How Companies Can Keep Workers Safe During the Crisis

BY Michael Stahl | March 17, 2020

The messages from business leaders started tentatively, almost apologetically, about measures being taken “out of an abundance of caution.” Then they became a torrent, and jarringly drastic: Shut it down. Don’t travel. Work from home. Keep your distance. Stay safe!

Practically overnight, it became clear that the painful prescription for halting the spread of the coronavirus would be to “put the economy on ice” by imposing drastic restrictions on the public, possibly for months. As federal guidance lagged, business leaders suddenly had to become first responders in their own way. Without having any real precedent to guide them, they’re now making emergency decisions about the health and wellbeing of their employees, their communities, and their businesses themselves.

For companies that deal face-to-face with the public, this brought the history-making step of closing retail stores, theme parks, movie theaters, conferences, cruise lines, and ski resorts. Famous names fell like dominoes as they shut down all or part of their operations: Apple, Disney, Levi’s, Patagonia. Airlines declared themselves in critical condition, slashing their schedules and asking for $50 billion in government assistance. Even Broadway and Saturday Night Live have gone dark.

Having made epic decisions to close or cut back, Corporate America is left with a mountain of questions, especially about how this crisis affects their employees. Among them: What are the new rules of working remotely? How can parents get work done at home when schools are closed too? How do companies protect front-line workers from getting sick–and persuade them to stay home if they do? How long can companies afford to pay hourly workers who have been furloughed?

Human Resources has abruptly entered a new era, forged in crisis, and likely to leave a lasting impact. Among the many new considerations for HR and other business leaders:

Talking to Your People, Candidly and Often

As business leaders grapple with an onslaught of new issues, they should remember a cardinal rule of management: Communicate clearly and frequently with your workers and customers, says business strategist Edward Segal, author of  the forthcoming book Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disaster, Scandals, and Other Emergencies. “The public has access to so much information–from so many sources–that it’s as possible that they’re going to get the wrong information as they’re going to get the right or correct information,” Segal told From Day One. “That’s why a company or organization should be the go-to place for the most current, accurate, updated information about the impact of a crisis on their organization.” Good communication will go a long way toward reducing worker anxiety, said Paul Argenti, professor of corporate communication at the Tuck School of Business at Dartmouth College, writing in Harvard Business Review. Argenti added: “The company needs to demystify the situation for employees, put everyone’s mind at ease, and provide hope for the future.”

Many of America’s best-known retail chains, including Apple, have temporarily shut down their stores as a precaution (Photo by Harry Cunningham on Unsplash)

Creating Crisis-management Teams

Most major companies have set up coronavirus task forces or crisis-management teams, “with a response tailored to specific geographic regions,” according to a survey of chief human-resources officers (CHROs) by Larry Edmond, managing director of the Gallup organization. The steps they’re taking include creating succession contingencies for all major executives, moving critical operations to unaffected regions, and cross-training team members to perform critical functions in case another team member is quarantined. Many companies are also splitting large teams into multiple parts, physically separated from one another, to compartmentalize any potential exposure to the virus.

Managing the Great Homeward Migration

The single biggest change has been companies telling millions of employees to work from home, creating an explosion of usage of the shorthand, "WFH." For more workers than ever, this is physically possible, but it presents a host of challenges, ranging from the technological to the cultural. While the concept of telework is a familiar one, less than 4% of Americans WFH full-time, so “the coronavirus is triggering a grand experiment,” as Axios puts it.

When the crisis began to unfold in early March, Silicon Valley led the way, ordering nearly 1 million employees to work from home. The result, reported the Wall Street Journal: “It’s been messy.” Software developers at Apple “have complained about slow download speeds and mounting confusion over still-evolving new rules about what work they are allowed to perform.”  Google told its 119,000 employees to put in for work-from-home kits of monitors, cables, and other gear, but workers have faced long backlogs and started hauling office gear home with them. Indeed, “for those of us who have mostly worked in offices, converting our comfort-focused homes into efficient professional workspaces isn’t always easy,” noted New Yorkproviding an online catalog of items ranging from chairs to coffee makers.

