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Why Your Office May Start Feeling More Like Home

This time, it’s for real. After several false starts, the return to office is happening. In recent weeks, a Who’s Who of Fortune 500 companies have called employees back to their desks, at least on a hybrid basis. But what will the office look like now? Will there even be desks? Since many employees would rather keep working from home, however, and very few want to be in the office five days a week, it will have to look and feel different to keep them coming in. “The workplace, more than ever, must be worth the commute,” said Todd Heiser, managing director at the design and architecture firm Gensler. “Talent wants a workplace that provides them with a platform to thrive. Thriving, to me, is that joint experience of vitality and learning. This means something a little bit different for each person, but for the most part, it means offering them flexibility and choice.” From Day One spoke with Heiser and several other design innovators to sketch a picture of how offices will evolve in the post-pandemic era. Among their forecasts: Spaces will be more distinctly purposeful, designated for collaborating, learning, or allowing privacy. The environment will be more wellness-conscious, embracing natural light, fresh air, and organic materials. Technology and even the furnishings will be designed to be inclusive not just of workers who are there, but also those working outside the building. And home offices will be designed more thoughtfully to support hybrid work over the long haul. All told, offices will tend to look more like home, and home will look more like the office. “Perhaps no other Covid-19 phenomenon will have a more lasting impact than work from home,” said Manhattan-based architect Lilian Weinreich, who specializes in residential spaces. “Many remote employees going back to work now want the choice of where they work, with many preferring a flexible mix of office and home. That is a profound shift and needs to be accommodated in the design.” Responding to Mixed Feelings About Returning The mass movement of 50 million U.S. employees to remote work was truly a revolution. Before the pandemic, only about 6% of white-collar employees worked exclusively from home, but by May 2020 that portion rose to 65%, according to a Gallup survey. Over the course of two years, remote work reset the standard for a working environment, with obvious benefits like flexibility, comfort, and the lack of a grueling commute. With the pandemic easing, however, employers want workers back on premises. Surveys of C-suite leaders, like one by McKinsey & Company, have indicated that a large majority of them expect their typical “core” employees to be in the office three or more days a week. In recent announcements, Apple and Google said they will require workers to report to the office at least three days a week starting in April, while Microsoft’s guideline is that workers who want to work remotely more than 50% of the time need approval by managers. Designer Adrian Chan’s work focuses on maximizing small spaces in flexible ways (Photo by Kevin @ 1km Studio) Managers say they need workers to gather in offices again to restore a lost spirit of collaboration. During the pandemic, “our innovation pipeline got significantly worse,” Luis von Ahn, CEO of the language-learning platform Duolingo, told NPR. As workers started returning to the office, he said, “the number of new ideas started popping up again.” Workers too, have their reasons to get out of the house. In the McKinsey survey, many of them reported that report that “working from home through the stress of the pandemic has driven fatigue, difficulty in disconnecting from work, deterioration of their social networks, and weakening of their sense of belonging.” At the same time, however, many workers don’t want to return to the old grind–often for cultural reasons. Many surveys, including a study of 10,000 office workers by Future Forum, a research group backed by Slack, showed that “executives’ preference to return to the office is threatening employee satisfaction and retention, particularly for women, working parents and people of color.” The traditional workplace and its culture, many believe, was designed for white males. “There’s not much point in returning to the office if we’re just going back to the old boys’ club,” Karen Gifford, an information technology worker in Pittsburgh, told Emma Goldberg of the New York Times. “What a relief not to have to go in day after day, week after week, and fail at making friends and having fun.” Clearly, employers have a golden opportunity for workers to be happily surprised about what they find when they return. Making Spaces Equitable and Purposeful Collaboration is the keyword in the great post-Covid office redesign. Space & Pepper, a Berlin-based creative studio, envisioned a café-style approach in a research project they call the Two-Day Office, where workers sit at a bar-counter-style communal desk, with a “facilitator” standing on the opposite side of the counter. “The benefits of a human factor or people connector are tremendous. A connector in a workspace would facilitate the entry/exit experience for a coworker,” said studio co-founder Hana Ahriz. “Whether it's your first day, looking for a silent space to focus, looking to meet someone new, the connector will guide you from the moment you enter the space to the moment you will leave it.” On the other hand, in a hybrid work environment, where perhaps half of employees are working remote and half are on-site, equity of experience is a requirement to avoid “proximity bias,” the tendency of managers to favor workers who are close-by. Solutions include spaces for video conferences and team meetings that are acoustically sound, as well as digital tools that facilitate community-building in a virtual world. “When we return to the office, those tools will still be available along with others,” said Heiser. “For example, we’ll use technology to know who’s in the office that day. Seamless technology, like sensors, will be prevalent in the way we marry digital and physical experiences.” In the Two-Day Office project, the emphasis is on adaptable furnishings to boost collaboration (Illustration courtesy of Space & Pepper) Microsoft, which has a big stake in hybrid work with its Teams platform, is thinking about how to create a leveling experience. “It’s counterintuitive. You have to design your physical space for the people who aren’t there,” Jared Spataro, Microsoft’s VP for Modern Work, told Bloomberg News. At the Hive, the company’s test center near its headquarters, “the typical conference table, for example, was redesigned to a triangle pointed away from the screens, or a truncated semi-circle facing the screen, United Nations-style. Both setups address a big problem with standard conference rooms: Attendees don’t fully face the camera and in-person participants migrate toward each other,” Bloomberg reported. This focus on more community-oriented spaces is set to coexist side-by-side with a need for more private spaces. “I think the pandemic has highlighted to us the importance of private space in addition to social space,” said Adrian Chan, a designer and researcher whose studio, ADRO, is based in New York City and Hong Kong. “A lot of workers, especially introverts, realized they became more productive working alone than in a busy environment 24/7. In terms of wellness, I foresee more extensive use of sleeping pods, private mediation chambers or massage rooms.” While employers may want to do away with assigned desks to allow for these new features, some experts think assigned seating is still an important source of familiarity and comfort for workers. Adaptability Will Be Empowering Chan’s studio is most notable for maximizing small spaces in flexible ways with modular furniture and fixtures, a design philosophy he has been cultivating since 2015 during his academic studies. “For better or for worse, Covid accelerated a lot of the trends that were already under way, whether it’s design, technology and even the economy,” he said. “Paradigm shifts do happen once in a while, and I think humanity is programmed to make the best out of every situation. Interestingly, the idea of adaptable spaces has always been an investigative interest of mine, and my approach just became more in demand by clients since 2020." His project called “Office of Blocks,” made for a Hong-Kong-based HR and financial-advisory firm, converted a poorly lit, tightly enclosed office with low ceilings into a light and airy space where horizontal lines are emphasized and where areas can be adapted to various usages, accommodating meetings for four to 20 people. “Forty percent of the square footage is adaptable, meaning that it could be used for collaborative work, free-lancers or whoever happens to be working in the office that day,” Chan explained. Still, evaluating possible hybrid workspace solutions doesn’t require overt risk or a significant investment from the get-go. One can start by, for example, turning a cafeteria into a social hub during off-meal hours. “Workspaces aren’t intended to be precious; they should constantly change and improvise fresh solutions,” Gensler’s Heiser said in a Harvard Business Review webinar. “It’s about thinking of work as a verb, not a noun … and using whatever you have.” Physical Spaces That Promote Well-being The pandemic has put an emphasis on employee wellness. “Providing employees with an abundance of natural light, engineering systems that offer more air changes with a higher percentage of fresh and filtration to remove particulates, and a stronger emphasis on biophilia really set the stage for an effective user experience,” said Bob Varga, design principal at Smith Group, and Denise Bates, senior designer. As examples of natural elements, they cite green walls, hanging gardens and plants throughout, in addition to textural nods via carpeting, textiles, and wood tones. This assessment goes beyond specific workspace aesthetics. “The trend towards hospitality-focused workspace design continues to gain traction as we return to the office and the lines between work and home remain blurred,” assert Varga and Bates. “Regardless of the aesthetic, the workplace will need to be a magnet of activity rather than just a requirement for attendance.” Creating the Sustainable Home Office When the pandemic broke out, Madhurya Hariharan, head of HR for the Microsoft Business Unit at Tata Consultancy Services, realized she could finally design her own workspace at home, she said in a From Day One webinar on hybrid work. A yoga practitioner for the past decade, she started working while sitting on the floor, cross-legged, with a low table. It was great for her back. “I would love to work like that,” she said, “but nobody at work gave me the option!” Since most employees will insist that working from home will be at least part of their work regimen, they’ll now be motivated to make longer-term investments in their home offices. Weinreich, the Manhattan architect, advises clients to future-proof their spaces by making them flexible and natural. “There is a renewed relationship with nature and an enhanced appeal for open-air and sky to extend the indoors into the outdoors. A planning strategy is to design open-plan spaces allowing deep daylighting with full-height glazed sliding partitions to provide privacy when required.” In Chan’s designs, light fixtures have a modern-home touch (Photo by Kevin @ 1km Studio) For a client, Weinreich created a home environment, including a home office, based on the principles of Feng Shui. “Water is a significant element needed to generate Chi,” or energy, she explained. Since the client’s home has a view of the Hudson River to the North, “the office desk was placed facing North,” in what Weinreich called “the career sector” of the home. “In this highly efficient space where every inch was utilized, a wall corner at the end of the dry bar becomes the office closet, housing a slide-out printer/fax machine, stationery, pens and file storage.” The hybrid movement has inspired workers to invest more in their technology as well. “Rapidly shifting needs drove the sudden demand for connectivity and technology. During the pandemic, many upgraded their home broadband, reinforced Wi-Fi, and expanded their mobile data plans," Weinrech said. “Households were tasked to manage a wide range of devices and services as communication became necessary for work from home. Post-pandemic, there is a flood of connected devices and digital services that are now marketed to be integrated into a Smart Home.” Workers have gone to sometimes surprising lengths to bring office tools into their homes, observed designer Chan. “Recently, a client of mine has requested me to subtly incorporate some kind of marker board in her living room, since she is working from home but has gotten used to using these boards to brainstorm ideas.” Angelica Frey is a writer and a translator based in Milan and Brooklyn.

Angelica Frey | March 13, 2022

Four Key Ways to Make Your Workplace More Parent-friendly

Since the Covid-19 pandemic began, more than 3.5 million working moms have left the workplace, a third of them due to child-care issues. Those stark facts are a bold-face, underlined statement that companies in search of talent have to change the way they deal with parents in the workplace. That is the message of Shauna Cour, VP of employer sales at Ovia Health, a women’s and family health benefit that has supported 17 million family journeys from preconception through thriving as a working parent. The company has created a large health care database while working with companies to determine what parents in the workforce really want and need in order to thrive at home and work. Cour, speaking at From Day One’s January conference in Seattle, outlined the results of a recent survey of working women aged 26 to 40, most of them moms, from entry level to the C-suite level. They represent employees at companies large and small. “Relish the good news in this data, because there isn’t a lot of it,” she said. The positives include: •Those who felt that they were in a good workplace for new parents are more likely to be in that job a year after giving birth. •45% said they came back to work to advance their career. •35% said they came back because they liked their job. •84% reported receiving some amount of paid leave for a new child, with the average being nine weeks. Most people leave their jobs now because they’re dissatisfied with their benefits. “It used to be because of compensation,” said Cour. “Now, culture matters.” The top benefit of interest to the survey’s respondents was paid parental leave. Other benefits of interest were flexible schedules, hybrid work arrangements, and child care support. Planning programs for the prenatal phase and return to work are benefits with a small price tag and a potentially big impact. Mental health and coaching programs, along with lactation rooms, were also high on a list of some 40 factors respondents rated. Cour says companies need to consider what they can do in each of four areas if they are serious about retaining staff who are parents or are planning to become parents. Her advice: Be generous with parental leave: “Ensure it is comprehensive. Companies can save 50% by offering paid leave vs. losing an employee. Cour showed the math: “So if they get three months paid leave, we’re looking at $18,000. They then take FMLA leave, which is another $18,000 that it will cost the employer to backfill to the position, plus work-productivity costs.” $36,000 seems like a lot to pay for one person’s leave, but using established metrics, it would cost 1.5 to 2 times the annual salary to refill that position. And in this hiring environment, it’s more likely 2.5 to 3 times the annual salary. More leave is a much cheaper tradeoff, she said. Cour giving her presentation in Seattle (Photo by David Ryder) Cour recommends that all benefits, not just those around family leave, be talked about more than just once a year. “Most times, it’s just at open enrollment. But this is complex and difficult.” Make it more frequent and help staff understand the language. One idea is to do a monthly spotlight on what is available. Listen to what your employees are saying in ERGs and other work-community groups. “Give them a seat at the table. Get in front of them and ask what they need that we don’t have.” Embrace flexible schedules: It isn’t always feasible to have a flexible schedule or a hybrid or remote-work option. Cour looks at nursing as an example. “You can’t be remote, and you can’t give them an option to pick their shifts every week. But you could do that once a month. Or you could provide more ten- and 12-hour shifts so that they have an extra day off. Think again about the things you think are not feasible, she recommended. Another option is to offer a gradual return to work. “Can you get them back at 75% the first month? It may seem small, but if you’ve been the beneficiary of these types of programs, they’re huge for people. It shows you care.” Destigmatize parenting: “People now are more aware of the level of chaos in everyone’s lives, and they acknowledge and talk about it,” she said. The days of keeping work and home life separate are probably over for good, so take a good look at the trade-offs parents are making to succeed at work. Shauna Cour, VP of employer sales at Ovia Health (Photo courtesy of Ovia Health) Cour recommends that employers look for policies that are not inclusive of families the way they exist today. For example, if you provide infertility benefits as written through an insurance carrier, they may not be of use to many of your employees. For example, they often specify they are not for those medically incapable of becoming pregnant, only for those who can become pregnant. “If you are a single mom, a single dad, or a same-sex couple, you may not be able to use this,” said Cour. Celebrate families: “Know the names of spouses and children. It is the first conversation we have here at Ovia. I talk about my kids and ask them to talk about theirs. These are the three human beings that mean the most to me, so if I have a manager who doesn’t know my kids’ names, that is a red flag to me.” Most days, she concluded, she wants to celebrate her family, and most employees probably want to celebrate theirs, too. Creating an environment where your people know that you can celebrate and commiserate the ups and downs of parenthood together, and know that your company understands, is worth gold in today’s employee marketplace. Lisa Jaffe is a freelance writer who lives in Seattle with her son and a very needy rescue dog named Ellie Bee. She enjoys reading, long walks on the beach, and trying to get better at ceramics.

