Managing the Human Impact of Digital Transformation

BY the Editors | September 11, 2022

As the shift to distributed work speeds up the adoption of new digital tools, companies need to observe closely how workers use the new technology–and maintain a dialogue with them about its impact on their work lives. Are the new tools improving operational efficiency? Do they help employees focus more on higher-value work? Do workers have the right training to make the best use of the new tech? How many tools are too many? And what are the ingredients of a sound digital strategy, vs. pursuing new tech on an ad-hoc basis? From Day One gathered experts for a virtual conference in April. Among the highlights:

Bringing HR, Tech and Real Estate Together to Make the Future of Work Possible

Work teams are more fluid now than they’ve been in the past. “A decade ago, a lot of the teams were much more fixed, more based on functional groups,” said Loretta Li-Sevilla, who leads the future of work, collaboration, and business incubation at HP. “Now, increasingly, we’re seeing more agile teams, smaller teams that are based on the skills of people. They’re more autonomous and based on a project. It’s more time-bound. This rise of dynamic and agile teams is something that has been coming up more, and especially now, as we move into a hybrid work environment.”

Li-Sevilla is in charge of making sure HP’s workplace reflects the future of work, that their dynamic teams can seamlessly collaborate, that they’re equitable, and that they succeed in a hybrid workplace. To open From Day One’s virtual conference, she spoke in a fireside chat about how to spark collaboration and engagement in a new work environment.

Not only has where we work with each other changed drastically since 2020, so has the way we work with each other. In order to make the new way of work, well–work–Li-Sevilla believes three departments have to come together: HR, tech, and real estate.

One of the most noticeable ways the future of work will be different is how physical office spaces are designed and used. First, the new workplace has to take into consideration the technology that’s needed to easily connect those in the office to those outside it. Before the pandemic, Li-Sevilla said she would often fly from her base in Palo Alto, Calif., to meet with management teams in Houston. “I didn’t want to be the one person who is not in the room, especially if I’m presenting.” But trips like those are rare now, so it’s necessary that the ones who aren’t in the room–and in a hybrid environment there will be several–feel like they’re on an equal footing.

“There are 90 million conference rooms worldwide, but less than 10% are video-enabled. Right there is where we have a mismatch in equity,” she said. Universal connection with good audio and video can help. According to HP’s Future of Work report, 75% of people judge others based on their audio quality and 73% based on their video quality. “That’s why it’s so important, having those digital tools for enabling collaboration.”

The tech that enables hybrid work is not helpful if the people using it aren’t trained on inclusive behavior. “You need to make sure that everybody is also trained up on the latest tools and the rules of engagement to ensure people who are remote feel just as part of a meeting or an engagement that’s happening in-office,” Li-Sevilla said.

Journalist Emily McCrary-Ruiz-Esparza, left, interviewed Loretta Li-Sevilla of HP in the virtual conference (Image by From Day One)

A healthy working relationship is built on trust, she said. Do you have a rapport with your colleagues that makes you comfortable reaching out? Can you trust your employer to include you in important conversations and meetings? We have to learn new behaviors for the hybrid environment. “You need to ensure that everybody who is remote can see and feel like they’re in the room, and then you need the people that are in the room to be inclusive of the people that are remote.”

According to Li-Sevilla, community and collaboration have to be at the center of the new way of working. That’s where real estate meets culture to generate innovation. “We’re seeing redesign of spaces toward more social, more collaborative areas.”

Because teams don’t look the way they used to, offices are changing too. “The role of the office is around making sure that we build that sense of community, that we have the spaces for them to collaborate, spaces that can enable hybrid collaboration where you can have people come in remotely.” Eighty-seven percent of people feel that the office is necessary for building a sense of community and collaboration, according to HP’s report. “The role of that office is around making sure that we build that sense of community, that we have the spaces for them to collaborate, spaces that can enable hybrid collaboration where you can have people come in remotely.”

HP has added more spaces for stand-up meetings and quick huddles; they’ve created mobile video carts so teams can easily roll with their remote colleagues.

Equally important is making the office a place where employees can achieve deep focus. Li-Sevilla says that it’s important that employees don’t feel like they have to sit at their desks all day. At home, we can work at the kitchen table, take a call on the porch, or answer emails while stretched out on the floor. Facilitating a dynamic office environment full of opportunities for what she calls “micro-mobility” is a big part of the future of work.

