. “Our feedback is gathered through a variety of channels. We conduct post Annual Enrollment surveys, which provide us with a lot of tangible data, both positive and negative. We also conduct an annual employee engagement survey to document some baseline responses and monitor employee sentiments over time,” said Elizabeth Chappelear, head of benefits strategy, MilliporeSigma. “We tend to work with a very curious and innovative population, so they regularly come across things in their own day to day interactions [and] want to share these new products or offerings that would benefit not only themselves but their coworkers.” Employee resource groups (ERGs) are another way for the different generations within the organization to support one another, and a good way to keep tabs on their interests and needs.

Panelists spoke on the topic "In Employee Benefits, Balancing Cost Efficiency with Good Employee Outcomes" (photo by From Day One)

Wallace says many organizations are finding that right now, “excuse the pun: menopause is absolutely the hot topic.” It’s much discussed now in the media and among employee resource groups. With 1.3 million women entering menopause every year, it has a marked impact on the workplace, especially on senior leaders. “Research has shown that one in five people going through menopause have either quit or considered quitting, and it’s estimated that the average global productivity losses top $130 billion so this is a really huge issue,” Wallace said. Having it addressed in workplace conversation and benefits programs helps employees feel seen, heard, supported, and empowered.

Keeping it Personal

In listening to employees’ needs and providing a wide range of options for all lifestyles and life stages, modern benefits packages are becoming highly personalized. This can make it challenging to find a service that will satisfy every customer, but certainly not impossible. Chappelear says that programs like Maven and Nox Health that rely on a combination of technology and human interaction work the best. “[Through Maven], employees are able to reach out to a clinician to help connect the dots and have somebody validate what they're feeling,” she said, which aligns with the values of her data-driven workers.

“Oftentimes, people just need someone to talk to,” McDowell said. So Micron offers team member advocates to help explain what is available and help employees consider their options. “They’re not a licensed professional counselor, but they are very well-versed in all of the benefit programs, all of the things even available in our local communities, [and then] they can help hand off [the employee] to the right next best resource,” she said.

Ultimately, the most successful benefits package will be the one that is easy to explain, easy to use, and inspires repeated engagement. As Fox says, a plan’s effectiveness can be measured in three ways: “adoption, adherence, and persistence.”

Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.

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Redesigning Employee Recognition and Rewards for Better Results

Companies are thinking more holistically about benefits than they did in the past, says Britt Barney, manager of client success at financial benefits platform Northstar, where she consults across industries. “There used to be silos where the benefits team was responsible for benefits, and maybe HR and people experience were responsible for rewards, but companies are starting to realize that recognition, rewards, benefits, and salaries are all ways to show appreciation to employees.”Yet at the same time, the focus on employee well-being seems to be waning. The pendulum has swung from taking care of people at all costs, to taking care of business at all costs, says Meredith Haberfeld, founder and CEO of management coaching firm ThinkHuman. “But if we can’t take care of the people, we can’t take care of the business.”Barney has noticed the swing too. As organizations pay closer attention to the bottom line, benefits leaders are being made to look at their packages with a lot more scrutiny, asking “Why? Why are we having these programs? Why are we doing recognitions and rewards? What is it tied to?” she said. But that exercise isn’t a bad one, ultimately. It is the first step in making a better program that employees and the business both benefit from. This was the topic of a panel discussion at From Day One’s January virtual conference on innovation in total rewards, where Barney and Haberfeld were joined by their colleagues in employee benefits, who outlined how they’ve carefully retooled recognition and rewards programs for better results.Redesigning Recognition and Rewards in a Growing CompanyThe multinational energy management firm Schneider Electric saw double-digit growth last year, “which is unusual for a company that has typically grown 2% to 3% per year,” said VP of total rewards Marina Vassilev. To keep pace, she retooled the performance management system, and along with it, the company’s recognition practices. That included increasing the number of reviews, “providing feedback and recognition throughout the year through performance check-ins, not just at the end of year during the annual appraisal process.” Like reviews, recognition at Schneider now happens throughout the year, with “the accomplishments sometimes celebrated publicly on our internal social media network, and this shifts the focus to what we want to celebrate as an organization: Our impact,” Vassilev said. “We are recognizing contributions in real time, and we are motivating our employees and creating an environment where the achievements are acknowledged and celebrated.”At insurance company Assurant, SVP of global total rewards Mike Katz took on a similar project, which included selecting a new recognition platform. Katz had four criteria: First, a platform that can operate in multiple languages. Assurant is a global company, and though English is the preferred language, it’s not the first for many frontline workers. He wants everyone to get the recognition they deserve in the language they want.Emily McCrary-Ruiz-Esparza moderated the panel about "Employee Recognition and Rewards: How Managers Can Be Empowered" (photo by From Day One)Second, a wide variety of rewards so employees can pick something that’s meaningful to them. Katz doesn’t want to hand someone a Starbucks gift card if what they really like is kombucha. Third, reporting and analytics capabilities, “so you’re able to slice and dice the data to understand what’s working and what's not working.” And finally, a platform that allows for public recognition. When employees see their colleagues recognized for their good work, they may be more likely to pick up the habit too.That kind of culture matters, but it can be hard to scale. Sonya Mansur, who leads total rewards for ZS, a management consulting and tech firm. When the company was small, it was easy for an executive to stand up and praise a manager’s hard work in a public forum. As ZS grows, she’s carefully shepherding those same habits. Recognition needs to feel pretty seamless in order to work, Mansur said. “It needs to be organic in your company, and very common.” Especially in an ultra-competitive, customer-facing industry like management consulting, recognizing your colleagues’ good work can directly affect business.Haberfeld encouraged employers to build a culture where people can do their best work, then worry about a recognition and rewards program. “I was recently talking to a VP level leader who was like, ‘I get my job done, but the culture here is so challenging, it’s probably only getting 50% of me.” The VP said he’s been given raises and bonuses, but what he really wants is just a better place to work. The company is treating the wrong problem. “ I do good work,” he told her. “But I have so much more I could give.’”Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism.