Lisa Jaffe | March 09, 2022

How to Streamline the Social-impact Reporting Process

Companies are working hard to make a positive impact in their communities and in the world, but what’s the best way to measure it? Environmental responsibility, anti-racism work, community health and disaster philanthropy are now common ways corporate America gives back. To make the most of their work, companies can’t sit back and point to their contributions, they need to show their colleagues and communities the results of their work in measurable ways. For many, collecting data that describes their impact and translating that into results is an unwieldy task. Here’s how one company manages it: Last year, CVS Health released its 13th-annual report on corporate social responsibility (CSR), which tracks the progress of Transform Health 2030, a plan for how the company will spend the next 10 years putting resources toward building “healthy people, healthy business, healthy community and a healthy planet.” The strategy, says the company’s head of CSR, Eileen Howard Boone, “reflects our commitment to bringing transformative change to health care access and delivery, while meeting and exceeding the needs of our patients, members, customers, clients, colleagues, supply chain and environment.” Though CVS has been in the CSR game for more than a decade, alongside companies like PepsiCo and Subaru, businesses of all sizes and persuasions are joining the push. According to a survey conducted by Accelerist, a company that creates software to help companies build, execute and report on CSR work, 80% of companies plan to invest more resources in social impact collection and reporting in 2022 than they did last year. Not only do companies invest in CSR work for altruistic reasons, initiatives like these can help stabilize companies during PR crises or financial struggles. “If there’s a predominant CSR initiative, consumers actually will forgive some pitfalls or hiccups, and the company might be able to retain customers in that way,” said Brittany Hill, Accelerist’s CEO and co-founder. In a From Day One webinar, Hill gave a presentation on streamlining the CSR reporting process, backed by data from the Accelerist survey about the most common reporting obstacles and how to overcome them. Common Roadblocks to Data Collection and Reporting Hill cited lack of executive sponsorship as a primary hindrance. According to the Accelerist survey, 65% of respondents say leadership plays a big role in CSR reporting, but 32% say leadership is only a little bit involved. Thirty-one percent of respondents say this lack of sponsorship is the top challenge to successful CSR reporting. To pull more top executives into the work, Hill recommended holding recurring meetings with leadership to build rapport and trust. CSR isn’t just a departmental concern, but a company-wide declaration of purpose. Brittany Hill, CEO and co-founder of Accelerist (Photo courtesy of Accelerist) The best way to get their attention, Hill said, is to tie CSR reporting to your bottom line with this kind of appeal: “We have to do it now or it’s going to cost us not to. It’s going to start costing us money, costing us employees, and costing us customers if we don’t pay attention to this and formalize our approach right now.” Winning over leadership can make a dent in another common problem: lack of resources. Forty-three percent of respondents in the survey said they don’t have enough worker bandwidth to get the work done and just as many say they don’t have the right tools; 35% say they don’t have an official CSR team. While some companies outsource the data collection and reporting, others may find it necessary to hire an individual or team dedicated to this, which makes it all the more important to derive support from the top, where the money is dispensed. How to Streamline the CSR Reporting Process First, Hill recommended that companies regularly collect and report on their goals. “We know that it takes a lot of time reporting and collecting data, and sometimes that’s a barrier,” she said. It takes about two weeks to collect the information, and when you add reporting, it can take a month altogether. Keeping up with data collection can save time in the long run. Second, those in charge of reporting should proactively meet with leadership to make sure everyone is in agreement and willing to put the proper infrastructure in place to support CSR goals. And to lighten the workload, those in charge of producing the report can invite other departments to join the effort by showing them how their contributions add up to greater social impact. A variety of teams can be pulled in, including DEI, HR, marketing, and sales. So, What Should You Report On? Hill said the question she gets most often is what should be measured. Some clients come to Accelerist wanting to collect and report on as many as 130 data points, typically at the insistence of investors. That’s too many, she said. So, what are the most important and impactful key performance indicators? According to the results of the survey, companies most often report on: •Overall spend on impact (66%) •Workforce engagement in ESG goals (56%) •ESG goals and targets (54%) •Consumer engagement and loyalty (49%) •Brand reputation (48%) •Consumer loyalty (42%) •Employee loyalty (42%) Other indicators worth reporting are total giving, employee giving, types of funds raised, volunteer hours, geographical impact, causes supported, and whether your vendors and/or family of brands are involved. Media reach, brand perception, and company reputation can also be measured. Sharing Your Results “Reporting and collection is only half the story,” Hill said. “Sharing the results is a huge component of building trust, building loyalty.” If you’re going to go through the trouble of creating a CSR report, share it widely, though the format and messaging may be different depending on the audience. While CSR reports are most often put in front of company leadership, and sometimes employees, Hill said she’s been disappointed to find that only a quarter of executives share their CSR reports with customers. “This is a huge missed opportunity in terms of storytelling, in terms of building customer loyalty and trust,” she said. “If that’s a metric that they’re measuring and holding themselves accountable for, that has a direct correlation to bottom-line impact, ​​why are we not telling that story? It doesn’t just mean issuing an annual impact report, but also weaving that into marketing and ad campaigns.” This is especially relevant if you ask your customers to join in your efforts. If customers get involved, sharing your results publicly is an opportunity to show the impact they made. Editor's Note: From Day One thanks our partner, Accelerist, in supporting this sponsor spotlight. You can read more about the company here. Emily McCrary-Ruiz-Esparza is a freelance reporter based in Richmond, VA, who writes about workplace culture and policies, hiring, DEI, and issues faced by women. Her work has appeared in the Washington Post, Fast Company, and Food Technology, among others, and has been syndicated by MSN and The Motley Fool.

Emily McCrary-Ruiz-Esparza | March 09, 2022

Why Companies Need to Develop a Culture of Sustained Learning

It seems like a no-brainer: develop your staff effectively and you not only help to create the talent you need, but you enhance your employer brand. And yet, not every company takes an active role in helping employees develop new skills to use in current roles, or in new roles that the company needs to fill. At From Day One’s January conference in Seattle, focused on “Listening to What Workers Want,” a panel of experts talked about the urgent need for companies to foster a learning culture built around new skills. Samreen Aslam, the director of learning strategy at AMP Creative, says that in the current landscape, knowledge is currency. “The more you have, the stronger you are, the more powerful, the more opportunities. That is the pathway, whether you are looking for the next promotion, or to pivot industries entirely,” she said. Besides the need for specialized skills, employers are emphasizing broad and balanced skills as well. Microsoft focused research in 2019 and 2020 on hybridizing work skills, said Karen Kocher, the company’s global general manager of talent and learning experiences. “It used to be that you focused on your area of expertise, but now you need more. You need to have data literacy, digital acumen, and customer-service skills–not just if you are front-line customer service staff, but companies want everyone to have that. You still have to pay attention to your area of expertise, but you have to be learning all the time.” Given how tight the labor market is, with as much as one-third of workers leaving their jobs every year, having a learning culture is a key factor in gaining and retaining staff, said Tom Griffiths, the CEO of Hone, a people-skills learning platform. “Millennials will tell you that there are two things more important than salary: mission and opportunities for growth. So you can attract and retain people if you have a culture of learning.” Sonia Vora, the director of talent at the Bill & Melinda Gates Foundation, places a great emphasis on reskilling, as the organization regularly seeks out “elite talent” in areas of science, education, and development to help run its programs. But these people have often worked in academia, or in situations where they didn’t guide large teams. “A concept of a learning mindset is not unusual, and they thrive on that. But how do they work with people who have been under extreme stress and massive changes that are both internally and externally driven?” The Gates Foundation helps its employees learn to work with vendors and consultants and government functionaries, Vora said. “Suddenly you start talking about your value proposition to your employees, and your retention strategy, and how are you managing performance and setting goals.” They can be surprised that they are tasked with these things, not just finding a vaccine for malaria. “This is what people leadership means. It is a direct path from there to the impact you are trying to create in the world.” But since this isn’t necessarily their natural mode of working, Vora said, it falls to the foundation to help them learn those critical skills. The Challenge of Reluctant Learners While many employees value the chance to expand their skills, some are uncomfortable with it. Aslam said learning is what happens “between necessity and fear.” Necessity is what you need to learn to get by–which is why people remember how to submit for paid time off. But fear is a learning killer. “How do you get people who just want to plug away at their job to want to learn? You have to talk about learning as part of the job,” she said. Reskilling should be part of employee accountability and sit in a place of importance aligned with other business values. “When it’s not a side thing, people are more likely to get on board,” Aslam said. Griffiths estimated that 20% of people are “super-keen learners who will eat anything you send,” 60% will do what is asked of them, and that last 20% will have to be reminded that this is important in settings like performance reviews or in conversations with supervisors. “When it’s aligned to their strengths, they get excited to learn,” said Aslam. It could be part of their job description, but it will be something that helps give them a sense of purpose in their job. The panelists fielding a question from moderator Enrique Cerna, a veteran Seattle TV journalist Microsoft launched a program last year to allow people around the world to pursue new skills at no cost. Kocher said that one of the main barriers to learning is that people often don’t know which skills are of increasing importance and which are not. “I need to know how to acquire those skills, and if I get those skills, I need to have more opportunity because of it. Nothing is worse that spending effort to get skills, and a year later, being in the same job with the same pay and no opportunity presented.” People tend to love learning, but they don’t always like how they’re taught, said Vora. “We have to break out of the mindset that learning happens in a classroom, for instance. We have to figure out the best mindset and do work up-front to figure out what that is.” Griffiths agreed. “So often we focus on skills and behavior, but we need to figure out what is their motivation.” A scientist may want to focus on research, but if the scientist also learned people-management skills, they could have a large team that expands the reach of that research. Learning to Listen Effectively One thing that can be really hard for some people is learning to listen, said Vora. “The power is in closing our mouths and opening our ears and using the power of storytelling.” For Aslam, new technology is another way to achieve learning goals. AMP Creative uses augmented- and virtual-reality technology to help people understand other perspectives. “I think listening is perspective-taking. It’s being able to understand what the other person is saying, and then respond to that.” How to listen effectively is the first skill that Hone teaches in management boot camp, Griffith said. “We want managers to be more of a coach, and to do that, they have to listen deeply.” He tells a story of a manager responding to a call from an employee who needed help solving a problem. After asking her what she needed, he put his phone on mute. He kept asking questions as she spoke. She came to a resolution, thanked him, and hung up. Only then did he realize that his phone had been on mute the whole time and she figured it out for herself, never having heard a single follow-up question. By necessity, the methodology of teaching new skills changed during the pandemic. Hone created content for remote management education, but in the end, Griffiths said he realized the company had to rewrite the entire management curriculum to be something that would work for both in-person or remote management. At Microsoft, most learning had previously been face-to-face, said Kocher. “We didn’t have anything available in other formats, and had to figure out what were the most high-priority learning needs and how to address them in virtual ways.” The company stopped offering courses that were uniquely suited to face-to-face instruction. Currently, Microsoft is working to expand offerings that align needed skills with needed results, Kocher said. “What do people really need to learn and to optimize? In the old days it was about the job, but now It’s more about skills.” Lisa Jaffe is a freelance writer who lives in Seattle with her son and a very needy rescue dog named Ellie Bee. She enjoys reading, long walks on the beach, and trying to get better at ceramics.