“A key part of the office is enabling this agile, dynamic environment, and not just for collaboration. It’s also important to ensure that people are productive in the office, that they can find a desk, and when they find a desk, everything’s working and it has what they need so they can feel comfortable,” said Li-Sevilla. It’s about being just as productive in the office as we have been at home.—By Emily McCrary-Ruiz-Esparza

Helping Managers Surf the Hybrid Work Wave

There’s no question that the digitalization wave can crash directly down on the human elements of work, impacting critical manager-team ties and leaving employees feeling untethered. But just as digital transformation can create risk for that manager-employee relationship, it can equally create opportunities–if you have the right tools. In a Thought Leadership Spotlight at the conference,  Julia Markish, director of advisory services for Lattice, a people-management platform, discussed the perils of the digitalization wave and how managers can use technology to better connect with their team.

“My professional purpose is to drive connection and belonging within organizations, which makes sense, because two of my top five strengths according to the Myers-Briggs strength-finding test, are inclusion and restorative,” said Markish, who also shared aspects of her identity, including her Soviet Jewish ancestry and membership in the LGBTQ community, in her introduction. “Why have I told you all of this? Not only is it relevant to the credibility of this talk, but it’s also really relevant to my manager. If she hopes to manage me well, information about my home situation, my background, how current events might be affecting me, and they are affecting me, my strengths, my passions, my career trajectory to date, my professional North Star going forward.”

All of this information, according to Markish, is a collection of data that can and should be used to inform the types of projects an employee might or might not excel at. It also reveals where an employee might be able to lend expertise, and where they might need additional training or feedback for their role. It’s information that very well might be the difference between an employee feeling like they are cared for and belong at a company, and them looking for a new job. And, this is information that is revealed over time, by building a trusting a personal relationship over lunches and coffees and walk-and-talks.

Julia Markish, director of advisory services for Lattice, a people-management platform (Photo courtesy of Lattice)

“These personal relationships in the workplace have been slowly eroding with the introduction of technology,” Markish said. “Task management apps have replaced in-person goal check-ins. Recognition applications have replaced handshakes and high-fives. Messaging platforms have all but replaced the old swing-by-the-desk maneuver.” The result: The waves of digitalization have pummeled our capacity for real human connection. But Markish believes team leaders have the power to reverse this trend–without stopping the technology wave that is, in many ways, very useful.

Markish’s No. 1 suggestion for surfing the technology wave with more finesse is personalizing workflow updates. Instead of relying solely on a task management system or update tool that collects standardized productivity information, employers should supplement that with personalized updates. Markish proposes asking people not just what they’re doing, but how they’re doing. “What if we asked questions like, ‘What might be helpful for me to know outside of your work life?’” she said. Or, “What’s one thing outside of work that’s taking up mind space for you right now that you’re open to sharing?” Even just, “How are you feeling this week?” Even seeding an update template with questions like these could give managers an idea of how they could get beyond the limits of the project-status update.”

One-on-ones are an increasingly lost art in the age of digital tools. Why connect in-person when you can see everything your employees do over email, Slack, and Google Drive? And even if you do connect, there’s so much operational fodder to get through and so little time to do it. So how do you even get past those surface topics down to the deeper harder ones? According to Markish, this is a multi-layer challenge. The first layer is to ensure managers schedule and keep their one-on-ones with their team members. This may be a matter of training and communication, especially for new managers, but it's also a matter of rewarding the right behaviors.

Markish suggests tracking where and when one-on-ones are happening in your organization with an integrated planning tool, a calendar plug-in, or an engagement survey. She also recommends influencing the content of these meetings with a one-on-one platform that reminds managers to check-in with their team members, and also suggests topics of conversation.

“Having a culture of feedback is pretty much every company’s dream,” Markish said. “But as hard as it was for folks to give feedback in person, I think it’s become even less top of mind from behind the screen.” This is another area that technology can help with–both making sure it’s happening and that it’s done well.—By Jennifer Haupt

Editor’s note: From Day One thanks our partner who sponsored this Thought Leadership Spotlight: Lattice.

Teaching Managers Empathy and Good Judgement for the Hybrid Workplace

An ongoing phenomenon that companies have been reckoning with is a workforce struggling to balance careers and personal lives in a hybrid workplace. And in many scenarios, direct managers are tasked with supporting employees both emotionally and professionally.

