Strengthening the Corporate Role in Revitalizing Underserved Communities
BY Kevyn Burger May 29, 2023Even before the upheaval of the pandemic and the racial reckoning that followed George Floyd’s murder, businesses were seeking more ways to support and elevate marginalized communities in their midst.Today, that work is regarded as ever more urgent. In companies big and small, HR professionals are harnessing novel ways to mobilize their workforces to foster meaningful change in challenged communities.“The importance of corporate social responsibility has grown tenfold,” said Sofia Terzic, assistant vice president, community affairs manager at U.S. Bank, speaking as part of a May panel discussion at a From Day One conference in Minneapolis.In the past five years, Terzic said that U.S. Bank has expanded company-wide programs that pay employees when they volunteer, match their financial contributions and considers their community engagement as part of their performance evaluations.“We have a chief social responsibility officer who is part of our C suite. That shows employees, hey, this is super important to us as a corporation,” she added.Dean of the Carlson School of Management, Srilata Zaheer (photos by Cassandra Sajna for From Day One)Millennial and Gen Z workers hold high expectations that their employers will tackle difficult societal problems. Srilata Zaheer, dean of the Carlson School of Management at the University of Minnesota, spends her days with college students pursuing careers in business. Part of their coursework requires them to participate in pro bono projects and partnerships with local non-profits.“Engagement is key, especially with the next generation that really wants purpose in their companies. They're drawn to the mission,” Zaheer said.A generational sea change is cresting, according to HR veteran Scott Peterson, executive vice president and chief human resources officer at the Schwan’s Food Company.Peterson recalled an era in the not-too-distant past when expectations for giving were almost exclusively financial; employees filled out United Way donation cards and figured they’d done their civic duty.“It's not just about money anymore, it's about money and minutes. Employees want to spend their time actually seeing the results of their efforts, making a difference in the communities in which they live,” he said. “I think it's been a healthy progression.”Peterson explained that Schwan’s incentivizes employees to serve on nonprofit boards. Because board membership often comes with an expectation of an accompanying financial gift, Schwan’s matches their donation dollar-for-dollar.The full panel of speakers during the From Day One Minneapolis conference.But too many corporate dollars earmarked for philanthropy never go to worthy causes. “Some recent research shows that there’s about $10 billion of unmatched matching funds that go unclaimed every year. Encourage your employees to really leverage those matching funds,” said Patty Healy Janssen, executive director of the Jeremiah Program, a nonprofit that uses education and stable housing to break the cycle of poverty for single moms.“Not only does it incentivize employees, adding even more value, but it also really benefits the organization,” Janssen said. Despite the volunteer hours, engagement and efforts, nonprofits still need money—and lots of it—to carry out their mission.And that’s where today’s employees too often fall short, according to the Carlson School dean.“I'll give you one statistic which is rather scary,” said Sri Zaheer. “Since 2014 at the Carlson School, we've seen a 74% drop in individual donations under $100. At the same time, we're raising tons of money, but it is fewer people giving larger amounts of money. Giving your time and talent, that's wonderful, we need that. But a lot of nonprofits also need the cash. We need to start building up that kind of giving mindset, even if it's $10, to get them into that practice of giving.”Zaheer’s comment about the drop in small donations got the attention of the panel moderator, Minneapolis Star Tribune business columnist Evan Ramstad. He asked the professionals on the panel and in the audience if they, too, had noticed that employee giving had decreased in recent years and expressed surprise when about half of those in attendance put up their hands in agreement.“Wow, fascinating. There's a column in this, I think,” Ramstad said as he surveyed the group. Today, many of the social issues that volunteers tackle through their employer’s outreach—inequities in health and education, generational poverty, hunger and housing—are complex and stubborn. That’s why companies need to take the long view in their philanthropic vision, according to Art Howard, vice president, global diversity, equity and inclusion for publishing company Wiley.“One of the things that we've learned is that this work takes commitment and we're not going to see results right around the corner,” he said. “But if we stay committed to it and build the right partnerships, you have buy-in to moving the needle in the places that you're looking to move it.”Kevyn Burger is an award winning broadcaster and freelance writer based in Minneapolis.