Lisa Jaffe | March 06, 2022

How Compassionate Is Your Company? Why It Matters

Compassion isn’t a word traditionally associated with corporate culture, but how you treat your employees and react to their real situations–professionally and personally–could be the difference between finding the best talent and not. At From Day One’s January conference in Seattle, focused on “Listening to What Workers Want,” six executives talked about how high-performing workplaces can show compassion, too. Henry Albrecht, CEO of the employee well-being platform Limeade, says his company tries to approach compassion through the lens of science. Data they gathered just as the pandemic hit showed half of employees reported manageable stress if they thought their company cared about them. If they didn’t, only 14% thought their stress was manageable. “If you know your company cares for you, you’re eight times more likely to feel included and twice as engaged and productive.” Once Covid-19 hit, “it all got more visceral and real. We saw people at home who have kids with special needs, and they can’t take care of them the same way, and so they have to quit,” Albrecht said. The company determined its first task was to just show they care. “It was a brutally humbling experience for a lot of us. It’s not something you can just spout statistics about. It has to be felt,” he told panel moderator Enrique Cerna, a veteran Seattle TV news journalist. The first way to show caring and empathy is to listen to employees. “That could be just seeing what’s going on behind them on a [Zoom] call. Empathy and care are sometimes viewed as over here, while business results are over there. I think we can prove that actually, the more care you show, the better the business results, and the better the retention. It’s been a hard journey, but you have to lift the weights to get stronger.” At Fortive Corp., an industrial technology company, the culture in the past was “scorecard driven,” said Shannon Flynn, the VP of corporate HR. “The pandemic shifted that.” She says that the old focus was on what was working and what wasn’t. “The key thing for us was how do we connect to our employees in new ways, especially given that we can’t do things the way that we’ve normally done them? We can’t do Kaizen events where you would get a diverse group of people together to solve a problem over three days. How do we do that remotely?” Like Fortive, when the pandemic hit, the Seattle Seahawks experienced a lot of constraints in the way they conducted business, said Karen Wilkins-Mickey, the team’s VP of diversity, equity and inclusion (DEI). “The Seahawks is all about team and camaraderie. How do you connect with your team? We had to figure out ways to use technology to connect in new ways.” Wilkins-Mickey was particularly proud of how they used the necessity for change to try to amplify those voices that normally weren’t heard. “There are a lot of people operating the team, and this is about knowing those people in a different way. When you hear someone’s story, it connects with you. It has really driven empathy. We are looking now for ways to support employees in the way they want to be supported.” When Sudden Strains Hit the Staff In a state-run agency that often bears the brunt of public scrutiny and outbursts from customers, creating internal compassion became even more important. Michaela Doelman, the chief HR officer at the Washington State Employment Security Department, said that at the onset of the pandemic, the state saw unemployment go from about 4% to 30% overnight and had to serve that massive influx with half the employees they had at the start of the Great Recession years ago. Yet hiring happened quickly, and those 1,600 new staff had to onboard virtually. They needed education in complex and changing employment law, she said. Compassion for customers and for staff was the first goal, after health and safety. “We leaned into the values of building meaningful relationships,” said Doelman. As staff became burned out, managers tried to help them “reorient to the moments of celebration and find new ways to lift up and show they are valued.” Blueboard, an employee-recognition platform, kept its mission in mind when showing compassion for their own workers. Morgan Chaney, the senior director of marketing, says that the company’s 200 staff members are all working remotely, and scattered around the world. “One of our company values is building meaningful relationships.” It has made her think about creating spaces where people can “have human-to-human conversation.” That might be something as small as taking time to connect before or after Zoom meetings, or as large as changing they way they measure performance. Blueboard’s role in creating recognition programs has not only helped clients, but helped Blueboard itself to “reorient what the moments of celebration are. And at this point, it’s not just about the work you’ve done. It’s about displaying company values, being a culture champion, and really think about new ways to lift everyone up and show people that they are seen and valued–even if it is different from what we celebrated before,” Chaney said. Compassion’s Role in Retention and Attrition Zillow Group’s director of recruiting, Taryn Little, joined the company in the midst of the “great reshuffle,” as she called it. Among the things that inspired her to joint the company was caring leadership and quarterly surveys that look at retention and attrition rates. “We talk about them openly,” she said. “We do training on crucial conversations.” It’s not just about results, but about being more flexible with staff who are at home, dealing with a myriad of issues. “As a leader, I have been more flexible and adaptable to people’s schedules. And I just have to understand that there’s a lot that we’re all trying to balance.” Mid-pandemic, the nation also had to deal with the racial reckoning that was the result of highly publicized killings of Black people by police, including George Floyd and Breonna Taylor. “I went through the week of George Floyd with a pit in my stomach, but I still had to keep going to meetings,” said Wilkins-Mickey, who is Black. “I stopped one of those meetings, and as the only woman of color, I told them what I was feeling. If I can’t trust who I’m around to tell my truth, I shouldn’t be there. I told them that I was hurting, and that there were others who don’t feel they have a seat at the table or don’t feel safe enough to speak.” Wilkins-Mickey said a company has to create a space where staff feel safe enough to speak their truth, but also must do more than just be reactive. “When George Floyd happened, every organization went straight to action, with statements and programs. The thing that was hard was that I have been Black this whole time. This is my whole world and you’re only now noticing. I’ve been pushing this ball up hill a long time and you only just now see me? I didn’t say that, but I made sure to take advantage of the opportunity so that we move beyond just responding to a moment in time.” Currently, the Seahawks have a program called “Hear Our Story,” designed to amplify the voices of those who are not normally heard. The idea of sharing personal stories is also something Blueboard has adopted, aiming to tell stories of the staff, from intern to C-suite. “In honor of Martin Luther King Jr., we had a moment where a variety of employees were able to share their personal stories, which really helped to ground people in what it is like to live those experiences,” said Chaney. One employee told of picking up a package–something they normally did in the course of their job–when a bystander started filming them, and followed them into the office, “which was very scary. As a white woman, it informed me about what they go through every day. We need to be advocating, we need to be aware, and we need to hear firsthand from employees who live and breathe this daily.” Using Data to Look at the Real Story Stories aren’t enough for the Employment Security Department in Washington. It was important to become an avowedly antiracist organization, said Doelman. “The system was created in a discriminatory way. It didn’t allow agricultural workers to apply [for unemployment benefits], and disproportionately causes harm to some communities. They want to question where the barriers are, where bias shows up, and data that details who is–and who isn’t–getting access to promotions or certain jobs,” said Doelman. “We can’t just tell stories. We have to look at data to make actionable change.” Limeade is one of the few companies that has data showing equal numbers of men and women in tech positions, said Albrecht. To achieve that kind of success requires gathering data, looking at it, publishing it, and creating goals related to it. Goals related to diversity should be treated the same as goals related to sales, or marketing, or quality, he said. “Check in every quarter and determine: did we get better, or did we get worse?” In developing data sets and creating surveys, one also has to ask pertinent questions that surround issues of race, said Chaney. “Do you ask questions about feelings of belonging or safety?” Albrecht said he agreed: “We had this product that measured belonging that was a super-unsuccessful commercial project. But when we bundled that into our well-being survey, we found the statistics correlated. You can’t have well-being if you don’t have some feeling of safety.” And those who don’t feel safe are much more likely to leave a company. Like other companies, the Seahawks had listening sessions and conducted surveys. “The feedback was that everyone was fine, but we know they weren’t,” said Wilkins-Mickey. “We tried to demonstrate and earn trust over time. If they say we are failing, we have to believe them. We are getting complaints now from people who have been here for 15 or 20 years. Now they believe we will invest in solving their problems.” Those comments come from disproportionately underrepresented marginalized communities. “We are getting information so we can make changes.” “I don’t think people are honest in surveys,” said Flynn. “They worry that something will be traceable back to them. So you have to create safety so that people feel comfortable having real conversations.” She has spent time asking specific questions of people, and also having more general conversations. “I wanted them to know I really care about what they are feeling, and if there are common themes, we can address them.” Up and Down the Hierarchy Albrecht said it’s important for there to be top-down evidence of care. At the top, you need to ask whether leadership shows itself to be empathetic. “Do you measure metrics of transparency, diversity, equity, and inclusion?” On the bottom of the hierarchy are individual moments of care that come from events like covering for team members when they are having family crises. And in the middle are the managers, who should be “inspiring middle managers who can connect with the purpose of the company and the true mission, inspire and make people feel included and valued, rather than just trying to get promoted,” Albrecht said. The other items on the pyramid are little things you can do daily, he said. “Maybe it’s just sharing your pronouns, or one thing I’m proud of is that on the stock exchange [legal documents] where the default word is chairman, and we changed it to chair. No one had done that before. It’s a pretty small thing, but if a thousand of those things happen, maybe something good will follow.” Lisa Jaffe is a freelance writer who lives in Seattle with her son and a very needy rescue dog named Ellie Bee. She enjoys reading, long walks on the beach, and trying to get better at ceramics.

Lisa Jaffe | March 02, 2022

Opening Doors to People Who've Served Their Time

Editor's note: This is an installment in a two-part series on hiring the formerly incarcerated. Read the companion story here, an inside look at learning job skills in prison.  After Adam Garcia was laid off at the onset of the pandemic, he was painstakingly organized in his new job search. He identified ideal qualities in a company and in a job, he applied to ten jobs a day, and he researched and wrote briefs on his target companies to understand what they might offer in the way of a career. Garcia made it to the interview rounds, often final interviews. “But as soon as the background check comes up,” he said, “then I noticed demeanors, tones change, and doors are closed with very vague reasons. ‘We don’t think it’s a good fit. You just don't have any experience.’” He knew what was happening. The prospective employers were discovering that he had a criminal record. In fact, Garcia had served a nearly 20-year sentence. “They’re getting a side of the story based upon what's said on a piece of paper,” he said, and not a picture of who he is now. Garcia decided to change his approach. He recalled that in the interview for his first job after incarceration, the conversation had, by chance, given him the opportunity to talk about his record. “I was so nervous,” he said. “Laying it all on the table. [The interviewer] was shocked, to say the least. He contemplated for three minutes–this weird, uncomfortable silence for three minutes. He just said, ‘You know, what? The hell with it. I'm going to give you a shot.’” So this time, rather than wait for the background check, he started proactively disclosing his record to potential employers. It made a difference. “When I pivoted my strategy to approaching it like that, that’s when the tone started to change. The companies that happened to reach out were actually companies that I was able to be vulnerable with.” After moving the background conversation to the beginning of the process, getting it out of the way so employers could focus on his skills and qualifications, Garcia ended up with six job offers. He accepted a job on the customer-experience team at Checkr, a company that performs background checks. Garcia’s experience is emblematic of an increasingly open conversation about hiring people who have been incarcerated, driven in part by the economic necessity of tapping a huge prospective labor pool. More than 70 million Americans have a criminal record and 8 million have served time in prison, according to research by the Brennan Center for Justice. Yet a confluence of company policies, legal restrictions, and discrimination prevent capable people with criminal records from getting jobs. After speaking candidly about his prison record to potential employers, Adam Garcia got six job offers (Photo courtesy of Adam Garcia) Now many employers have begun to play a significant role in removing barriers to employment for these prospective workers, both within their organizations and in the U.S. overall. “Government policies are necessary, laws are necessary,” said Beth Avery, a senior staff attorney at the National Employment Law Project (NELP). “But I think you’re going to get the broadest change if employers are going along with it too.” Not only is it the right thing to do in terms of social justice, but this is a talent pool that’s diverse and qualified, said Michelle Kuranty, executive director and head of talent acquisition sourcing at JPMorgan Chase, which has adopted a policy of giving people with criminal backgrounds a second chance. “As the country continues to recover from the pandemic, businesses are adapting to economic conditions and resuming their search for skilled workers,” Kuranty told From Day One. “By reducing barriers to employment for justice-involved individuals, we will be able to get more people back to work more quickly.” This represents a sea change for corporate America, where barriers to employment for people with criminal records are so great that many are forced to look elsewhere. “When individuals tend to come home and get jobs, it’s at small businesses or they become entrepreneurs,” said Keesha Middlemass, an associate professor of political science at Howard University and author of Convicted and Condemned: The Politics and Policies of Prisoner Reentry. “And most of these small companies are created by people who have been affected by the criminal justice system.” A Crippling Level of Unemployment In the U.S., the unemployment rate for formerly incarcerated people is almost five times higher than that of the general population, according to the Prison Policy Initiative. The rate for formerly incarcerated people is 27%, which, the organization says, is “higher than the total U.S. unemployment rate during any historical period, including the Great Depression.” Unemployment is even higher at the intersection of criminal record and race, and highest at the intersection of criminal record, race, and gender. Formerly incarcerated Black women have an unemployment rate of 43.6%, the highest of any demographic slice. NELP’s Avery points out that barriers to hire are rooted deeply in racism. “Our criminal legal system over-criminalizes populations of color. Black people, Latinx people. So those folks have way more records, and then we see studies that when people of color have records, they’re also punished more harshly for having those records.” The current labor shortage makes the opportunity gap even more stark. In December 2021, Reuters reported that there were 11 million open jobs in the U.S. Besides the 70 million Americans who have criminal records, NELP estimates that 700,000 people are released from incarceration every year. “It’s an untapped workforce,” said Middlemass. The Movement to ‘Ban the Box’ A common obstacle in the application process is the checkbox that asks applicants if they have a criminal record, or “the box.” The Ban the Box campaign calls for for public- and private-sector employers to strike the question from applications. “The theory behind Ban the Box is that people will have an opportunity to introduce themselves, to demonstrate that they are worthy of being employed,” said Middlemass. “They're worthy of doing the job. They have the skills to do the job. They can present themselves versus an automatic rejection.” So far, 35 states have banned the box for public sector jobs, and many private employers have jumped on board, according to NELP. This practice may prevent candidates from being disqualified at the application stage, but it does not prevent an employer from running a background check later in the hiring process. Evidence suggests that banning the box is effective. The City of Durham and Durham County in North Carolina banned the box in 2011 for city and county positions. Between 2011 and 2014, “the proportion of people with criminal records hired by the City of Durham increased nearly sevenfold,” according to the Southern Coalition for Criminal Justice. The organization also reported that “96% of Durham County applicants with criminal records, who were recommended for hire prior to the criminal record check, were ultimately hired after the results of the record check revealed some criminal history.” Even so, Middlemass is skeptical about that change being enough to sufficiently remove bias from the hiring process on a large scale. She believes that many companies need to take an even harder look at other early-stage filters that discriminate against applicants. For example, one study found that even “employers who do not conduct background checks are likely to avoid specific groups–namely, undereducated Black men–because they stereotype them as ex-offenders.” “If companies really want to make a difference,” Middlemass said, “what they need to do is change their [applicant screening] algorithm, but also connect the person and what they’ve done since they've been released from prison. Make the time to figure out, when there is a crime, what is the connection between the crime and the job?” For companies that want to remove barriers, banning the box is a good place to start. “That's the most obvious. That’s the low-hanging fruit,” NELP’s Avery said. “That’s the thing that’s screening people early in the process, so you get rid of that. That alone is not going to solve the problem.” Redesigning the Evaluation Process How can employers change the way they evaluate candidates? Andrew Glazier, the president and CEO of Defy Ventures, a nonprofit that runs entrepreneurial and job-skills programs for formerly incarcerated people, as well as training employers on fair-chance hiring, recommends the “nature/time/nature” framework. In this process, the employer considers the nature of the crime, the time elapsed since the crime, and the nature of the job, said Glazier. Eaton, the industrial power-management company (total employees: 85,000), uses a system like this, said Stan Ball, the company’s VP and chief litigation counsel. He said that candidates are not asked to disclose criminal history during the application process. If a conditional offer of employment is made, a third-party agency runs a background check. The agency searches the previous seven years and looks only for crimes that may be related to the position. “And even at that point, it’s not an automatic dismissal,” Ball told From Day One. “There is a conversation that will happen between the site HR manager and the particular job applicant to make sure it's an individualized decision.” Ball stressed that no particular offense disqualifies a candidate. “What matters most to us is that we have an individualized, intelligent assessment of whether or not the particular offense actually even relates to the job issue.” Reconsidering the Liability Issue Many potential employers believe people with criminal records pose a larger risk to an employer than those who don’t, said Middlemass, who argued that all employees are a potential liability to an organization, regardless of criminal history, and that this is a calculation employers must make of all workers. Candidates with criminal records tend to carry the burden of proof that they will not be a liability, but it’s difficult to prove a negative, of course, and Avery believes the responsibility should be flipped. “The employer needs to be able to show that a person's record is truly indicative of a likelihood of something happening, something being recent and relevant, before they’re screening someone else because of their record.” In fact, data indicates the employees with criminal records in some cases fare better than those without. A study of 1.3 million military enlistees found that ex-felons are promoted more quickly and to higher ranks than other enlistees. Another found that this demographic has much longer tenure and are less likely to voluntarily quit their jobs. Research at Johns Hopkins Hospital found ex-offenders have lower job turnover than non-offenders. Changing the Legal System Despite changes to employer policies, laws can still get in the way. In the heavily regulated financial sector, parts of the Federal Deposit Insurance Act prevent companies like JPMorgan Chase from hiring the candidates they’d like to. The company has been vocal and proactive about its support for fair chance hiring. In April 2021, the banking company was a founding member of the Second Chance Business Coalition, whose members commit to fair chance hiring practices and policies. JPMorgan CEO Jamie Dimon and Eaton CEO Craig Arnold serve as co-chairs for the group, which includes dozens of household names including AT&T, McDonald’s, and Walmart. JPMorgan endorsed the Clean Slate Act of 2021, which would create a record-clearing process and automatically seal some records of low-level crimes. Eaton, too, has challenged legal structures. Arnold is a member of the Business Roundtable’s subcommittee to advance racial equity and justice, which, among other things, identifies and promotes criminal-justice reforms and the removal of barriers to workforce reentry. Eaton’s Ball said the company rallies its corporate neighbors in Ohio, where the company has deep roots, to join the effort. “Can we get folks who have been on the bench historically–can we get them back in the game?” Garcia, who now works for Checkr, said he wishes employers had a better understanding of the criminal-justice system–how it works, what it means to have a criminal record, and how easy it is for anyone to make mistakes that entangle them in the system. How to Get Started With Systemic Change Overhauling talent-acquisition practices to include fair-chance hiring can feel daunting, according to one person helping to lead the process, Jen Gudgel, global director of diversity, equity, and inclusion for automotive supplier BorgWarner. Gudgel, who acknowledges that she is new to fair-chance hiring, is moving enthusiastically with the support of leadership behind her. She began by building an internal task force and studying second-chance hiring practices, which included taking the Society of Human Resource Management’s Getting Talent Back to Work course. Next, her team created a communication plan to educate HR leaders on the vision for the project and worked with their legal team to review hiring practices, which vary by state according to local laws. Gudgel said the hardest part, at this point, is helping her colleagues understand this isn’t an initiative that will produce instant results. “How do I get from where I am today to where they are?” she said of other companies further along in the process. “What we’ve realized is we just have to take the first step, and then we’ll take the next step.” Emily McCrary-Ruiz-Esparza is a freelance reporter based in Richmond, VA, who writes about workplace culture and policies, hiring, DEI, and issues faced by women. Her work has appeared in the Washington Post, Fast Company, and Food Technology, among others, and has been syndicated by MSN and The Motley Fool.

