What Makes Your Company an Appealing Place to Work in Uncertain Times

BY Emily Nonko | October 29, 2020

Prior to COVID-19, there was no shortage of discussion around the evolution of workplace benefits and amenities–from in-office chefs to unlimited PTO policies, it was clear the office experience was changing fast. The pandemic put all that on hold, if not completely changed the future of how we work and interact in offices. It raises the question: what makes a company an appealing place to work in such uncertain times?

That was the topic last week during a From Day One conference on the workforce of the future. “We are working in a mostly remote environment … it’s a different world, a different environment,” said moderator Lydia Dishman of Fast Company, kicking off a panel discussion. The journalist wanted to know, in the midst of tremendous change, “How does your company encourage employees to bring their whole selves to work, and how do you communicate that to potential hires?”

For companies requiring in-person interaction, safety is key, according to Kayla Nall, manager of talent acquisition for Delta Air Lines. Company leadership needed to be quick and agile to create safety procedures for both its frontline workers and traveling customers, like blocking off middle seats, requiring masks, and instituting elaborate cleaning procedures. “Our executive leadership have hosted open forums for people to voice their concerns, and I’ve seen Delta be much more agile to make changes,” Nall said.

For companies that shifted to fully remote work, flexibility is key. Shradha Prakash, vice president of future of work and organizational design for Prudential Financial, said the company allows for flexible work schedules to meet different employee needs. Those decisions are democratic and don’t require a number of approvals, she added. Non-work meetings among employees can also be effective. “It can bring humor and human touch into the day-to-day, which we would have otherwise done across cubicles and in the office,” Prakash said.

The panel, clockwise from upper left: moderator Lydia Dishman of Fast Company, Jon Schlossberg of Even Responsible Finance, Kayla Nall of Delta Air Lines, Shradha Prakash of Prudential Financial, and Scott Dettman of Avenica

Other panelists echoed the importance of leadership staying engaged with employee needs and honestly sharing their own situation. Scott Dettman, CEO of the recruitment and career placement company Avenica, occasionally has his small children make an appearance on Zoom. He summed up the company leadership style as “heart first.”

Jon Schlossberg, founder of Even, a responsible earned wage access (EWA) provider that helps employees plan their finances, emphasized the importance of leadership connecting with employees in an authentic way. He also pointed out the three main reasons employees cannot bring their full selves to work: family obligations, a lack of diversity and inclusion in the workplace, and money. “Our economy has a bunch of question marks around it, so people are very concerned with money,” he noted.

Even has addressed these issues in various ways. The company formed a task force around diversity and inclusion; the matter is being treated as a core business concern. Even also allows employees to live wherever they want without making salary adjustments, invested in new benefits to support remote work, and added new financial benefits.

At Prudential, health and wellness benefits are becoming more inclusive, according to Prakash. On a larger scale, she expects the ability to live and work from anywhere to be prioritized as an important benefit across the board. “This is definitely going to change a lot of compensation and rewards we provide to employees,” she added.

Delta has allowed the return to the office to be voluntary, said Nall. The company has also rolled out a health-and-wellness app and offered employees ten free counseling sessions. “There are solutions we are just now getting to, as we hit six months working from home, to see what benefits work for a workforce spread across the country and still needs the level of care we used to get in person,” she said.

The panelists shared different recruitment experiences during COVID-19. For Schlossberg, the increased awareness around economic disparities made recruitment easier, given the mission-driven values at Even. At Prudential, there’s “a shift in focus from experience to skills,” Prakash noted. “We’re looking at skills that can be used interchangeably in new roles, so there is more cross-functional movement and internal mobility.”

There’s also the question of communicating a company culture in the age of remote work, particularly to new employees. Avenica is holding more “informal hangout sessions” as opposed to panel interviews for potential employees, Dettman said. “We are also becoming more and more conscious about what is said about us and what our digital profile is.” He believes companies should be responsive to their reputation online: “It’s about the experience we create for our internal employees and how that manifests in the larger ecosystem that really has the biggest impact.”

Measuring employee engagement and positive company culture remains an important question, and Dishman asked panelists to share any tools in that regard. The majority said their companies use employee net-promoter scores (eNPS), which measure how likely an employee would be to recommend the company to a friend or colleague. Delta, for its part, is taking a more holistic approach to its employee resource groups (ERGs): “It’s not just working moms, it’s working families. It’s not just a Black resource group, it’s how we can support our Black officers and directors or colleges in the frontline,” Nall outlined.

