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Crisis Management: How Should Boeing Have Responded to the 737 Crashes?

Someday, Boeing's handling of the trouble with its 737 Max airliner will be a case study in crisis management. It's too early to tell exactly what happened in two crashes of the same plane model within five months— the investigations could go on for months or years—but Boeing's initial resistance to grounding the 737 Max has sparked criticism. In a phone call with President Trump, Boeing CEO Dennis Muilenburg urged Trump to keep the planes in the sky, even as countries around the world were grounding them. The President decided the next day to follow suit, but should the plane's manufacturer have shown more leadership in the crisis? "We could have avoided much of the turmoil had the company’s leaders done a better job of framing the situation," wrote Sandra J. Sucher, a professor of management practice at Harvard Business School, in the Harvard Business Review.  "Leaders have one crucial task at the start of a disaster in the making, and that is to use the art of framing to describe the nature of the problem the organization is facing. Frames shape the way we think about problems (and also opportunities). They tell us what category of problem we are dealing with, and because they identify a type of problem, they also contain the seeds of action and response." Other management experts tended to agree. Rupert Younger, director of the Oxford University Centre for Corporate Reputation, told the Financial Times that Boeing should have acted faster. “Irrespective of whether it’s their fault, in cases like this it’s almost always the case that organizations that immediately show humanity and empathy and put safety first perform better than those that don’t,” said Younger. In her piece in the Harvard Business Review, Sucher compared Boeing's initial reaction to Johnson & Johnson's response during the Tylenol poisoning crisis in 1982, which is widely regarded as the gold standard for how to handle a corporate crisis. Johnson & Johnson’s CEO at the time, James E. Burke, "famously declared that it was a public health problem," she wrote. The company's framing led to its swift and decisive response, which included a recall of all bottles of Tylenol capsules, the design of tamper-resistant packaging, and eventually the end of capsules that could be pulled apart and resealed. Rather than respond with defensiveness or denial, Johnson & Johnson set an example for the industry, and corporations in general. Properly framing a crisis, Sucher writes, requires hard thinking about what kind of problem the company faces. In the case of Boeing, Sucher argues, a better response might have been: "This is a technical problem that we do not fully understand. In light of that uncertainty, we recommend grounding the 737 Max 8s and 9s until we can be sure we know what is causing these crashes, and can satisfy ourselves and all of the global regulators that the plane is safe to fly again." While Sucher focused on crisis management, other case studies of the 737 may explore Boeing's long-term decisions about the plane. Specifically, was it wise for Boeing to keep modifying a 50-year-old aircraft design rather than starting from scratch, given the dramatic changes in technology over the decades? In a close look at the plane's history in the Los Angeles Times, veteran reporter Ralph Vartabedian traces the plane's low-slung design to the days when passengers had to climb stairs to board the planes and baggage handlers needed direct access to the cargo bays. "That low-to-the-ground design was a plus in 1968, but it has proved to be a constraint that engineers modernizing the 737 have had to work around ever since," Vartabedian writes. "The compromises required to push forward a more fuel-efficient version of the plane—with larger engines and altered aerodynamics—led to the complex flight control software system that is now under investigation." Boeing's motivation for continued modification of the 737 was at least partly about cost-saving, since it's cheaper and simpler to build a derivative plane than a whole new one. Over the years, the 737 has been a best-selling airliner, but now Boeing faces a turning point. With back orders for more than 4,700 of the updated 737 line, Boeing's next moves have much at stake.  

fromdayone | March 15, 2019

Getting to Diversity: It Takes Data, Persistence, and a Willingness to Talk About It

Virtually all the leaders of Corporate America will tell you that diversity is an important goal. But that doesn't mean it's easy to talk about. “If you ever want a meeting to end early in your organization, bring up diversity. Everybody’s done,” quipped Tyronne Stoudemire, vice president of global diversity and inclusion for the Hyatt Corp. Bringing up the topic can be like "touching the third rail," he said, because it's so sensitive. But he added that it needs to be part of the conversation all throughout companies, not just in the human-resources department. “This is not work for the weary, this is not work for the meek. This is for the strong of heart and those who are going to fight for the end, to close the gap,” said Stoudemire, speaking last week on a panel on "Innovation in Inclusive Hiring" at the From Day One conference in Chicago. Underscoring the point, moderator Zoraida Sambolin, an anchor and reporter at Chicago's NBC 5 News, cited a new survey of chief diversity officers in which they said that they still don't get the power and respect they need in order to succeed in their mission. “It isn’t just the title or the role, you’re talking about influence," said Chad Nico Hiu, national director of diversity and inclusion for the YMCA. "Throwing someone in a room and saying, ‘Oh, you’re the chief diversity officer, go be a chief and be diverse,' it just doesn’t work that way.” Change has to come from procedural and structural innovations, which means that diversity has to be part of almost every conversation about a company or organization's future, the panelists asserted. “If it’s going to be something that you’re going to tackle, it can’t just be the conversation about how we get to be more diverse. It literally has to pervade everything that you’re doing,” said Sayar Lonial, executive director of marketing and communications at the NYU Tandon School of Engineering. Zoraida Sambolin, left, an anchor and reporter at NBC, moderated the discussion NYU Tandon's incoming class was 43% female this year, about twice the percentage of typical engineering schools, thanks to energetic recruiting and efforts to make young women feel welcome on campus. For both businesses and schools, the diversity effort can start when future students or workers are young. “We need to focus on breaking down all the barriers, and there’s certainly large barriers among African-American and Latino communities in engineering,” Lonial said. “If they don’t have the skill set, we want to create K-12 STEM programs so they can make the decision to go into STEM, as opposed to having that decision made for them by a public-school system that doesn’t support it.” Rather than take a subjective approach to diversity, companies can use technology to measure, implement and scale up. “Think of tech as simply a system that helps you say like, ‘OK, what are the data, what does that say my organization should do, how does that put a process in place?” said Lauren Ryan, vice president of new products at Greenhouse Software, which makes talent-acquisition software. Ryan added that, while analyzing data to identify hiring gaps is a good strategy for C-suite executives, those on the lower rungs of the corporate ladder shouldn’t wait for a CEO to take up the cause. Hiring managers should build a diverse pipeline by seeking out applicants with unique perspectives, even if their inboxes are already flooded with resumes, she said. “Then you can kind of prove that it works and start to get buy-in for building something more holistic,” Ryan said. Hyatt launched a program about three years ago called “Project Workforce 2025,” an initiative that outlines how the hotel chain will reach gender parity in terms of hires, promotions and exits over the next six years, Stoudemire said. The company championed the program after analyzing employee data and realizing that, while Hyatt was hiring women of color at a much faster rate than white men, those women were also leaving the company sooner. The problem? A lack of promotions among women of color. In an assessment of organizations in general, Hiu pointed out that hierarchical groups can be exclusionary merely by their structure. “The structure that starts at the top has systemic challenges: when meetings are held, how meetings are held, what is the agenda, who moderates them and where, and what’s the goal. We all love to meet just to meet, but that’s probably not going to work if there’s not the crucial conversations that need to happen,” he said. Edelman's Tamara Snyder offered highlights from the latest Edelman Trust Barometer “Organizations that really want to do this understand [that] this is not just the nice thing to do. There’s a business imperative,” said Stoudemire. “We gotta figure it out, so we have to engage everybody.” The YMCA emphasizes its commitment to diversity with the phrase, "For All," but not everyone understands the benefits right away, said Hiu. “I was leading a training [session] once and a 20-year-old program director stood up in the middle and challenged me and said, ‘For All, for what? So your pictures look diverse and pretty? What is the point?’ My sort of stumbling response was so that everyone can feel welcome," he said, asserting that organizations need to provide common ground because their members may differ in gender, ethnicity, politics, faith, and other ways. In an earlier presentation, Tamara Snyder, executive vice president of employee experience at Edelman, said that 78% of the more than 33,000 global respondents in Edelman’s annual “Trust Barometer” survey this year agreed that how a company treats its employees is one of the best indicators of its trustworthiness. And trust matters. The vast majority of respondents agreed that, while a company's good reputation may get them to try a product, unless they trust the company, they will stop shopping the firm. “The bottom line is, when employees talk about the company, the world listens,” said Snyder. Nona Tepper is a freelance journalist based in Chicago. Her work has appeared in the Washington Post, MarketWatch, Crain’s Chicago Business and elsewhere. Follow her on Twitter here.

