Rebalancing the Relationship Between Workers and Employers

BY Earl Hopkins | November 10, 2022

Alton Scott has jarring news for employers: they’re losing their grip. As the labor and talent shortage has widened since the start of the pandemic, there’s been a growing imbalance between the workforce and the companies that now direly need their services.

“As we continue with this war for talent, I don’t know that we’re winning. And if we are, it’s not by much,” said Scott, a director and HR business partner at Sodexo, a food-service giant with more than 400,000 employees. “As employers, we got to make sure we’re offering the right pay, the right benefits, the right culture, the right engagement–and that we have diversity, inclusion and belonging.”

Despite high-profile layoffs in the tech industry, most employers still have too many vacant roles and not enough candidates to fill them. It’s a reality that’s shifted the employer-to-worker dynamic, and Chinyere “ChiChi” Anyanwu, director of organizational development and culture at San Antonio-based CPS Energy, said it has helped amplify employees’ voices. “People have more choices, and I think they’re going to use that choice to work with their employers to say, ‘This is what I want. How are you going to make it happen?’”

Scott and Anyanwu were among the speakers in a panel discussion on “Rebalancing the Relationship Between Workers and Employers,” part of From Day One’s Austin conference in October. The panel, moderated by Tom Miller, who anchors KXAN News Today, addressed a range of topics revolving around ways employers can offer more purpose-driven work experiences, foster a healthier work-life balance, and attract and retain talent. Among the highlights:

Connecting With Employees Outside Their Roles

As remote and hybrid work has matched workers’ longing for flexibility, Kim Colbeck, the VP of HR at Maximus, which provides health and human-services programs for governments, said it’s important for companies to offer the right incentives and a clear pathway for career advancement. “I don’t think employers will be in the driving seat in 2023,” Colbeck predicted. “We still have a labor shortage, and we don’t have the workers that we need with the skills that we need.”

Colbeck said the more companies focus on the short and long-term aspirations of their employees, the greater chance the workers will dedicate themselves to the brand or business. “The more that companies connect with what’s really important to people, the more they’re going to want to stay there,” she said. “Employees want their company to care about the same things they do.”

Embrace Their Motivations

Too often companies rely on the extrinsic opportunities of a role. On a job application, in an interview or offer letter, employers flash what salary, health care options or vacation time a role offers instead of the intrinsic, or self-directed or rewarding, goals that could be achieved.

“I think what people want is to understand why they get out of bed every morning and do the job, and they want more of that,” said Chad Lafferty, VP of global sales at Attuned, which helps employers understand what motivates their workers. “And they want their employers to hone more on that, and find ways to motivate them that aren’t those traditional carrot-and-stick ideals.”

“I think what people want is to understand why they get out of bed every morning and do the job, and they want more of that,” said Chad Lafferty of Attuned, at center, flanked by Alton Scott of Sodexo, left, and Tran Andrada of HiBob, right

Tran Andrada, a presales manager at HiBob, an HR information-system platform, said this evolution has come with the generational shift of job seekers. Rather than focusing squarely on financial compensation, she described a new legion of professionals that are drawn to roles that fuel their desire for personal development and growth. “What they want is to find meaningful work and to feel significant,” Andrada said. “That’s a big generational shift, so having the resources and the tools to support and track what their career aspirations are, those conversations have changed dramatically.”

Remote Work Has Strengthened Relationships and Insights

In her role at HiBob, Andrada said the switch to remote work has given her a better sense of the resources her employees need to thrive and, at times, a glimpse into their lifestyles. “We ended up creating better relationships because you got to see people’s pets, we got to see people’s children, we got to see some of the other things they’re engaged in that has become part of their daily life,” Andrada said. “So that gave me, as a leader, insights into the unique needs of each of our employees. I think that’s helped.”

While remote work has certainly increased employees’ mobility, it has been a source of burnout for many in virtual workspaces. In her experience in technology work, Andrada said it’s common for high performers to work outside their office hours to respond to emails and phone calls. In those moments, she said, it’s the responsibility of leaders to encourage their employees step away from the tech that tethers them to their roles. “When you say out-of-office, that means out-of-office,” Andrada said. “Don’t respond, because once you respond, you’re opening up the door. And as a leader, you have to do that first. No means no.”

Instead of placing the blame on the technology, Anyanwu said it’s the duty of the employer to designate work hours. “We have to stop blaming technology for everything,” she said. “It’s behavior. Technology is there to help our life. Just because we have it doesn’t mean we’re going to do anything, it’s what we do to it.”

Turnover Is Two-Fold

As time goes by in corporate life, it’s common for the names, faces, and roles of a company to change. But Lafferty said turnover is also an indicator of where a company is headed and what issues, whether structural or cultural, need to be addressed.