In employee surveys, Avenica asks: “What one thing can we do to make Avenica a better place to work?” Dettman said. “We’re looking for out-of-the box suggestions.” The company also relies on its key strategic partnerships to hold the business accountable for an inclusive environment that meets the needs of both employees and customers.

Dishman asked the panel if career development still matters in the midst of great instability. There was resounding affirmation that it does. At Schlossberg’s company, he said, “we found there’s been a slight decrease on the importance of base pay and an increase in opportunities for advancement.”

“I think career development should also be seen in a different light,” Prakash offered. “It should not just be seen as a ladder in which you are advancing, but how you are growing your skills to be a better professional in the future. It’s important for us as leaders to take the stress off people, as people are working harder and proving themselves harder in order to survive this uncertainty.”

Emily Nonko is a Brooklyn, NY-based reporter who writes about real estate, architecture, urbanism and design. Her work has appeared in the Wall Street Journal, New York magazine, Curbed and other publications.


RELATED STORIES

The Flexible Workplace: Making It Fair for Employees and Effective for Companies

As remote workplaces become hybrid and hybrid ones adopt on-site requirements, how do companies ensure that opportunities are available to all? It’s a challenge for many. Workers made to return to the office may feel like they’re not trusted, and those who cannot report to HQ may feel like they miss out on opportunities afforded to their in-office peers.Distributed workplaces have their benefits and drawbacks, of course, but they can still be inclusive, equitable environments for all. This was the topic of conversation during a panel at From Day One’s October virtual conference on modernizing workplaces for a more flexible and inclusive era.Remote and hybrid work has expanded talent pools for employers and opened job opportunities for workers. But with dispersion comes isolation, said TJ Mercer, the director of diversity, equity, and inclusion at biotech company AbbVie. He misses the interpersonal connections that form naturally in a shared office environment. “I’ve worked in the organization for two and a half years and never got to see anybody out of the blue Zoom box.” There is value in the passive time before meetings start, when people sitting in a conference room swap stories about their weekends or their families. “Some of that small talk just doesn’t happen as organically or naturally [on Zoom]. And I think that people do miss that from time to time.”Seema Bhansali, VP of employee experience and inclusion at Henry Schein, a company that distributes medical and dental supplies to healthcare providers, sees the benefits of remote and hybrid work for DEI. A lot of folks need to be able to work from home to care for a family member, for example. But she too knows that staying connected is a challenge and, sometimes, a problem. “You don’t really get to see people that often. And what does that do for your wellness in terms of relationships and relationship building? That is one of the balance issues we still have to work out.”Emily McCrary-Ruiz-Esparza moderated the session about "The Flexible Workplace: Making It Fair for Employees and Effective for Companies" (photo by From Day One)To encourage workplace camaraderie, “we bring people together, either virtually or in-person, for ‘connection days,’” Bhansali said. Their most recent connection day was spent building care kits for colleagues who were affected by Hurricane Helene. “We try to do these across the globe in different, culturally relevant ways, with some frequency.” They also gather people virtually for games and good-spirited competitions. “We try to be really intentional about how we are setting the culture,” she explained. “What do we want people to experience? And how are we making sure it’s good for folks who are in person, folks who are hybrid, and folks who are fully remote.”At insurance company Aflac, where employees living within 50 miles of an office are on-site at least three days per week, VP of total rewards Kelli Henderson encourages managers to make the most of those in-person work days. “That’s the day that you have your team meetings,” she said. “There are things that you have to be really purposeful about. It does take a little bit more time, a little bit more coordination and organization, but we have seen the benefits.”Of course, Henderson has