Hiring a Diverse Team Is One Thing. Retaining It Is Another

BY Emily McCrary-Ruiz-Esparza | June 02, 2021

To appreciate the strength of a company’s diversity initiatives, it helps to look at employee retention, which is often a reflection of culture. Many companies face the “leaky-bucket problem.” They can recruit and hire diverse talent, but their attrition rate betrays an internal culture that doesn’t entice employees to stay. In one door, out the other.

So how do companies create “sticky” workplaces? How can structural bias and personal bias be mitigated to foster an inclusive space for all–one that makes talent not just want to stay, but able to thrive too?

To explore answers to those questions, Emily Nordquist, senior program manager at the Baumhart Center for Social Enterprise & Responsibility at Loyola University Chicagomoderated a conversation among experts in diversity, equity, and inclusion (DEI) at From Day One’s recent virtual conference, “Diversity: How Employers Can Match Words With Deeds.”

Some companies, like Schneider Electric, a multinational with more than 135,000 employees, are years into thinking about inclusion and belonging at work. Sonali Satpathy, Schneider’s VP of DEI and well-being, said inclusion has long been a part of her company’s mission and internal work. The core, she said, is about asking, “How do we hardwire this? How do you hardwire processes, programs, systems for inclusion? And how do you build equity into the system?”

Others, like the data-management company NetApp, founded in 1992, acknowledge being in the beginning stages of their DEI plans. “We’re early in our journey now,” said Gerri Mason Hall, a NetApp VP. “I’m leading diversity, inclusion, and belonging. We’re very intentional in this choice of title,” she said. “It’s a reflection of our strategy. We’re relatively new, so it’s a multi-year plan. My year-one plan is talent first, and it is absolutely doubling and tripling down on the increased representation of Black and Latinx [employees], especially because we are a cloud-led, data-centric software company and our strategy is informed by our data, and our data tells us what we have to do better.”

Inclusion Should Be Consistent

No matter the company size and history, the panelists agreed that inclusion practices must be applied consistently. Satpathy shared the example of establishing universal minimum standards. She noticed that among Schneider’s global workforce, parental-leave policy varied widely by country, compliant with local laws, “at best,” she said. “We wanted to go above and beyond that.” The company put in place a global family-leave policy, so caregivers of all kinds–not just parents–can take the time they need. “As a global company, we have to put in minimum standards. We say that if you work for Schneider Electric, no matter where in the world, you have access to X, Y, and  Z.” The company is applying the same idea of global minimum standards to address the problem of pay equity, she said.

Make It a Multi-level Mandate

To make inclusion happen, there needs to be organizational-level work and individual-level work, panelists said. Both have to exist and the two must work together. Organizational-level work occurs when companies institute policies and programs to support and advance marginalized communities. Examples: pay-equity rules, clear criteria for promotions and advancement, and Schneider’s global-minimum family leave.

Speaking on employee retention, top row from left: Sonali Satpathy of Schneider Electric, Emily Nordquist of the Loyola University Chicago, and Desiree Booker of ColorVizion Lab. Bottom row, from left: Jonathan Mayes of Albertsons Companies, Larry Baker of LCW, and Gerri Mason Hall of NetApp (Image by From Day One)

Individual contributions, on the other hand, begin with the question, What can you contribute to inclusion? Jonathan Mayes, SVP and chief diversity officer at the food-and-drug retailer Albertsons Companies, said his team has developed content they call Leading with Inclusion. “It’s an opportunity for different voices not heard from enough in Corporate America to talk about a day in the life.” Having established awareness of their lived experience, they prompt action from individuals. “What are you going to do?” they ask. “How can you be an ally? For folks who have experienced discrimination time and time again, what are you doing to do about it?”

Larry Baker, a consultant at LCW, a firm that offers training and expertise in cultural competence and organizational effectiveness, encourages individual managers to come up with accountability structures or “diversity action plans” to make this happen. This is how companies can influence individual work with organizational work. “What gets rewarded gets repeated,” he said. “So if there aren’t strategies in place that are rewarding these managers and leaders that are leading us to the new normal, if you will, they’re going to revert back to what got them the rewards prior to this initiative.”

Adding EQ to the Equation

Desiree Booker, founder and CEO of the diversity recruiting and coaching firm ColorVizion Lab, said emotional intelligence is a core competency that leaders must have in order for individual work to be effective. This is how individual contributions can influence organizational work. “I think having high emotional intelligence could really mitigate some of the pitfalls that we see happening when it comes to leadership,” she said, adding that EQ helps leaders “to leverage the strengths of different people on your teams.”