The problem? Most corporate environments don’t train managers on how to be these vital lifelines in these new hybrid workplaces.

The transition to remote life was particularly challenging for some companies. Melynda McConnell, head of HR for the U.S. and Mexico at the global transportation company Mammoet, describes a situation where 75% of the company’s workforce was in the field, with many working in rural locations or still relying on flip phones–highlighting cases where a broad remote-first plan simply doesn’t apply. McConnell spoke on a panel of experts, moderated by Bryan Walsh, editor of the Future Perfect section on Vox, on the need for helping managers get up to speed to handle this new work environment.

For all the talk about preference to work from home, it’s clear that a significant demographic of employees who onboarded remotely have revisited the value of in-office interactions. Some people have viewed the return to office as a second on-boarding, as many were meeting colleagues for the first time. Still, others acknowledge the proximity bias that exists with in-person interactions, and how managers recognize the need to understand that the absence of a person’s physical presence does not translate to a decrease in productivity.

“You just have to get intentional about how you connect at the hiring stage and give them a solid onboarding experience,” said Amrita Bhaumik, an HR leader at Valvoline, the supplier of automotive products. But because the onus is now on managers to uplift work communities, how can HR leaders support them in their newfound role responsibilities?

Chantal Veillon-Berteloot, a VP of HR at pharmaceutical maker Bristol Myers Squibb, said it became immediately clear that the role of manager was central to everything. “The angle through which we’ve been supporting our managers is through the lens of empathy and psychological safety. She added that the ability of her company’s leadership team to be vulnerable about their personal experiences–discussing it at town halls, fireside chats, andglobal team meetings–has helped lift the pressure from a lot of the managers who were worried about making mistakes.

Katasha Harley, the chief people officer for Bravely, an employee-coaching platform, said the learnings that managers developed over the past two years induces a level of natural empathy. Her company cultivates space for managers to share what they are struggling with, or need to learn more about from a team or peer, for the purpose of equipping them with the skills to become better at managing.

But with these novel work settings in flux, how do managers accommodate for the different needs and working styles of employees?

Speaking about managers and their role in hybrid work, top row from left: moderator Bryan Walsh of Vox Media, Anna Marie Lannon of the E.W. Scripps Co., and Chantal Veillon-Berteloot of Bristol Myers Squibb. Bottom row: Katasha Harley of Bravely, Amrita Bhaumik of Valvoline, and Melynda McConnell of Mammoet (Image by From Day One)

“We put a new focus on around career conversations and being intentional about talking to people about their journey,” said Anna Marie Lannon, and organizational development leader at the media company E.W. Scripps. “Our job is to educate those managers–not just how to have those conversations, but think about nontraditional paths. We miss opportunities to connect people with a passion if we don’t know it exists.”

Mammoet’s McConnell said she takes a slightly different approach. “I wanted to know why people were staying,” she said. “I started creating ‘stay’ interviews and making story podcasts so people can see why some stayed and what their journey has been. When you’re not in the office, you don’t get to meet people or hear those stories.”

Young people at the start of their careers have had a particularly tough time starting a new job in a remote-first environment.  As far as career advancement prospects, Harley shares that it is critical to “build in elements within the framework to think about what those paths look like for hybrid and remote employees, and not just give the advantage to the employee who you can grab a coffee with next door.”

At Bristol Myers Squibb, employee support groups (ESGs) are important for focusing on the work habits of different generational groups. “They’ve done a lot of work bridging across generations and understanding that not everyone is operating the same, not everyone has the same career aspirations,” said Veillon-Berteloot.

In many corporate environments, the idea persists that innovation occurs in a room where people are bouncing ideas off of each other. But now, companies are tasked with setting up workflows in a hybrid environment that enables innovation via new approaches. At Valvoline, said Bhaumik, said the company took direction from organizations in countries that experienced the devastation of the pandemic early on. When it was time to transition back to hybrid, the organization took into account elements of projects and determining whether there was a need for certain days that team members should unite physically.

She added that successful workflows and project completion is a two-way street: “Managers are definitely learning the skills and changing the way we can manage our teams with empathy and intention. Since employees get the flexibility of working from anywhere, they are also responsible for ensuring that they deliver and show up wherever they’ve committed to.”