Emily McCrary-Ruiz-Esparza February 12, 2025

How to Support Workers in Times of Crisis, From Natural Disasters to Personal Challenges

“What I love about benefits is that it’s not stagnant. What was considered a hot benefit 20 years ago ain’t a hot benefit today, and there’s always a need to make sure what we’re providing through benefits–yes, we want to make sure it’s competitive–is truly meeting the needs of the people,” said Chris Smith, a veteran of the benefits field with more than two decades of experience.Yet he’s surprised by how few people will simply ask employees what they need. “There is this belief that, if we ask, if we do a survey, we are signing a promissory note,” he said. So rather than promise something they can’t deliver, some don’t ask at all. But that’s not how Smith sees a survey or a sit-down meeting: It’s not a promise, it’s an exercise.Smith is the head of benefits at Universal Music Group, the music label supporting massive stars including Taylor Swift, Rihanna, Stevie Wonder, and the Rolling Stones. Smith spoke during a fireside chat at From Day One’s January virtual conference on benefits and total rewards. He offered frank advice for how employers can support their workers in crisis and in peace.Smith prides himself on delivering great benefits, so he was disappointed to find, during an open enrollment roadshow, that employees simply didn’t know what’s available to them. The same weakness so many benefits leaders find in their own organizations. And Smith prides himself on great communications emails, so he was equally disappointed to learn that those weren’t making traction.But that was the point of this listening tour, to find ways to make the system better. He’s now exploring creative ways to strengthen comms and lower barriers to access so employees can find and get what they need in good times and in bad.Though this isn’t a part of UMG’s process yet, Smith says he’d like to introduce text messaging or mailers. “People are bored of emails. People are overwhelmed with emails, and because of that, they’re missing really important information.” He’s also exploring old-school methods like mailers. If he can “shock” employees with novel or unexpected communication methods, they may be more likely to listen.Journalist Emily McCrary-Ruiz-Esparza interviewed Christopher Smith of Universal Music Group (photo by From Day One)In the meantime, they’ve made access easier. “People are not thinking about benefits between nine and five. It’s around 5:15 when you’re at the pharmacy and you’re trying to remember, ‘Oh, shoot, who do I call for my pharmacy benefits? What’s that phone number? I can’t find my ID card.’”So, he stood up a microsite with basic information on benefits–which company handles this or that and which phone numbers to call for help. There’s no log-in required, so employees don’t have to bother with a lengthy sign-in process as the line at Walgreens forms behind them.Universal Music Group is headquartered in Santa Monica, at the epicenter of the recent Los Angeles fires that killed 28 people and displaced more than a hundred thousand. When employees came looking for support and resources, Smith was clear on his team’s role in providing disaster relief: They pulled together every resource, whether directly or indirectly related, into a single place that employees could reference and use. Removing barriers to access was priority number-one.He also made himself personally available. “One of the things that I do–and my family sometimes chastises me for doing it–is make my personal cell phone number available in a heartbeat. I might not be able to get to you as quickly through an email, but you will be able to get to me pretty quickly by calling my cell phone. I don’t want there to be any guard rails or barriers to getting information.”Smith is preparing for the next disaster, hoping it never comes. “However, I think we’d all be irresponsible if we came through this, and didn’t take anything away from the experience and ask ourselves, what can we do better? How can we be more prepared?”Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism.