nonatepper | March 13, 2019

Do You Have a Healthy Workplace? It Matters in More Ways Than You Might Think

A healthy workplace today doesn't just mean a physically safe place, with proper ventilation and fire escapes. The concept has steadily evolved into a much broader idea of employee wellness, including such issues as mental health, sexual harassment, office conflicts, work-life balance and much more. When companies take an enlightened approach to a healthy work environment, it's not just employees who benefit. The companies do too, because they have a stronger hand in recruiting and retaining good workers, as well as helping them be more productive, said a panel of experts last week at the From Day One conference in Chicago, moderated by John Pletz, who covers technology for Crain's Chicago Business. One of the hardest things for workers to deal with is change—and there's a lot of it going around these days. GE Capital, the financial-services arm of General Electric, has gone through drastic restructuring since the financial crisis of a decade ago. “We had to train our leaders to have one-on-one conversations about feelings, which in financial services doesn’t happen,” said Rohini Shankar, senior VP of GE Capital Industrial Finance. “We’ve been going through such a tough time, but because leaders care, employees feel that they are valued. They’re willing to stay and go the extra mile. That translates into business results.” Allstate's Harris spoke about the challenges of talking about mental health in the workplace For GE Capital, the whole dynamic of the business was upended. “When you’re going through a business struggle, when the mood of the business is no longer held by the momentum of the growth of the business, how do we retain employees to make sure the work gets done, and to go on this journey?" GE Capital's leaders asked themselves these questions, Shankar said. Among other things, the company decided to create a feedback system so employees could respond to management's announcements of new developments. When layoffs were going to occur, the company told employees up to a year in advance, so they could prepare emotionally and financially, and contracted with an outside agency to help them find new positions, she said. One of the reasons that companies need to take increasing responsibility for worker health and happiness is that many people don't have the support systems earlier generations had. “We used to rely on families and churches and communities. We find that those aren’t supporting them—and organizations are feeling the pain of employees,” said Kenneth Matos, leader of people science at Culture Amp, an employee-engagement firm. “They’re breaking down physically, mentally, financially. So [companies are] getting ahead of some of these issues and trying to make for more sustainable and enduring employees.” Sensing that employees want more community involvement, the leaders of Quantum Health, a company that helps employees navigate the health-care system, sought to build on that sentiment. "One of the things I learned was how many people join us because they see our community awareness and how many partnerships we have, which we treat as a benefit," said Tony Callander, senior vice president of human resources. "We support a lot of different groups, but didn’t realize what a great driver of talent that was. So we shifted our recruiting efforts to community involvement, being more available, being there, taking resumes, taking applications at events." Rachel Ernst, VP of employee success at Reflektive Companies that trust employees with more information, rather than being overcautiously reticent, are likely to foster more trust in return, the experts said. For example, if a firm implements a policy that allows employees to work from home, it should explain why it's doing that and how it will benefit various workers—and allow them to voice their opinions about it. “When there isn’t trust, you spend more time and effort on control systems,” said Matos. “All the layers that slow down your business, that drive everyone out the door, that can create complications.” Getting employees to speak up about painful issues isn't easy. Matos said companies should start the process by polling employees on small, actionable issues and then reacting to the feedback. “The thing that can go wrong is that they’re going to go into a room of people who’ve felt their voice has been silenced for years and expect suddenly to get them to be talkative,” Matos said. Mental health is one of those issues that many people dread to talk about, especially in a work environment. Christy Harris, the Allstate insurance company's vice president of talent management, benefits and inclusive diversity, said she was talking with a friend recently who shared that she had suffered from depression and had attempted suicide. Her friend’s willingness to open up about her mental-health struggles inspired Harris to take a step in favor of more openness on the issue. After “a little bit of perseverance” getting the idea through senior management, Harris said that last year, on World Suicide Prevention Day, Allstate screened a video of employees who had been affected by suicide talking about their experiences, as well as an expert who outlined warning signs and support services. “We weren’t sure how it was going to be received and we were really sort of nervous about the reception of it,” Harris said. “But I’ll tell you the number of emails I got thanking us for being bold and being courageous and leading with this example really gave us momentum to really bring those issues out in the open.” Employers need to recognize when certain jobs are more than typically stressful. At Quantum Health, many workers are advocates for people undergoing health problems, which can be stressful for Quantum's people as well. "Our mission is built on caring for people," Callander said, "and how do we care for people who are on the other side of the phone and are our employees?” One of the biggest drivers of employee well-being is hope for the future, a sense among employees that they're going places with the company. Lori Healy, CEO of Chicago's Metropolitan Pier and Exposition Authority (MPEA), noted that retaining young people is a challenge for the public organization since older employees “love their job so much, the benefits are fantastic, nobody ever wants to leave.” Alexi Robichaux, co-founder and CEO of BetterUp As a way to attract and retain young talent, MPEA has instituted a new maternity policy for growing families, which included installing Mamava lactation rooms "all over" its McCormick Place convention hall. Among other retention-oriented benefits, the MPEA started reimbursing employees up to $10,000 per year to complete their college or master’s degree, she said. “Our finance department, which is 11 people, ten of them have used that tuition-reimbursement program and we have kept every single person in there. It is one white male and everybody else is diverse,” Healy said. “It’s been a great way to encourage people’s education and keep them as employees of the organization. It’s been really incredibly fulfilling.” In earlier keynote presentations, Rachel Ernst, VP of employee success at Reflektive, a people-management platform, spoke about how to manage gender pay equity through the employee lifecycle, and Alexi Robichaux, co-founder and CEO of BetterUp, a company that integrates behavioral science and employee coaching, addressed the importance of a sense of purpose in the workplace. Nona Tepper is a freelance journalist based in Chicago. Her work has appeared in the Washington Post, MarketWatch, Crain’s Chicago Business and elsewhere. Follow her on Twitter here.

nonatepper | March 12, 2019

Translating Corporate Values into Social Impact—and Deeper Employee Relationships

We live in an era when trust is under strain. The prevalence of ideological polarization, economic instability and uncertainty over the reliability of news reporting has tested the bonds that underpin society. As people’s faith wanes in traditional societal institutions—not to mention social media—they are turning elsewhere for trustworthy guidance. And according to a global survey released in January, the Edelman Trust Barometer, a leading beneficiary of that reallocated trust is “My employer.” That shift has weighty implications for leaders who sense both the opportunity and responsibility of an era when corporate values will increasingly set the tone for broader societal values. What’s more, it’s unlikely to be a blip. “Every trend line that we see [suggests] that this is going to be even more important as we look at the future,” says Seth Green, founding director of the social enterprise-focused Baumhart Center at Loyola University Chicago. This week, Green moderated a panel at the From Day One conference in Chicago, focused on how organizations can lead by establishing strong values and following through on them. Here are three steps organizations can take to ensure that they’re worthy of the trust employees are placing in them, according to the panelists: Be Trustworthy Green and his panelists agreed that for employers, the key to making of the most of the trust placed in them is, well, to be trustworthy. That means not only outlining a collection of noble corporate values, but taking care to live them out. “I’m being tested every day in terms of my decisions, my behaviors, my attitude,” says Howard Sherman, CEO of Good360, an Alexandria, Virginia-based nonprofit that distributes excess inventory from retailers to charitable organizations. Specifically, Sherman pointed to flashpoint moments such as decisions that may put the short-term interests of the executive at odds with the company’s long-term interests. “You get a chance each and every day, particularly when you're leading an organization, to increase the level of trust between you and an organization. But man, if I just trip up—and nobody's perfect—it is so, so hard to get it back,” he said. Abbott’s Daugherty talked about her company’s global social-impact programs Reciprocate Your Employees’ Trust Just as with interpersonal relationships, organizations do well to remember that trust is a two-way street, said Bob Dixon, head of sustainability for Siemens. Dixon said that when Siemens changed its policy for expense reimbursements to one that placed more trust in employees, the change was palpable. Even though the process tweak was minor, “it was so profound to a lot of people, because it was like, ‘They trust me, and I trust them,’” said Dixon. “It starts building mutual trust. A lot of times I think we say we want our employees to trust us but we don’t really trust them. And so that's what I encourage people to do, is figure out how to trust your employees—allowing them to talk, to use social media, to make decisions.” Demonstrate Commitment to Social Good The notion of the triple-win—the idea that a smart business practice can benefit your company, its customers and also deliver a social or economic benefit—is a popular one, but of course easier to dream about than to achieve. Yet this “mutualism,” not traditional altruism, is the future of corporate philanthropy, according to Good360’s Sherman. Taking the time to find these opportunities and capitalize on them conveys your organization’s commitment as well as its creativity. What’s more, the identification and pursuit of these opportunities can help deepen the relationship between you and your employees. “We get this alignment of personal purpose with organizational purpose,” says Jon Powell, executive director of the People Advisory Services group at consultancy EY, who spoke at the conference later in the day. “It’s part of how we establish resonance.” Here are three examples from widely divergent industries where business leaders were able to deliver triple-wins: Best Buy Teen Tech Centers. Electronics retailer Best Buy operates training programs in underserved communities aimed at preparing students for careers in technology. There’s a social benefit there, sure, but it’s not just charity. “We're looking at those not just to help teens from underserved neighborhoods get access to tech and tech education, but as a talent pipeline for us and for our partners,” said Andrea Wood, Best Buy’s head of social impact. “That's where you have the greatest impact, [by preparing someone for a job] and not just by cutting a check.” Univision Chicago’s Christmas party coverage. When TV station Univision Chicago was approached about covering a Christmas party for families at a struggling urban school last December, the station not only covered the event but recruited a corporate sponsor to make the event even more special. It was an unconventional move for a news organization, but one that made Christmas brighter for the families in question. Jon Powell, of the consultancy EY, talked about having a sense of purpose “A lot of trust can come as a result of finding that intersection [of interests] without pretending that we’re too disconnected from reality,” says Teri Arvesu, VP of content for Univision Chicago. Abbott’s decentralized healthcare initiative. Healthcare manufacturer Abbott is investigating whether its diagnostic tools can be used in remote African areas, far from the big-city hospitals where the devices were intended for use. “If we can get access closer to people who live in very rural, hard-to-reach, low-income parts of the world, and if we can actually raise the standard of care that they have access to—and we’re able to sell a product at the same time—that’s a win-win. And there's an incredible business case for that,” says Jenna Daugherty, divisional VP for social responsibility at Abbott. Employers increasingly find themselves in a strange role, not only as providers and creators, but as a trusted anchor in a turbulent time. When they prove worthy of that trust, both their organizations and employees benefit—and, often, so does society. Steve Hendershot is a multimedia journalist in Chicago. He writes about technology and entrepreneurship for Crain’s Chicago Business, and also is the author of a bestselling book about the videogame series Street Fighter. Follow him on Twitter at @stevehendershot    