Lannon said that at E.W. Scripps, professional development is an intentional aspect of its career-structuring program. She caveats this by adding that it can be a bit hierarchical in this way, as such structures can lead to groupthink, “as opposed to organizations where conversations are happening at all levels, regardless of your role,” she said. “We’re not trying to make the old thinking work in a new situation. This is our environment today: let’s look at what the situation actually is and what our needs are and leverage our technology and people to help us achieve our goals.”

That being said, the debate between who can work remotely versus hybrid remains as fierce as ever. How can companies navigate this terrain with caution without alienating either side?

For McConnell, the answer was clear: don’t try to make the old type of thinking work in this new environment. “We didn’t go out of business in the last two years, so obviously our workers kept us going. To have these conversations that people must be in the office just doesn’t make sense,” she said.

She serves as an advocate for employees to be a proponent of pushing conversation forward for senior leadership buy-in–and on the flip side, needing employees to be able to communicate well-articulated reasoning for their continued desire to work remotely, and define transparency and accountability, McConnell said. “We still have a business to run, we still have to make some hard decisions. But we can at least open the doors to have thoughtful, well-constructed conversation, understand where both sides are coming, and try to figure out best path forward.”—By Tania Rahman

The Covid-19 Experience: What We Can (and Can’t) Learn from It

Fifty years ago, women entered the American workforce in record numbers and, this time, they stayed. The resulting change to workplace culture was seismic, and continues to inform the ways  everyone works. Today, we may be on the precipice of another shift with potentially equal impact on labor.

“If we really adopted some of the hybrid [work models], this would be the biggest change in a couple generations,” said Peter Capelli, professor of management, director of the Center for Human Resources at the University of Pennsylvania’s Wharton School, and author of The Future of the Office: Work from Home, Remote Work, and the Hard Choices We All Face.

In a fireside chat with Bryan Walsh, Capelli provided insight into the challenges people managers face as employees demand work-from-home arrangements, as well as predictions on how companies may approach them. In helping to set expectations and policies, Capelli called HR folk the “frontline workers” of Corporate America’s dash toward amenable solutions.

While the majority of employees today desire some remote-work options, many don’t want to work from home all the time either. Therefore, “hybrid work models” has become the buzziest of buzzwords because, as Capelli noted, “it could mean anything.”

Speaking on the future of the office: author and professor Peter Capelli, left, and moderator Bryan Walsh of Vox

In addition to having to choose from any number of solutions–viable to some, abhorred by others–what further complicates things for people managers is that every individual worker wants to have a say in their schedule structure, Cappeli said. In turn, he continued, HR teams will have to be flexible and open-minded to employees taking on that responsibility. “That’s about the only way I could see this working,” he said of remote-work arrangements. He added that, usually, empowering workers to develop their own schedules “works pretty well.” However, he warned, “you do have to trust the team to do it.” Companies have increasingly turned to employee scheduling software for assistance in this area, which can help make the process move along more smoothly, optimizing both communication and transparency.

Research shows that, in spite of the many benefits remote work has for both employees and employers, it does make some things that are essential to workplace operations more difficult. Onboarding, for example, has suffered during this recent time period where virtual arrangements were required out of safety concerns. With fewer people in the office, Capelli predicted onboarding procedures might get worse before they get better, unless companies boost investment in the process, and ensure that efficacy rates for all-remote, hybrid, and in-office workers are equal.

Another issue with remote work is that employees who do not report to the office on a regular basis often do not get recognized for their work at the same rate that in-person workers do. Work-from-home employees also have fewer opportunities to get promoted. Rectifying this problem, Capelli said, “requires a lot more from supervisors to basically keep hybrid workers who are out of the office in the loop as to what’s going on and trying to treat people equally.” Not doing so, he said, could easily lead to class-action lawsuits.

As the prospect of a return to the office became more imminent, many began to speculate that companies would revert back to an office model made popular during the dotcom boom called “hoteling.” In the hoteling concept, some workers clock in on given days and lay claim to desk space, while the rest of the employees work from home. They switch places other days of the week, allowing companies to maintain smaller office spaces, while not cutting personnel. But according to Capelli, “employees hated it,” and by about 2007 it was a largely abandoned format.