Emily McCrary-Ruiz-Esparza | February 28, 2022

How to Build and Retain a More Diverse Tech Workforce

When Sara Fatima was interviewing prospects for a potential direct report, it took her just 12 minutes to single out the candidate who would get that position. As the head of global talent acquisition for the electronic-payments company Verifone, whose workforce spans 56 countries, Fatima has been determined to honor the definition of diversity, which in this case meant taking seriously a mother re-entering the labor market. “She was in the workforce, then took time off to take care of the family,” Fatima told moderator Lydia Dishman in a recent From Day One webinar. As Fatima explained her thinking: “A mom wears 40 different hats. We don’t get days off, and nobody fills in for you. For someone to have done that over a period of time, and to be able to articulate how they project-managed their life, they can figure out work.” With this success story, Fatima articulates one of the ways tech companies are making an effort to close the access gap to build a more diverse tech workforce, which, on one hand, means a taking a broader outlook on finding and retaining talent, but on the other hand, struggling with the real challenge of rapidly scaling organizations. A good first step is publicly acknowledging the targets. “At Lenovo, one of the things we do is set goals, and they’re public, so we have to rise to the occasion,” said Marybeth Caulfield, Lenovo's senior manager for global university and diversity recruiting. “Data drives our decisions. It starts at the top, then it works its way down.” Another step is to be specific about where the gaps are, since a broad-brush approach won’t work, said Ambra Benjamin, a Facebook alumna who is global head of tech recruiting at the cloud-monitoring company Datadog. Different talent profiles and divisions present different challenges. Corporate HR departments, for example, tend to lack male employees, while sales divisions have been historically white and male. Engineering, of course, needs more female talent. “We try to draw circles around specific gaps, by being more prescriptive,” Benjamin said. Defining Those Gaps A lot of companies might complain about being unable to find diverse candidates, but that issue has to be tackled at its roots. “These companies create a box for what they want specifically, what universities they want the candidates to come from, what companies they want to come from,” said Debbie Douglas, the creative talent acquisition director at Paramount. “We’re missing out on a whole gap of amazingly talented people by creating a small box of a profile. Once companies start tearing away at those preconceived ideas, we can absolutely address them from the bottom up. We’re creating those gaps by limiting ourselves.” A big part of it is education and awareness. “Each one, teach one!,” said Brittiney Jones, a diversity, equity and inclusion (DEI) consultant at Oracle. “You’re always learning more, and as you’re learning, you’re teaching the next person.” One of Oracle's policies is to partner with HBCUs and Hispanic-Serving Institutions. “One thing I’d want to see more of is to have executives step foot onto these campuses, intermingle with these students to remove biases,” said Jones, noting that a HBCU candidate is usually as qualified as an MIT candidate. “I believe we’re there, but there's still more that needs to be done.” Then there’s a gap in financial-empowerment information. “If I could give myself advice in my [early] career,” Benjamin said, it would be: “Go to a company that gives you equity. No one told me that. As much as we would all love to have careers in public service, and there’s a lot of idealism, we graduate in a life of loans and debts. A way individuals are giving back, is that they have equity–equity that has grown. They were able to be far more secure than previous generations.” Exploring the Bountiful Alternative Sources The pandemic was an accelerator in prompting employers to go beyond the traditional talent funnels. “Covid helped put spotlight over those sources,” said Fatima, noting that diversity is not necessarily limited to heritage and ethnicity. She spotlights diversity in thought, walks of life, and bootcamp programs vs. four-year degrees. “The people from these alternative sourcing channels bring in new perspectives,” she said. “If we get more of the same of what our current population is, then we’re not diversifying, we’re not innovating, which is what we need for an organization to survive.” The webinar’s speakers, top row from left: moderator Lydia Dishman of Fast Company and Marybeth Caulfield of Lenovo. Middle row: Ambra Benjamin of Datadog, Sara Fatima of Verifone and Brittiney Jones of Oracle. Bottom: Debbie Douglas of Paramount (Image by From Day One) Of course, financial reality sometimes gets in the way. Organizations still tend to optimize for speed and the here-and-now when it comes to candidate assessments, which filters out a lot of strong candidates. “It’s a very lazy approach,” said Benjamin. “I understand why, though. We have to optimize time, and sometimes you don’t have time to dive into potential.” Some employers have found nontraditional archetypes that have a proven track record in certain roles. Amazon, for example, leveraged its post-military hires into project-management and warehouse-management roles, singling out a correlation between background and job types. These formulas, which vary by organization, can give them a competitive edge in the talent market. “What are the archetypes we’re hiring for? We’re making offers no one is making because we have a secret sauce,” said Benjamin. Added Caulfield: “One of the things I’ve seen over the years through AI and bias assessment: We start to see everything leveled out. Women do better than the men. Yay! If we just hired for that, for leadership capability, then we do start to open the doors.” In terms of skills, it helps define what a candidate has and what they actively want to learn. “At Lenovo, we launched a gig platform where you can sign up for programs all around the world. Our first two sessions were sold out. Those kinds of things motivate people,” Caulfield said. Assessing the Merits of Technical Interviews Can a candidate from a nontraditional background pull off a development exercise on a whiteboard? Well, it might not be as relevant anymore. One thing Oracle’s Jones discovered, for instance, is that some of the curricula that are taught at universities are not aligned with the roles that early-career candidates are applying to. If you’re taught the Python programming language, but you’re applying for a Java-heavy job, there needs to be some accountability on the applicant's part. The solution is readily available: resources on LinkedIn, resumé critiques, and prepping materials that can get the candidate where they need to be. “There’s a lot of ways you can have access to the jobs,” Jones said. “But there’s only so much that a company can do.” Overall, organizations are trying to be adaptive in giving candidates more alternatives to technical interviews and other potential obstacles. Those might include take-home assignments to turn in by a certain date or pair programming. Truth is, interviewing is imperfect. “If someone can show me the data that a good interview translates to higher performances in the workplace then I will believe you,” said Benjamin. “No one can give me that data.” On that note, Fatima believes that, irrespective of what you’re hiring for, you can teach technical skills to virtually anyone. “You can put them through a bootcamp. What you can’t teach a person is passion, desire to be successful. That’s the first thing people look for in a candidate: Do they want to be here? And if that is there, what can I as an organization support them with? Everything else can be taught.” Editor's Note: From Day One thanks our partner who sponsored this webinar, the recruiting-software company Lever. Angelica Frey is a writer and a translator based in Milan and Brooklyn.

