After Three Years of Crisis, What Does It Take to Keep Workers Engaged?

BY Lisa Jaffe | May 10, 2023

The last three years have taken a toll. Upheaval, changing government guidelines, and concerns over physical and mental health have impacted workers and organizations alike. Retaining employees, as well as keeping them engaged and productive, has become more difficult through the turmoil. At the recent From Day One conference in Seattle, a panel of four HR executives, moderated by Puget Sound Business Journal’s Alex Halverson, discussed some of the strategies that have shown promise in their organizations. 
 
1. Ask them what they want. At Providence Healthcare, a hospital system based on the West Coast, Denise Bowen, who leads the people strategy and solutions team, emphasizes flexibility in the workplace. “We engaged focus groups before we started inviting people back to the office,” she said. Among the factors considered was what work could be virtual and what needed in-person participation. 
 
Surveys for feedback found a 10-point increase in engagement with this flexible model. But there was also a desire for more connection. “We asked them to return to the office based on that feedback,” said Bowen. “We told them how, why, and when to return, and we made it more invitational than a mandate.”
 
Murika Matz, the chief customer officer at the people analytics firm Visier, said talking to employees about what they want is key: “They have to express to us what they are looking for so we can all be accountable.” The last three years there required nearly constant communication between organizations and their people. Moving forward, Matz suggested, keep some of that up by asking team members where they want to go: “If they are remote, ask them how you can help ensure they are ‘seen’.”

Alex Halverson of the Puget Sound Business Journal moderated the discussion (photo by David Ryder for From Day One)


 
2. Be clear with expectations. At Fortive, Shannon Flynn, the head of HR, said they have tried more than once to get people back into the office. The first invitation back was in July 2021. Almost no one returned. With the rise of the omicron variant, RTO was put on hold until May 2022. “Our culture is in-person problem solving, so we really wanted people back.” That second time, the corporate team was required to be in 2 to 3 days a week – every Tuesday and Thursday, with the third day personal choice. More people responded, but leadership wasn’t getting the 2-3 days they wanted. 
 
“Productivity wasn’t the issue. We were missing out on collaboration – especially cross-team collaboration,” Flynn said. Some of the newer hires had never worked in-person, and engagement with them was lower than with those who had longer tenure. Half of all attrition came from those newer hires, too.
 
Last fall, Fortive asked managers to have one-on-ones with each team member and inform them they needed to be in four days a week. “We figured if we said 3-4, we’d get 2-3. So we said four.” It wasn’t just a directive, though. Employees were asked what they needed in order to meet the goal. “We asked, ‘What can we do to get you to four days?’” Flynn’s own request was to be remote one week a quarter. “Those were my parameters. We are trying, through these one-on-one conversations, to avoid any misconstrued group message and to help them figure out how to be intentional about being in-person.” 
 
Managers will be accountable for making progress on the goal. So far, it’s working, and 70% of the corporate team is back full time.
 
3. Show them what you know. You might tell your people about results, goals, and plans, but it’s better to show them, said Bowen: “Transparency has to be authentic.” 
 
Even layoffs can be transparent, says Janine Yancy, founder and CEO of the online learning and predictive analytics firm Emtrain. “Do employees understand why this is happening? Open the lens so that employees can see what the executives see. Instability comes when there is no visibility of what is going on, and they have to simply receive decisions. That’s when people feel unsafe. There is always some level of business information you can share about what needs to be done to be successful. ” 
 
While executives may craft the policy, HR people should help create the message. It isn’t about performance of the individual, and Yancy said HR can help ease the transition for those impacted by a reduction in force by emphasizing their contributions and strengths and reminding them they are still part of a community.
 
4. Focus on people, not just the bottom line. Bowen says that if you view employees only as means to an end, they will feel it. “There are still opportunities for talent,” she said. “This can’t just be about business outcomes. They know if there is genuine care, and it’s the right thing to do to show up for and invest in your team.”
 
Flynn likes the analogy of the three-legged stool: individual, team, and business. While business results matter, the stool won’t stand if the other two legs aren’t considered, as well.
 
The last three years have helped individuals become more known to their managers and other team members, said Matz. Zoom calls featured pets and kids and updates on how people were handling lockdowns, isolation, and quarantine. That improved knowledge of each other is one of the things that we should try to hold on to, she said: “There were things we were missing that we didn’t know we were missing.”
 