Empowering Inclusive Career Growth and Leadership Advancement in Your Company
BY Kevyn Burger May 26, 2023The art of building an equitable workforce starts with the complicated and expensive process of recruiting, hiring and onboarding diverse candidates.The next step is implementing DEI (diversity, equity and inclusion) processes, policies, programs and procedures that build internal pathways for promotions and empower diverse workers to ascend to satisfying careers. That deft execution is key to retaining talent and reaping the benefits that accompany a truly diverse workforce; multiple studies find diverse workplaces are both more profitable and more productive.But too often, businesses are not transparent about how they measure behaviors that determine whose career gets elevated. When the process is mysterious to employees, it can thwart their ability to advance, according to Rebecca Taylor, chief customer officer and co-founder of HR platform SkillCycle.“It's being very clear about, these are the behaviors that we expect, these are the competencies for these roles, and really making it clear so that someone could always see themselves in that role,” Taylor said. “They can live those behaviors or find a way to embrace them if it's a skill that they have to learn.”Panelists Rebecca Taylor of SkillCycle, left, and Joffrey Wilson of Mortenson, right (photos by Cassandra Sajna for From Day One)At a From Day One conference in Minneapolis in May, Taylor was part of a panel of top HR and DEI leaders who spoke to an audience of HR professionals. They shared their strategies for building a pipeline to elevate the careers of diverse employees.“The intentional DEI mindset makes sure we are removing barriers for talented individuals. We never want to leave talent on the table,” said Mahogany Ellis-Crutchfield, strategic diversity, equity & inclusion projects lead at Cargill.Ellis-Crutchfield explained how Cargill, the nation’s largest private business, has adopted a range of steps to broaden inclusivity. It has expanded career prospects for its diverse workforce by giving employees a work equivalency option for a college degrees, adding apprenticeships and launching more opportunities for job shadowing.“We revamped our HR system to allow employees to create a kind of internal LinkedIn profile [that's] browsable by certain leaders. It has your work experience, you also put in things like where you'd like to go,” she said. “There's a lot of mystery and kind of this black box around who gets chosen to move up. We want to empower our employees and say, you can take part in that. We've created opportunities for people to participate in their own career growth.”Megan Thompson, Special Correspondent for PBS News Weekend, moderated the discussion.One way Land O’Lakes has changed to achieve its DEI goals is to expand the colleges and universities it has traditionally recruited from, adding HBCUs. The agribusiness and food company has also helped employees burnish their resumes through a mentorship program that pairs talented diverse individuals in the early stages of their careers with top seasoned managers.It’s a strategy that has created growth and empathy in both sides of the mentoring relationship.“Employees are getting higher level access to leadership and leadership has a better understanding, what are some of those barriers (in the workplace)? What are some things that get in the way?” said Philomena Satre, director of diversity and inclusion and strategic partnerships at Land O’Lakes. “When leaders hear the voice of employees and some of the challenges that they face, that really makes the difference.”New employees coming into an organization and existing employees who are leaving can each provide an internal window into where a company may be falling short in achieving success in diversifying its workforce.“Think a lot about how candidates are going to perceive you through that interview experience,” suggested Dannette Hanson, head of talent acquisition for Nielsen.Noting that diversity efforts include bringing women into nontraditional fields, Hanson went on to explain a problematic pattern identified by her previous employer.“Time and time again, our recruiters would do the great work of going after female engineers, getting them excited to come and interview,” she said. “But we discovered through feedback that they offered was, ‘every person that I met was a white male in their 50s, and that's not really a team that I want to be part of.’”Joffrey Wilson, vice president of diversity, equity & inclusion at Mortenson, said his team learned surprising lessons through exit interviews. Wilson said that Mortenson, a construction and real estate development company based in Minneapolis, created problems for itself by not clearly communicating career plans for top talent who had been internally identified as high potential.“Team members that we wanted to retain that we lost, we'd have conversations with folks, there'd be a consistent theme that the organization saw that person in a certain light and that person didn't know it,” he said.Wilson said Mortenson has taken steps to become “very intentional” with high-performing, diverse employees. Leaders have taken steps to routinely intersect with them, customize their career planning and ready them for moving up.“We can communicate to them, no promises, but communicate where we see them going and how we potentially can get them there,” he said. “This may include Mortensen leadership development opportunities, it may be external opportunities. It could be a coach, it could be a sponsor.”But initiatives to open doors for career growth and leadership advancement have been made more difficult coming out of the pandemic in a changed work place, warned Rebecca Taylor of SkillCycle.“It's been a lot harder for companies who've been adjusting to a hybrid work model or remote work model because all the norms that we knew before have changed,” she said.“It's about always being open to revisiting and revising how you identify high potential in your organization to make sure that you are being inclusive across the gamut with every single role.”Kevyn Burger is an award winning broadcaster and freelance writer based in Minneapolis.