Tom Miller of KXAN News moderated the session

“A company has to ask itself, ‘Why are people leaving and where are they going and what are they doing?’ If they’re moving to another job or another position you could’ve provided for them, then you’ve missed an opportunity and thrown cash out the window,” Lafferty said. “You have to take a step back and ask if you’ve provided that person the right tools, the right training and found ways to motivate them. Otherwise, it’s a disconnect you have to deal with.”

Not every relationship is worth salvaging. If an employee is leaving for money, both Scott and Lafferty agreed that counter-offers aren’t often the best option. For Anyanwu, turnover is a part of the flow of a company and should be embraced. “People are going to move. But as people move, others are going to come in,” she said. “You can’t hold on so tightly to what you know. The next best thing could be coming in. Prepare, so that it’s not costing you so much money each time you have to onboard somebody.”

Earl Hopkins is a culture reporter for the Austin American-Statesman. He’s also a freelance music writer whose words can be found in Complex, MTV News, GRAMMY.com, Stereogum, UPROXX, and other publications.


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When it comes to well-being in the workplace, one can hardly generalize, as every generation has its demands. Boomers are gearing up for retirement, Gen X is sandwiched between childcare and eldercare, Millennials are starting their families and dealing with a housing crisis, while Gen Z is fresh out of school.“It’s not a one-size-fits-all, so if you don’t know what the population is looking for, you might be investing in the wrong places,” said panelist Stefanie Christmas, global head of diversity, equity and inclusion at Inizio, during From Day One’s Philadelphia conference.Still, there are some industry-wide areas that are demographics-agnostic. In 2023, The American Psychiatric Association found that the majority of the employers think the work environment is healthier than it actually is. More than 50% of workers strongly (21%) or somewhat (34%) agreed that their employer thinks their workplace environment is a lot mentally healthier than it actually is, and 43% reported worrying that if they told their employer about a mental health condition, it would have a negative impact on them in the workplace, reads the report.Well-being does not just mean wellness. “We’re looking at well being in the less traditional way: we’re looking at it through the lens of social, emotional, and financial wellbeing,” said Magdalena Dexter, SVP of communication and HR at manufacturing company Saint Gobain, which operates in 76 countries and has a workforce of 76,000 in North America alone. “Think about well-being holistically. It [encompasses] physical, financial, career growth,” Christmas said.When thinking about well-being and how to build it within an organization, the first question Tyler Zalucki, client executive at Marsh McLennan Agency asks is: “‘What is your feedback loop?’ and ‘How are you capturing the sentiment of employees and colleagues through a well-being lens?’”The panelist spoke in a discussion titled, "Does Your Company Genuinely Care About Well-Being? How to Show It Through Your Culture," moderated by Lizzy McLellan Ravitch, Business Coverage Editor, the Philadelphia Inquirer“In our organization, the respective manager will fill out a survey and speak with individuals to capture their sentiment and aggregate it,” he said. Then, during their town hall, the CFO and HR Director offer solutions to what was shared. “This feedback led to changes like implementing paternity leave, increasing contributions to the 401(k), and making December 24th a full day off,” he said. “It reinforces the sense that ‘my voice matters,’ because if feedback goes into the ether, employees feel unheard.”Getting Specific With NeedsCora Claus, VP of HR at Burlington Stores, emphasized the importance of understanding the employee population: who are they? What do they need? What do they want? “I work for a retailer, largely female based, and for a long time we had a lot of them going on leave of absence, starting their families, and they’re not getting paid but a minimum wage,” she said. “We now are implementing policies: as you’re designing the policies, who are you writing them for?”Getting to know the workforce also means helping to clear away any misconceptions. Scott Thompson is the CEO of Tuition.io, which helps employees with financial education. The total amount of student-loan debt is close to $1.8 trillion dollars, and you might be surprised at who the most affected group is. “The fastest growing segment for student loans is 55 and up,” said Thompson. “That’s parents taking on debt for their kids.”In order to thrive at work, people need to feel included. “As we know, DEI is under intense scrutiny, but at its core, it’s about inclusion—making sure people can bring themselves to work in a way that feels comfortable,” said Christmas. “A lot of people say, ‘Bring your whole self to work,’ but many employees feel more comfortable bringing just 55% of themselves. How do we support that?” Christmas emphasizes the idea that for DEI work to work, “it has to be seen as everyone’s responsibility. This includes sponsoring events and encouraging leaders to show up. One impactful practice is having senior leaders participate in quarterly calls, asking questions, and engaging in the conversation.”Ultimately, a company can have the best programs, but if the leaders don’t buy into them, don’t lead with that and implement them, you really don’t have a culture of well-being. “You can put the best parental leave in place, but if a senior leader can complain that he has 3 people out, it’s going to send waves through the organization about how we truly feel about it,” said Dexter. “It’s not just about having the program, it’s about talking positively about it, showing examples of how important it is to take advantage of it.”Universal NeedsStudent loan debt has only become more challenging for borrowers, partly due to all the noise in the media. Efforts to improve the situation have unintentionally made it worse, as some employers diminished the importance of loan support, assuming it would be resolved under the current administration. “That hasn’t happened—and likely won’t,” said Thompson.“When we break down student loan debt by age segments, we see the impact. For example, a recent college graduate with $40,000 in debt faces a monthly payment of about $500 after taxes,” he continued. “At 25, I would not have been able to make that payment. And it doesn’t get easier over time; most people aim to pay off their loans in 10 years, but it often turns into a 21-year commitment due to the financial missteps that come with starting a career,” said Thompson.And while he is not suggesting that all companies need to contribute to loan payments—though that would be nice and certainly helpful, “offering assistance in understanding options and finding pathways to manage debt is a big win, with spectacular retention benefits,” he said. “It’s about meeting employees where they are and helping them move forward.”In many companies, the adage seems to consist of teams being told to do more with less, and that might be at odds with well-being. “When I think about my own organization, when I think about doing more with less, we have an AI tool that allows you access to compliance resources and will also write emails,” said Zalucki. 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Angelica Frey | November 06, 2024