felt resistance from employees who don’t want to return to the office at all. “We announced last March that we were going to have a 60% return-to-the-office. Our executive team really saw the importance of bringing people together, having people work together, and we got a ton of pushback from our employees.” Many equated the mandate with mistrust since they have been working fully remote for years. “We had to have a lot of conversations about the importance of coming together to be able to collaborate,” Henderson explained. The company expected some workers to leave as a result of the change, but they ultimately lost fewer than a dozen. “I think as much as you hear griping and complaining, we do work really hard to show the importance of being in the office, so people understand.”Calling the workforce back to the office must be done tactfully, said Michael Watson, senior director at AI-powered talent intelligence platform Eightfold. “It can’t just be about ‘Well, this is the way it used to be, and I’d love to see you now, and I’m the boss,” he said. Such a mandate won’t land well. “That’s not the type of organization that I’d want to work in. But if the organization said, ‘Mike, love the work you’re doing. We would love to see if it’s possible for you to come back in. Let’s have individual conversations. Let’s understand everyone’s circumstances.’” With that request, he says, he may be inclined to change his tune. Allowances should be made discerningly for those who need them: Someone might be a caregiver and needs some flexibility, and employers need to be willing to help them out. “You just can’t have a blanket policy,” he said.If you do have a distributed workforce, managers must be careful to not favor on-site workers over remote ones if their results and productivity is the same. “Those intangibles are really starting to show up,” AbbVie’s Mercer noted. But overall, he’s been pleased with managers’ cognizance, and they’ve lately seen a number of women promoted within the company.Aflac examined the experience for remote workers and found it lacking in some ways, so Henderson and her team made adjustments. “We went as far as testing all of our conference rooms because we realized that it wasn’t [a great experience] for those that were remote–maybe they could see one person or they had trouble hearing–so we really had to beef up the equipment and technology. That’s important to do if you’re going to have a mixture of on-site and off-site employees, so that everybody feels that they have the same seat at the table.”Sponsorship and mentorship can also help level the playing field within a distributed workforce. “Sponsorship is taking somebody’s career under your wing, having the conversations about them in rooms where they aren’t and don’t have access to,” Bhansali explained, proud of their practices at Henry Schein.Mentorship can be especially helpful for the youngest members of the workforce, many of whom started their careers during Covid lockdowns and have little exposure to office environments. The Washington Post reported in October that office etiquette classes are increasingly popular.“How do early career team members really get some of the unwritten rules of the workplace?” Henderson asked. The company set expectations for both technical and soft skills all workers need, then encouraged both sponsorship and mentorship to reinforce those skills and behaviors. Early career development is not the task it used to be, she says. “I think the mistake people make is they just try to use what worked and keep going, and that is not functional today.”At Eightgold, Watson helps workers create a path between where they are and where they want to be, and the appetite is there. “That’s where our business is really booming with these large organizations–just getting a grip on what skills they have, and not just skills, but what skills adjacencies they have.”“Expectations are different than they’ve been in the past,” Bhansali said. “And that’s not just about the hybrid workforce. That’s about a generational change in the workforce.” New workers expect skill development and a chance to exercise those skills, and leaders expect support. “Those layer onto the hybrid conversation in ways that folks don’t realize, but we have to put all these things together.”Emily McCrary-Ruiz-Esparza is a freelance journalist and From Day One contributing editor who writes about work, the job market, and women’s experiences in the workplace. Her work has appeared in the Economist, the BBC, The Washington Post, Quartz, Business Insider, Fast Company, and Digiday’s Worklife.