5. Be consciously inclusive. Emtrain has more than 100 million poll responses related to inclusion, and Yancy says that, without equity, you won’t achieve inclusion. If you are implementing a RIF, ask yourself if the process is transparent so that people have context. Check to see the impact on key demographics. “From our own research, we know that not everyone has the same experience. White men have the best, then men of color, then white women, and women of color have the worst experience.”
 
HR can’t just be a recipient of strategy, but rather needs to drive it, said Bowen: “We aren’t just about organizational excellence on the back end, but are a partner in shaping strategy. We can help manage culture and experience.”
 
Flynn says that, even in a time when many businesses are contracting, there are opportunities. Indeed, Bowen points out that tech company layoffs were often an opportunity for organizations like hers. “There are other options,” Flynn said. “If they don’t feel connected, if they aren’t engaged, you will lose them. I want it to be hard for people to go.”

Lisa Jaffe is a freelance writer who lives in Seattle with her son and a very needy rescue dog named Ellie Bee. She enjoys reading, long walks on the beach, and trying to get better at ceramics.


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In an Argumentative Time, How to Create Healthy Conversations at Work and in Life

The most recent election points to America, and many parts of the world, being divided. Now more than ever, we should prioritize fostering constructive dialogue over casting blame. In a sense, we need more peacemakers.“Once we free ourselves from the fiction that anyone who disagrees with us must be a monster or a fool, we need not be so afraid of allowing ourselves to be persuaded,” wrote Steven T. Collis, a Constitutional Law professor at the University of Texas, in his most recent book, Habits of a Peacemaker.Collis spoke to KVUE sports journalist Cory Mose at From Day One’s Austin conference. They discussed the habits of peacemakers that allow for sometimes difficult, but fruitful conversations.Understanding the Limits of What You KnowCollis is a First Amendment law professor who specializes in freedom of speech and religion, and is no stranger to difficult conversations on a broad range of topics. He’s been thinking about how to more effectively have those conversations for a while. “I travel all over the globe talking about those really controversial topics. And I started to ask myself what is it that we’re doing that’s allowing us to have productive conversations about these really difficult topics? When most people just devolve into shouting matches and arguments."Collis’ mission isn’t just navigating difficult conversations in politics and culture. His aim is to offer non-partisan tactics for dealing with all sorts of conversations, often drawing on anecdotes from his own life. “The book was about how to have productive conversations about hard topics. We see them in our family dynamics. We see them in the workplace. We see them at schools, at churches, anywhere where [you] have to deal with another person, difficult conversations come up.”Drawing from his book, he started with intellectual humility and tells the story of his middle school days of looking cool. One day, he confidently strolled into the bathroom and spiked his hair with what he thought was mousse. Strutting out of the bathroom, his mom caught a whiff of his head and immediately marched him back in and washed his hair out. “It turns out that what I thought was moose was actually her hair removal product, Nair. And for the next week, all my hair started falling out. For the rest of the summer, people thought I had some horrible illness.”