Steve Hendershot | March 08, 2019

Managing a Diverse Workforce in a Changing City

Recruiting a diverse workforce often means developing a more diverse recruitment playbook—one with strategies that can differ from block to block if necessary, so the message can be calibrated to the audience. That’s one of the lessons that Chicago’s human-resources commissioner, Soo Choi, says she’s learned during an eight-year career leading the department. Choi’s remarks this week at the From Day One conference in Chicago had a reflective tone, which is fitting as the city approaches a turning point. There’s a mayoral runoff election in April, and two-term incumbent Rahm Emanuel isn’t on the ballot. That gave Choi, who was named commissioner of Chicago’s HR department shortly after Emanuel’s election in 2011, an opportunity to take stock of her department’s progress. She focused on her efforts to improve equity and diversity in the city’s hiring practices. Diversity “is the city’s passion,” Choi said. It’s “definitely our strong belief that our workforce should reflect the demographics of the city.” Choi, an attorney, came to the job after spending five years monitoring city hiring practices on behalf of Chicago’s Office of Inspector General. City hiring practices had been under federal oversight since the early 1970s, owing to a history of jobs handed as rewards for political patronage. One of Choi’s signature accomplishments as HR commissioner came in 2014, when the city was finally released from that oversight. However, last week Chicago's troubled police department went under federal oversight while it undergoes a reform process. Conroy and Choi after their onstage conversation at the conference At the From Day One conference, where Choi was interviewed by Lorraine Conroy, director of the University of Illinois at Chicago’s Center for Healthy Work, Choi focused on another of her most substantial challenges: recruiting and managing a diverse city workforce. She has found that successful recruitment of African-American and Latino candidates depends on tailored messaging that sometimes needs to varied by neighborhood. For example, during a push to hire minority police officers, Choi’s team determined “that in some neighborhoods, people really took the advice of their churches; in other places, maybe it was the gym or the barbershop. We really looked at it in granular detail to figure out, with the resources we had, how to communicate with people to tell them about the opportunity, get them excited about applying, and encourage them to participate,” she said. “I'm really proud of those efforts because they really made a large difference.” Recently, Choi has aimed to apply the same playbook to a similar challenge: the city’s difficulty in attracting and hiring Latinos, despite that group’s growing share of the city’s overall population. Latinos represent about one third of the city's 2.7 million residents, but reportedly hold only 15% to 17% of the city's 35,000 municipal jobs. A dearth of applicants “tells us that we are losing something in the communication,” says Choi. In response, she’s begun partnering with career-development organizations focused on the Latino community, as well as with the City Council’s Latino Caucus. “We’re working with them closely to figure out what are we doing here that isn't quite making the mark,” said Choi. “Those kinds of initiatives, I hope, will produce better results.” Last Spring, Choi hired Marquis Miller as the city’s first-ever chief diversity officer. She said Miller has been useful in fine-tuning the city’s hiring processes as well as in reviewing the policies and work environments of differing city departments to make them more friendly to workers from diverse backgrounds. “We wanted to engage departments to really think about what kind of workplace cultures they actually have,” Choi said. Having those conversations throughout an organization as large and diverse as the City of Chicago was “a monumental challenge,” Choi said—but it’s one she says has been worthwhile. One of the new elements introduced with Miller was a pilot program used for testing proposed policy or procedural changes. The city now tests its changes on five or six departments. “That way we can kind of see how effective they are before we do larger-scale change,” said Choi. A related initiative is making sure that city employees at all levels feel empowered to share their feedback—including their frustrations—with Choi’s team. She said she has begun to share more employee complaints with department managers, and also prioritized follow-up to see how those team leaders responded. Even when employee complaints don’t qualify as policy violations, “often they clearly tell us there's something going on. So we decided to start using that information to communicate with department heads and say, ‘Look, you know, we really think you need to take a closer look at this particular division because we're seeing complaints that at least show us that people are not happy,’” said Choi. Ashley Oster and Julie Caldwell of E4E Relief at their breakout session Choi’s goal, then, is a city workforce that is hired equitably and reflects the city’s diversity, and also that finds their workplace to be one in which workers feel valued and accepted. That’s not easy in a city as large as Chicago, but as Emanuel’s tenure as mayor approaches its end, Choi believes she has made important progress. Breakout sessions: Earlier in the day at the From Day One conference, J Zac Stein, chief operating officer of Lattice, led a workshop on the often-uncomfortable art of giving feedback to employees; Melissa Anderson, co-founder and president of Public Good, spoke about the power of inspiring people to take social action alongside a corporate brand; and Julie Caldwell and Ashley Oster of E4E Relief told how their organization helps companies support their employees in need and build good will in their communities by administering charitable grants and managing employee-relief programs. Steve Hendershot is a multimedia journalist in Chicago. He writes about technology and entrepreneurship for Crain’s Chicago Business, and also is the author of a bestselling book about the videogame series Street Fighter. Follow him on Twitter at @stevehendershot

Steve Hendershot | March 08, 2019

Products from Women-owned Companies to Get Their Own Label

Consumers are showing a growing interest in the background of the products they buy: What's their environmental impact? Are the ingredients safe? Are the factory workers treated fairly? Now comes a way to identify products and services from women-owned businesses. Fashion designer Rebecca Minkoff, famed for her handbags and accessories, is planning to launch a "female founder" symbol so shoppers can use their pocketbook to help those businesses succeed. "First and foremost, we want a symbol that can be recognized on packaging, or websites, or storefronts," Minkoff told USA Today small-business columnist Rhonda Abrams. "We want to galvanize a community to buy from and support each other... We can educate the consumer in the [same] way that she's been educated to turn over and see [if a product] is non-GMO or organic." Minkoff launched the Female Founder Collective last September; it already has 3,000 members. The product symbol is one goal—"an overwhelming majority of women (82%) are more likely to buy from companies owned by other women, if they only knew who they were," Minkoff's website says—but another is to create a movement and support network. "The goal is to have a directory of all these [women-owned] brands," said Minkoff. "It will be a b2c [business to consumer] directory, and a b2b [business to business] portal for these companies to continue to help one another." The designer has also launched a partnership with Visa to help empower and educate female entrepreneurs. Today, which is International Women's Day—March is also Women's History Month—the Female Founder Collective and Visa's She's Next program, a global initiative, are hosting a series of workshops in New York City to offer women insights on how to grow their businesses. The collective and the She's Next program plan to offer an array of resources and opportunities, "from streamlining payment methods to linking women small-business owners with like-minded peers and experts," says Visa.  

fromdayone | March 08, 2019

'Making a Business Case' May Not Be the Best Pitch for Social Action

If you want to persuade management at your company to take action on a social issue, you need to make the business case for it. That's the current thinking, at least. But you might do just as well—or better—by making the case that it's the right thing to do, especially for your particular company, a new study has found. Four management professors interviewed more than 400 U.S. employees across several organizations, asking whether they had ever "spoken up to management about an important 'social issue' to try to create a positive change that they thought would benefit others or society." Of those who did, the researchers asked them about their approach and how successful they were in gaining company support. Photo by Rawpixel on Unsplash The findings were consistent—and against the conventional wisdom. "We found that economic language was never significantly related to effectiveness—managers were no more or less likely to devote time, attention, money, or other resources to address the social issue when the employee made a business case," the researchers wrote in Harvard Business Review. Using moral language in general was no more helpful. "However, we found that when employees used moral language and framed the social issue as part of the organization’s values and mission, they were far more successful. By tailoring the moral message to also fit with something perceived as legitimate—what the company stood for—it provided cover, license, and an impetus for the manager to put energy into working on the social problem," the professors wrote. In recent years, when companies have addressed a range of social issues, from diversity to sustainability, they've made the case to their stakeholders that it's not just about doing good, but about the bottom line. That may well be true, especially for companies taking the long view. But the new research shows another apparently effective way to persuade managers, and in the HBR piece the researchers offer employees several important takeaways on how to make change happen at their companies.

fromdayone | March 04, 2019

How 'Believe Chicago' Connected AT&T With Its Neighbors

In the city of Chicago, the twin plagues of gun violence and unemployment determine the experience of many who live and work in neighborhoods far from the sparkling high rises of downtown. In this other part of the shining city, gun violence is so high that the Wall Street Journal reported last year that Navy medics are prepared for tours of duty by training at the trauma unit at Cook County’s Stroger Hospital. The number of homicides has dropped over the last three years, down from 771 in 2016 to 561 last year. But that positive trend—shaped by nonprofit groups, religious congregations, local activists and government programs—can use all the help it can get. Now it’s getting it from a new source: AT&T. Eileen Mitchell, president of AT&T Illinois The world’s largest telecom company (2018 revenues: $170.8 billion) launched a new program last October called Believe Chicago to focus on injecting opportunity into 19 Chicago neighborhoods with the highest rates of unemployment and violence. It’s not a random selection—many of AT&T’s local employees live or work in those very neighborhoods. “When we did the research and saw how many employees and retirees we had living in these neighborhoods, how many stores we had, we determined that we had an obligation to step forward,” says Eileen Mitchell, president of AT&T Illinois, one of the state’s largest private-sector employers. AT&T has a history of volunteerism and community service within its workforce, but at a time when the relationship between big companies and big cities can be contentious, AT&T wanted to build a sustainable, employee-driven program in partnership with Chicago's neighborhoods. So AT&T's managers fanned out. Across the city, headquarters staff met with employees in stores, call centers, and equipment garages. “The magic started to happen when we went out and talked to our employees,” recalls Mitchell. “They were very close to the issue and there was an extreme amount of enthusiasm for the idea that we needed to get involved. The conversations that we had informed and inspired the work that we did and the program that we built.” One of the program's initiatives is Learn Chicago, which provides skills training for young people, including in retail stores From there, AT&T went even deeper into the communities, convening organizers and activists, and asking them to gather residents who could share their perspective of what was happening around them and where there were gaps in services and support. One of the biggest gaps? Economic opportunity. Well, Mitchell reasoned, one of the most powerful opportunities a large company can leverage is hiring. This led to one of the pillars of the Believe Chicago program: skills training and connection to job openings. Last month, AT&T hired their 500th employee from the 19 neighborhoods who came up through the Believe Chicago program. The programs milestones will be celebrated on March 15 with the debut of a documentary entitled, Beacons of Hope: Stories of Strength from Chicago, launching on the AT&T Audience Network. With early support from company executives including John Donovan, CEO of AT&T Communications, the Believe initiative has grown in just a year into a national program with offshoots in New York City, Dallas, Atlanta and Detroit. More than a dozen additional cities are planning to launch their own Believe efforts later this year. The Believe program joins a variety of job-skills programs that AT&T supports, including Girls Who Code and All Star Code. Eileen Mitchell’s passion for Believe Chicago is built from her three-pronged background: 12 years as an AT&T executive, a stint as Chicago mayor Rahm Emanuel’s chief of staff, where she became familiar with the challenges facing neighborhoods, and a year volunteering for the archdiocese of Chicago to develop an office of violence prevention. “All institutions have different assets that they can bring to bear,” Mitchell says on the role that corporations should fill in local communities. “The violence issue in Chicago is not one person’s to solve. Government can’t do it alone. Private enterprise can’t do it alone. And the faith community can’t do it alone. The real power comes when government, the private sector and the faith community can all come together with one goal in mind: to lift these neighborhoods, to invest in them, and to create opportunity that doesn’t exist.” That corporations are just one integral piece of the health of local communities in which their employees and customers live and work points to a key tenet of the program: sustainability. The program may still be young, but by focusing on community partnerships, job growth, and training, Believe Chicago has its eyes on a commitment to the Windy City that will extend many years into the future. Emily Ludolph is a senior editor at 99U and an alum of TED Conferences and Vassar College. She has published in the New York Times, the Atlantic, Narratively, Artsy, 99U, Quartz, and Design Observer

emilyludolph | March 04, 2019

Employee Burnout Is a Problem. Is More Vacation the Solution?