Emily McCrary-Ruiz-Esparza | November 14, 2024

A New Model for Inclusive Engagement, Built on Trust and Innovation

Most people picture farmers on tractors plowing fields as part of traditional agriculture. However, now the use of iPads, drones, and AI can map fields and direct smart tractors. These solutions are easing the workload of farmers and attracting non-traditional talent.At From Day One’s October virtual conference, Courtney White, head of human resources at BASF, discussed several of these modern-day farming solutions that redefine agricultural work. His goal at BASF is to attract a wider scope of talent into the agricultural industry.“We think that this notion of feeding the world is amazing in itself, but a lot of folks don’t think about it that simply,” White said. “They don’t think about the technology that goes into it and the fact that we need people from a variety of backgrounds in order to deliver what we refer to at BASF as solutions to do the biggest job on Earth.”White discussed BASF’s employee engagement model, emphasizing that a foundational culture of trust is essential for sustaining productivity. Data and science-driven innovation opens up fresh opportunities to engage and attract both internal talent and non-traditional external talent, says White.Trust and an Employee Engagement ModelBASF’s effective employee engagement model comprises six fundamental values: safety, reward & recognition, development, empowerment, inclusion, and purpose.Courtney White of BASF was interviewed by Megan Ulu-Lani Boyanton of the Denver Post (photo by From Day One)White reflected on an experience with a millennial employee, engaging with and navigating through their generational differences according to those values. “[H]ow do we lean into the freshness of what each generation brings to the table, and then where we have differences, the question is, how do we work through them?”Lastly, establishing rapport through transparent communication is the foundation of trust. White stressed that ambiguity challenges trust, making it essential to communicate with others. This employee engagement model upholds inclusivity, development, leadership, productivity, and trust.Sustainable Agricultural InnovationBASF is an organization combining scientific models with innovation to create sustainable solutions. Its services include agricultural innovation to help farmers overcome environmental and economic challenges while producing more sustainable food.By 2030, the organization will have implemented more than 30 major research and development projects providing seeds, crop protection products, and digital services for sustainable agriculture solutions, says White. The organization projects that farmers will have to feed 9.7 billion people by 2050 and that further digitalization will be necessary to achieve this.Some other examples of digitalization include a Smart Spraying Solution that “recognizes weeds and allows a precise application of herbicides, which maximizes productive land use and reduces the environmental impact by lowering the volume of herbicides applied.” BASF has also invested in indoor growing systems like hydroponic systems for growing lettuce in any location to avoid long transport distances and cut CO2 emissions.Modernizing agricultural work via digitalization involves the contribution of the non-traditional worker: this is why investing in the innovation pipeline through engagement and inclusivity is crucial to the organization.The company invests in externships and works with youth leaders to inspire people to consider agricultural work. Externships invite non-traditional talent to spend a week learning about agricultural innovation at BASF. Then, they are offered roles.Next, by engaging youth leadership in groups such as Agricultural Future of America (AFA) and Minorities in Agriculture, Natural Resources, and Related Sciences (MANRRS), BASF invests in the innovation pipeline as early as elementary school and extends to college students.“They have the tagline, we’re changing the face of agriculture,” White said of one group he works with. “And I appreciate that so much because I think behind it comes this great spirit of, how is it that we can be a part of the change that agriculture is going through?”Stephanie Reed is a freelance news, marketing, and content writer. Much of her work features small business owners throughout diverse industries. She is passionate about promoting small, ethical, and eco-conscious businesses.