The Backlash Against DEI: How Perceptions Are Being Driven by Fear and Sensationalism, Not Facts

DEI has faced intense backlash, often turned into a partisan dog whistle by those aiming to politicize its goals. But is this pushback grounded in reality? In truth, the vast majority of companies remain firmly committed to DEI, both in the U.S. and internationally. Most Americans approve of DEI initiatives, including 78% of Black workers from a Pew Research poll from 2023.Dr. Stephanie J. Creary, Assistant Professor of Management at the Wharton School, University of Pennsylvania, says the backlash against DEI doesn’t tell an accurate story. “What we found is a story that is not being shared in the media or by politicians, and that is that of all the industries that exist right now, finance is leading the charge. Tech–its commitment to any kind of DEI, including towards black employees or black communities [has] continued to increase–in spite of the external environment. 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I don’t know if we have a great answer for that yet, but I know that’s the next mountain to climb.”One way human qualities like psychological safety can be measured, Gabrysh says, is through their impact on other areas. “When organizations embed psychological safety training, when organizations create this safe space, people are more comfortable saying or doing [certain] things. That’s where we start to see change occur, and the rest of the metrics start to improve as a result,” she said.And the utilization of people analytics itself, Taylor says, should engender psychological safety within an organization, “because [workers know] the entire person is understood, the entire workforce is understood, their impact on the business is understood, as well as the business impact on the person. If it’s just a manager making a decision based on emotion [then] there’s no psychological safety in that.”People analytics is also making strides in the area of diversity, equity, and inclusion, shedding light on areas where it may be lacking and where, Gosney says, leaders can enact change. “People analytics is changing our HR structures to support solving problems instead of supporting traditional processes,” he said. And for UCHealth, it’s paid off. “We’ve improved our BIPOC internal promotion rate by 40% in two years.”Making People Analytics Work For YouSo how can an organization that has yet to dive into people analytics get started?“When you’re talking about people analytics, you need to start with desired business outcomes,” Gosney said, noting the need to first define the goals, objectives, and challenges the organization is facing. “Then you translate that into key employee experience components. Is it psychological safety? Is it flexibility? Is it skills development? Is it retention, or is it engagement? That then informs the questions that you ask in an engagement survey, or the data points that you’re looking for.”The measurement of skills should then impact the action taken by the organization, particularly when it comes to developing talent and filling the gaps. “Developing that continuous learning culture is paramount,” Gabrysh said.Adding AI to the Equation“Data is organized and structured and predicts outcomes, whereas psychological safety is constantly moving,” said moderator Noelle Phillips, senior reporter for The Denver Post. So how can it be quantified? That’s where AI comes in. Herrod’s organization introduced an AI conversation coach–after a deep data privacy review–to boost employee engagement. The AI reviews comments gained from employee listening to identify meaningful themes and recommend leadership actions.The ability to work with AI is also a skill that will need to be accounted for. “We’re all feeling this need, individually and as businesses, to adapt to a dynamically changing market, and AI is compounding that,” Taylor said. Workforce planning will need to happen more often, he says, than once a year. “This is an ongoing thing that needs to happen every day. And it isn’t just an HR job. It’s the manager’s job to make sure that you have the right workforce. And so, having the right data around the skills that you need, the skills that you have, [and] the skills you need to develop internally becomes really important, and you have to continuously shapeshift your workforce in today’s day and age.”Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.

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