Angelica Frey | February 18, 2022

Go Beyond Resumes to Hire Better, More Diverse Talent 

Henry Ford said, “if you do what you’ve always done, you’ll get what you’ve always got.” This certainly rings true for talent-acquisition efforts. According to Tigran Sloyan, co-founder and CEO at CodeSignal, if you want to bring more diverse candidates into your talent pipeline, you need a fresh approach. “Resumes are a terrible way to identify and hire talent,” said Sloyan, whose company has developed an objective, skills-based interview and assessment platform that can be used as a standard for technical hiring. Speaking at From Day One’s January conference in Seattle, he drew on both his own experience and that of CodeSignal co-founder Aram Shatakhtsyan to illustrate his point. Both men grew up in Armenia and studied extremely hard, Sloyan excelling at math and Shatakhtsyan excelling at computer programming. Both won medals in international competition. The difference between the two young men was that Sloyan was an extrovert who hung out with a lot of international students and found out about this wonderful university for math nerds: MIT. He applied and was given a full scholarship, which of course looked wonderful on his resume. Shatakhtsyan, on the other hand, didn’t have the same experience. He didn't know about MIT or other top-notch schools that might offer him a scholarship, and he attended a university in Armenia that virtually no one in the U.S. had heard of. “Once both of us graduate, I’m literally being chased by every recruiter in the country,” Sloyan said. “I ended up working at Google, making way more money than any new grad should be making. When Aram went out and tried to get a job [in the U.S.], people would literally not bring him in for an interview.” While Sloyan was working at Google, his friend ended up freelancing because his resume didn’t reflect his aptitude. The realization that resumes aren’t an effective way to identify talent is what led to Sloyan and Shatakhtsyan to launch CodeSignal in 2015. They wanted to make sure that qualified engineers were given the opportunity to at least interview for the jobs they were going after. CodeSignal's mission is to help employers to go beyond resumes and traditional credentials in technical recruiting by structuring, automating, and scaling interviews with its technical assessment platform. Two Forces Democratizing the Hiring Process According to Sloyan, there are two fundamental forces making it imperative to go beyond resumes in finding talented employees. First, the Internet has democratized education. Thirty years ago, the only way you could actually gain top-level technical skills was to go to a university such as MIT or Stanford, and then one of the companies associated with those higher-learning institutions would offer mentorship. “So if I looked at your resume and I found neither one of those on your resume, it wouldn’t be too far off to say you probably do not have the skill,” he said. But online learning has changed everything. Last year, virtually every university recorded lectures and published their courses for free. “You can get on YouTube and literally learn anything you want,” Sloyan said. “So that notion that unless you're associated with one of those few educational resources, you’re not qualified, is gone." The second force is demand. “Over the last 30 years, technology has been eating the world in every aspect. You’ve gone from, ‘Yeah, we just need a handful of those engineering people,’ to everybody hiring,” Sloyan said. “Every company is a software company, from Starbucks to Macy’s to Costco. Everybody is literally trying to reinvent themselves as a software company.” Sloyan went on to say that the pandemic accelerated the transformation to digital commerce and the demand for tech engineers. And yet, despite the high demand for talent, everyone is still looking for resumes that fit the outdated standard model. “Less than three percent of the whole pool that’s available has a resume that includes a flashy name that you recognize,” he said. “And fighting for those very, very limited resources is leading to the situation in which everybody is just, like, recycling. You go from Google, to Uber, over to Facebook, back to Google. It’s like this dance where perks are running out, and salary inflation is hitting a crazy point.” The Future: Going Beyond Resumes Even still, Sloyan said, resumes remain the primary tool for hiring, whether it’s an electronic CV or LinkedIn. But he does believe there will be a transformation in the hiring process, moving beyond resumes listing education and previous employers. It’s just a matter of time. “Any year that that transformation doesn’t happen–to a system in which it’s more about skills, it’s more about ability, it’s more about potential of doing the job versus a list of institutions that you’re associated with–there’s a whole generation of people who are actually struggling to live up to their full potential,” Sloyan said. “At the end of the day, talent is the most precious resource humanity has. And if we’re not cherishing it, if we’re not growing it, if we’re not discovering it, if we’re not developing it, we’re literally not going to be able to make the transformations that we need toward the future.” Editor's Note: Thank you to our partner CodeSignal for sponsoring this thought leadership spotlight. Jennifer Haupt is a Seattle-based author and journalist.

Jennifer Haupt | February 17, 2022

Is Your Company Developing an Inclusive Culture? 

Instead of looking for a “culture fit” in new employees, how can companies make their workplace better-suited to diversity? How much do career growth and employee retention add to a company's reputation for inclusion? These are some of the questions that journalist Steve Scher asked a panel of experts at From Day One’s January conference in Seattle, focused on “Listening to What Workers Want.” Here’s what the panel members had to say about how companies can develop a more inclusive culture: Listen and Make Sure Everyone is Heard “When people come to you with what concerns them, listen,” said Steve Zwerin, director of the HR Investigations Unit for the City of Seattle. “People feeling heard will go a long way. Empathy goes a long way, especially right now. Everybody’s suffering from the bottom of the organization all the way to the top.” Zwerin also emphasized the importance of being transparent. If something’s broken, don’t just talk about how you can fix it, but outline steps you’re taking and the actual fixes you’re making. Empathy is key to effective listening, added Denise Bañuelos, director of equity, inclusion and diversity & workforce development for Kaiser Permanente Washington. Employees know there’s a process to file a complaint with the Employee Relations department, or through the compliance department, but they often want to connect with someone they have a relationship with to get some guidance, she said. “We listen, even though it’s out of our scope, and hear their whole story,” Bañuelos said. “We’re listening for clues of where there may be not necessarily a violation of policy, but an inclusive issue, or lack thereof, or respect, or the bordering line on potential discrimination–microaggression.” Employees are often reticent to bring problems related to diversity, equity and inclusion (DEI) to company leaders, points out Madhukar Govindaraju, CEO of Numly, an AI-enhanced, peer-coaching platform. “People need forums, they need help, and support. If you can enable that with whatever mechanisms, then it becomes really effective. And so, for me, that’s what excites me day-to-day when I talk to my own team, as well as my customers and partners. What are they solving today? What is the problem? And how we can bring that to bear?” “At the end of the day, people want to be heard," said Cassandra Mitchell, SVP of DEI strategy and engagement at KeyBank in Seattle. “People want to know that whether it’s their opinion, perspective, whatever it is, people are hearing and listening to them. And so whether we agree with it or not, we allow that space.” Implement Unconscious Bias Programs Both Kaiser Permanente and Keybank have enterprise-wide programs designed to increase employees’ understanding of how bias can impact decisions and begin to dismantle racism in the workplace. Govindaraju of Numly and Mitchell of KeyBank “If you have a brain, you have a bias,” Bañuelos said. “Everyone’s born with it. It can be positive, it can be negative, and just breaking that down and understanding how your brain works and how it can be effective or ineffective in the way we do work [can be helpful].” At her company, employees view the hour-long program sessions independently, and then come together with other employees for a debrief. The goal is for them to voice where they see discrimination happening in their workgroup, and discuss how to stop it. “We encourage small-group discussions, but it’s not required,” Mitchell said of KeyBank’s efforts. “But you know, the small-group discussion is really what has the impact, right? Because people can go through the training, kind of check the box, and set it aside in their mind.” KeyBank has created toolkits to make it as easy as possible for people to discuss these sometimes uncomfortable issues together. The Benefits of Peer Coaching   About ten years ago, Numly’s Govindaraju did an experiment partnering with his HR leader around reverse mentoring, in which junior employees counsel more senior ones. He required managers to do reverse mentoring with their teams and it was such a big success that years later it led to Numly's peer-coaching program. “You can connect with anybody,” he said. “In fact, we force managers to be learners, with potentially coaches who are not managers within your organization.” The idea is that when a manager becomes vulnerable and says they want to learn from someone farther down on the corporate ladder, that’s a show of strength. According to Govindaraju, there are two parts to creating an inclusive culture through peer coaching: one is e-learning and the other is human interaction. Both of these components have been incorporated into his company's platform. “When you enable people to work with each other,” he said, “you will find a change in culture.” Jennifer Haupt is a Seattle-based author and journalist.

Jennifer Haupt | February 17, 2022

For Workers With Disabilities, Hybrid Work Is a Turning Point

For Stacey Vizinat, who works as an analyst in the oil-and-gas industry in Louisiana, the shift to remote work during the pandemic has been a welcome change in her life. Vizinat has a disability, diagnosed as Hypermobile Ehlers-Danlos syndrome and Dysautonomia, which causes her daily pain, migraines and other symptoms. She can deal with them more easily in her own home, where she is in control of her surroundings. “For me, working remotely has been mostly a blessing. The fact that I’m able to control my work environment at home is extremely beneficial,” Vizinat told From Day One. She said her interactions with customers have not changed much, since she already communicated with them mostly over the phone. Life has become simpler. Vizinat represents millions of Americans–an estimated 26% of adults have some kind of disability–who found benefits in the remote-work revolution. They’ve been able to avoid the obstacles of commuting and the lack of accommodations in many workplaces. At the same time, they’ve benefited from swift improvements in communications technology, driven in part because suddenly more people needed them, including able-bodied workers. Yet now comes a bittersweet turning point for workers with disabilities. As employers start ushering a return to the office, these workers face newfound challenges. On the one hand, they’re concerned that they will be forced back to workplaces not very welcoming to them. On the other hand, if they stay remote, they will lack the face time with managers and peers that leads to engagement and advancement on their work teams. How the transition works out will depend on personal and management considerations in the months ahead. The success of remote work for people with disabilities varies based on the person, their disability type, and the nature of the job. Most individuals need to be well-organized and motivated to be able to work from home successfully, as well as having the resources to support such work, according to Sharon McLennon Wier, executive director of the Center for Independence of the Disabled, NY. Productivity doesn’t seem to be a major consideration in deciding where employees should do their jobs, since most office workers have proven to be more productive from home, which may be even more true for workers with disabilities. However, other factors to consider include the social aspect of work. Social isolation is something that people with disabilities are more likely to face in their lives than typically abled people. Working closely with others, for some of those people, becomes a way of meeting and networking with others. “It may be very conducive for that person to leave the home because if they just sit at home, they miss a big part of their socialization,” McLennon Wier said. Vizinat acknowledges that the social aspect has been the only drawback of working from home. She doesn’t see her co-workers every day, as she did before. “So far, the only downside I’ve experienced from working remotely is not having in-person interaction throughout the days,” she said. The lack of interaction is exactly why Jim Sinocchi, head of the global Office of Disability Inclusion at JPMorgan Chase, doesn’t think working fully remote is a good choice for his employees, whether they are disabled or not. “Working from home is nice to have,” Sinocchi said. “But it’s not the road to success when you’re working in business.” Jim Sinocchi of JPMorgan Chase during an onstage interview in 2019 with From Day One’s Carina Livoti (Photo by Steven Edson) Sinocchi said it’s important for co-workers, especially those with disabilities, to go to work and meet other people. Engagement is key for employees with disabilities to be able to learn from their business colleagues, and it’s hard to do that outside of the office. According to Sinocchi, working from home can also be limiting for workers with disabilities in terms of getting leadership positions because people need to see and talk to an employee for them to become part of the workplace culture and potentially a leadership team. “Having a job is great,” Sinocchi said. “Being a leader and managing people and managing functions is even greater.” Sinocchi said there is an assumption among some managers that hiring people with disabilities and letting them work from home is best for everyone involved, but he disagrees. He says the point of hiring people with disabilities is to get them out into the marketplace and into the infrastructure of business. For Sinocchi, who is quadriplegic, part of the reason for hiring people with disabilities is so they are not hidden–and having them work fully remotely is failing that goal. “Working is healthy when you’re with people and you’re part of a community,” Sinocchi said. Sinocchi welcomes the benefits that have come from remote work, like the application of video technology and job flexibility. New accommodation teams have been created to make the company more accessible to everyone, both online and in-person. “Technology has enabled people with disabilities to compete for jobs more than ever before,” Sinocchi said. The solution to come out of all these considerations may well be a hybrid work arrangement, with accommodations for individual needs. That’s the direction Vizinat expects to take. “I really do not see myself working full-time in the office environment five-days-a-week ever again,” Vizinat said. She goes into the office sometimes to reconnect with her colleagues, but feels it drains her. So the hybrid model may allow her to focus on her health and comfort in order to keep being of value to her employer, she said. Sinocchi agrees that hybrid work options can be helpful because they offer employees flexibility in the workplace. The hybrid-work model, Sinocchi said, can help employers give able-bodied and disabled employees the same flexibility across the board and help create a level playing field. “The idea is, give us flexibility. Don’t segregate us.” Ashlie Fanetti, From Day One’s winter intern, is a Wisconsin native who recently graduated from the University of Wisconsin-Eau Claire with a degree in journalism. She has been a reporter for six years and has written about everything under the sun, but especially enjoys reporting on diversity, equity and inclusion issues and underserved communities.

Ashlie Fanetti | February 17, 2022

What’s Your Brand Telling Your Employees? 