“We get in trouble in life when we think we know about something and we don’t, and we have strong feelings about it. Intellectual humility is critical.”Collis, left, spoke about his book Habits of a Peacemaker: 10 Habits to Change Our Potentially Toxic Conversations into Healthy DialoguesIn a heated debate, we’re all experts. Especially if we’ve learned a little bit about something, then we’re not only experts, but we form very concrete opinions. “Scientists call this the Dunning Kruger effect, and it’s been pretty well established,” Collis said.At the University of Michigan Law School, a frieze above one of the doorways features a pertinent inscription: “a little learning is a dangerous thing; drink deep or taste not.” Collis often walked through this door. “That has become ingrained in my mind as something to remember. Now the question is, how do we establish that in ourselves?”Compounding the Dunning Kruger effect is that most of us walk around “enjoying something called the knowledge illusion,” or a bias in which we think we understand more than we do. “Any one of us actually knows almost nothing,” Collis said.A senior business leader he recently talked to shared that recognizing how little he knows and how much he can learn from his team has been vital to his success. By fostering open communication and encouraging input, he ensures his position doesn’t intimidate others, creating space for growth and collaboration.Asking yourself that same question: ‘How much do I actually know about this,’ is a good way to remind yourself of how little you actually know, says Collis.The Root of the Argument“I know it’s hard for a lot of people to do. But one thing that stuck out to me, was how you explain the surface level argument that you may be having with someone may not be the root of why you’re having that discussion,” Mose said.This touches on something Collis finds true of all effective peacemakers. One of their enduring habits is that if someone “come[s] in really hot about something,” peacemakers assume a good motivation for why their interlocutor acts or thinks the way they do. “Most of us strut around the world thinking, there’s three kinds of people: there’s the people who agree with us, and then there are monsters and fools. Peacemakers don’t do that.”Peacemakers realize that their disagreeable interlocutor has a position they have to better understand. Perhaps they have the same goals but differ on how to achieve them. That’s a valuable conversation to have. Or, perhaps your goals are different, yet another worthy conversation there.“There are bad actors, but generally speaking, in our families and our work lives and the day to day people we’re having contact with, it’s not a good practice to start off assuming the absolute worst about somebody.”Another quality of peacemakers that Collis admittedly doesn't have in spades, is spending time with people. In the workplace, for example, Collis says it applies to work relationships as well. “Spending time with your colleagues in a way where you’re just building the relationship and you’re not dealing with the hard topics, allows the later conversations that will inevitably come that are difficult to be far more productive.”None of this is easy, though, and Collis says people can spend a lifetime perfecting the good habits of a peacemaker.“I can’t emphasize enough the idea that the ideas in this book are ones that we could all spend a lifetime perfecting. Nobody has perfected any of these things, and I don’t mean the book to be exhaustive. I would encourage people to take the skills that they already have and add [to] them.”An important message going forward, and one derived from the pages of Collis’ book, is also simple but hard to do. Peacemakers need to have the ability to change and adapt to new information.“Being a peacemaker carries with it important responsibilities. One of which is being willing to change. This is a hard concept for humanity to understand. But recognizing that we don’t know everything, and being willing to learn, seeking the best sources for doing so, asking people honest questions, all of those mean nothing if you’re unwilling to ponder the new things you are learning and consider changing your views.”Matthew Koehler is a freelance journalist and licensed real estate agent based in Washington, DC. His work has appeared in Greater Greater Washington, The Washington Post, The Southwester, and Walking Cinema, among others.