The idea for CLIF Bar, the popular energy bar, didn't arise in the office. It was on a 175-mile bike ride, when a California baker named Gary Erickson bit into one of a series of energy bars he’d packed for the trip, and became fed up. “Suddenly, despite my hunger, I couldn’t take another bite,” he later wrote. “I thought, ‘I could make a better bar than this!’”And he did. A few years later, in 1991, Erickson debuted his new product at a bike show, and within its first year of production sales exceeded $700,000. Six years after that, his company’s revenue surpassed $20 million. Along the way, Erickson never forgot where he was when the idea struck him.With CLIF Bar, which was named after Erickson's father, Clifford, the entrepreneur committed to making the world “a better place to live, work, and eat.” As he built the company into one of America’s best places to work, an early, noteworthy employee perk was the ability to take an eight-week sabbatical every seven years.The company's leaders instituted the sabbatical program because it wanted CLIF Bar employees to “be able to have that time in their life to take a long trip, or pursue something educational, just to have a break—and a long break—from work where you can pursue things outside of work,” says Jennifer Freitas, the company’s director of people, learning and engagement. “Whatever those things may be that can recharge you: creatively, physically, emotionally, spiritually," she said. "You have that time, stress free, because you’ve got a job waiting for you, and you’re getting paid to have that recharge.”Americans are spending an increasing amount of time on the job. According to a recent piece in The Nation, one-third of the U.S. workforce logs in 45 hours or more at their jobs per week, and the amount of hours Americans spend at work each year has risen nearly 8% percent since 1979. The statistics partly account for the rise in employee burnout across the country, with two-thirds of workers reporting that they feel burned out at work at least some of the time.Compounding the problem—frequently described as a crisis—is the fact that the U.S. is the only advanced economy in the world that does not mandate paid vacation time, with its workers comparatively taking the fewest vacation days per year.This does nobody any good. Downtime and adequate sleep have an abundance of health benefits, and in the context of business, time away from work ultimately leads to greater productivity. Thus, increasing vacation time is something that not only an employee could get behind, but the employer as well.Trends appear to be going in that direction, with a growing demand for employee perks, including more robust vacation time. Some companies have even implemented unlimited vacation-time policies, under which employees are trusted to take the amount they need.Photo by Adrian on Unsplash.“Human beings need rest and relaxation to truly recharge,” says Katie Burke, the chief people officer at HubSpot, a business-growth software company, who frequently writes and speaks on the topic of corporate culture. “I view vacation as a vital part of helping our employees live fulfilling lives outside of work. In terms of health benefits, it’s been well-documented that taking regular vacations helps lower your stress levels, increases overall happiness, and ultimately I think makes people more balanced leaders.”In a piece she wrote for Inc.com, Burke explained that HubSpot’s unlimited vacation policy did nothing to deter people from responsibly showing up to work and being productive members of the staff. She agrees that similar vacation packages are growing in popularity across industries as well.When advising business owners about paid time off, Burke says that a company’s “policy and approach is only as good as the degree to which [its] leaders live and breathe it.” At HubSpot, for example, vacation time is placed on their list of monthly priorities for the company’s leadership team. “Doing so makes it clear that taking vacation isn’t just OK, it’s actively encouraged because our executives take proper time off to rest and recharge, so any employee at any level should feel free to do so, too.”Critics of unlimited vacation time say that employees can take advantage of such a policy, and it can even spur unhealthy competition among staff members to take fewer days off than their colleagues. A recent Washington Post story noted that without a clear number of allotted vacation days, when a worker is laid off they may not be reimbursed for unused vacation time as well.Of course, companies don’t have to go to such extremes with their vacation policies either. There is a middle ground between zero and infinity for allowed vacation days, and many companies have come up with other creative ways to structure time-off employee perks.Based in Redwood City, Calif., the software-development company Evernote, for example, doubles down on vacation time, issuing a $1,000 stipend to employees who take one week of vacation each year, in addition to its unlimited-vacation policy.Brad O’Neil, Evernote’s head of people, says the stipend—designed to offset travel costs or to even enhance staycations—has layers of benefits for the company.“We just use it as incentive to make sure that people do take time away and enjoy their families and do what makes them happy outside of the office,” O’Neil says. “A refreshed, relaxed employee is going to be more productive." But it also helps the company. Ffrom a talent-acquisition perspective, I think it’s something that differentiates us,” he says.O’Neil calls the Evernote team “close-knit,” devoted to a corporate culture of kindness and helpfulness amid their colleagues. The vacation program is vital in maintaining that vibe, as it helps Evernote with retention, which O’Neil says is important “because the battle for quality talent in the Bay Area is pretty epic.” He adds that Evernote wants its employees to have long tenures the company “in order to keep the legacy of information [in-house], and just to have solid knowledge of Evernote and the products and the people.”The Denver-based company FullContact, developers of a contact-management platform, similarly offers what they call “paid, paid vacation.” In addition to their unlimited-vacation policy, for workers who take vacation and go entirely off the grid, they get an additional $7,500. (As part of this deal, workers must include in their auto-response, out-of-office emails that they’re deleting any emails they receive while on vacation, and instruct the sender to resend the email when the vacationer is back on the job.)“The reasoning?” the company asks rhetorically on its website. “$7,500 is enough for a family of four to take a nice vacation to Mexico for a week.” Employees don’t have to do precisely that; the company’s blog post on the topic says workers could use the special paid vacation to do everything from sit around the house “watching bad cable all week” to running around naked at the Burning Man festival.Mike Nemeth, FullContact’s vice president of human resources, says the policy “encourages employees to re-engage in their personal life,” and points out that the CEO, Bart Lorang, regularly goes “off the grid” to recharge, setting the example.FullContact’s blog post also asks, “Is $7,500 too much? Too little? We don’t know. It’s a giant experiment. We’ll find out.” Nemeth says of the “experiment,” so far, “It’s an amazing benefit, but it’s unusual, and people don’t always recognize that it’s part of their total compensation package—they see it as a ‘nice-to-have.’ But employees love it, and explaining its value is a good problem for me, in HR, to have.”Then there’s the eight-week sabbatical at CLIF Bar, which comes on top of a generous vacation policy, work-from-home options and bi-weekly Fridays off.“We’ve always had this focus on people, taking care of people as whole people, focused on really helping them live the life they want to live, which shows up in a lot of different ways,” says Jennifer Freitas of CLIF Bar.What do employees do on their sabbaticals? One employee earned yoga-teaching certification, while Freitas used her own sabbatical to travel across Africa. Whatever it takes, she says, to keep CLIF Bar workers from “feeling stuck, stagnant, or stale,” which falls in line with the company’s mission of creating food that “feeds and inspires the adventure in all of us.”Michael Stahl is a freelance writer and editor. A former high school English teacher, he has written for Rolling Stone, Vice, the Village Voice, Narratively, Splitsider, Outside Magazine and other publications.

Michael Stahl | February 28, 2019

Are Stock Buybacks Good for Shareholders but Bad for Society?

When the Coca-Cola Co. announced last week that it plans to buy back 150 million of its shares, it joined an epic buying spree by U.S. corporations. In 2018, companies announced plans to buy back more than $1 trillion of their outstanding shares, a record total. And the momentum is continuing this year. The goal is to boost their share prices by taking some of their stock off the market, which is generally good news for stockholders, including the executives of those companies. In fact, the buybacks are a key driver of the stock market's current surge. But the buyback binge now faces a backlash from elected officials on both sides of the aisle, who say that the practice rewards asset-rich investors but fails to benefit the vast majority of Americans. Senators Chuck Schumer, a Democrat from New York, and Bernie Sanders, an independent from Vermont, raised the battle flag earlier this month with an op-ed piece in the New York Times, declaring that in recent decades "corporate boardrooms have become obsessed with maximizing only shareholder earnings to the detriment of workers and the long-term strength of their companies, helping to create the worst level of income inequality in decades." Between 2008 and 2017, the senators said, "466 of the S&P 400 companies spent around $4 trillion on buybacks, equal to 53% of profits." By giving so much to shareholders, the companies failed to reinvest those profits in research and development or better wages and benefits for their workers. In fact, some companies including Walmart and Wells Fargo have announced stock buybacks even while planning to lay off thousands of employees. As a remedy, the senators said they plan to introduce legislation that will "prohibit a corporation from buying back its own stock unless it invests in workers and communities first, including things like paying all workers at least $15 an hour, providing seven days of paid sick leave, and offering decent pensions and more reliable health benefits." Within days, Republican Senator Marco Rubio launched his own plan to curb stock buybacks. His legislation would end the preferential tax treatment given to stock buybacks, in which profits are taxed as capital gains rather than as dividends. "We have too often failed to make the well-being of working Americans the terms for market success," Rubio wrote in a report from the Senate Small Business Committee, which he chairs. One reason corporations are pouring money into stock buybacks is that afters years of strong economic growth, they're awash in profits. "Companies often don't know what to do with their excess cash," wrote David Kelly, chief global strategist for JPMorgan Funds, in his weekly report for investors. But, as CNN reported, he thinks a clampdown would be a mistake. "It is far more efficient to let companies distribute the cash rather than encourage them to invest in areas that seem less profitable," he wrote, adding that "it is unnerving to see politicians from the left and right once again attack corporate greed as the source of all the nation's problems." Proposals to clamp down on the buybacks fail to appreciate a key economic function they provide, wrote Shawn Tully in Fortune. "Repurchases channel corporate earnings from old-economy stalwarts lacking profitable places to reinvest the cash to the industries of the future," he argued. "It's the cash distributed by a P&G or GM that, through this fluid ecosystem, funds expansion in fast-growers hungry for capital, in areas from cloud-based services to e-commerce distribution centers to electric cars." No less a sage than Warren Buffett came out in defense of stock buybacks last week in his widely followed annual letter, saying that his company Berkshire Hathaway plans a significant buyback. But he cautioned that such repurchases have to be done in a disciplined way. "Obviously, repurchases should be price-sensitive: Blindly buying an overpriced stock is value-destructive, a fact lost on many promotional or ever-optimistic CEOs," he wrote. How will the political debate shake out? In an editorial, the Washington Post proposed that "government should intervene subtly, if at all, and certainly not with the regulatory sledgehammer" proposed by Schumer, Sanders and other legislators. "Critics of stock buybacks are saying, in effect, that elected officials or regulators may know better than companies themselves what should be done with extra cash. It is far from clear that this is true, given that we have just gone through a long period in which both stock buybacks and job creation grew," the Post's editors wrote. "Best for Congress to make sure there really is a serious problem before trying to legislate a solution."  