The procedural and emotional aspects are more nuanced. Cut off from face-to-face interaction, will workers be as creative, as engaged, as productive? Without the clear boundaries between work and home, will they suffer accelerated burnout? Is there a way to work from home without losing your mind? Newly minted WFHers are turning to advice columnists for tips on how to structure their new lives. Kara Cutruzzula, who has worked from home since 2013, and shares her experience in her newsletter Brass Ring Daily, told Yahoo Lifestyle that there are a number of ways to make working from home manageable and productive. “Mimic your working conditions as closely as possible,” Cutruzzula explained. “This means sitting at a desk or table for at least part of the day, getting dressed (even if it's just into a ‘nicer’ set of pajamas) and eating meals and snacks at the usual times.”

The challenge is particularly daunting for working parents with kids at home during the workday, thanks to widespread school closings. For example, how does a working parent participate in a videoconference with a toddler video-bombing their call?  In a piece in Harvard Business Review, organizational psychologist Stewart Friedman and management professor Alyssa Westring offer a set of guidelines for working parents to cope. Their tips include talking to your boss about the complexities of the situation and how you plan to manage it; get on the same page as your parenting partner about the shared responsibilities; leverage technology wisely (“your internet speed might not support your video conference calls while your kids stream Netflix”); and mobilize your village of friends and neighbors to make things easier for one another.

Keeping Workplaces Clean and Safe

Since many people can’t work from home because they handle physical goods or have to work in moment-to-moment human interaction like bond trading, the burden is on companies to scrub and protect these environments in unprecedented ways. The New York Stock Exchange, determined to keep its iconic trading floor open, started taking the temperature of everyone who entered the space to check for tell-tale fevers. Facebook and other companies have restricted visitors to their offices and have started conducting most job interviews via video conferencing. Supermarket chains including Wegmans and Whole Foods have reduced the daily hours they’re open in order to provide more time for cleaning and restocking.

With a boom in e-commerce as brick-and-mortar stores close, the focus has shifted to maintaining worker safety in the giant fulfilment centers where goods are stored and packages assembled. More than 1,500 Amazon workers from around the world have signed a petition that calls on the company to take more steps to ensure safety in their warehouses, the Washington Post reported. Workers told the Post the company was advising workers to wash their hands, for example, but weren’t providing enough time to do so properly. The company, for its part, said it’s following guidance from health officials. “We are going to great lengths to keep the buildings extremely clean and help employees practice important precautions such as social distancing and other measures,” Amazon spokeswoman Kelly Cheeseman said.

Underscoring the Need for Paid Sick Leave

Unlike other developed nations and 13 states in the U.S., there is no federal law requiring paid sick leave. The arrival of coronavirus puts the need for such a law into stark relief, since it would help protect both employees and customers. If hourly workers feel sick but need the money and worry about job security, they will be tempted to stay on the job.

Most American restaurants do not offer paid sick leave, according to a nationwide survey called The Shift Project, in which two University of California sociologists interviewed tens of thousands of retail workers, the New York Times reported in an editorial. The “list of malefactors” included restaurant chains McDonald’s and Chick-fil-A, supermarket operators Wegmans and Kroger, and retailers Victoria’s Secret and the Gap. However, some major retailers like Costco and Home Depot offer sick leave as a standard benefit. Darden Restaurants, which owns Olive Garden and other chains, announced last week that it had implemented paid sick leave for its 190,000 employers.

But the survey indicated that large numbers of employees at companies that offer paid sick leave, including at Chipotle and Walmart, don’t feel that they’re actually allowed to utilize the benefit. Congress and the White House have included a provision for paid sick leave as part of their legislative response to the coronavirus outbreak, but the proposed law has been assailed by advocacy groups for having language that lets many employers off the hook, for example by excluding companies with over 500 workers from the requirements.