Matthew Koehler | December 11, 2024

Supporting Equity Through Workplace Well-Being

It’s no secret that for many American workers, times are tough. In fact, almost 80% are living paycheck-to-paycheck. And 49% of employees are finding it difficult to meet monthly household expenses, Penelope Talbot-Kelly, VP and GM, B2B at EarnIn, shared during a panel discussion at From Day One’s Austin conference.With workers feeling the financial burden, emotional stress is sure to follow, with work performance potentially feeling the impact. Fortunately, there are tangible ways employers can provide support. Panelists shared some of the most inclusive and forward-thinking employee offerings, ranging from housing assistance to family and college planning, along with strategies that companies can implement to ensure that well-being resources are accessible.Well-Being Starts at the TopNo matter your area of business, says Kenneth Reeves, VP, HR, Performance Food Group, “well-being starts at the top. You can have all the programs in the world, but if you aren’t walking the talk and doing things with your people, then it’s all a check-the-box exercise.” Leaders at the company hold monthly meetings with their front-line workers, the delivery drivers, to see how they are doing and thank them for their work, says Reeves. “Those are some of the things that we do to make sure that we stay connected with the heart and the soul of what we do on a daily basis,” he said.For Liane Hajduch, head of employee experience & HR tech at DoorDash, engagement surveys are just the start of employee listening and engagement. “We work really closely with leaders to deeply understand what people are saying, to take swift action, to empower people to take it, to ensure folks know it’s a safe space, and [that] we’re actually going to do something about it,” Hajduch said. DoorDash’s quarterly surveys have a high participation rate of nearly 90%, partly due to the fact that workers trust that leaders will act on the results.Communicating Benefits OpportunitiesCreatively and effectively marketing benefits to employees helps them feel engaged, appreciated, and hopefully, loyal. Insight gained from employee listening can even be used in the marketing itself. Stephanie Murphy, PhD, VP of people experience, UnitedHealth Group, shares that her organization offers a “one pass” that gives access to gyms and local fitness classes. “We found out through just having conversations that [one employee] had done the one pass and lost 150 pounds. This is a story. This is something that impacts people’s lives,” Murphy said. The employee shared his story several times across various channels, and more people started participating in the program. “Using storytelling to really get the benefits out there resonates more than just sending an email saying, ‘Here’s your list of benefits that we offer,’” Murphy said.Executive panelists spoke to the topic "Supporting Equity Through Workplace Well-Being"“We are totally inundated with information overload,” said moderator Kelsey Bradshaw, newsletter editor at City Cast Austin, so how can your marketing break through? Use every method you can, says Murphy: emails, social media, break room posters, presentations, and having the CEO share it in all-hands meetings.Reeves’ organization offers an annual total rewards statement, so employees fully understand and appreciate the impact of their benefits program. “People understand, ‘Wow, yes, I took X home, but this is everything that the organization is putting into my financial well-being on my behalf,’” he said. Murphy says ultimately, the onus is on managers to make sure they are also communicating benefits as they are the ones with direct and routine access to their people.Investing in Employees“One of the biggest issues among American workers is that they're living paycheck-to-paycheck,” Bradshaw said, which has a significant impact on employees’ mental health and performance. “Employees typically spend three plus hours per week worrying about their finances,” Talbot-Kelly said. She says this manifests in three ways: reduced productivity, higher absenteeism, and increased turnover. “Financial stress ultimately impacts the bottom line.”Post-pandemic inflation means that offering just 401(k) is no longer enough. “Financial wellness is ensuring that your employees can meet both their short and long-term goals,” Talbot-Kelly said. In addition to retirement options, employers should consider offering on-demand pay to help employees pay bills on time and avoid overdrafts.And financial planning for rent and mortgages is also helping, since housing is one of employees’ largest recurring costs. “If you can bring that down 15-20%, then ultimately your employees will have better mental health and more disposable income to spend on other things, be that childcare or food,” said Jerryck Murrey, CEO, Annum. His organization offers housing benefits that allow employees to save money for rent, mortgages, contractors, appliances, and furniture. “Housing is the fulcrum of life–you remove housing, everything falls apart,” he said. Especially, Murrey says, with so many employees now working from home.Staying on Top of TrendsCompanies should keep a pulse on housing prices and ensure that their compensation and benefits are keeping pace with local economics and competitors. Our world is changing faster than ever, and your organization should be keeping up, staying “nimble and adaptable, being comfortable with the fact that what you did last year isn’t going to be what you’re going to do the next year,” Hajduch said.DoorDash offers a flexible benefits program that includes a wellness credit to spend on whatever makes the most sense to the employee, be that childcare, housing, medical care, or the like. Such flexibility is vital in an increasingly diverse workforce. “The workforce today is composed of different generations with little shared experiences,” Murrey said, and employers need to be able to provide benefits for all life stages and styles.Hajduch says DoorDash offers a coaching platform featuring coaches with a wide variety of expertise, from career coaches, to financial wellness gurus, to mental health counselors. When selecting benefits options, always remember the defining features of the younger generations, say Reeves and Murrey: they want personal development and they want meaning in their work.Hajduch offers words of wisdom for organizations looking to revamp their well-being offerings: “You have to be cognizant not to overdo it in the early days, because it’s very hard to take things back as you scale and grow, and maybe cannot afford them. So be really thoughtful about what you can spend, what the future could look like, and how this would scale over time.”Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.