“Back in the office, 20 years ago, you needed to plug into the IT system,” Capelli reminded the audience. “You don’t need to do that now. The reason I want to be back in my office is to talk to my colleagues and coworkers, but there’s no reason to think that they’ll be there the day that I go there, and if I am there in a hoteling environment, there’s no reason to think I will be near them. I could be anywhere in the building.”

Work-from-homers in close proximity to each other can simply meet in, say, a cafe if person-to-person collaboration is necessary. So Capelli thinks any consideration of hoteling will be short-lived, and he’s observing that many companies are instead investing in larger spaces with wide-open floor plans and numerous desks.

“So if you need to be in that day, fine, you pull up a chair,” Capelli said. “The problem is that bumps right up against the continuing pandemic fears — we’re going to have everybody in a big room, right next to each other. So I don’t know if that’s going to work, but we hear a lot of companies saying that that’s what they’re thinking about doing, so we’ll see.”—By Michael Stahl


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The Flexible Workplace: Making It Fair for Employees and Effective for Companies

As remote workplaces become hybrid and hybrid ones adopt on-site requirements, how do companies ensure that opportunities are available to all? It’s a challenge for many. Workers made to return to the office may feel like they’re not trusted, and those who cannot report to HQ may feel like they miss out on opportunities afforded to their in-office peers.Distributed workplaces have their benefits and drawbacks, of course, but they can still be inclusive, equitable environments for all. This was the topic of conversation during a panel at From Day One’s October virtual conference on modernizing workplaces for a more flexible and inclusive era.Remote and hybrid work has expanded talent pools for employers and opened job opportunities for workers. But with dispersion comes isolation, said TJ Mercer, the director of diversity, equity, and inclusion at biotech company AbbVie. He misses the interpersonal connections that form naturally in a shared office environment. “I’ve worked in the organization for two and a half years and never got to see anybody out of the blue Zoom box.” There is value in the passive time before meetings start, when people sitting in a conference room swap stories about their weekends or their families. “Some of that small talk just doesn’t happen as organically or naturally [on Zoom]. And I think that people do miss that from time to time.”Seema Bhansali, VP of employee experience and inclusion at Henry Schein, a company that distributes medical and dental supplies to healthcare providers, sees the benefits of remote and hybrid work for DEI. A lot of folks need to be able to work from home to care for a family member, for example. But she too knows that staying connected is a challenge and, sometimes, a problem. “You don’t really get to see people that often. And what does that do for your wellness in terms of relationships and relationship building? That is one of the balance issues we still have to work out.”Emily McCrary-Ruiz-Esparza moderated the session about "The Flexible Workplace: Making It Fair for Employees and Effective for Companies" (photo by From Day One)To encourage workplace camaraderie, “we bring people together, either virtually or in-person, for ‘connection days,’” Bhansali said. Their most recent connection day was spent building care kits for colleagues who were affected by Hurricane Helene. “We try to do these across the globe in different, culturally relevant ways, with some frequency.” They also gather people virtually for games and good-spirited competitions. “We try to be really intentional about how we are setting the culture,” she explained. “What do we want people to experience? And how are we making sure it’s good for folks who are in person, folks who are hybrid, and folks who are fully remote.”At insurance company Aflac, where employees living within 50 miles of an office are on-site at least three days per week, VP of total rewards Kelli Henderson encourages managers to make the most of those in-person work days. “That’s the day that you have your team meetings,” she said. “There are things that you have to be really purposeful about. It does take a little bit more time, a little bit more coordination and organization, but we have seen the benefits.”Of course, Henderson has felt resistance from employees who