fromdayone | February 25, 2019

How a Grocery Chain Grew a Local Program into a Core Value

The supermarket chain Wegmans is beloved for a lot of things, including being one of the best companies to work for. Among U.S. grocery chains, it typically ranks No. 1 with customers too. In Brooklyn, N.Y., where Wegmans plans to open its first store in New York City this fall, anticipation has been building for years. Yet the family-owned company, based in Rochester, N.Y., has a lesser-known but equally impressive status: as a standard-setter in sustainability. Wegmans has made it a company-wide effort, from reduced emissions to zero waste. At the company's zero-waste pilot store in Canandaigua, N.Y., the level of recycling has reached 82.6%, with the company's other stores close behind.  What's striking about the company's commitment is that it didn't start with a long-term vision, but with a small, local initiative. Jason Wadsworth, who oversees Wegmans’ sustainability program, can trace the DNA of its success to a small program that was never expected to roll up into a program that now directs business choices at the company. The industry-leading initiative started out as a program to donate unused, perishable food. Wadsworth told From Day One how the little program scaled up, providing a case study for anyone in a company trying to get a similar campaign off the ground. Wegmans has been running the Perishable Pick Up Program for the last three decades, predating the sustainability program, which is now 12 years old. For years, food-pantry trucks have rolled up to the loading docks of local stores as frequently as three to seven days a week or to distribution centers at the end of a reverse-logistics chain. The program donated 8 million lbs. of food in 2017, including bakery products and nonperishables like dented cans.  Workers at a Wegmans pick out perishable items for donation, including baked goods As food pantries start to shift their requests toward healthier options, Wegmans upped their produce donations of fruits and vegetables to match. “We did it because it’s the right thing to do, first and foremost,” says Wadsworth, who credits the values of the late Robert Wegman, the company's former chairman—"doing the right thing, caring, and making a difference”—with setting fertile ground for the donation program. The U.S. Department of Agriculture estimates that 11.8% of households in America, or 40 million people, are "food insecure," meaning that their regular eating patterns are disrupted because they can't afford enough food or live in "food deserts." Though Wegmans has expanded to nearly 100 stores in recent years, the Perishable Pick Up programs remain local, run by each store with local partners. Besides the benefits to local communities and the reduction of food waste, Wadsworth pointed out that there's a business case as well. “Those folks you would be donating to today may not be your customers; they may not be able to afford it. But at some point, they will be able to afford it when they get back on their feet.” In short, the Wegmans Perishable Pick Up Program is a window into the trait that makes the company a good local actor: long-term thinking.    Twelve years ago, the company set the more ambitious goal of zero waste. Now, in addition to pantry donations, unused products are composted or taken to farms for animal feed. The program is built on several business cases, including responding to consumer affinity toward sustainable companies and avoiding the expense of unused-food disposal. The sustainability program is not yet cost-neutral, since R&D on programs like composting require large up-front costs, but that’s Wadsworth’s eventual goal. “We shouldn’t pay more for sustainability,” he says.  The program has had unexpected benefits as the company expands into new states where regulations may require sustainability practices. New York is the second city where Wegmans has met an existing food-waste ban, which prohibits supermarkets and large restaurants from putting unused food in landfills. Thanks to its long-term investment in processes like the perishable-donation program, Wegmans is set up in advance to comply with such regulations. For the many companies dealing in food and beverages (manufacturers, groceries, wholesalers, caterers, and farmers), the EPA has created a step by step guide on how to build a donation-logistics program to help reduce food-waste’s role as the single largest contributor to municipal landfills, not to mention saving the energy and water needed to break down food waste for other purposes.  For anyone interested in pushing their organizations into sustainable or other value-driven policies, Wadsworth suggests starting local. “Typically, we start with one store and it morphs until eventually it becomes a company program,” he says. True, not every company is family run, with decades of long-term thinking, but Wadsworth still believes it’s possible to change a big company by launching a program in a local branch. “Just do it,” he says. “You’ve got to start somewhere.” Emily Ludolph is a senior editor at 99U and an alum of TED Conferences and Vassar College. She has published in the New York Times, the Atlantic, Narratively, Artsy, 99U, Quartz, and Design Observer

emilyludolph | February 21, 2019

Is It Safe to Speak Up in Your Workplace?

When the term "workplace safety" comes up, most people may think of construction sites and hazardous materials. But health and well-being is an issue for all workplaces—and not all dangers are physical. In fact, the social and emotional challenges that employees can face on the job—from discrimination and harassment to lack of recognition and feedback—can be even more insidious. Recognizing this, many enlightened companies have become more determined to foster a healthy work environment with an emphasis on clear values and open communication. “A safe work environment is one where people feel comfortable having challenging conversations with their manager," said Rachel Ernst, vice president of employee success at Reflektive, a San Francisco-based company that provides a suite of people-management programs. "Psychological safety is one of the most foundational things a company needs to set employees up for success.” Rachel Ernst, vice president of employee success at Reflektive From Day One talked with Ernst about the key strategies she recommends to companies aiming to foster a healthy corporate culture. Among them: 1.) Start with values Ernst said that anyone building a company from scratch, or managing a company at a turning point, would do well to determine their values and build them into the core of the business. “For companies looking to build a healthy culture, values are incredibly important to start with. Hire for, reward for, and act out those values on a daily basis.” One of those values, Ernst said, should be “making sure that people feel comfortable voicing their opinions. In order to build this kind of environment, it's key that leaders are out there and are visible." This means participating in team meetings, company meetings, and one-on-one meetings, and being fully present in daily interactions. 2.) Be proactive Employees are more likely to speak up when they feel that their voices matter. Ernst advocates a three-step process: ask, listen, and act. In this process, managers ask a question, express that they heard what their employees had to say, and communicate what is going to happen in response. “Ultimately, we as managers exist to make sure employees feel valued in the organization and that they’re able to be productive. If managers listen to and take action based on employee feedback, employees are more likely to speak up and voice opinions or concerns.” 3.) Make training a priority Anti-harassment training is an essential step for companies new and old. Ernst’s own company holds a mandatory "Creating a Safe Work Environment" training session each year: two hours for managers, one hour for employees. While the company's home state of California requires that training occur only every other year for managers, Ernst recommends doing this type of training annually and globally, regardless of regional minimum standards. “Anything you do training on communicates the message that it’s important to the culture. You're saying to your employees: a safe work culture is very important to us, and this is what that means to us; when something contradictory to this happens, it’s not okay, and you need to let us know so we can take the right steps to address it." 4.) Create a feedback system Feedback shouldn't be a random process. Having a system in place encourages employees to think regularly about their work experience. It also creates a forum for individuals who may be less likely to address issues they’re seeing on their own. “It takes a system to really encourage the right thought process and create the right cadence for feedback to happen,” Ernst said. 5.) Address issues of all sizes Taking small issues seriously can prevent larger, ongoing problems, as well as build confidence and trust among employees. “I’d prefer a culture where people say more things than less. We can always get ahead of little behaviors that have the potential to turn into something much bigger," said Ernst. Employees may be unaware about how their behavior is perceived. "There are a lot of times that the behavior is very unintentional, and helping the employee understand how it could be perceived in a certain light makes all the difference. Giving someone the opportunity to change a behavior is also important.” Photo by Rawpixel on Unsplash 6.) Build up the positive According to Ernst, it takes three pieces of positive feedback to open a person up to constructive criticism. Systems that consistently reinforce employee successes provide a steady stream of positive feedback, making workers less defensive about feedback that might be otherwise considered negative. The idea is to create a growth-oriented mindset among employees. One measure Ernst suggests for setting the tone is a recognition wall, where individual and team accomplishments are celebrated. “A recognition wall is a mechanism that makes it easy and fun to give positive feedback. People will be more responsive to constructive conversations because they know that they’re supported and people believe that they can grow.” (For more information on how to implement real-time feedback and recognition walls at your organization, download Reflektive’s e-book “The Ultimate Guide to Real-Time Feedback.”) 7.) Be open with criticism “As humans, we’re not built perfectly. If I have a good manager, he or she wants to help me understand what I’m doing well so I can continue doing that, as well as how I’m standing in my own way sometimes — whether it’s in interactions with colleagues or customers. Taking the time to say those things reassures me that my manager cares about me as a person and values me," said Ernst. "Employees are then more likely to feel motivated to want to work for you and feel comfortable asking for help.” 8.) Don't avoid the difficult conversation Building personal rapport between managers and employees can help foster the trust needed to have difficult conversations. “If a manager shows confidence in being able to handle a challenging conversation with you, you feel more comfortable sharing with them, knowing that they will be able to handle it and take the right action. Having those harder conversations deepens trust,” Ernst said. 9.) Keep it frequent Managers should have regular check-ins with their employees. Keeping the conversations frequent helps ensure that there isn’t any pent-up feedback that hasn’t been given to the employee. Companies tend to be moving away from the traditional annual review, said Ernst, because employees would hear feedback from a manager about something from months before. The quicker an issue comes up, the faster an employee can adjust and grow. Definitely avoid: managers canceling one-on-one meetings and failing to reschedule them. 10.) Encourage employees to communicate candidly “Peer-to-peer feedback is one of the most important ways to motivate people. Employees are very interested in what people think about them,” said Ernst. The idea is to create bonds of trust—not just between workers and managers, but all through the staff. "When you don’t, you’re much more likely to go somewhere where you feel better connected with the people that you work with, because we all seek that connection as humans." Carina Livoti is a New York-based writer. She earned a degree in English at Harvard and spends a lot of time wondering whether strangers wearing earbuds on the subway are actually listening to anything