Katie Chambers | December 10, 2024

Engineering a Culture Shift at a Company With Longstanding Traditions

At New York Life, 175 years old, a transformation is underway to focus on employee feedback, future-focused skills, and a greater emphasis on developing early talent. Joanne Rodgers, the company’s SVP and chief HR officer, is helping to lead the charge–and shared insights into the process at a recent fireside chat at From Day One’s recent Brooklyn conference.“We are trying to lead in a different way and help drive behavioral change throughout the organization. And one of the ways that we knew that we could drive that change was by elevating our performance-management practices,” Rodgers said. Performance management touches every single individual in the organization, and therefore plays a big role in corporate culture. “It allowed us to connect our employees with our business objectives,” Rodgers said, making performance management to be less about listing accomplishments and shortcomings but instead empowering employees to see how they make an impact. “We were really purposeful in the branding–we call it Impact. Everyone has an impact on the organization.” Feedback from not just managers but from peers and colleagues is now integral to the performance-management matrix–including allowing for anonymous feedback to managers, who are championed as crucial to organizational success. New York Life is more interested in what Rodgers called “pace over perfection. It’s about how we create better efficiencies.” The company now has internal matrix organizations, so what was once a traditional product team might now have employees from legal, tech, and more. “By doing that, we have much more creative thinking, much more efficient and dynamic thinking on business objectives,” Rodgers said. A Reimagined Corporate CultureModerator Emma Burleigh, a reporter and author of the CHRO Daily newsletter at Fortune, noted that 98% of workers at New York Life are involved in the Impact program. “How, as an HR leader, do you build culture around impact to get so much of your workforce on board?” she asked. Change management is crucial, as is branding. Providing support for employees such as office hours to answer questions and field concerns helped employees transition to a new structure, Rodgers said. A sense of fun also helps. In October, the company launched Halloween-themed campaigns reminding workers of the impact program, such as “Don’t ghost your manager!” and “Feedback is a treat!”New York Life’s culture is exceptionally “collegial and caring,” Rodgers said, which is great, but can also be an impediment to honest feedback. “We make the distinction between nice versus kind. You could give someone feedback that may be not as constructive because you want to be nice to that person, because you like that person, but that’s not actually kind,” Rodgers said. “Being kind is really taking the time to be thoughtful about that feedback, and the receiver of that, to [make them] understand that feedback is always [given] with positive intent to make you more effective and even stronger than you are today.” The onus is on HR and leaders to help managers understand this way of thinking and provide psychological safety for employees to speak up honestly and fairly. The Evolving Role of AIAll companies are now facing–and embracing–advancing AI technology, and New York Life is no exception. “We immediately formed an AI circle to make sure there was institutional thinking around what AI means for our organization [and] how we develop digital natives within our organization,” Rodgers said. Even employees that don’t need to use or fully understand AI, she says, should still be educated on its power and potential. Technology is a major part of New York Life’s unique approach to skill-building. “We provide stipends for our employees in tech to develop the skills that they think are most important to them. We are trying to refine that now, to take a broader view [that] it's important that they have skills they want to develop, but that we're also leaning into the skills that we need to develop,” Rodgers said.Partnering with Eightfold.ai, a talent-intelligence platform, New York Life is using AI to understand what skills they have in-house, and what skills they need to hire for, such as prompt engineers. The company is working to brand itself as tech-forward to attract such talent. “We tailor what it means to be on the tech team at New York Life, how you’re going to be really driving powerful change, and given the size of our organization, potentially having much more of a meaningful impact than you may have somewhere else,” she said. Tech, data, and AI are all priorities for hiring, though there are certainly other skills New York Life looks for as well. The new AI tool allows both hiring managers and prospective employees to identify what skills they have currently and what they might be able to develop in a role at the company, or will need to develop for future advancement. “It's going to empower our employees to really own their careers,” Rodgers said, allowing them to see the full breadth of roles that might be right for them, including those that they may not have considered otherwise. Building the Company Brand“A huge part of being an HR leader is being a storyteller,” Burleigh observed. “There's a lot of power behind that in translating your employer brand to potential talent.” Rodgers said that New York Life asks employees in their annual survey to pick five words to describe the organization–and “diverse, inclusive and collaborative” were the top three words for the last two surveys. To bring that to life, Rodgers works with employee ambassadors to share their stories in-person and through social media and email marketing. “What we found most powerful is people hearing the stories from actual employees,” Rodgers said. She also suggests that employee referrals, which can be the result of good storytelling, can help attract new talent to the organization.And in terms of early-career professionals, New York Life is looking ahead and embracing the Gen Z workforce, noting its core values of purpose and flexibility. “Mental health is really important to them. When we go to college campuses now, instead of doing a little 45-minute discussion on New York Life, we roll out yoga mats and we do a mental health session with them, providing a unique way to make that connection,” Rodgers said. The company also has a community service program called Cheers for Charity, selling $15 tickets to company mixers, with all proceeds going to a charitable cause. Ultimately, understanding what your workforce wants and needs comes down to listening, Rodgers says, and making sure employees know you are responding accordingly. “We have to continue to be dynamic.” Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, and CBS New York.(Featured photo: Joanne Rodgers of New York Life, left, with Emma Burleigh of Fortune) 

Katie Chambers | December 05, 2024