Emily McCrary-Ruiz-Esparza February 03, 2025

Adapting to Evolving Workforce Expectations: Key Areas for Leaders’ Focus in the New Year

Looking ahead in 2025, leaders are setting their priorities. At From Day One’s December virtual conference, leaders shared their plans to advance development initiatives with a focus on diversity, inclusion, and artificial intelligence in 2025.As companies progress in developing diversity, equity and inclusion goals, Rebecca Warren, director of talent-centered transformation at Eightfold, says that the DEI objectives will continue to move forward and become more integrated within the workforce.“The general definition of diversity is widening. We’re moving from just focusing on demographic, cultural and social identities to also thinking about abilities and perspective and cognitive capabilities as well,” said Warren.DEI can also be reflected in how companies include and engage with their staff. Laura Mazzullo, founder and owner of East Side Staffing, says that when she spoke to undertrained internal recruiters, they expressed a desire to sit in meetings with HR business partners, executives and be involved with creating plans and strategies.Many employees lack the confidence to pursue their goals because they’ve never been given the opportunity. Companies can address this by fostering inclusivity and developing emotional intelligence and other important soft skills.AI and New TechnologyAI is rapidly evolving within companies, particularly in human resources, where it’s being introduced as a tool for task efficiency. But as Warren points out, its full potential is still unfolding with continued use. As AI advances, leaders face a key question: How can companies balance automation with the irreplaceable human touch?At Hearst, the company hosted a learning program to create a cultural switch in the integration of AI. For 2025, Hearst is planning for more programs to be available for staff to continue their education on AI as well as maintaining and developing human based skills such as empathy, collaboration, communication and leadership.“We absolutely envision an environment where technology and power human skills are working together, because we don’t believe that generative AI is going to replace people,” said Maris Krieger, senior director of talent programs at Hearst Corporation.These learning and development efforts are a result of staff feedback and input, says Krieger. “It wasn’t a corporation doing something behind closed doors. We collaborated. We asked what [staff] needed and what their priorities were,” she said.Investing in Development During Times of ChangeAs the workforce undergoes changes with technological advancements and evolving work expectations, companies need to be prepared to adapt. Especially during times of change, it's important for leaders to be a guiding hand for their team.SiriusXM is actively working on leveling up managers, said Bhavna Sharma, vice president of talent enablement and engagement at SiriusXM. Investing in leadership creates a ripple effect on the company’s culture, employee experience and business outcomes, she adds.SiriusXM began by building a leadership profile that reflected the company’s core values to create a baseline of what it means to be a leader. HR also conducts quarterly conversations and succession plannings to assess not only manager readiness but also identify developmental needs.They also launched SiriusXM University, a curriculum based program that aims to support and cultivate a growth mindset for leaders. Sharma emphasized the importance of empowering managers as career coaches. The program provides leaders with quick training sessions and resources that help boost manager accountability and team collaboration, helping them support their employees.Lydia Dishman, senior editor at Fast Company, moderated the panel about "Adapting to Evolving Workforce Expectations: Key Areas for Leaders’ Focus in the New Year" (photo by From Day One)The company dedicates its training to all employees as well, embracing the idea that career progression can be taken in different ways and that the company encourages everyone to develop their skills.At MiTek, the company will be conducting its first upward feedback manager survey, an assessment of the managers performance. Christopher Rotolo, vice president of global talent at MiTek, says that the feedback from the survey will start off as a way for managers to assess their own development, but after a couple of years the survey data will be used to discuss succession and talent mobility.MiTek also encourages managers to hold Aspiration, Capability, Engagement (ACE) conversations with each of their employees at least once a year to hear about their personal aspirations, capabilities and engagement.Holding one-on-one meetings with employees allows managers to gain a better understanding of how they can support their team.When companies around the world evolve, employees might feel pressure from the change. These new evolutions might look like the recent increase in shifting back to in person work or work expectations changing. In these cases, Warren thinks it's more important for companies to focus on the outcome of the employee’s work, not the amount of hours they put in. Companies should be looking at “skill and performance based metrics rather than focusing on schedules or presenteeism,” Warren said.Sharma says that productivity will increase when companies foster a culture of trust and autonomy. By eliminating micromanagement, employees will be empowered in decision making within their role.At Hearst Corporation, Krieger has witnessed many successes with remote work. Although some companies are encouraging people to return to offices, Krieger emphasizes that in person work is not necessary for successful outcomes. Working a remote or hybrid position also plays into mental health and work life balance, agrees Rotolo.HR can sometimes be resistant to trusting data that shows employees are happier and more productive working from home or with a flexible schedule, says Mazzullo. “We talk so much about tech and AI but you’ve got to actually look at the information and then do something with it,” Mazzullo said. “There’s data there that would allow employees to have the flexibility they want. There’s no reason a company should not be listening to that.”Jennifer Yoshikoshi is a local news and education reporter based in the San Francisco Bay Area.

Jennifer Yoshikoshi January 29, 2025