Hint: It may be different from your message to consumers, and it definitely should evolve. When people think of branding, they usually think only of the message they give to external clients. But in a time when employees and potential employees have a lot of options for work, you need to ensure your message to them is enticing and accurate. At From Day One’s January virtual conference on recruiting skilled talent in 2022, Debora Johnson, the EVP and manager of recruitment at The Coca-Cola Company, spoke with Brandon Harden, the leadership editor of Insider, about how her company is evolving its brand to meet rising expectations, and what you can learn from her experience. Coca-Cola has been present in our society so long that the external perception can be hard to move, she explained. However, what it’s like to work with the company is something more changeable, particularly among different types of workers. Coca-Cola has developed a persona for every type of employee, and each of those personae is based on real employees. Johnson says she is especially proud that every company picture you see that purports to show a Coca-Cola employee at work is actually one of those employees, actively engaging in their job. Johnson sees a clear link between employer branding and recruitment. “You employer brand is what sets your company apart from the competition,” she says. “Coca-Cola didn’t have to do a lot in the past. We didn’t have to explain who Coca-Cola is, and we played off of the consumer brand.” But now, with competition for employees from hourly to engineering at a peak, “you have to ask what is the value proposition, and why they should come to you.” The candidate has to see that the company is a good fit for them, and how their personal passions will connect with company passions. “If you do that, you have long-time employees. If your employer brand is not tied to reality, then you have a high turnover rate.” Fireside chat, from left: Brandon Harden of Insider and Debora Johnson of The Coca-Cola Company (Image by From Day One) To create a strong employer brand, you have to show a clear path to the company mission and purpose. “Some companies have completely different branding for their employer and consumer channels. We have chosen not to do that. We can modify our messaging, but it is always tied to the mission: to refresh the world and make a difference.” Each thread of messaging starts there, and is then refined depending on the target. The consumer audience hears about a loved brand that cares about the environment and the communities where they operate. Stakeholders and investors hear about corporate strategy and how they achieve their goals while adhering to the mission. And employees and candidates hear about the skills and behaviors that help the company achieve its mission. “It's important to have a consistent visual identity and tone,” she says. “It shouldn’t look that different to any audience, but should resonate with each.” In a time when people can be slow to believe anything they hear or read, or even see, Hardon asked how Johnson goes about making the brand more credible. “A strong mission and vision is a road map on how leaders and employees can achieve goals together,” she answers. “Nothing is worse than having a great employer branding, but employees come in and it’s completely different than your messaging. You have to live the mission.” This can’t be just about some goal you hope to achieve at some point, but about the reality, she adds. That was really brought home to her at the start of the pandemic. “The level of communication to our employees, about the company and how we would support them and the communities they live in–it seemed we were really articulating our mission, and it really came to life for me.” She mentions an ad that played in Europe, “Open Like Never Before,” which explained perfectly what the world and the company was experiencing, and how there is no return to the way things were, but rather change is something we need to embrace. “It was great to see our external branding come out so consistently with our internal branding. That commercial makes me cry whenever I watch it.” One thing that has changed since the pandemic is how Coca-Cola recruits, interviews, and engages with Gen Z. As a DIY research project, Johnson had her own child and their friends go online to apply for various jobs at different companies. “They got irritated. It took too long. And that showed me that especially for hourly workers, we need to shorten our application process.” She also noticed that when the kids got an application in, small companies would contact them for an interview within minutes of completing the application. It made her rethink what was possible. “We started having virtual career fairs, with a lot of in-market branding and advertising,” she explained. “Because it’s virtual, the company could identify what positions were available and the base qualifications needed. If a candidate had them, they were signed up to participate in a 15-20 minute interview with a recruiter. “We saw greater engagement with applicants,” she said. The first such fair had 500 people RSVP, and 60% showed up for scheduled interviews, an increase in what occurred previously. If the recruiters liked what they saw and heard, they set up an in-person meeting for the next day. “We went from one to two weeks to two or three days.” Johnson added that Coca-Cola is also refining how it targets specific talent, creates more personalized recruitment messaging, and informs people that it is “the best company to work for.” Her main concerns now relate to ensuring that a flexible and partly remote workforce–many of whom were on-boarded virtually–still feel a connection to the company. “The flexibility of a remote workforce is incredible. But how do we make sure they feel engaged and involved and a sense of belonging when they get hired? How do you create the magic of working with a 135-year-old company when someone is sitting at home? When you don’t have an office and people saying ‘welcome,’ you have to be more intentional.” She says Coke is spending a lot of time and messaging to solve that problem. Research is showing that younger employees in particular are having a tougher time making connections and creating a network. “We engage with them right away and get them connected not just with their teams, but with the overall organization.” New hires spend time learning about the company's history, how it grew, and its mission and purpose. “We talk quite a bit about how every decision needs to be grounded in our mission and purpose, and that is what drives innovation and inspiration.” In the end, employees and their stories are the best asset for recruiting and employer branding. Said Johnson: “Listen to them. They have the story. You don’t have to create it for them.” Lisa Jaffe is a freelance writer who lives in Seattle with her son and a very needy rescue dog named Ellie Bee. She enjoys reading, long walks on the beach, and trying to get better at ceramics.

Lisa Jaffe | February 17, 2022

Incarcerated People Are Gaining Skills. Is Industry Ready to Hire?

Editor's note: This is an installment in a two-part series on hiring the formerly incarcerated. Read the companion story here, a look at how Corporate America is giving people with criminal records a second chance.  Every week inside the Everglades Correctional Institution, a group of incarcerated men get together to pore over textbooks and compare notes about sedimentation tanks, ask questions about nitrification of microorganisms, and agonize over microbiology and algebraic equations. Their goal: to make it through the prison’s peer-led Wastewater Operator Course, pass a taxing Florida Department of Environmental Protection state exam, and walk out of prison as certified Wastewater Treatment Plant Operators. For those who do, they’re presented with opportunities in the green-jobs industry with stability, high pay and benefits, all of which serve as important lifelines leaving prison. “It’s a rare course in that not many prisons offer anything like this in Florida,” said incarcerated instructor Ryan Moser, who wrote about the course’s success last year. For people who get the opportunity, he added, “their dedication is beyond anything I could have expected. They want to learn. They study for hours and hours. I didn’t think I could get a group of guys together who would be so serious about something.” People in prison rarely get the opportunity for holistic job training to help them transition out of prison into in-demand industries. But there are some programs across the U.S. that show what’s possible—programs that focus on both hard and soft skills, facilitate support networks and professional relationships, and provide pipelines to stable and well-paid professions. Beyond the Wastewater Treatment Course in Florida, some examples include the Friends of San Quentin News, which oversees a successful newsroom out of California’s San Quentin State Prison and is spearheading expansion into new prisons; Defy Ventures, a national program supporting entrepreneurship; and The Last Mile, which provides in-prison technology training. These programs are huge departures from what state prisons traditionally offer to incarcerated people. Typical prison jobs, which pay pennies on the hour, usually revolve around servicing the prison, including cooking, janitorial, maintenance, and secreterial work. Incarcerated people also produce products like clothes and license plates for outside companies. States often fund vocational training classes, though they tend to be strictly focused on the trades. “They can teach you how to do masonry, be a bricklayer, carpentry, automotive repair, computer repair,” said Jesse Vasquez, who was editor-in-chief of the San Quentin News before his sentence was commuted and he was released from prison. He’s now executive director of Friends of San Quentin News, which facilitates fundraising and expansion of the paper. Vocational training, however, has its limitations. “It doesn’t require teamwork, collaboration, technology, a speciality skill or communication,” observed Vasquez. “If you want high-performing individuals with high work ethic, good communication skills, and the ability to work as a team, you have to create a different system inside.” San Quentin News is a full-fledged newsroom run by the incarcerated, with support from outside advisors. The work has prepared newsroom staff for jobs in nonprofit leadership, media, communication, and advocacy. “I was positioned for success because I was in an environment where they nurtured my learning, there were tools I could grasp hands on, and there were people to guide me through the process if I didn’t know something,” Vasquez said. “Those are three instrumental components for someone to function on a corporate level.” Brushing Up on Social Skills Moser, the Florida instructor, emphasizes the importance of soft skills, given that most prison job-training programs don’t focus on them. “The things that employers look for, a lot of times we don’t have them because we’ve gotten out of practice,” he said. He focuses an entire class of the Wastewater Operator Course on soft skills and resume building. “We try to prepare the guys beyond studying. You have to work well with others, show up for work on time, have a positive attitude.” Two outside nonprofits are also working to bring diverse skills and job training into prison. Defy Ventures, which currently works in 16 prisons in eight states, supports so-called Entrepreneurs in Training (or EITs) with programs including an entrepreneurial bootcamp and business accelerator. “We’ve seen that entrepreneurship can be a really transformative context for people because it requires you to challenge self-limiting beliefs,” said Defy’s CEO Andrew Glazier. “Vocational programs can be great, but a lot of times they neglect the whole mindset question.” Studying in professor Porter's class at the Sullivan Correctional Facility in Fallsburg, NY (Photo by Jason Andrew) The program realizes not all participants will become entrepreneurs, but the idea of the curriculum is to build confidence and connections, develop a holistic set of job skills, and even help participants to work through trauma. Bringing volunteers into the prison for programs also results in powerful relationship-building that can support the incarcerated participants when they come home. “There are these deeply human social interactions that are transformative by themselves, both for the Entrepreneurs in Training and for our volunteers, who have all of their beliefs challenged about the justice system and who's inside of it.” Coding Skills, With a Holistic Approach The Last Mile began in 2010 with a focus on entrepreneurship, but found “the pipeline to employment post-release was not scalable,” according to executive director Syd Heller. So the program shifted to teach coding skills. The Last Mile now operates at 15 facilities across six states with a curriculum covering web development fundamentals, MERN development and audio and video production. That’s alongside an innovative workforce-development program providing graduates of the coding program the chance to gain real-life work experience and have a portfolio of work before they enter the tech job market. Like the other programs, The Last Mile focuses on holistic support, professional networking, and the teaching of initiative and self-agency. “We’ve really tried to re-humanize those who have been dehumanized by giving them ownership of things and giving them real opportunities,” said Heller. “We have a franchise approach where we centrally manage all our equipment– we don’t rely on Departments of Corrections–and because of that we’ve built this really cohesive environment our students can step into.” The Last Mile programs prompt participants to create a re-entry plan to map out the support they have, the support they need, and their career aspirations. “After they’re released,” said Heller, “our support changes to provide equipment people may need, such as laptops.” The Last Mile also built a community within the web-development profession to help support participants after they come home and help them find jobs. The Last Mile, Defy, and Friends of San Quentin News all work to support participants in re-entry, a daunting task in which formerly-incarcerated people have to build their life, adapt to new cultural norms, find a job, and begin supporting themselves. Defy has an alumni association that provides technology, resume, and interview workshops, individual action plans and a support network focused on stable employment. At Friends of San Quentin News, “We’ve identified the roles the newsroom prepares people for. Now it’s a matter of who can we partner up with and how can we create a pipeline so we can get internships for people coming home,” Vasquez says. One missing component: “Having corporate representatives come into the prison to see the hands-on training people go through.” Moser, too, believes there can be stronger partnerships from outside industry. “I can train somebody for months, they can pass the state exam and be ready for a new career, but the disconnect is we have no communication with the actual treatment plants and no ability to start a network from inside,” he said. Improved job training in prison is meaningless “if we don’t follow it up with some kind of re-entry task force to help with job placement,” Moser said. “If the re-entry element isn’t there, we’re limiting the success rate of people who get out of prison.” Emily Nonko is a Brooklyn, NY-based reporter who writes about real estate, architecture, urbanism and design. Her work has appeared in the Wall Street Journal, New York magazine, Curbed and other publications.  