Keeping Hourly Workers Afloat

As companies radically cut back their output, many of their hourly workers will go on unpaid leave, hitting them immediately with the financial impact of the pandemic. In one high-profile case, billionaire Richard Branson’s Virgin Atlantic airline is asking its staff to take eight weeks of unpaid leave, which a British politician called “an absolute disgrace.” Other employers with temporary shutdowns, ranging from the progressively minded Patagonia to Brooklyn’s Barclays Center, home of the Nets basketball team, have pledged to keep paying their hourly workers during the furloughs. “We are especially aware of the difficulties faced by our hourly employees. When games and events are cancelled or postponed, work stops and so do paychecks,” said Barclays SVP Mandy Guttman in a statement. “We want to let our Barclays Center staff know that nobody is left behind and we are in this together.”

“The overall picture is one of extreme fragility for millions of American workers, especially at consumer service companies. This reflects a trend that has been developing for more than three decades,” reported the Los Angeles Times. “We’ve been living off the formation of low-wage and low-hour jobs in sectors that happen to be incredibly vulnerable to just this particular crisis,” Daniel Alpert, an investment banker and adjunct professor at Cornell Law School, told the Times. “In the current situation, where you have a dead stop in consumer activity, any ‘customer-facing’ business where the customer is no longer doing any ‘facing’ is under enormous threat.”

 

Providing Resources for Worker Well-being

In the Gallup survey of corporate CHROs, they cited a host of benefits that they’re adding, or current ones they’re reminding workers to take advantage of. Among the steps: increasing sick leave or paid time off on a case-by-case basis, utilizing short-term disability leave or other benefits, recommending employee assistance programs (EAPs), reminding workers of stress-management programs and other mental-health benefits, and staggering shifts to help employees avoid busy commutes.

 

Testing a Company’s Values

As decisions on these questions show, the coronavirus is stress-testing the values of Corporate America and its leaders. If a company is built upon strong, reliable and trustworthy leadership, there’s a better chance it can power through the crisis. And when it does, it may emerge even stronger.

“A company that does things the right way, they can reap unanticipated advantages,” said Edward Segal, the business strategist. “Managing a crisis the right way can send a powerful message to employees, and give them a sense of comfort and confidence, and it could also be a powerful tool for retention of employees and recruitment of new employees.”

He added: “I like to quote Winston Churchill, who said, ‘If you’re going through hell, keep going.’”

Editor's note: From Day One has postponed three of its conferences in response to the coronavirus pandemic. You can find an updated version of FD1's schedule here.

Michael Stahl is a New York City-based freelance journalist, writer and editor. You can read more of his work at MichaelStahlWrites.com, follow him on Twitter @MichaelRStahl, and order his first book, the autobiography of Major League Baseball pitcher Bartolo Colón, at Abrams Books