carinalivoti | February 12, 2019

Putting Students in High-need Communities on a Fast Track

Corporate America needs skilled, tech-savvy workers—but a lot of potential workers don't have the opportunity to get on track to those jobs. The educational network NAF was formed to fill that gap. The organization creates STEM-focused learning academies within high schools in high-need communities to accelerate the students toward careers ranging from engineering to health sciences. NAF, originally known as the National Academy Foundation, has grown ambitiously. During the current school year, NAF is serving 109,000 students in 617 academies across the U.S. In 2017, NAF launched a new program called Future Ready Labs, an innovative internship concept designed to increase the quantity of meaningful, paid internships companies are able to support for our nation's future leaders. In an interview with From Day One, NAF's Chief Operating Officer Lisa Dughi explained how NAF works and why internships are important for high-school students. Excerpts: Why does NAF focus its educational programs  at the high-school level? Is that where the need is highest? Lisa Dughi, NAF's chief operating officer NAF was founded nearly 40 years ago to solve two issues simultaneously: to fill workforce pipelines with skilled and diverse talent, and to create an educational experience for disengaged youth that helped them make connections between what they were learning in school and the knowledge and skills they’d need to thrive in the workforce. All these years later, this is still at our core. High school is the time when young people start making critical decisions about their career pathways. This is when they hone in on their interests, decide on their post-secondary path, and often what major they are going to choose. By targeting high school, we’re intervening at the right time to help students make the best possible choices for their futures. How do NAF academies fit within existing public high schools? NAF academy students participate in all the general, traditional course work and use their supplemental or elective time for their career courses and work-based learning activities. Students in NAF academies take both their general and career courses together to enable strong bonds to be created and to allow for integrated work across courses. What goes into setting up a NAF academy, in terms of preparation and launching? Those who are interested in establishing a NAF academy participate in an application process to outline their intent and the support available to ensure the success of the academy. Those that are accepted then enter into the Year of Planning program. NAF works to ensure all stakeholders are well-trained and confident in delivering on the NAF educational design and develops a lasting relationship with academies as they adjust the design to fit school or district needs. What challenge are you addressing with the new Future Ready Labs? There are not enough internship opportunities available for high school students, who benefit from practicing their hard-earned skills best in an internship environment. NAF Future Ready Labs enable employers to host more interns than they normally would, since the labs are established as structured group internships that are project-focused and completed in a shorter period of time than traditional internships. Usually internships are associated with college students. Why are they so important at the high-school level? Internships should be happening in high school and in college. By the time students are in college, they likely have already selected their major and their career path or may still be trying to figure it out. High-school internships give students the opportunity to gain practical experience and make better decisions about their future before getting to college and committing to something they may decide later isn’t for them. It also gives them a leg up when pursuing college internships. How are the interns organized and put to work within companies? Internship structures change from company to company. In general, in order for an internship to qualify for NAF’s employability credential, they must consist of 120 hours; payment of no less than federal or local youth training wage; direct supervision by an adult that is not the student’s teacher; produce work of value to the employer; and include a written individualized learning plan with targeted outcomes. The main emphasis is that students get the opportunity to be treated as an employee of that company and gain real-world experience. What kinds of projects do the interns work on? Lynne Doughtie, who serves on the NAF board and is Chairman and CEO of KPMG, talking with Future Ready Lab Students I think many employers are surprised by what high-school interns are able to contribute. NAF interns work on a variety of projects depending on their academy theme and the needs of their employer. For example, a finance student may create financial reports for the accounting department. Engineering students can assist mechanical engineers with computer-aided design (CAD) drawings. Health-sciences students can work in a doctor’s office or hospital and take patients’ vital signs. There are so many possibilities. This generation has an important perspective and unique capabilities. In the first three labs you launched, in 2017, what did you observe? We found that collaboration and commitment from planning partners were the key to success. With support, interns were able to grow as professionals, practice core career skills, assess their interests and abilities, and refine their career goals. Our first pilot was considered successful, and it shows. Following our first year, we expanded the number of Future Ready Labs from three to nine and for the summer of 2019, we anticipate even greater expansion. What industries do you focus on in your programs? NAF academies are focused on growth industries. They include engineering, finance, health sciences, hospitality & tourism, and information technology. NAF academies are meant to serve the needs of their local community’s workforce, so some academies adapt the NAF educational design to fit their specific needs. For example, we have academies in rural areas that focus on agriculture. We also have academies that focus on aviation and cybersecurity as there are vast opportunities for work in those fields. You have a program called NAFTrack Certified Hiring. How does that work? NAFTrack Certified Hiring is a groundbreaking initiative in which a growing number of top companies have committed to give special consideration to college students and eventual job applicants who, as high school graduates, earned NAFTrack Certification. It's achieved through an online system created by NAF for education and business leaders to assess college and career readiness. Student performance is measured through career-related coursework, a qualifying internship, and high school graduation. How can companies and professionals get involved? There are many different ways. NAF academies rely on business professionals to provide the work-based learning experiences that bring the educational design to life. When business professionals give just a little bit of their time to share their expertise with students, the impact is monumental. Anyone interested in getting involved can learn more here. What do you, professionally and personally, find gratifying about NAF's mission?   I often say that it is hard to have a bad day when at the end of it, everything we do is focused on improving the lives of underserved and underrepresented students, their families, and their communities. Getting to hear the stories of our students and alums whose lives and futures are transformed by the experiences they have in their NAF academies, and having the opportunity to see the successes they are able to achieve as a result, makes every day working at NAF better than the last. Our nation’s future is sitting in classrooms across the country and having a positive impact on many of those students is certainly time very well spent. Steve Koepp is a co-founder of From Day One. Previously, he was editorial director of Time Inc. Books, executive editor of Fortune and deputy managing editor of Time

Stephen Koepp | February 07, 2019

In Davos, Business Leaders Say They're Tackling Climate Change

Editor's note: this story was originally published on Techonomy.com Christiana Figueres wants to thank Donald Trump. She’s the one who, more than any other person, drove the process that led to the Paris Climate Agreement, as executive secretary for the UN Framework Convention on Climate Change. Now she’s confident the pact’s aggressive carbon-reduction goals will be met, she said at a lunch panel hosted by Bloomberg at the World Economic Forum in Davos in late January. And surprise–she largely credits Trump. “Every time we see some inexplicable attack on someone or some idea, it leads others to double down,” she said. As a result, nations, cities, and citizens around the world are working harder to reduce carbon emissions, she says. Optimism about our ability to beat back climate change was my big takeaway from Davos. But I also got a sense there that for at least some in business, fighting climate change and working to improve the planet was finally becoming not just a hollow “responsibility.” “Decarbonizing is a business opportunity,” said Johan Rockstrom, of the Potsdam Institute for Climate Impact Research, also on the lunch program. He was not the only one making that point. At the lunch, Börje Ekholm, CEO of Ericsson, said digital technologies, especially the enhanced internet of things made possible by 5G wireless infrastructure, will assist humankind in meeting fully 1/3 of the climate goals for 2030. “The business community is way ahead of the political leadership,” climate expert Rockstrom continued. “We are doubling renewable energy produced by solar and wind every 4.5 years. That’s exponential, and means 50% of the world’s energy will be produced from renewable sources by 2030, even with business as usual.” That same evening, I went to a reception hosted by Unilever’s departing CEO, Paul Polman. As much as any big business leader, he has made a conscious commitment to global betterment a central element of doing business. The reception, attended by hundreds of his friends and fans, was focused on how business can help achieve the UN’s 17 Sustainable Development Goals for 2030. Like Rockstrom, Polman sees working towards the goals not as a burden for business, but as an opportunity, along with an obligation. He said 1800 CEOs have already committed to integrating the SDGs into their companies’ work, and that achieving them would create at least 380 million jobs. Our theme here at Techonomy in 2019 is Collaborating for Responsible Growth, so I was heartened to hear Polman call for companies to stop talking about corporate social responsibility, and instead begin pursuing “responsible social collaborations.” Working across boundaries between industries and between business, civil society, and government is the only path to addressing the scale of the world’s problems. My final day in Davos, I attended the annual lunch hosted by Salesforce CEO Marc Benioff in a giant white geodesic dome in the center of town. This year the lunch, too, was focused on combatting climate change. Benioff moderated a panel including Figueres, the primatologist and conservationist Jane Goodall, Will.i.am, Bono, and Kengo Sakurada, CEO of Japanese insurance company Sompo Holdings. In his inimitable earnest fashion, Benioff asked the panelists a very non-corporate question: “How can we bring our light into the next five years? Look into your heart.” Figueres proclaimed “This is the moment of choice on climate, and on everything.” Goodall said business must ask how it can perform for the good of the planet. Will.i.am, much of whose focus these days is on entrepreneurship around AI and speech, said we need to pair our efforts at creating smarter machines with parallel efforts to insure people are better educated. Bono was in fine form, as if composing lyrics: “We have to decide if we’re firefighters or arsonists…Businesses, like species, will become extinct if they don’t evolve to changing environments… Consumers are waking up to the power they have in their pockets. They realize it’s political power.” The idea that consumers are voting as much with their wallets as in the ballot booth was a nice corollary, or even an explanation, for Rockstrom’s point that business is ahead of politicians on climate change. But the coup de grace was delivered by a 16-year-old climate activist named Greta Thunberg. Benioff, presumably knowing what he was doing, handed her the mike. What we heard was not typical Davos fare. Thunberg quietly thundered: “Some people say that the climate crisis is something that we all have created, but that is not true, because if everyone is guilty then no one is to blame. And someone is to blame. Some people, some companies, some decision-makers in particular, have known exactly what priceless values they have been sacrificing, to continue making unimaginable amounts of money. And I think many of you here today belong to that group of people.” Facing that accusation, the audience first gasped, then applauded. “The future is in your hands,” Thunberg proclaimed in conclusion. Former Trump economic advisor Gary Cohn, sitting in my line of sight, who had been fidgeting and focusing on his phone during most of the panel, did not applaud. That night, at a dinner in a restaurant back room hosted by my friend Matthew Bishop, the author who is now a managing director at the Rockefeller Foundation, a debate broke out among the assembled journalists, activists, and businesspeople. Several said the World Economic Forum was just a bunch of plutocrats scheming to maintain their wealth. Yes, partly, it is, as Thunberg had pointedly noted. But there were also plenty of more productive threads to this tapestry, I insisted. I left Davos inspired to help continue those at our own Techonomy conferences in 2019. Join us May 14-15 in New York to hear some of those same voices, which I am more determined than ever to assemble here. David Kirkpatrick is the founder and editor in chief of Techonomy, a conference series and journalism platform focused on the intersection of technology and the global economy. Kirkpatrick is also the author of the bestselling book “The Facebook Effect: The Inside Story of the Company that is Connecting the World.” He spent 25 years at Fortune, and founded and hosted its Brainstorm and Brainstorm Tech conferences