Emily Nonko | February 17, 2022

Are Your Workers Suffering From Caregiving Fatigue? How to Help

Your workforce is filled with caregivers. According to a Harvard Business School report, 73% of employees have some type of caregiving responsibility. This might be caring for children, aging parents, a spouse, or other family members with special needs. Because access, or lack of access, to care and resources affects the physical and mental well-being of caregivers and the people they care for, these members of your staff need more than flexible schedules and paid time off to relieve their stress and potential burnout—they may need a new network of support that considers their whole experience. “Caregiver support is not just about care navigation,” said Wendy Whittington, MD, a pediatrician and the chief care officer at Cariloop, a company that supports and equips caregivers to take care of their loved ones. “It’s not just helping that caregiver find the right doctor. It’s a lot more than that, because the burden upon caregivers is really broad and wide. Caregiver support is about supporting that caregiver with whatever he or she needs.” Even if their care responsibilities at home aren’t top of mind for you as an employer, they’re top of mind for your employees, and it could be encroaching on their work performance: Only 24% of employers believe that caregiving at home influences performance at work, while 80% of caregivers say it does, according to surveys in the Harvard report. It can be a long-term career distraction as well. Twenty-eight percent of caregivers surveyed worry that disclosing their caregiver status at work will hurt their career, getting them fewer challenging assignments, lower salary increases, and an “unsatisfactory” career path. Whittington said Cariloop provides traditional help, like assistance finding doctors and in-home care, and helps in creative ways to remove that burden from the caregivers in your workplace. She shared the story of one Cariloop client: “One of the things our care coach helped her find was volunteer opportunities for her spouse who has dementia, to help him preserve his own dignity. And at the same time, it gives her a little break.” I spoke to Whittington about Cariloop, the growing awareness around caregiver needs and experiences, and the relationship between caregiving and the social determinants of health. Excerpts: Cariloop looks at caregiving as a social determinant of health. What do you mean by that? This is a pretty well-known terminology in health care. What it describes is those conditions that affect our health and well-being that we didn't traditionally think of as medical—whether or not you have a roof over your head, whether or not you live in a food desert, your opportunities for transportation. All of those things actually affect your health and your health outcomes a lot more than we originally understood, and we know that caregivers really contribute in that regard. How do caregivers contribute? Two ways that we think of social determinants of health as it relates to caregivers: One, if I’m a caregiver for my mother, the chances of her having her social determinant needs met, like a roof over her head and transportation that she needs and food, are higher. I’m helping her complete what she needs to have the social determinants in place, and that makes for a better outcome for her. But caregiving itself is also a social determinant because caregiving is hard in many ways, particularly on the mental health of the caregivers. We hear more and more about caregivers reporting, particularly during the pandemic, that their own health, particularly their mental health, has taken a hit. When we think about caregivers, many people think of parents first. How should we expand our understanding of who a caregiver is? Depending on who you talk to, there’s a little different definition. But for the most part, when we throw around the term “family caregiver,” when you see it written in the literature, it’s the 53 million Americans providing care to an older adult or a child with special needs. Wendy Whittington, MD, is the chief care officer at Cariloop (Photo courtesy of Cariloop) You point out that many people think of parents first when they think of caregiving. I would actually like to see more recognition of the challenges that parents face. Too often, parents under-identify as caregivers and their employers expect them to be productive regardless of what they are dealing with at home. These may not be the parents of a child with special needs, but the reality is we have seen a massive increase in chronic conditions in children. Diabetes, attention deficit disorders, and mental illness in kids are all on the rise. [Cariloop’s] mission is to relieve the stress and anxiety felt by all caregivers. Doesn’t matter who you're caring for. If you’re a caregiver, we’re out to help you. We provide support for working parents. We provide support for parents who need help understanding their children’s educational needs. It’s broad. Some employers might hear what you do and think Cariloop is an Employee Assistance Program (EAP). Is that a fair assessment? We are a much more involved, active participant with our members. We are really, truly a partner with your employee. If you’re the employer, we are going to help you by reaching out to your employees directly, making sure that your employees have every opportunity possible to engage with us. And it’s really easy. We’re more hands-on [than an EAP]. How have caregivers’ responsibilities changed since early 2020? What's it like to be a caregiver who also does paid work? It’s more stressful. The silver lining here: The pandemic has brought to light the plight of a lot of caregivers. Many of those 53 million were struggling to make ends meet, keep down a job, and continue to be a caregiver before the pandemic, but the pandemic has just brought it more to light, and it has really highlighted the fact that those folks that we called “just parents” are really shouldering a much heavier load now when kids are home. Kids have had increases in mental health issues and other health issues. It’s just a lot more stressful. Do you think employers have a good sense of how someone’s responsibilities as a caregiver can affect their working life? The short answer is no. Most employers are not aware of the magnitude of caregivers among their employee base, and there's a number of reasons for that. One is that there’s still a lot of stigma attached to caregiving, so many employees are loath to admit that they’re caregivers to their employers for fear of being passed over for promotions, for fear of losing their job. There’s another layer to it in that employers are unaware of the demographic breakdown. They don't know who their caregivers are. When we work with employers, one thing we’ve been able to do for them is help them understand X percentage of your caregivers are Millennials, and X percentage are Baby Boomers, and here’s the other problems that they're dealing with. So the good news—it’s not all negative—is that we are seeing an increased interest in understanding it among employers. How does the strain of being a caregiver show up in the workplace? One of the things that the pandemic highlighted—we saw folks leaving the workforce in droves, particularly women. Why is that? Women by far outnumber men when you look at proportions and caregiving. Number one, they’re leaving if they don't have support. Number two, we talk a lot now about the concept of presenteeism and what that really means. That employee is there and maybe sitting at her desk, but not really focusing on the job, but is focusing on, “Where the heck am I going to send my child tomorrow because the schools are closed again?” Or, “How am I going to find long-term care for my parents?” It manifests in productivity. How can employers serve the needs of caregivers in different types of working environments? For example, how do the caregiver needs of remote workers compare to caregiver needs of in-person workers? They do differ, and we certainly serve employers across the spectrum. Some of our employers have a large remote workforce and others are more hands-on service industry. It’s important for both, certainly for the folks that have to be there every day. I’m thinking of frontline healthcare—they really need the help because they need to give their employees every possible tool in the toolkit to keep them at work, to keep them present. But when you think more of the remote workforce, a lot of employers have gotten a window into how stressful their employees’ lives are. We’re seeing folks dealing with crying children in the background and environments that are less than optimal. Across the board, it’s equally important, but differently important. I’d like to know how employers can support caregivers with benefits, policies and culture. Let's start with benefits. There have been some great studies, one that came out of The Economist at the beginning of the year that talked about how your basic old health and dental benefits are not going to cut it anymore. If we want to retain employees, we have to be more creative and we have to really address what matters to them. Offering something like caregiver support not only helps keep your employees on the job, but it really demonstrates that you get it. You, as an employer, understand what they're going through and you care. Policies? We remain a big proponent of the movement toward a national paid leave program. We find that employees really appreciate it when they don’t have to take their vacation time because they have to care for sick loved ones. Here at Cariloop, one of our employee benefits that we just put into place is caregiver leave. We try to set the example for employers. Culture? I think, a lot of times, employers have this unwritten rule that, yes, you get PTO, but don’t take it. We’re seeing a shift—we’re seeing more and more companies that are really insisting that employees use their PTO. I think one of the things that is important, too, is to help employees understand what benefits they do have and to properly take them. I think employers can just get smarter about that. Not only have the policies in place—but then put some punch behind it and really encourage a culture where employees take advantage of it. Editor's Note: From Day One thanks our partner, Cariloop, in sponsoring this thought-leadership spotlight. Emily McCrary-Ruiz-Esparza is a writer, editor, and content strategist based in Richmond, Va.

Emily McCrary-Ruiz-Esparza | February 17, 2022

Wanted: Workers With Skills. But How to Judge Their Credentials?

In today’s workforce, it’s getting more and more important to talk about skills. Evaluating employees based on their skill sets, as opposed to work history, can help level the playing field for increased diversity while also helping companies pinpoint the talent they already have. Technology changes will disrupt one in three jobs in the next few years—and upskilling those U.S. workers will cost $34 billion, according to the World Economic Forum. Yet teaching these skills can be highly cost-effective, since recruiting an outside hire to do a given job can be six times more expensive than upskilling a current employee, according to research reported in Harvard Business Review. That leads to the question: How do companies prioritize certain skills, train for them, and then hire and promote around them? Focusing on credentials is one way forward, provided employers have the right preparation, implementation, and follow through. AARP recently released a report on the current state of the credentials landscape and challenges employers face in utilizing them. The report was expanded on during a From Day One webinar with Heather Tinsley-Fix, a senior advisor at AARP; Roy Swift, PhD, the executive director of Workcred; and Amy Dufrane, PhD, executive director of HR Certification Institute (HRCI), who illuminated ways to utilize credentials to bring us to a more skills-based workforce. The Challenge of Leveraging Credentials to Prove Skills “We know that skills are the most important aspect for finding the right person for the right job, but they’re often very difficult to identify–both in terms of what skills the job actually entails and whether candidates possess them,” noted Tinsley-Fix. That challenge is reflected in the fact that many employers (62%) occasionally hire workers lacking required degrees, but few do it often (12%), according to the AARP survey. Even so, there’s a shift in thinking that employers can act on. According to Tinsley-Fix, 76% of employers surveyed said they focus on skills first and education second. And 66% of employers believe their organization needs to place greater emphasis on skills. Still, employers have hesitations relying on credentials to recognize skills. AARP’s research found that experience often trumps credentials for employers, especially when they do not know what the credentials mean. Around four in ten employers cited barriers to accepting credentials, including continued bias toward degrees, difficulty determining the validity of a credential, and the lack of infrastructure or platforms to clarify what each credential includes, either in terms of content or degree of expertise. “Another barrier employers face is when their existing hiring processes don’t include credentials in evaluating candidates,” added Tinsley-Fix. “Whether that's the hiring platforms they use, or the steps in their hiring process, if credentials aren't seamlessly embedded, employers are going to be less inclined to consider them when evaluating candidates.” The Current Credential Landscape  It’s a complex, messy system when it comes to the country’s post-secondary credential system. The players include the federal and state governments, professional and trade associations, academic institutions, federations of state boards, apprenticeship programs, employers, bootcamps and higher education. The biggest challenge, according to Swift, is that these players are too often operating in their own silos: “The professional societies are many times not at the table with higher education and industry when they should be. We are not bringing all the stakeholders together.” Understanding the system, Swift added, will help employers be able to judge which credentials are legit. Understanding Different Credential Types There are nearly 1 million kinds of credentials issued in the U.S. today, what Swift called a “wild, wild west world with no real one database.” So it’s helpful for employers to research the offerings as much as possible. “When someone says they have a credential, you have to peel the onion one more time and find out what credential they have,” he said. Credentials are an umbrella term that encompasses certificates, badges, degrees, certifications, and licenses. While certificate and certification are often used interchangeably, Swift pointed out “a certificate is an educational credential that may or may not have an assessment.” Employers will want to further understand what kind of certificate someone has and who granted it. Certification, on the other hand, is not an educational credential. Then there are degrees offered by educational institutions and licenses issued through government agencies. How to Identify Quality Credentials  Given this broad landscape, employers must do some work identifying quality credentials. When it comes to certification, Swift offered Workcred’s Degrees of Rigor breakdown that starts at standardized exams and goes up to third-party accreditation. Swift also stressed that certification needs appropriate documentation and structure, like being embedded within a membership or independent organization as well as prerequisites based on data. Job task analysis—the involvement of experts and relevant practitioners—is also key. Finally, examinations should have detailed rubrics to ensure objectivity, more than one evaluator, and a cut-score process that determines the pass and fail rates. Speaking on credentials, clockwise from top right: Amy Dufrane of HRCI, Heather Tinsley-Fix of AARP, and Roy Swift of Workcred (Image by From Day One) HRCI, which focuses on certification for HR professionals, asks that those who complete their credentials demonstrate continued competence, meaning that every three years, they get re-certified through work activities, conferences and additional learning. The organization is also accredited by the International Accreditation Service, the National Commission for Certified Agencies, and the Institute for Credentialing Excellence. Next Steps to Merge Credentials with Reskilling A major priority in refining and better utilizing credentials is research to understand how credentials can benefit older workers and more broadly support career changes. Training providers, certification bodies, and state and federal agencies can all address this need by sharing data and highlighting challenges. On the employer end, workplaces can make the move toward reskilling and upskilling. “Eight-seven percent of executives have said they’re experiencing skills gaps in the workforce or were expecting them, but less than half of them had any sense of how they were going to address it,” Dufrane pointed out. It should be prioritized, she believes, in the C-suite. “CEOs are digging in more to people analytics, the skills they have or the skills they need, and those analytics are key for employers to be looking at,” she said. With clear data, leaders can clarify their reskilling strategy and how it can be implemented within their workforce. Ideally, she said, companies will help employees identify relevant credential training with outside partners, as “individuals who work for companies want to go outside of their companies for upskilling and reskilling training.” Editor's note: This is the third story in a three-part series. The first is “How Reskilling Energizes a Multigenerational Workforce,” and the second installment is “Getting Past the Myths About Older Workers and New Skills.” From Day One thanks our partner in producing this series, AARP. Emily Nonko is a Brooklyn, NY-based reporter who writes about real estate, architecture, urbanism and design. Her work has appeared in the Wall Street Journal, New York magazine, Curbed and other publications. Series logo by Heather Jones. 

Emily Nonko | February 08, 2022

How Talent-acquisition Leaders Compete in a Hot Market

Judy Wong, the VP of executive search and corporate talent acquisition at the telecom brand Spectrum, was struggling to fill recruiter jobs when she seized on a novel idea. Wong approached managers at one of Spectrum’s call centers and asked: Does anyone want to consider a role as a recruiter? It worked, and Wong ended up hiring a number of new recruiters out of the company’s own ranks. Now Spectrum has call-center positions to fill, but Wong said, “it’s much easier to backfill a supervisor than it is to find a recruiter in today’s marketplace.” Indeed, last year the Wall Street Journal reported that the average number of U.S. job postings for recruiters doubled between February 2020 and September 2021. The demand for recruiters reflects an intensely competitive labor market in which talent-acquisition leaders like Wong are getting very creative about the ways they find and attract prospective new hires. “Our candidates are absolutely in the driver's seat right now, and companies have to respond differently,” said Kerry Royer, VP and head of global talent acquisition at Verizon. “We know that the demand for talent is greater than the supply in a lot of cases, and that gap is continuing to get bigger. I think that companies have no choice but to start thinking differently and considering a non-traditional approach, and non-traditional talent, to fill their roles.” From Day One hosted a panel of five talent-acquisition experts, Wong and Royer among them, during its January virtual conference on recruiting skilled talent in 2022. Their conversation, titled “Stepping Up Their Game,” moderated by Fast Company staff editor Lydia Dishman, explored how TA leaders are adapting to a changing market. Speaking on talent acquisition, top row from left: Judy Wong of Spectrum, Kendall Messner of UST, and Tariq Meyers of Canvas. Bottom row, from left: Chad Lafferty of Attuned, Kerry Royer of Verizon, and moderator Lydia Dishman of Fast Company (Image by From Day One) Tariq Meyers, chief people officer and co-CEO at diversity recruiting platform Canvas, said throwing out outdated notions of career pedigree is a good place to start. “It’s no longer about that degree,” he said. “It’s no longer about that previous company. It's not about lowering the talent bar. It's about expanding it. Now we're seeing that folks who may not have gone to post-secondary education, or folks who are self-taught, or folks who didn't go to school at all, are still being able to showcase their skills in some of the different platforms.” Meyers said many of those workers don’t show up on LinkedIn, and that recruiters should go looking elsewhere. Kendall Messner, who leads talent acquisition at UST, a digital platforms and products company, agreed. “There's a lot of LinkedIn burnout out there too, or I think a lot of folks have just turned it off. Like, ‘OK, I've already changed jobs every three months for the last two years. I think I'll take a break,’ or whatever the case may be.” The issue in many cases may not be the technology, but the search criteria, said Royer. “If you're using the technology to look for the same things, it's not going to expand your pipeline.” Chad Lafferty, VP of global sales at Attuned, which builds software that measures intrinsic motivation, said the most effective tools for his team are word of mouth and referrals, since his company is based in Japan and only a small slice of the population uses LinkedIn. For UST’s Messner, partnering with his marketing colleagues to promote open roles has made the biggest difference. As for Verizon’s Royer, her team is targeting people at risk for job displacement and offering opportunities to learn new skills through an apprenticeship program that can lead to a permanent role. Wong said her strategy for finding new pools of talent includes partnering with Meyers’ company, Canvas, and making it easier for Spectrum’s recruiters to work with hiring agencies. “It is just all-hands-on-deck,” Wong said. “Use whatever means you possibly can to get these candidates attracted and in the door.” Ultimately, adapting to a changing market requires satisfying what workers want–and quickly. Not only are recruiters competing with each other, they’re also competing with the desire of many in the labor force to strike out on their own, which Dishman called “entrepreneurial spark.” To sell themselves to candidates, employers are investing in recruitment branding and employer branding. Royer said Verizon has emphasized promoting its employer brand and “bringing to life” its employer value proposition. “And not just us saying it, but really through the voice of our employees, having our own employees tell the stories of how they're delivering on those things, and for candidates to be able to get a glimpse into the culture directly from the employees.” As employers get better at responding to candidate demands, standing out will be the challenge, Lafferty said. “It really becomes how you differentiate your organization, either through your interview process, through your product, or through your values. Those are the things that are resonating with people now.” Meyers is seeing increased emphasis on healthy company culture, a shift especially resonant with those in marginalized groups. “It's no longer these communities busting down the big company doors or knocking at the door looking for opportunity,” he said. “In many ways folks are sitting back and saying, ‘You know, for the last decade, many of our organizations have made these brand promises of inclusion.’ And now in a competitive job market, folks are sitting back and saying, ‘No, no. I want to make sure that the brand promise matches the brand experience.’” Emily McCrary-Ruiz-Esparza is a writer, editor, and content strategist based in Richmond, Va.