don’t want to return to the office at all. “We announced last March that we were going to have a 60% return-to-the-office. Our executive team really saw the importance of bringing people together, having people work together, and we got a ton of pushback from our employees.” Many equated the mandate with mistrust since they have been working fully remote for years. “We had to have a lot of conversations about the importance of coming together to be able to collaborate,” Henderson explained. The company expected some workers to leave as a result of the change, but they ultimately lost fewer than a dozen. “I think as much as you hear griping and complaining, we do work really hard to show the importance of being in the office, so people understand.”Calling the workforce back to the office must be done tactfully, said Michael Watson, senior director at AI-powered talent intelligence platform Eightfold. “It can’t just be about ‘Well, this is the way it used to be, and I’d love to see you now, and I’m the boss,” he said. Such a mandate won’t land well. “That’s not the type of organization that I’d want to work in. But if the organization said, ‘Mike, love the work you’re doing. We would love to see if it’s possible for you to come back in. Let’s have individual conversations. Let’s understand everyone’s circumstances.’” With that request, he says, he may be inclined to change his tune. Allowances should be made discerningly for those who need them: Someone might be a caregiver and needs some flexibility, and employers need to be willing to help them out. “You just can’t have a blanket policy,” he said.If you do have a distributed workforce, managers must be careful to not favor on-site workers over remote ones if their results and productivity is the same. “Those intangibles are really starting to show up,” AbbVie’s Mercer noted. But overall, he’s been pleased with managers’ cognizance, and they’ve lately seen a number of women promoted within the company.Aflac examined the experience for remote workers and found it lacking in some ways, so Henderson and her team made adjustments. “We went as far as testing all of our conference rooms because we realized that it wasn’t [a great experience] for those that were remote–maybe they could see one person or they had trouble hearing–so we really had to beef up the equipment and technology. That’s important to do if you’re going to have a mixture of on-site and off-site employees, so that everybody feels that they have the same seat at the table.”Sponsorship and mentorship can also help level the playing field within a distributed workforce. “Sponsorship is taking somebody’s career under your wing, having the conversations about them in rooms where they aren’t and don’t have access to,” Bhansali explained, proud of their practices at Henry Schein.Mentorship can be especially helpful for the youngest members of the workforce, many of whom started their careers during Covid lockdowns and have little exposure to office environments. The Washington Post reported in October that office etiquette classes are increasingly popular.“How do early career team members really get some of the unwritten rules of the workplace?” Henderson asked. The company set expectations for both technical and soft skills all workers need, then encouraged both sponsorship and mentorship to reinforce those skills and behaviors. Early career development is not the task it used to be, she says. “I think the mistake people make is they just try to use what worked and keep going, and that is not functional today.”At Eightgold, Watson helps workers create a path between where they are and where they want to be, and the appetite is there. “That’s where our business is really booming with these large organizations–just getting a grip on what skills they have, and not just skills, but what skills adjacencies they have.”“Expectations are different than they’ve been in the past,” Bhansali said. “And that’s not just about the hybrid workforce. That’s about a generational change in the workforce.” New workers expect skill development and a chance to exercise those skills, and leaders expect support. “Those layer onto the hybrid conversation in ways that folks don’t realize, but we have to put all these things together.”Emily McCrary-Ruiz-Esparza is a freelance journalist and From Day One contributing editor who writes about work, the job market, and women’s experiences in the workplace. Her work has appeared in the Economist, the BBC, The Washington Post, Quartz, Business Insider, Fast Company, and Digiday’s Worklife.