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The nation is on edge. We’re anxious and angry, distracted at work, and eager to brawl out our differences in public. At the highest level, our presidential candidates have framed Tuesday’s election as “an existential battle for the nation’s character, its democracy and the safety of its residents.” Social media influencers on both sides of politics have turned pain and rage into a lucrative business model. More and more families are becoming estranged over disagreements great and small, while contempt and disrespect have become ingrained habits for many.The mood seems contagious, with “assuming the best in others” in rare supply. Boeing endured a costly, contentious strike by unionized machinists who demanded restoration of their pensions. In September, Fortune reported that employees at Amazon were “rage applying” for other jobs after their CEO ordered workers back to the office five days a week.Is this our new modern culture–or are there ways to reduce the rage? Karthik Ramanna, professor of business and public policy at the University of Oxford, describes the moment as an “age of outrage” in his new book, The Age of Outrage: How to Lead in a Polarized World, published last week by Harvard Business Review Press.As election season in the U.S. reaches its peak, rhetoric is sharpening (not to mention quite foul) and the public is feeling nervous and emotional. While tension and even anger over political, ideological, or values differences is nothing new, for the title of his new book, Ramanna chose the word outrage. There’s just something different about the current tenor of the moment: A hotter temperature and a higher pitch. For companies, dealing with this force is no longer a PR task, but a “critical capability,” he writes.Managing in the age of outrage is not the same as managing isolated incidents of disagreement, Ramanna told From Day One. It’s a mistake to treat corporate mishandling of these ongoing issues as mere PR problems or temporary. Those who do will find themselves playing defense day after day. “Tomorrow there’ll be a new issue, and the day after there’ll be a new issue. That approach isn’t going to work,” he said.The outrage Ramanna writes about is typically focused on leaders and institutions, and HR and business executives are preparing for stress and heightened emotions following the election season. Learning from embarrassing corporate gaffes, many firms have been increasingly proactive, institutionalizing their responses to angry employees and the public with social-issues working groups. These are cross-functional committees assembled to prepare for crises, both internal and external, and determine whether the company will respond–and, if so, how–when they arise.Ramanna warns employers against prioritizing processes over outcomes when preparing a response to outrage. Agree to rules of engagement, but “we don’t want to get too bogged down in that process. We want it to be more of an informal guidance to the way we operate. It’s more important that we actually trust each other than that we have written rules that say we trust each other.” The rules should be simple, he said, “things that people can recall in an instant. If people can’t recall what the rules of engagement are when they’re in the heat of the moment, then they’re not very useful.” For this reason, Ramanna is reluctant to overly formalize the process, “because that might actually kill what you’re trying to do.”As a leader, you should temper expectations. “No matter what you do,” he writes, “you can never fully address the demands made of you.” Remember also that “you will always be seen as part of the problem.” Instead of wrongly believing you have the power to solve all problems or quell all outrage, aim for “turning down the temperature.” In The Age of Outrage, Ramanna describes how.A Framework for Turning Down the TemperatureRamanna offers a four-part, cyclical framework for turning down the heat. First, identify the source of the outrage. That is, the deep-seated and underlying causes fueling the anger. 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Now that you’ve identified what is an attainable and appropriate response, how will the leader win the support of others in influential positions as well as the support of the workforce?And finally, build resilience. “A resilient organization (or system) is characterized by the delegation of authority,” Ramanna writes. “By situating decision-making close to ground realities, the organization both improves the informativeness of its decisions and diversifies its thinking and, as a consequence, can endure and even thrive amid negative shocks.”Are Corporate Values Outmoded?Values statements and public commitments to causes or communities may be useful guideposts for how to focus corporate response in the age of outrage, but they can also make it harder to deliver. Companies have caught themselves in dreadful thickets in the name of transparency and principles. When corporate behavior, or the behavior of business leaders, doesn’t reflect publicly stated values and beliefs, companies feel the pain. Ramanna cites Disney’s entanglement with Florida’s “Don’t Say Gay” bill in 2022. Despite being a public advocate for LGBTQ+ rights, the company did not publicly oppose the bill and was at the same time writing checks worth hundreds of thousands of dollars to politicians who sponsored it in the state senate. NPR reported that “Disney employees shared their outrage on social media when the company did not denounce the proposed legislation.” (In 2024, Disney resumed political donations to Republican candidates in Florida who voted in favor of the bill.)Being publicly “good” and values-forward can indeed make you a target, according to New York University professor Alison Taylor, who, in her book Higher Ground: How Business Can Do the Right Thing in a Turbulent World, points out that those seeking a target for their outrage will look for the companies and leaders most vocal about their principles.“Some companies can legitimately argue that these are not part of their value proposition. That’s not the case with Disney,” Ramanna said. “Part of why they got into the problem in the first place was when the ‘Don’t Say Gay’ bill was initially being proposed, they said, ‘Oh, we’re neutral in this.’ No, you’re not neutral. 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But when it comes to managing in an age of outrage, he does advocate a kind of corporate stoicism: Concern yourself only with what you can control.With the election and its aftermath upon us, Ramanna urges employers anxious about the workplace climate not to quit before they start, but make a plan to lead in an age of outrage. “Look, it’s never too late. On one hand, you might say, ‘Oh my God, I should have started this six months ago, five years ago,’ whatever it is. But on the other hand, if you don’t start it today, it’ll still be too late in six months.”Despite the outcome of the election, he said, leaders can count on two things. “No. 1, that we’re not going to have some magical healing on the day the elections are over or the results become clear. If anything, we’re going to be sharply divided. 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Who Are the Next CHROs? A High-Stakes Recruiting Task Gets Serious Attention