davidkirkpatrick | February 01, 2019

'Hustle Culture' Has Been Glamorized. And That's Not Healthy

On the surface, many millennial workers seem to be all hustle and bustle, a generation of strivers, with work as the center of their belief systems. But underneath, are they actually leading lives of quiet desperation? That question is the focus of two influential stories this month that have pulled back the curtain on workaholism as an aspirational lifestyle. In her story, "Why Are Young People Pretending to Love Work?," New York Times tech writer Erin Griffith identifies the chief glorifiers of toil culture, including the co-working juggernaut WeWork. From their point of view, she writes, "not only does one never stop hustling—one never exits a kind of work rapture, in which the chief purpose of exercising or attending a concert is to get inspiration that leads back to the desk." Griffith portrays hustle culture as kind of a swindle, in which the folks at the top of the pyramid exploit the general hunger for meaning in our society to create a cult around the workplace. "In San Francisco, where I live, I've noticed that the concept of productivity has taken on almost a spiritual dimension. Techies here have internalized the idea—rooted in the Protestant work ethic—that work is not something you do to get what you want; the work itself is all." Why are millennials particularly vulnerable? Griffith cites a recent piece by BuzzFeed News Reporter Anne Helen Petersen, "How Millennials Became the Burnout Generation," in which Petersen asserts that millennials have been running scared practically their whole lives, driven by their own high expectations and those of their parents. As students, they "were convinced that their first job out of college would not only determine their career trajectory, but also their intrinsic value for the rest of their lives," she writes. Later in the workforce, they struggle to prove that it was all worth it by working ever more strenuously and efficiently, but they never arrive at a finish line. "Exhaustion means going to the point where you can’t go any further; burnout means reaching that point and pushing yourself to keep going, whether for days or weeks or years," Petersen writes. Petersen offers no dramatic plan of action to fix the problem, but sees it as a partial explanation for why "so many millennials increasingly identify with democratic socialism and are embracing unions: We are beginning to understand what ails us, and it’s not something an oxygen facial or a treadmill desk can fix."

fromdayone | January 30, 2019

How Companies Scrambled to Help Federal Workers

The atrium at the Barclays Center arena in Brooklyn is typically filled with a stream of excited basketball fans, but last week the scene was entirely different. The cavernous space was stacked with groceries (milk, fruit, and vegetables) and personal-care items (diapers, baby shampoo) for federal workers who have been living without paychecks because of the partial government shutdown. More than 600 federal workers showed up at arena to take advantage of the emergency pop-up shop, organized by the Food Bank for New York City and BSE Global, the company behind Barclays Center and the Nets basketball team, who also handed out free game tickets. While President Trump announced a deal with congressional leaders on Jan. 25 to temporarily reopen the government, workers are not completely out of the woods. The deal would reopen government departments for three weeks while Congress works on a border security package. But if a “fair deal” does not emerge by Feb. 15, Trump said, there could be another government shutdown, the Washington Post reported. Employees of Frontier Airlines brought donated food items inside Orlando International Airport. The food drive was organized by airport workers (Photo by Paul Hennessy/NurPhoto/Sipa USA via AP) Thousands of federal workers across the U.S. have been stretched to the limit, struggling to pay rent and put food on the table since the shutdown on Dec. 24. About 800,000 workers have been affected, more than half of them deemed essential staff and required to work without compensation. Across the U.S., there has been an outpouring of support from businesses and nonprofit organizations to offer essential items, financial relief, and professional advice to federal workers caught in the bind. “We’re here to help our customers, whether they’re a government worker, a government contractor or simply an employee at the diner across from a shuttered federal office,” JPMorgan Chase CEO Jamie Dimon wrote in a note to the bank’s employees. In Brooklyn, some workers came with kids in tow, and some left work to pick up necessities. “In my own household, myself and my husband are federal government workers, so that’s two paychecks not coming in,” said a federal correctional officer, who asked not to be named. “And we have small children at home that we have to care for, child-care expenses to pay while we still go to work and not get compensated. So it’s very stressful.” Making matters worse, some cash-strapped workers haven’t been able to afford transportation to their no-pay jobs. As a remedy, the correctional officer said her managers offered to allow workers to sleep overnight in the facility. A spokesperson for Brooklyn’s Metropolitan Detention Center said that it was just one of several measures put in place to assist the workers. “One avenue is providing interested staff with sleeping accommodations in a secure and empty part of the institution,” the spokesperson said in an email. “At no time are staff sleeping in inmate occupied areas.” Oblio’s restaurant in Denver has been offering free pizza and wine to unpaid federal workers since the government shutdown began (Theo Stroomer/The New York Times/Redux) Thoughts of having a Brooklyn pop-up shop for federal workers first began when the shutdown started, said Margarette Purvis, president and CEO of the Food Bank for NYC. But it quickly became a commitment when they heard that February’s food stamps would be distributed in January instead, leaving families without support for next month. “I think all of us can connect to the power of missing a paycheck,” Purvis said. “They’ve now missed two. These are the people who protect us, who make our government run.” At the Brooklyn event, 600 volunteers showed up over the holiday weekend to pack food bags in preparation for the giveaway. The event also had a staffed table where attendees could learn more information about SNAP (food stamp) enrollment and where and how to file taxes. Bruce McClary, a spokesperson for the National Foundation for Credit Counseling, compared the national outpouring of support to the response to a natural disaster. “Not in my recollection has there been such a universal response,” McClary told USA Today. “The only difference is this is a man-made disaster.” Among other companies and organizations offering help: GoFundMe The crowdfunding company, GoFundMe, found a way to help workers who are struggling to afford groceries or other household necessities during the shutdown. The company created a fundraiser for furloughed federal employees, with a goal of $200,000. The company reached its goal on Tuesday, just three days after it launched the campaign. Funds raised will be distributed to nonprofits across the U.S. that provide workers with hot meals, personal-care necessities, and household items. “I hope the shutdown ends soon,” GoFundMe CEO Rob Solomon wrote in a statement. “In the meantime, please join me and help our fellow Americans by providing some short term relief. This is not about politics. This is lending a helping hand to someone in need.” Hyundai Car payments can be one of the most expensive bills that come due each month. Hyundai announced that it will defer all loan and lease payments for federal workers for one month during the shutdown. “We recognize that there are many federal employees who are Hyundai owners and are not receiving their normal paycheck,” Brian Smith, chief operating officer of Hyundai Motor America, told Business Insider. “Hyundai is a brand that aims to make things better for its customers and this is our way of showing customers ‘we have your back’ during this uncertain time.” Progress Residential In Dallas, Texas, this property-management company is deferring payments on rentals for federal employees. The company is working individually with affected renters on deferring January and February rent payments. Renters must simply show a furlough letter or proof of employment with an affected government agency. “This is a unique nationwide situation, and we view it as an opportunity to demonstrate how deeply we appreciate the work that our civil servants and military men and women do for our country,” Chaz Mueller, Progress Residential’s CEO, told Forbes. “We recognize the hardship that many of our residents may be facing due to the government shutdown and want to alleviate the anxiety those families are facing.” PayPal In light of the shutdown, PayPal set aside $25 million through its PayPal Credit program dedicated to furloughed government workers. Federal employees are eligible for an interest-free cash advance of up to $500 if they are new or existing customers. The program will end when employees receive their first paycheck after the shutdown ends. “Setting up this fund to assist federal workers in their time of need is our way of giving back to the communities we are a part of,” PayPal CEO Dan Schulman told CNBC. “I think it’s really important that CEOs think about their companies as part of the communities they live in—and serve. When you do the right thing, good things come back multifold to you.” Major Telecom Companies T-mobile, AT&T and Verizon announced in early January their plans to help customers affected by the shutdown. Federal employees are able to speak with a customer service representative about rescheduling payments. All three companies will waive late fees. During the shutdown, U.S. Bank has offered several options for its customers. The first is a small low-rate loan between $100 and $6,000, available for customers who any type of U.S. Bank product. JPMorgan Chase When the shutdown occurred in December, Chase bank reached out to customers to offer help, automatically refunding their checking account overdraft and service fees. The bank also activated its Special Care Line (888-356-0023) with a team of specialists who have extended payments on customers’ car loans, provided 90-day relief on their mortgages, and removed minimum payments on their credit cards. In his message to employees, Chase CEO Dimon added that the banking company is committing $1 million to Feeding America and United Way Worldwide to provide meals, financial services, counseling, and other assistance to federal workers and their families in need. U.S. Bank The company launched new low-rate, quick loan for customers needing assistance during the shutdown. The bank is offering mortgage-relief options as well. Affected customers can call its designated government shutdown line to speak with a representative. “U.S. Bank is committed to doing the right thing for our customers,” stated Andy Cecere, the company’s CEO. “We understand the financial pressure that many of our customers who serve our nation are now facing and we’re here to help.” Judging by the response of federal workers in Brooklyn, the helping hand hasn’t been taken for granted. “This is a lot,” the correctional officer said. “It’s heartwarming to know that the city is really coming together to help us federal employees and realize the impact it does have on our families,” she said. “It makes me feel very good and restored my faith in society, because we were losing it for awhile.” New York’s Food Bank has a webpage to help furloughed workers locate their nearest food pantry or soup kitchen. This story was originally published on The Bridge, a website about business in Brooklyn.  Rachyl Houterman is a reporting intern at The Bridge and attends school at the University of Wisconsin-Eau Claire. In her free time, she enjoys exploring national parks, hiking, and reading