Booker recalled missteps that could have been avoided with some emotional intelligence. For example, she was coaching an employee at a company where management asked him to serve on a panel to talk about his Black-at-work experience, Booker said. “But he’s very uncomfortable being thrust into the spotlight and saying, ‘Hey, I’m Black and this is what it feels like to work in Corporate America as a Black individual.’ And the way it was phrased to him was, ‘We would really love for you to do this. It would be great to have you participate in this.’ However, there just wasn’t the awareness there to give him the choice.”

Bring on the Data Too

Evaluating the effectiveness of inclusion work should be both quantitative and qualitative, the panelists asserted. “First and foremost,” NetApp’s Hall said, “we’re committed to being continuous learners. So we’ll try something, we’ll measure it and look at the data and what it tells us, and then we’ll tweak it if we need to.” She said employers should approach it like any other key performance indicator (KPI), “reviewing your data on a regular basis and changing course as needed.”

“Make strategic organizational decisions based on data,” said Booker. “Use the data to develop a North Star and to track your progress. And then I would also say to get feedback continuously from your employees.” Quantitative measures might include change in employee attrition, change in promotion rates, or asking employees to rate their sense of belonging.

But even with data to support your initiatives, inclusion work requires continuous tending to bring about those soft changes that are harder to quantify, changes that individual employees are experiencing, like whether they feel comfortable raising their hand for new opportunities, talking about their mental health, or reporting discrimination.

Can managers be trained to be inclusive? To some degree, but it’s not a fix-it-and-forget-it solution. Instead, it requires a daily commitment to change, said Hall. “Training is important. You have new leaders coming in, they don’t know how to lead inclusively. Sometimes they’re early in career and they need to build that muscle,” she said. “That’s the continuing work, that’s the day-to-day, that’s the ongoing conversations and the interventions.”

Nordquist, the moderator, observed that this work is nuanced and will naturally create tension. “When you have a diversity of perspective in that room, it’s naturally going to be more tense,” she said. “People are going to say, ‘Hey, Jonathan, you know I think you’re great, but I actually see it this way.’ Or ‘Sonali, I actually want to challenge you on that, given my lived experiences.’ There is this real need to be able to navigate that tension and lean into the fact that not everyone’s going to be on the same page with this work, and that’s OK, and to get comfortable with that feeling.” Satpathy concurred with that idea: “Progress over perfection,” she said.

Emily McCrary-Ruiz-Esparza is a writer, editor, and content strategist based in Richmond, Va.


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Creating a Purposeful Workplace Experience