Emily McCrary-Ruiz-Esparza | November 14, 2024

A New Model for Inclusive Engagement, Built on Trust and Innovation

Most people picture farmers on tractors plowing fields as part of traditional agriculture. However, now the use of iPads, drones, and AI can map fields and direct smart tractors. These solutions are easing the workload of farmers and attracting non-traditional talent.At From Day One’s October virtual conference, Courtney White, head of human resources at BASF, discussed several of these modern-day farming solutions that redefine agricultural work. His goal at BASF is to attract a wider scope of talent into the agricultural industry.“We think that this notion of feeding the world is amazing in itself, but a lot of folks don’t think about it that simply,” White said. “They don’t think about the technology that goes into it and the fact that we need people from a variety of backgrounds in order to deliver what we refer to at BASF as solutions to do the biggest job on Earth.”White discussed BASF’s employee engagement model, emphasizing that a foundational culture of trust is essential for sustaining productivity. Data and science-driven innovation opens up fresh opportunities to engage and attract both internal talent and non-traditional external talent, says White.Trust and an Employee Engagement ModelBASF’s effective employee engagement model comprises six fundamental values: safety, reward & recognition, development, empowerment, inclusion, and purpose.Courtney White of BASF was interviewed by Megan Ulu-Lani Boyanton of the Denver Post (photo by From Day One)White reflected on an experience with a millennial employee, engaging with and navigating through their generational differences according to those values. “[H]ow do we lean into the freshness of what each generation brings to the table, and then where we have differences, the question is, how do we work through them?”Lastly, establishing rapport through transparent communication is the foundation of trust. White stressed that ambiguity challenges trust, making it essential to communicate with others. This employee engagement model upholds inclusivity, development, leadership, productivity, and trust.Sustainable Agricultural InnovationBASF is an organization combining scientific models with innovation to create sustainable solutions. Its services include agricultural innovation to help farmers overcome environmental and economic challenges while producing more sustainable food.By 2030, the organization will have implemented more than 30 major research and development projects providing seeds, crop protection products, and digital services for sustainable agriculture solutions, says White. The organization projects that farmers will have to feed 9.7 billion people by 2050 and that further digitalization will be necessary to achieve this.Some other examples of digitalization include a Smart Spraying Solution that “recognizes weeds and allows a precise application of herbicides, which maximizes productive land use and reduces the environmental impact by lowering the volume of herbicides applied.” BASF has also invested in indoor growing systems like hydroponic systems for growing lettuce in any location to avoid long transport distances and cut CO2 emissions.Modernizing agricultural work via digitalization involves the contribution of the non-traditional worker: this is why investing in the innovation pipeline through engagement and inclusivity is crucial to the organization.The company invests in externships and works with youth leaders to inspire people to consider agricultural work. Externships invite non-traditional talent to spend a week learning about agricultural innovation at BASF. Then, they are offered roles.Next, by engaging youth leadership in groups such as Agricultural Future of America (AFA) and Minorities in Agriculture, Natural Resources, and Related Sciences (MANRRS), BASF invests in the innovation pipeline as early as elementary school and extends to college students.“They have the tagline, we’re changing the face of agriculture,” White said of one group he works with. “And I appreciate that so much because I think behind it comes this great spirit of, how is it that we can be a part of the change that agriculture is going through?”Stephanie Reed is a freelance news, marketing, and content writer. Much of her work features small business owners throughout diverse industries. She is passionate about promoting small, ethical, and eco-conscious businesses.