Not long ago, if you’d asked someone what the most conservative part of an organization was, chances are the answer would be the HR department. Well, maybe tied with the general counsel’s office, but the image of the top HR officer as a high-ranking paper-pusher or disciplinarian carried on for decades.No longer. In the information age, when companies are increasingly investing in human capital over physical capital, the chief HR officer plays a pivotal role in a company’s fate. Today’s CHRO is a business leader, operating what Deloitte named “boundaryless HR,” in which “the traditional people discipline itself starts to merge with other related disciplines like decision science, behavioral economics, and academic disciplines such as psychology, sociology, and anthropology.”The question now becomes: Where can companies find a person like that for such a high-stakes role? 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Dan Kaplan has spent 15 years recruiting CHROs at consulting firms like Heidrick & Struggles and Korn Ferry, where he’s currently a senior partner. He told From Day One that private-equity firms, in particular, have homed in on the position as they restructure companies, assessing not just CEOs and CFOs rigorously, but now the CHRO as well. Some PE firms replace the CHRO first, he said, “with a view that that person becomes the catalyst to assess and replace the rest of the leadership team.”Given the scope of the role, executives are appointing fewer first-timers than they have in the past, according to the CHRO Turnover Index by Russell Reynolds Associates. The number of rookie CHROs has been decreasing globally since mid 2022. Among S&P 500 firms, first-time appointments are down 19 percentage points since that year. 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Among the most coveted qualities in a HR chief is agility, and cross-industry work naturally develops that skill. Now companies recruit CHROs with much of the same criteria they use when recruiting business leaders: experience with mergers and acquisitions and the grunt work of combining workforces, knowledge of a P&L, plus familiarity with thorny issues like labor-union negotiations. “At a company juncture—say, a new CEO comes in and they’re tasked with some turnaround—they often need a different type of CHRO for that phase of the company,” said Jennifer Wilson, co-head of the global HR officers practice at Heidrick & Struggles. “With the amount of M&A and cost-cutting, and then getting back to growth, they want to find somebody who’s been through that cycle.” Why Your Next CHRO May Also Be a JDIf you’re looking for a CHRO with cross-industry experience, plenty of exposure to the C-suite, plus experience with assembling multiple companies and quelling labor disputes, a labor-and-employment lawyer often satisfies the brief. With greater exposure to risk (as a sample: reputational, environmental, technological, privacy, and supply chain) it’s reassuring to know there’s an attorney occupying the seat. “There’s the employee-engagement lens, and there’s the productivity lens, there’s the regulatory lens, and there’s the profitability lens,” said WTW’s Bremen. HR is no longer a static department, now it has to make things happen.Law practice also develops the confrontational confidence CHROs need. “You need to have had the experience of walking into a senior leader’s office, closing the door, giving them feedback, and challenging them on an issue where you think there’s a pretty good chance of getting fired today,” Korn Ferry’s Kaplan said. At times, it’s as diplomatic as managing the CEO’s personality and presenting even the most uncharismatic leaders to the workforce as people who can be trusted, which sounds a lot like what might happen in a courtroom.Before Claudia Toussaint became the chief people officer at the global water-technology company Xylem, she was the company’s general counsel. CHROs can’t afford to be intimidated by hierarchy, she said. They have to be prepared to tell the CEO that they’re out of line, and why it matters. The professional training of an attorney comes in handy too. Lawyers gather evidence, make conclusions, and present a case. “That skillset, I think, is far more valuable today in the HR function than five years ago or ten years ago,” Toussaint said. “I think that’s why people are increasingly saying, ‘These people that have a law degree and have been trained to think systemically, to take data, analyze data, reach conclusions from it, and then drive impact from those conclusions—that’s actually not a bad background for leading HR function.’”HR and the general counsel’s office have a natural relationship. Maral Kazanjian, the CHRO at the credit-rating agency Moody’s, felt she was effectively moonlighting as an HR professional while working as the firm’s attorney, applying the law to all kinds of employment matters. “I was really lucky because Moody’s is a very successful company and also has a really fast-growing information-services business within the traditional ratings agency. Because they were growing so fast, a lot of employment issues arose,” she told From Day One. “We were in different jurisdictions. We had different questions we wanted to answer about ‘How do we do hiring right? How do we handle performance management? How do we maintain a focus on being inclusive? How do we do promotions right?’ There are legal questions, then there are operational and human capital questions.” Kazanjian’s first time leading the people function was at WeWork during the dog days of the pandemic. In February 2022, she returned to Moody’s, where she occupies the chief people officer job today.Jennifer Manchester, the CHRO at Fiserv, is a relatively new arrival to the C-suite, and like Kazanjian, has jumped industries. Manchester first crossed paths with HR at her former employer, the Dow Chemical Co., where she worked in the general counsel’s office on mergers, acquisitions, and other corporate transactions. “I always loved the employment piece and the people side of things the best. That’s where I figured it out: That was really ultimately what I wanted to do.”Manchester moved over to Fiserv in 2015, working closely with HR as a labor attorney, and ascended to the CHRO seat last spring, “I’ve always gravitated toward people issues, trying to solve problems. It’s such a dynamic role.” But about this she was clear: You can’t just pluck any attorney out of the legal department and promote them to the chief position. “You have to have some substantive core expertise in HR or employment. HR is a real science, and I don’t think anyone can just do it.”Deep, Successful Experience in HR Counts TooA background in HR is hardly irrelevant. 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That is something that I really try to embrace and live by every day.”Hagerman is also a keen scout, continually monitoring what’s going on both inside and outside the organization, “understanding what’s happening politically and socially in the markets so that I can weigh in, whether that’s with our executive team or with our board of directors, or being able to think about how those may impact eventually our workforce.”HR has far more credibility and influence than in the past, Hagerman said, reflecting on her decades in the department. “The world now understands that people resources are really fundamental to the bottom line. Succession planning, development of associates—the focus on those things is far greater now than they ever were. Of course, cybersecurity, protection of data–all of those things–are more in the limelight now than ever.”Yet Your Next CHRO May Not Be Working In HR Right NowA career in HR can win you the seat at the top now, but that may not be true for the next generation of CHROs. Today, businesses seldom want an HR executive who has spent all their time in the department, said Wilson at Heidrick & Struggles. “In the companies we work with, it’s often said that if you can find somebody with a business background who’s either been in management consulting or held either a P&L role or a functional role outside of HR, that’s more interesting to us.”The next crisis is always around the corner, Korn Ferry’s Kaplan told From Day One, and HR has to be there to meet it. He rattled off a list of recent trials, from financial and economic wobbles, political unrest, racial injustice, reproductive rights, return to office, artificial intelligence, and gun crime. “If you are not prepared to put on your dance shoes and figure it out, you can’t do this job. More than academic credentials, intellect, or experience, you have to be able to tap dance.” As a result, people aren’t exactly grappling for the seat, he said. It’s a big job and it’s tough to recruit for. Some people get too close to the sun and opt out; others don’t realize what they’re signing up for before it’s too late.Everyone is looking for agility in the role. Bremen at WTW speculated that consumer-oriented industries–like retail, fast-moving consumer goods, cosmetics, or fashion–may be developing tomorrow’s most coveted CHROs. Tech firms develop great HR talent too because they have to marry operational complexity with consumer demands. Regardless of industry, he believes the most successful future CHROs are schooling themselves in the application of new technologies, particularly artificial intelligence, and have analytical capabilities far superior to their predecessors.In case you were thinking of plucking your next CHRO from the Wharton School, however, Kaplan cast doubt on the wisdom of choosing an MBA for the job simply because they’re a whiz at business. “If someone says to me, ‘I’m not an HR person, I’m a business person,’ that is a sign that I’m wasting time. I’ve never heard a CFO say, ‘I’m not a finance person, I’m a business person.’”Disciplines like finance can be taught in school, Kaplan argued, but HR is learned through apprenticeship. Management consultants who spoke to From Day One predicted that the future chiefs who are coming up through the HR department are leading complex functions at the moment, as heads of talent or directors of compensation and benefits.As today’s CHROs consider their potential successors, what are they looking for? At Moody’s, Kazanjian wants someone who is open-minded, bold, and analytical. She imagines that person might be in law, or they might be in management consulting. Toussaint wants someone who deeply understands the company culture at Xylem as well as how the business makes money, someone who’s good at data analysis, and someone who is a “truth teller,” uncowed by hierarchy. Manchester hopes her Fiserv successor has financial acumen and an always-learning attitude. At Genworth, Hagerman wants a values-driven, business-minded leader with deep knowledge of HR and a knack for diplomacy. Someone who is willing to uphold integrity, “above all else.”“Once upon a time, it was possible to be the most senior HR leader in a company and not have a grounding in the business fundamentals,” Bremen said. “That skillset is a necessary, but not sufficient, condition.” Yet business acumen alone isn’t enough without a deep understanding of the CHRO discipline, though he’s seen it happen. “They struggle. Just as you would struggle if you put someone in a chief marketing officer role who did not have a background in marketing. Sometimes leaders take those HR skills for granted.”Emily McCrary-Ruiz-Esparza is a freelance journalist and From Day One contributing editor who writes about work, the job market, and women’s experiences in the workplace. Her work has appeared in the Economist, the BBC, The Washington Post, Quartz, Business Insider, Fast Company, and Digiday’s Worklife.