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If you feel like opinions are sharply divided, well, you’re right!“A recent survey from McKinsey found that 52% of employees prefer a mix of both: they love that hybrid workplace, valuing flexibility, but also recognize the benefits of working in person,” said moderator Lydia Dishman, senior editor for growth and engagement at Fast Company. “And research from Gallup shows that employees who feel engaged in their workplace are more likely to want to return to the office, particularly for team collaboration and relationship building.”Deloitte reports that organizations with a strong focus on employee experience see a productivity increase of up to 20% and it also helps with turnover rates. “Ultimately, it's up to the leaders to set the policy and model what the ideal workplace situation looks like,” Dishman said during an executive panel discussion at From Day One’s October virtual conference.Corporate leaders have been saying it a lot lately: We want to make the office a magnet, not a mandate. They can make that a reality by creating the kind of experience that re-engages workers with their leaders, their colleagues, and their roles. How can employers be intentional about the workplace as a welcoming community and place where workers can fulfill their need for connection and purpose, inclusion and belonging?Encouraging In-person InteractionIt can be hard to encourage in-person interaction, even when back in the office, when employees are plugged into a post-pandemic productivity mindset of sitting at a desk, powering through tasks, and then going home. Providing team leaders with additional support can help them facilitate the organic in-office interactions that so many of us have been missing.“We’re trying to guide leaders with tools. At CSL, we’ve just launched a series of tools called Moments That Matter,” said Kim Robbins, senior director, HR change and culture at CSL Behring. “It’s encouraging leaders to coach their teams about being intentional about the work that needs to happen.” The training helps them understand the difference between moments that require ‘heads down’ focus time alone in the office or at home vs. times when they should be providing face-to-face support, such as when onboarding new hires. “Could we be encouraging people to randomly meet for lunch or come together for events? We’ve positioned all this in a framework about planning the way you work, so that people could be intentional and do some assessments for who might be missing in their network that could really help them feel that greater sense of connectivity and belonging,” Robbins said.Executive panelists from JLL, HR Media & Co., CSL Behring, and Lam Research spoke about "Creating a Purposeful Workplace Experience" (photo by From Day One) Antoinette Hamilton, global head of inclusion & diversity at Lam Research, says that employee resource groups, which first came into prominence as a way to stay virtually connected during Covid, are now another structured way to encourage organic in-person interaction. ERG’s can “be a place to connect, meet some new people, and do something for a great cause,” Hamilton said.Taking an Empathetic Approach“Empathy is a foundational principle of making a workplace someplace you want to go to,” Dishman said. Much of empathy, says Judith Ojo, CEO of HR Media & Co., comes down to open communication. “Some employees are not fond of being in the office. Maybe they can’t get enough work done or they’re constantly interrupted,” Ojo said. Make sure you understand where your employees are coming from and what they are looking for, then respond in kind. For the issues Ojo noted, creating a quiet zone, collaboration space, or wellness area for meditation can go a long way to making an employee feel comfortable, seen, and supported. Such an adaptive workspace can be helpful for fostering inclusion.Empathy can mean different things for different people, and leaders need to be prepared to take the cue from the employees. “I think listening sessions are really important. The key is you’re not trying to solve the problem. You’re listening,” said Tina Leblanc, Ph.D., head of DEI, Americas at JLL. “You listen. You pause. You come up with a solution. 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Her organization wants its teams to feel cared about, and have created a manager track with training that incorporates inclusive leadership.Senior leaders need to communicate goals and parameters, Dishman says, so that the office continues to be a hub of connection – and so that everyone doesn’t come into the office two days per week only to spend those days on Zoom. “One thing that we have is collaborative conversations, where we bring people throughout the whole office, and even in different buildings, together,” Leblanc said. The company also encourages group lunches on Mondays, coffee on Wednesdays, and desserts on Fridays. The key is to keep thinking, ‘How do I make this more enjoyable?’ to encourage people to get up, get dressed, and commute into work. Employees should leave feeling happy and productive, says Leblanc.Hamilton says managers should be given the tools to be able to articulate the benefits of on-site work. “You’ve failed if you walk into an office and everyone is on a Zoom call,” she said. “We have to be intentional about how we work differently when we come back into in-person environments,” she said. “Managers are the catalyst for getting that done in a consistent way across organizations.”Robbins’ office encourages employees to be intentional about their meetings and not jam their schedules unnecessarily through a collaboration audit. “Do you really need to still be a part of all these meetings? Could you just only attend when there’s an agenda topic relevant to you, where you're a subject matter expert or [the] person to move this goal forward? Or could you delegate it to a junior team member to give them exposure and have greater connectivity in the office?” she said.Her organization has also invited “puppy trucks” from local animal shelters to visit so employees can play with puppies during breaks. Such activities should feel organic, and companies must be careful to avoid scheduling what feels like “mandatory fun.” Again, employees will look to their leaders to set the tone, so managers should be the first ones to dive into activities and bring the team along, Leblanc says. Let them know attendance is optional, but if they do go, ask them to bring a friend. Such participation also makes senior leaders feel more accessible. “Humanize yourself,” Leblanc said.Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.

Katie Chambers | November 20, 2024

Constant Change Is Bad for Business Because It’s Bad for Human Performance

In the corporate world, change is inevitable and organizations that can’t change don’t last long. Oftentimes, change is considered a good thing until you talk to people on the frontlines of it.“At some point you have to recognize that there is a contradiction between the simplistic idea that change is necessarily a good thing and the lived experience of change on the front lines, which seems to be anything but a good thing,” said Ashley Goodall, a leadership expert and author of The Problem With Change: And the Essential Nature of Human Performance.Goodall spoke with Vox's editorial director of tech, climate, and world teams, Bryan Walsh, at From Day One’s October virtual conference. They spoke about how to navigate constant change in the business world.Uncertainty, Control, and Work Without MeaningGoodall has had a long career in the corporate world as an HR executive, most recently at Cisco. He's seen major change from the outside and inside and identifies three key themes prevalent in any chaotic change. The first is uncertainty. “We don’t do very well when the future is uncertain and when somebody says there’s a big change coming, that’s almost the definition of uncertainty.”The next is control. “When you take away our sense of agency, we feel helpless. There’s a phenomenon called learned helplessness, where people just phone it in, because they’ve been trained by their environment that whatever they do won’t make that much of a difference.”Learned helplessness is the psychological name for a loss of control, Goodall says, but it also goes by another name. “Quiet quitting is probably pretty close in a business context for people saying, ‘Hey, I don't know what I do here. 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All of this is "profoundly stabilizing." “We did this every week for years and years, and it became an organizational ritual, and people still talk about it. All we were doing was ritualizing stability and explaining to people what was going on.”Matthew Koehler is a freelance journalist and licensed real estate agent based in Washington, DC. His work has appeared in Greater Greater Washington, The Washington Post, The Southwester, and Walking Cinema, among others.