rachelhouterman | January 28, 2019

Why Microsoft Is Spending $500 Million on Affordable Housing

An affordable-housing crisis has hit many big cities in the U.S., but for tech hubs that have experienced rapid expansion, the shortage has hit much harder. In an almost unprecedented move, Microsoft has stepped up to the problem by pledging $500 million toward affordable-housing development in the place it calls home, the Seattle area. The housing shortage has been a side effect of tech-hub growth from the Bay Area to Brooklyn, where tech companies attract many well-paid workers, who drive up the cost of housing. At the same time, many middle- and low-income workers have seen their income failing to keep pace with the rising cost of living. The crisis has raised expectations that the tech giants need to get involved in responding to it. “This is a big problem. And it’s a problem that is continuing to get worse," wrote Brad Smith, Microsoft's president, and Amy Hood, its chief financial officer, in a corporate blog post last week. "It requires a multifaceted and sustained effort by the entire region to solve. At Microsoft, we’re committed to doing our part to help kick-start new solutions to this crisis.” Microsoft plans to lend $225 million of the total to public and private developers to build middle-class housing, $250 million towards low-incom San Francisco recently passed a bill to tax big employers to help fight homelessness (Photo by Vladimir Kudinov on Unsplash) e housing, and $25 million in philanthropic grants to local organizations that fight homelessness. As the loans are repaid, Microsoft said it would lend it back out again. By spreading the money across many projects, the company hopes that the initiative will produce tens of thousands of units. The new housing isn't intended only for Microsoft workers, but for the community at large. "Of course, we have lots of software engineers, but the reality is that a lot of people work for Microsoft. Cafeteria workers, shuttle drivers. It's is a supply problem, a market failure," Microsoft CEO Satya Nadella told a meeting of journalists last week. Other tech giants have taken different approaches to the problem, sometimes producing intense public-policy debates. Last year, Seattle-based Amazon successfully lobbied against a proposal to tax large businesses to help pay for homeless services and housing, on the grounds that it would put a damper on job creation. But in November, voters in San Francisco approved a similar measure, an initiative supported by Salesforce.com CEO Marc Benioff but opposed by Twitter chief Jack Dorsey. In getting involved in the housing market, Microsoft is stepping in where government has stepped back in recent years, as uban-policy journalist Emily Badger writes in the New York Times: "...The fact that a tech company has to step in to help ensure the development of affordable housing points to a long-building reality nationwide: The federal government has largely retreated from this role. The government spent about three times as much on housing programs in the 1970s as it does today, according to the National Low Income Housing Coalition. ... Over this time, federal resources have increasingly shifted away from subsidizing the construction of affordable housing to subsidizing renters who find housing in the private market. And now most new below-market-rate housing is built not by public agencies, but by nonprofit developers leveraging tax credits." As Microsoft's Smith and Hood wrote in their blog post: “If we’re going to make progress, we’ll all need to work together as a community. We recognize that Microsoft is in a unique position to put the size of its balance sheet behind this effort. But we believe that every individual and every business, large and small, has a responsibility to contribute." Rachyl Houterman is a reporting intern at From Day One and attends journalism school at the University of Wisconsin-Eau Claire. In her free time, she enjoys exploring national parks, hiking, and reading

rachelhouterman | January 21, 2019

Why Social Purpose in Business Will Rise in Importance in 2019

Guest Post As the world celebrated New Year’s recently, I can imagine a resolution on the minds of many business executives: bring greater purpose to work in 2019. Across every dimension of the economy, there is a growing movement to integrate business strategy and social purpose. Investors are now measuring environmental and social impacts alongside financial returns. Companies are developing new products with the simultaneous goals of creating shareholder and societal value. And consumers are increasingly expressing their values through their buying decisions. Indeed, our colleagues at Deloitte recently published a report on the rise of social purpose in business, indicating that 77% of business leaders now see “social impact” as “important or very important” to their company strategy. What is behind this rise in socially conscious business? And how do we accelerate the movement from here? The Rise of Social Purpose in Business Three influences are driving the private sector to do well and do good, together: 1. Top talent is demanding purpose at work. The greatest driver of change in business today is coming from our economy’s most important ingredient: human capital. Top talent is demanding jobs where they can make a difference and make a living. More than nine in ten students in our business schools, according to a survey, now say they want to learn about social and environmental issues as a core part of their education. More than half the students in the survey said they seek to explicitly find a career in the private sector where they can make a difference. Indeed, a majority of students in the poll said they're even willing to take a 15% pay cut to find a company that aligns with their values. Numerous theories exist for why this change in expectations is taking place, but I find the most convincing answer to be that the rising generation of talent is finding a new source of identity and meaning amidst the decline of traditional guideposts. The old saw in the U.S. is that people find their identity in “God, family, and country.” But that norm is quickly changing: one intergenerational survey found that millennials were about half as likely as their elders to rate religion and being American as an important part of their personal identity. At the same time, this generation has a greater connection between their identity and their career than ever before. As professional identity takes greater priority, employees are demanding that what they do every day for their careers aligns with their core values as people. 2. Business is viewed as better positioned to solve social challenges. At the same time that talent wants to find purpose at work, business is emerging as the last best hope for solving urgent social challenges. In the U.S., business is now more “trusted” for information than government sources and news media. And it’s simultaneously viewed as more effective than government in leading change; in the minds of employees and consumers alike, this greater trust and effectiveness comes with a responsibility to take action. Photo by Rawpixie/Unsplash.com 3. Social media is forcing business to take a stand. Alongside changing perceptions of the role of business in society, social media is holding business accountable in new ways. After the death of journalist Jamal Khashoggi, for example, Twitter lit up with news of which companies would still be sending CEOs to the so-called “Davos in the Dessert” summit in Saudi Arabia and which companies would be withdrawing. Companies could not be neutral; sending a leader to the summit would be seen by employees and customers alike as a failure to stand up to an authoritarian government's civil-rights abuses. In this new social-media environment, many companies are even taking stands on controversial social issues. For decades, the conventional wisdom has been that CEOs and the companies they lead do not enter this territory. But that wisdom is quickly being replaced by a new reality where CEOs and companies are taking stands on issues that matter to their business, to their employees, and to their consumers. Investors are still making sense of whether this new trend is good for the bottom line. In the three months immediately following its Colin Kaepernick ad, Nike saw a sales increase of 10%. Meanwhile, Dick's Sporting Goods saw a 3% decline in same-store sales following its more restricted approach to gun sales after the Parkland school shootings. But the sporting-goods chain's CEO Ed Stack has been unwavering amidst this decline. “I don’t really care what the financial implication is,” he said, because it was the right thing to do. What Comes Next: Changing Business Education All signs point to the rise of social purpose in business accelerating in the years ahead. Early studies of Generation Z indicate even greater commitment to integrating purpose into their careers. Meanwhile, the greatest challenges of our time, from climate change to poverty, require greater business involvement—not less—in designing social solutions. But a key challenge is that businesses do not currently have the talent they need to fully deliver on their social purpose; only half of companies currently say they are “ready or very ready” to execute on their citizenship and social impact vision. At Loyola, where I teach business ethics, we see this gap in talent as a charge to design new educational programs to prepare executives of the future. We aim to equip them with the full toolkit to lead business for good. Last fall, we gathered business school deans from across the U.S. to meet with Chicago’s corporate leaders and collectively identified a need to be even more intentional in business school-curriculum around preparing students to simultaneously solve for business and social value. Energized by that conversation, we are developing new educational programming in our MBA program at Loyola to equip purpose-driven professionals with the skills, values, and networks to do well and do good in their careers. We see this focus on marrying profit and purpose in business education as just the beginning of developing the business leadership of the future. As the private sector continues to move toward a tipping point where purpose is a “must have” for all businesses, we see a future where all business education is about achieving environmental, social, and financial goals, together. Seth Green is the founding director of the Baumhart Center, an interdisciplinary center at Loyola University Chicago that equips executives and students with the business tools to accelerate social impact.

sethgreen | January 17, 2019

Risk vs. Reward: When a Brand Tackles a Social Issue

Traditionally, most consumer brands have avoided taking positions on hot-button social issues, but several have decided lately that the risk is worth the reward, especially when appealing to a particular demographic. Consumer-brand giant Procter & Gamble Co. decided to be a part of the #MeToo conversation this week when it released its new Gillette razor commercial tackling “toxic masculinity.” The commercial takes a spin on Gillette’s longtime tagline “The Best a Man Can Get” by challenging the old saying “boys will be boys” and asking “Is this the best a man can get? Is it? We can’t hide from it. It’s been going on far too long. We can’t laugh it off, making the same old excuses.” The commercial shows examples of bullying and sexual harassment, along with examples of enlightened men intervening in such behavior. A short-film version of the ad is approaching 12 million views on YouTube. The ad has received both praise and backlash, with some customers saying the ad pathologizes men in general. The TV personality Piers Morgan criticized the ad on Twitter, calling it "pathetic" and "a direct consequence of radical feminists who are "driving a war on masculinity." While the ad may alienate some customers, marketing experts said it may appeal to younger audiences, who are attracted to socially responsible companies. Pankaj Bhalla, Gillette brand director for North America, told the Wall Street Journal: “This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own. We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse.” P&G has shown a willingness to wade into social controversy with a positive or progressive message, notably with its "Like a Girl" ad campaign for the feminine-care brand Always. Its brand Gillette has reason to be aggressive in getting attention, since it faces competition from upstart competitors like the Dollar Shave Club. "They are smart people, they do so much research," New York marketing expert Rob Baiocco told NBC News about P&G. "They're making a decision on who they're appealing to. Millennials care if a company does good."

rachelhouterman | January 16, 2019

Reach beyond your bubble—and four other ways to build a purposeful business

One of the most overlooked opportunities in business today is the idea of reaching beyond your bubble, for example by building unlikely partnerships. One such instance occurred when National Geographic wanted to expand its reach, so it began working with Fox Cable Networks on a new television channel, gaining from Fox's expertise. “Most nonprofits wouldn’t think about approaching a large media entity with an idea like that, but it’s turned out to be a remarkably successful through the years,” author Jean Case told Fast Company's Ben Paynter in a story about her new book, Be Fearless: Five Principles for a Life of Breakthroughs and Purpose. Case is the CEO of the Case Foundation, a funding organization that has given more than $100 million over two decades to businesses and nonprofits that use innovation to make social change. Case is the chairwoman of the National Geographic Society and her husband is Steve Case, the former CEO of AOL. The author based her book in part on research at the foundation into the qualities of entrepreneurs who created transformations or found breakthroughs, she said. Besides reaching beyond one's bubble, she found that success stories had four other ingredients: make a big bet; be bold, take risks; make failure matter; and let urgency conquer fear. Among her examples, writes Paynter: Astro Teller, the head of X, Google’s moonshot factory, learned to openly encourage failure because it provides concrete direction when building things like self-driving cars. Neil Blumenthal, the cofounder and co-CEO of Warby Parker, drew from his own background and experience as director of a nonprofit to build his seemingly risky buy-one, give-one online glasses company. As an MBA student, Shazi Visram, the founder and CEO of organic food company Happy Family, saw friends struggling to find or make their own healthy baby food, so she started her own brand, complete with a larger social initiative to deliver healthy food to more children around the world.

fromdayone | January 11, 2019