Emily McCrary-Ruiz-Esparza | September 24, 2024

Election Stress in the Workplace: How Leaders Can Respond Without Taking Sides

Business leaders don’t need outside research to tell them that anxiety around the coming Presidential election is high–and that the stress can impact employee well-being and productivity, but here are some sobering stats:•73% of U.S. adults say they are anxious about the election, according to the results of the 2024 American Psychiatric Association’s annual mental health poll.•55% of Americans surveyed by Pew Research always or often feel angry about politics.•8 of 10 in the Pew survey used a negative word or phrase to describe how they feel about  politics, with “divisive” being the most used.•Nearly two thirds of workers (65%) surveyed this summer by the Society of Human Resource Management (SHRM) said they have experienced or witnessed incivility in their workplace within the past month. And more than a third of workers (34%) said they believe the November election will trigger additional incivility in the workplace.In fact, psychologists and researchers are now studying a distinct form of anxiety called “political anxiety” and the unique way it harms both physical and mental health. The stress has been building since the 2016 election.The good news: executives, HR teams, and managers can—and should—prepare (now) for the November election. With just a few weeks until workers head to the polls, From Day One reached out to HR experts to learn about their strategies to diffuse stress and political polarization in the office, and, if necessary, address conflicts that may arise. Among the takeaways:Encourage Employees to VoteOne simple and non-controversial step companies can take is to promote voting. While there’s no federal mandate that employers give workers the day off to vote, some states do, and many companies provide flexibility on election day. Encouraging workers to vote is a good way to acknowledge what’s on their minds without taking a political position.If you’re curious about what other organizations are doing or need to back up a recommendation to leadership, check out Time to Vote, a non-partisan business group launched in 2018 that believes “workers shouldn’t have to choose between earning a paycheck and voting.” With more than 2,000 member companies including VISA, P&G, and Target, the organization is attempting to bridge the legislative gap and increase voter turnout. Patagonia, one of the companies that founded Time to Vote, has been giving its employees Election Day off since 2016. This year, the outdoor apparel company will close stores, offices, and warehouses on Oct. 29, national Vote Early Day, to allow workers to vote and volunteer in support of the election.Acknowledge Political Differences, But Don’t Take Sides“Some leaders want to take a stance, but I would caution them not to impose their political views. Your job is to stay neutral,” says Deb Josephs, an HR consultant and executive coach. You can take a stand, without taking a side, she adds, “as long as you support the individual as opposed to an issue.” When Roe v. Wade was overturned in 2022, for example, one of her HR colleagues said their company put out a statement to let employees know that they could come to HR if they needed support for reproductive health. Large employers like JPMorgan Chase and Meta and others announced they would cover travel costs for employees who are seeking legal abortions out of state.   Keep the Focus on Empathy and Employee Support “Organizations need to say it’s a polarizing time, and that could be impacting how you show up at work,” offers Tracy Avin, Founder of TroopHR, a human resources peer group with more than 1,300 members and 15,000 LinkedIn followers. Avin says the topic of how to address the election has come up often in the TroopHR message boards, so much so that she decided to host a fireside chat called “Leading with Empathy in Polarizing Times” with an outside expert this September. One piece of advice from the virtual session: Develop an "Allyship Series" or similar educational program to foster understanding and empathy for different experiences and perspectives within your organization.She advises HR leaders to do what she does for her members: create a supportive environment where all viewpoints are