Matthew Koehler | November 20, 2024

The Flexible Workplace: Making It Fair for Employees and Effective for Companies

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And how are we making sure it’s good for folks who are in person, folks who are hybrid, and folks who are fully remote.”At insurance company Aflac, where employees living within 50 miles of an office are on-site at least three days per week, VP of total rewards Kelli Henderson encourages managers to make the most of those in-person work days. “That’s the day that you have your team meetings,” she said. “There are things that you have to be really purposeful about. It does take a little bit more time, a little bit more coordination and organization, but we have seen the benefits.”Of course, Henderson has felt resistance from employees who don’t want to return to the office at all. “We announced last March that we were going to have a 60% return-to-the-office. Our executive team really saw the importance of bringing people together, having people work together, and we got a ton of pushback from our employees.” Many equated the mandate with mistrust since they have been working fully remote for years. “We had to have a lot of conversations about the importance of coming together to be able to collaborate,” Henderson explained. The company expected some workers to leave as a result of the change, but they ultimately lost fewer than a dozen. “I think as much as you hear griping and complaining, we do work really hard to show the importance of being in the office, so people understand.”Calling the workforce back to the office must be done tactfully, said Michael Watson, senior director at AI-powered talent intelligence platform Eightfold. “It can’t just be about ‘Well, this is the way it used to be, and I’d love to see you now, and I’m the boss,” he said. Such a mandate won’t land well. “That’s not the type of organization that I’d want to work in. But if the organization said, ‘Mike, love the work you’re doing. We would love to see if it’s possible for you to come back in. Let’s have individual conversations. Let’s understand everyone’s circumstances.’” With that request, he says, he may be inclined to change his tune. Allowances should be made discerningly for those who need them: Someone might be a caregiver and needs some flexibility, and employers need to be willing to help them out. “You just can’t have a blanket policy,” he said.If you do have a distributed workforce, managers must be careful to not favor on-site workers over remote ones if their results and productivity is the same. “Those intangibles are really starting to show up,” AbbVie’s Mercer noted. But overall, he’s been pleased with managers’ cognizance, and they’ve lately seen a number of women promoted within the company.Aflac examined the experience for remote workers and found it lacking in some ways, so Henderson and her team made adjustments. “We went as far as testing all of our conference rooms because we realized that it wasn’t [a great experience] for those that were remote–maybe they could see one person or they had trouble hearing–so we really had to beef up the equipment and technology. That’s important to do if you’re going to have a mixture of on-site and off-site employees, so that everybody feels that they have the same seat at the table.”Sponsorship and mentorship can also help level the playing field within a distributed workforce. “Sponsorship is taking somebody’s career under your wing, having the conversations about them in rooms where they aren’t and don’t have access to,” Bhansali explained, proud of their practices at Henry Schein.Mentorship can be especially helpful for the youngest members of the workforce, many of whom started their careers during Covid lockdowns and have little exposure to office environments. The Washington Post reported in October that office etiquette classes are increasingly popular.“How do early career team members really get some of the unwritten rules of the workplace?” Henderson asked. The company set expectations for both technical and soft skills all workers need, then encouraged both sponsorship and mentorship to reinforce those skills and behaviors. Early career development is not the task it used to be, she says. “I think the mistake people make is they just try to use what worked and keep going, and that is not functional today.”At Eightgold, Watson helps workers create a path between where they are and where they want to be, and the appetite is there. “That’s where our business is really booming with these large organizations–just getting a grip on what skills they have, and not just skills, but what skills adjacencies they have.”“Expectations are different than they’ve been in the past,” Bhansali said. “And that’s not just about the hybrid workforce. That’s about a generational change in the workforce.” New workers expect skill development and a chance to exercise those skills, and leaders expect support. “Those layer onto the hybrid conversation in ways that folks don’t realize, but we have to put all these things together.”Emily McCrary-Ruiz-Esparza is a freelance journalist and From Day One contributing editor who writes about work, the job market, and women’s experiences in the workplace. Her work has appeared in the Economist, the BBC, The Washington Post, Quartz, Business Insider, Fast Company, and Digiday’s Worklife.

Emily McCrary-Ruiz-Esparza | November 14, 2024