Stephanie Reed | November 11, 2024

Investing in Employees: A Key to Resilience in Challenging Times

Investing in employees is not just a good practice—it’s a necessity, particularly in challenging times. Companies must prioritize their people across all facets, from recruitment and retention to leadership development. When the going gets tough, the best organizations focus even more intently on their workforce, knowing that their success is deeply intertwined with the well-being of their employees. This was the core message shared by a diverse panel of industry leaders at the From Day One’s September virtual conference. Moderated by independent journalist Jenny Sucov, the discussion explored the various strategies companies are employing to put their people first in today’s uncertain environment.Recruiting in Rural AreasMarvin, premium manufacturer of custom windows and doors, is based in Warroad, Minnesota, with over 17 locations across the U.S. and Canada. They’ve struggled to find enough workers in smaller communities, so they took a different approach.Panelist Renee Rice, senior director of communications and culture at Marvin, says to address the problem, they implemented the Path North program. They work with staffing agencies to bring in employees from Puerto Rico and different areas of Florida. “It definitely has been a successful program for us,” Rice said. “We've hired over 150 employees at a couple of our major northern plants. Some of them have come on their own. A lot of them have come with their families, and they’re truly becoming a part of the community so that they want to stay with Marvin for the long term.”Marvin also worked with local schools to help them prepare for an influx of students, and with with local grocery stores to make sure there is a variety of foods depending on the population coming in. By fostering a sense of belonging, Marvin ensures these employees are more likely to stay with the company long-term.Their key to success comes down to providing stability, a sense of security, and community, says Rice. Companies can’t think of culture as separate from business, she says. Culture is in the service of the business. Not only that, but it’s not static. Organizations should expect culture to shift, especially as business and people change. She suggested that companies ask themselves the following: “Where is the business headed? But then also how might our culture need to evolve to best enable and. best support that business strategy and that business direction?” It takes a lot of research but it’s important to keep your eye on it to truly understand your company culture. Employee EngagementDocuSign recently underwent a rebranding effort, evolving from a company known primarily for electronic signatures to an intelligent agreement management firm. But it wasn’t only about what the company offered customers—it also involved an internal cultural alignment. Panelist Iesha Berry, VP, chief talent and diversity officer at DocuSign, says that they engaged with employees so they could be an important part of the rebranding journey. To support this cultural shift, DocuSign has implemented several initiatives focused on employee engagement. One key effort is the creation of a talent brand video that offers a day in the life perspective at the company, including insights from leadership and employees worldwide.The panelists spoke on the topic, "People First: The Crucial Role of Investing in Employees in Challenging Times," during the virtual conference (photo by From Day One)“We created a video that highlights DocuSign with a global view, including a message from our CEO and our president of growth, but also including employees from around the world talking about their roles [day-to-day],” Berry said. The initiative aims to attract and engage new talent, focused on increasing diversity and accelerating career development. One very successful employee engagement initiative was a company-wide hackathon, designed to foster cross-functional collaboration and innovation. The event involved over 550 employees from around the world put into teams from different functions to help develop different types of thought leadership and foster a differentiated employee experience. “Through the hackathon, we had 110 projects,” she said. “The goal was to bring our values to life, particularly our innovation value, our simplicity value, our trust and unity value, and, of course, our customer focus value. And as a result, we had 30 plus teams and winners from around the world that were recognized for their efforts to deliver hacks that will ultimately be assessed for particular potentiality of getting a patent.”The CEO was thrilled with what our employees were able to deliver, Berry says. Beyond the hacks, the shared vision and engagement was everything. Employee RetentionChedraui encompasses three grocery chains: Smart & Final, El Super, and Fiesta. Joe Tischbern, VP of talent development and engagement at Chedraui U.S.A., says recruitment isn’t the issue. With 25,000 across its grocery stores, the issue is retaining talent. “It’s not hard at an entry level to get a lot of people to apply for jobs. My very unique career path is that I went from cashier a lot of years ago, I won’t say how, long ago, to vice president today. And one of the things we try to do is help people find themselves,” he said.Some who start at entry level in college may not initially think it will be a long-term gig. But then there are others who wonder if there are opportunities if they stay. Can they move up? How? So they’ve created career paths so employees can better see how to get there. “We do it very intentionally,” Tischbern said. The results have been promising. “While we might have very high turnover at entry level, we have much lower turnover once people get to, let’s say, full time status, and then move toward management, very low turnover, because people can see the career path for them.” The company went through a lot of changes in the past several years, following the purchase of El Super and Fiesta. Each of the three grocery store chains had unique ways of doing things, and they had to come together into one corporate office. “The interesting moment was when we all moved into the office together, and we had to look at each other and say, Okay, how are we going to go to work?” There wasn’t a lot of trust at first, which was understandable. So they implemented a learning program so they could all learn together.“What we found was that as people learn together, their walls start to come down.” They also involved store leaders and developing core values. Turns out, they all mostly wanted the same things. But to have that ownership and trust was invaluable. On the corporate side, one of the companies was used to having a lot of meetings, but another one had hardly any. So they had to look at the reasoning behind them. Do we need them all? Or are there any key collaborations we’re missing?“Now they’ve found a happy medium. And I think that was one of the, one of the beautiful moments that we saw as we came together.”Leadership DevelopmentThinkHuman is a leadership development organization, including cohort-based programs and executive coaching for senior leadership. Founder and CEO Meredith Haberfeld says they have the opportunity not only to hear their own employee challenges, but also facets of what clients are facing. “We are hearing much more from the collective employee voice, the desire for security. If you imagine the pendulum swing, there are times where it's a growth economy,” she said. In times like those, people are thinking about their next job opportunity. But the pendulum has swung the other way. “Right now, it is much more of a mode of, how do I ensure that the company is secure and my job is secure, and that I'm doing the right things to have an important place here over time?”Along with that, employees want transparency. They want employers that are honest about the state of the business and the work. Employees always want a sense of community inside the workplace, and focusing on managers and leaders can help to make that happen. They must intentionally focus on creating that sense of community within the organization, she says.“People leaders are really coming to understand they have to create that interconnectivity within their teams and cross functionally. That really strengthens the fabric for people to feel like, oh, I have a place here that I can feel inside this community.Since the pandemic, ThinkHuman saw a lot of investment in frontline managers who were the core of the teams, so companies needed to equip them with proper training and the tools to be the leaders they needed to be. A few years past the pandemic, that has shifted somewhat. Now, there has also been a push on investment in senior leaders, rather than frontline managers. “I think with the global uncertainty and election year, we’re seeing a lot of more conservative approach to how people are running their business and employees wanting security and transparency.” That’s good, she says, but companies should not forget about their managers. Leadership development at all levels is key, as it trickles down to employees and helps put them first. Carrie Snider is a Phoenix-based journalist and marketing copywriter.

Carrie Snider | October 29, 2024