Stephanie Reed | November 11, 2024

Investing in Employees: A Key to Resilience in Challenging Times

Investing in employees is not just a good practice—it’s a necessity, particularly in challenging times. Companies must prioritize their people across all facets, from recruitment and retention to leadership development. When the going gets tough, the best organizations focus even more intently on their workforce, knowing that their success is deeply intertwined with the well-being of their employees. This was the core message shared by a diverse panel of industry leaders at the From Day One’s September virtual conference. Moderated by independent journalist Jenny Sucov, the discussion explored the various strategies companies are employing to put their people first in today’s uncertain environment.Recruiting in Rural AreasMarvin, premium manufacturer of custom windows and doors, is based in Warroad, Minnesota, with over 17 locations across the U.S. and Canada. They’ve struggled to find enough workers in smaller communities, so they took a different approach.Panelist Renee Rice, senior director of communications and culture at Marvin, says to address the problem, they implemented the Path North program. They work with staffing agencies to bring in employees from Puerto Rico and different areas of Florida. “It definitely has been a successful program for us,” Rice said. “We've hired over 150 employees at a couple of our major northern plants. Some of them have come on their own. A lot of them have come with their families, and they’re truly becoming a part of the community so that they want to stay with Marvin for the long term.”Marvin also worked with local schools to help them prepare for an influx of students, and with with local grocery stores to make sure there is a variety of foods depending on the population coming in. By fostering a sense of belonging, Marvin ensures these employees are more likely to stay with the company long-term.Their key to success comes down to providing stability, a sense of security, and community, says Rice. Companies can’t think of culture as separate from business, she says. Culture is in the service of the business. Not only that, but it’s not static. Organizations should expect culture to shift, especially as business and people change. She suggested that companies ask themselves the following: “Where is the business headed? But then also how might our culture need to evolve to best enable and. best support that business strategy and that business direction?” It takes a lot of research but it’s important to keep your eye on it to truly understand your company culture. Employee EngagementDocuSign recently underwent a rebranding effort, evolving from a company known primarily for electronic signatures to an intelligent agreement management firm. But it wasn’t only about what the company offered customers—it also involved an internal cultural alignment. Panelist Iesha Berry, VP, chief talent and diversity officer at DocuSign, says that they engaged with employees so they could be an important part of the rebranding journey. To support this cultural shift, DocuSign has implemented several initiatives focused on employee engagement. One key effort is the creation of a talent brand video that offers a day in the life perspective at the company, including insights from leadership and employees worldwide.The panelists spoke on the topic, "People First: The Crucial Role of Investing in Employees in Challenging Times," during the virtual conference (photo by From Day One)“We created a video that highlights DocuSign with a global view, including a message from our CEO and our president of growth, but also including employees from around the world talking about their roles [day-to-day],” Berry said. The initiative aims to attract and engage new talent, focused on increasing diversity and accelerating career development. One very successful employee engagement initiative was a company-wide hackathon, designed to foster cross-functional collaboration and innovation. The event involved over 550 employees from around the world put into teams from different functions to help develop different types of thought leadership and foster a differentiated employee experience. “Through the hackathon, we had 110 projects,” she said. “The goal was to bring our values to life, particularly our innovation value, our simplicity value, our trust and unity value, and, of course, our customer focus value. And as a result, we had 30 plus teams and winners from around the world that were recognized for their efforts to deliver hacks that will ultimately be assessed for particular potentiality of getting a patent.”The CEO was thrilled with what our employees were able to deliver, Berry says. Beyond the hacks, the shared vision and engagement was everything. Employee RetentionChedraui encompasses three grocery chains: Smart & Final, El Super, and Fiesta. Joe Tischbern, VP of talent development and engagement at Chedraui U.S.A., says recruitment isn’t the issue. With 25,000 across its grocery stores, the issue is retaining talent. “It’s not hard at an entry level to get a lot of people to apply for jobs. My very unique career path is that I went from cashier a lot of years ago, I won’t say how, long ago, to vice president today. And one of the things we try to do is help people find themselves,” he said.Some who start at entry level in college may not initially think it will be a long-term gig. But then there are others who wonder if there are opportunities if they stay. Can they move up? How? So they’ve created career paths so employees can better see how to get there. “We do it very intentionally,” Tischbern said. The results have been promising. “While we might have very high turnover at entry level, we have much lower turnover once people get to, let’s say, full time status, and then move toward management, very low turnover, because people can see the career path for them.” The company went through a lot of changes in the past several years, following the purchase of El Super and Fiesta. Each of the three grocery store chains had unique ways of doing things, and they had to come together into one corporate office. “The interesting moment was when we all moved into the office together, and we had to look at each other and say, Okay, how are we going to go to work?” There wasn’t a lot of trust at first, which was understandable. So they implemented a learning program so they could all learn together.“What we found was that as people learn together, their walls start to come down.” They also involved store leaders and developing core values. Turns out, they all mostly wanted the same things. But to have that ownership and trust was invaluable. On the corporate side, one of the companies was used to having a lot of meetings, but another one had hardly any. So they had to look at the reasoning behind them. Do we need them all? Or are there any key collaborations we’re missing?“Now they’ve found a happy medium. And I think that was one of the, one of the beautiful moments that we saw as we came together.”Leadership DevelopmentThinkHuman is a leadership development organization, including cohort-based programs and executive coaching for senior leadership. Founder and CEO Meredith Haberfeld says they have the opportunity not only to hear their own employee challenges, but also facets of what clients are facing. “We are hearing much more from the collective employee voice, the desire for security. If you imagine the pendulum swing, there are times where it's a growth economy,” she said. In times like those, people are thinking about their next job opportunity. But the pendulum has swung the other way. “Right now, it is much more of a mode of, how do I ensure that the company is secure and my job is secure, and that I'm doing the right things to have an important place here over time?”Along with that, employees want transparency. They want employers that are honest about the state of the business and the work. Employees always want a sense of community inside the workplace, and focusing on managers and leaders can help to make that happen. They must intentionally focus on creating that sense of community within the organization, she says.“People leaders are really coming to understand they have to create that interconnectivity within their teams and cross functionally. That really strengthens the fabric for people to feel like, oh, I have a place here that I can feel inside this community.Since the pandemic, ThinkHuman saw a lot of investment in frontline managers who were the core of the teams, so companies needed to equip them with proper training and the tools to be the leaders they needed to be. A few years past the pandemic, that has shifted somewhat. Now, there has also been a push on investment in senior leaders, rather than frontline managers. “I think with the global uncertainty and election year, we’re seeing a lot of more conservative approach to how people are running their business and employees wanting security and transparency.” That’s good, she says, but companies should not forget about their managers. Leadership development at all levels is key, as it trickles down to employees and helps put them first. Carrie Snider is a Phoenix-based journalist and marketing copywriter.

Carrie Snider | October 29, 2024