welcome. “It’s an opportunity for managers to know how to respond. It’s not about opinions,” she said. “You can say something like, ‘It seems like you’ve been upset lately,’ so that person can express that they are stressed out. Then you can tell them to take a day off or provide mental health resources as needed.”Additional outlets for employees might include a moderated Slack channel or an employee resource group (ERG). “What’s most important is that employees know where they can go for support,” says Leonora Wiener, an executive leadership coach and former chief operating officer of Consumer Reports. Communicate Early and OftenAt Consumer Reports, Wiener helped lead teams through the 2016 and 2020 elections, the racial-justice reckoning after George Floyd’s murder, as well as the pandemic. She stresses the importance of listening to employee concerns and actually asking your staff what kind of support they are looking for. “Oftentimes organizations aren’t that good at finding out what their ‘internal customers’ need,” she said, adding to make sure any feedback groups are diverse and include representatives from all generations and backgrounds. In terms of communications, her philosophy is lather, rinse, repeat. “People need to hear the same message many times, and it needs to be said through different channels. Not everyone reads Slack or emails, and not every manager delivers the message in the same way.” Start that election communications drumbeat today, she says.Don’t Go It Alone Josephs echoes that sentiment, recalling how much “over communication” was required during the pandemic and other recent events. She also points out the added pressure and increased responsibility borne by HR and people leaders as social and political issues continue to divide the country and tensions spill over into the workplace. Her tips: find support, leverage your professional networks, and share information with your peers. They are likely also engaged in scenario planning and reviewing their employee handbooks to ensure current policies are being followed.   Revisit and Reinforce Your Corporate Values Speaking of employee handbooks, now is the time—not the day before the election—to take a good look at your organization’s values and what employee behaviors are and are not tolerated. “You want to support employees,” said Wiener, “but you also need to be prepared for [how you will respond to] conflict.” Once you review your employee handbook, it’s important to figure out how the company will act if one of those values is violated. “Leadership needs to decide if they have zero tolerance or if they will put an employee on probation, and they need to be consistent.” Get Input From the Legal Department But Don’t OvercorrectShould you involve legal? Yes, says Wiener. “It’s important to be prepared and understand what you can and cannot do.” Scenario planning, she says, is critical. Ask yourself: How will either election outcome affect my products and services (supply chain, tariffs)? What are the risks and mitigants (for any immigrant workers)? How will employees be impacted (job productivity, mental health)? How might you handle immigration issues, or a harassment claim? But don’t go down a legal rabbit hole. Alison Taylor, a clinical professor at New York University’s Stern School of Business and author of Higher Ground: How Business Can Do the Right Thing in a Turbulent World, weighs in with a word of caution:“The main thing I’m seeing out there is that corporations are overreacting to advice from their legal teams, and dialing back on DEI and ESG because they fear legal retaliation under a Trump presidency,” said Taylor. “But they seem to have forgotten how angry the public and employees were over issues like climate change and racism under the last Trump presidency.” She continued: “A laser focus on legal risk is not a good idea. There needs to be broad scenario planning, certainly caution over sustainability commitments, but also care and restraint about overreacting to rhetoric from either side.”Jenny Sucov is a journalist and editor who focuses on health and well-being. She has worked for companies and publishers including Hinge Health, EverydayHealth.com, Canyon Ranch, Real Simple, and Prevention.(Feature photo by Adamkaz/iStock by Getty Images)

Jenny Sucov | September 23, 2024