Emily McCrary-Ruiz-Esparza | January 25, 2022

Using Skills to Shape the Future of the Workforce

After two years of major upheaval in workplaces, more is coming. In just three years, by 2025, an estimated 97 new types of jobs will need filling, 6% of the workforce will be displaced, and one in two employees will need reskilling. “The future of work has arrived,” said Cynthia Stuckey, VP of professional services and growth for the upskilling platform Degreed. In a presentation at From Day One’s December virtual conference on the future of work, Stuckey focused on using skills to shape the workforce, stressing that the pandemic has changed how employees see themselves. “If there’s one takeaway I’d ask you to think about, it’s the employee as a ‘market of one,'” she said. Skills and upskilling can help address many of the new worker expectations coming out of the pandemic. Workers are feeling burnt out, are willing to take less compensation for more flexibility, are becoming more disillusioned by climbing the career ladder, and want control over how, when, and where they work, Stuckey said. New policies should prioritize flexibility and virtual resources, as well as support new skills and different levels of skill proficiencies, she said. Other workplace transformations, according to Stuckey, include new digitized work processes, ESG and human capital accounting, and the growing urgency around skills management and upskilling. “All of these changes indicate one common theme: new skills, reskilling, the need to understand technology, the need to personalize the way we serve an employee,” Stuckey said. “It’s far easier to upskill and reskill someone committed to your mission, driven and passionate about what you do, than it is to go hire,” Stuckey said. She pointed out that the annual cost of worker attrition comes in at an estimated $47 billion. Cynthia Stuckey, VP of professional services and growth for Degreed (Photo courtesy of Degreed) So how can companies reimagine workplaces that respond to these different changes and prioritize reskilling? “My belief is that in talent, L&D and HR, there’s a challenge in front of you to really reflect on your life cycle,” said Stuckey. “Map that life cycle and your employee proposition against that ‘market of one.’” Work, she said, must be reimagined around the human-centric expectations of the employees. One of the biggest priorities should be investing in a “culture of learning,” Stuckey said. She pointed to a few companies–JP Morgan Chase, Accenture, Amazon and AT&T–that have made big investments in upskilling and retraining. “Many of them have decided to look at how they’ll do a skills-management strategy and how they’ll upskill employees to stay competitive,” she noted. Continual learning is important too, as the half-life of a learned skill is 3.5 years and for a technical skill, just two years. “There’s new software, new complexities that my current skills won’t align to,” Stuckey said. “Skills are decaying faster and faster, and new skills are being required, and that requires continual learning.” Skills in high demand, she noted, include “power skills” like communication, teamwork, and flexibility, as well as technical skills like cybersecurity and artificial intelligence. She described another important skill as “learning management.” Said Stuckey: “What I want to call out is that it’s about learning agility and an intense desire to learn.” Looking ahead, companies will need up-to-date data about employees’ current skills, as well as a willingness to engage employees in learning, retraining, and empowerment. “We need better integrations and experiences,” Stuckey said. About 75% to 80% of workers don’t complete their HR system’s talent profile and more than 60% of the workforce isn’t getting regular feedback on their performance or skills. Eight of ten CEOs say lack of key skills is a serious threat to their growth, Stuckey said. She recommends that employers connect skills development to employee expectations and technology. That means collecting current data on the supply of skills and skills demands, as well as integrated learning systems, the sources of learning content, and real-life opportunities to put skills to work. “It’s about underpinning your business with knowing what capabilities and skills you need, so you can prepare for the work that needs to get done today, tomorrow and next year,” she said. “It will enable you to get ready for some of these shifts, like Covid, like new strategies, like new market changes.” Emily Nonko is a Brooklyn, NY-based reporter who writes about real estate, architecture, urbanism and design. Her work has appeared in the Wall Street Journal, New York magazine, Curbed and other publications.

Emily Nonko | January 13, 2022

Five Smart Ways to Use A.I. for Finding Talent

Artificial intelligence (A.I.) in talent acquisition is not just for finding new job candidates. It has 360-degree potential, believes Jason Cerrato, senior director of product marketing at Eightfold, an A.I. talent acquisition and management platform. “We're doing this to not only identify hidden talent out there in the world, but maybe hidden talent that's right in front of our face, in our organizations,” he said at From Day One’s December virtual conference on the future of work, in which he gave a presentation on how to use A.I. to find undiscovered talent in multiple ways. “Managing talent, acquiring talent, working in any talent function is difficult under ‘normal’ times–if things are ever normal–but we are definitely seeing a variety of challenges that are addressing both talent acquisition and talent management as well as challenging the way we do things going forward,” he said. Cerrato outlined use cases for talent-acquisition AI that can support diversity, equity, and inclusion (DEI), talent-pool expansion, talent mobility, and helping companies compete for the most in-demand workers. His five cases: Competing for in-demand skills: Using A.I. or talent acquisition is a way to compete in a labor market where very specific skills and roles are in demand. “We've been looking for the same talent in a lot of organizations, as organizations have all become data companies, regardless of industry,” he said. Cerrato referred to a Gartner study which found that 49% of job postings by S&P 100 companies were for the same 39 roles. He believes competition will continue to be tight. “We're all going after skills tied to digital transformation, and part of this is making talent acquisition and external recruiting ever more difficult, in addition to all of the context and environmental factors and remote work that are changing our workplace.” Identifying adjacent skills: Employers can use A.I. to identify adjacent skills, which means taking the skill criteria for one role and comparing it to others to see where they overlap, thus identifying talent that can be developed in either direction. Cerrato said this is a way to broaden your talent pool and as a result, bolster DEI work by developing and elevating diverse talent. Jason Cerrato, senior director of product marketing at Eightfold (Photo courtesy of Eightfold) Language: Artificial intelligence can also help you write better job descriptions and more deftly search for diverse talent by competency. Cerrato gave this example: If you were to search for a product manager and used the phrase “product development” instead of “product management,” you’re 1.5 times more likely to find female candidates. And in the case of “business development” vs. “strategic planning,” you’re twice as likely to find female candidates if you use the latter. Internal talent marketplaces: These provide a popular way to identify opportunities for developing current employees. Especially for companies in a hiring freeze, internal marketplaces can help managers identify what new skills workers should learn and where they should move next. “Internal talent marketplaces aren't necessarily the tool where you create opportunities for the work that no one wants,” he said. “This is about strategically selecting work to either grow your audience or to respond to environmental factors. This allows for a more talent-centered design approach, focusing on the work at hand, and then increasing employee awareness about those opportunities, as well as tracking the activity gained from these efforts.” These marketplaces present another chance to support DEI plans. According to Cerrato, marketplaces can be used to “track some of the projects and development gained through efforts like employee resource groups (ERGs), which may not be tracked through other systems or may not be monitoring the skills gained because it may not be tied to a person's job.” Reskilling and upskilling for the future: The future of your business depends on your workforce having the right skills. A.I. can help future-proof the company with what Cerrato called “skill mapping,” or identifying “emerging skills or fading skills to see how you're aligning yourself to your future business goals, but maybe also to the market and to the competition.” All of this is in the service, he said, of identifying “the talent you want to build, the talent you want to buy, the talent you want to borrow, and how you mix that total workforce approach together.” Editor's Note: From Day One thanks our partner, Eightfold, in providing this thought-leadership spotlight. You can read more about the company here. Emily McCrary-Ruiz-Esparza is a writer, editor, and content strategist based in Richmond, Va.

Emily McCrary-Ruiz-Esparza | January 13, 2022

The Storm Before the Calm: How to Help Workers Cope Yet Again

At the moment, the latest Covid variant is creating chaos of a different order than earlier waves. America is calling in sick, disrupting operations almost everywhere. Hospitals are limiting capacity because of illness and exhaustion among workers. Schools are struggling to stay open. Many store shelves are empty again. Airlines are canceling flights by the thousands each day. Major employers including Ford, Apple, Google, and others have pushed back their return-to-office dates. And yet, one refrain is consistent: This is not March 2020. We have vaccines now, new treatments, and forecasts that the omicron spike could have an almost equally precipitous decline. It's a paradox–a surge with unprecedented velocity but generally mild physical effects–and it presents a new planning challenge for employers: How can they help weary workers through yet another endurance test, even while preparing for what could be an early spring, as far as Covid is concerned? We consulted several experts about how to handle the storm before the calm: Treat Workers as Individuals, Now More Than Ever: “As leaders, we must come to terms with the realization that there isn’t one solution or policy to combat the uncertainty and upheaval facing our employees right now,” Maria Colacurcio, CEO of Syndio, a pay-equity platform, told From Day One. “The right answer is different for every company, and every employee.” Right now, Colacurcio is choosing to focus heavily on “building a culture of trust that instills in each employee the belief that the decisions we make as a company prioritize their safety and are in their best interest.” Bring Employees Into the Conversation: “An answer that is created from leadership alone without the voice of the people who are living this uncertainty is a mistake,” says Shannon Brooks, an Atlanta-based operations strategist. When setting a return-to-office date, or outlining any plans for the future, Brooks believes that informing employees about changes that may be coming, even as leadership only begins to consider them, helps stave off distrust. The final decision won’t then seem like it was made on the fly. She describes openness and transparency from corporate leaders as not just a “best practice” today, but a “requirement.” Find Out What’s Causing Stress­ Right Now–and Be Responsive: “We shouldn’t have to wait for an omicron to do these things,” acknowledges Gia Ganesh, VP of people and culture at Florence Healthcare, a tech platform for conducting clinical trials. “These are the right things to do.” Leaders at Florence have recently administered surveys that focus on employee burnout, collecting data points on obvious related concerns like a lack of time away from work, but also less plainly connected issues such as a lack of “role clarity,” which research shows can lead to burnout. Ganesh says the surveys have empowered not only managers, who can now better spot burnout and address it, but also employees who have tools to deal with their own individual situations. Ganesh’s company has equipped workers looking to mitigate burnout with three “recharge days”–additional paid time off for mental-health breaks–introduced into Florence’s employee benefits packages for 2022. Last year, the company provided each worker with a $1,000 wellness stipend for mental health-related expenses not covered by health insurance, including psychotherapy, spa treatments, gym memberships, and other relevant costs. Develop More Sustainable Ways of Communicating: “With the first closures in the early pandemic, many organizations in ‘emergency mode’ suddenly shifted to largely remote work and adopted mostly real-time communication and meeting tools like Slack, Teams, and Zoom,” but that’s not sufficient any more, believes Shaun Slattery, director of customer success for LumApps, an employee-experience platform. With hybrid work now firmly established, organizations need to think critically about how to structure work and communication. Among other things, he said, employers need to “equip teams with tools that support working in multiple modes–virtual whiteboards, robust teleconferencing platforms, synchronous and asynchronous collaboration platforms, and purpose-built apps for specialized work or tasks.” Start Figuring out Reasons for People to Come Into the Office: “Senior management, by and large, believes that there are benefits to physically being together (the usual stuff of serendipitous encounters that spark ideas, face-to-face interactions that nourish the soul, and so on),” Harvard Business Review editor-in-chief Adi Ignatius told From Day One. “But it's impossible to prove these things, and workers seem skeptical about them these days. So what's the carrot for being in the office? Free food? Hackathons? Dance parties? Carrots of some sort seem essential, but we haven't figured out how to roll such things out in a meaningful way.” Push for Innovation–to an Extent: The prolonged pandemic spell has compelled companies in the U.S. and abroad to rethink operations in radical ways beyond just remote work. A high-end clothing brand based in Spain, Desigual, has shifted to a four-day workweek, with its employees agreeing to a 6.5% pay cut to account for an expected productivity drop of 13%. While Florence Healthcare’s Ganesh says the intended goal of innovations like four-day workweeks can be achieved through other means, including flexible schedules that remove the stigma against workers taking days off, the latest Covid surge can be yet another watershed moment that gives leaders permission to experiment. “Employers everywhere should be leaning into trying different things, with the spirit of being flexible, adaptable, and creative,” Ganesh says. Brooks feels similarly, but also warns against “change fatigue.” While not necessarily work-related–it can be caused by the dramatic social changes prompted by the pandemic–change fatigue can make employees more reluctant about transitioning away from the status quo. To help relieve such resistance, operations strategist Brooks refers back to the importance of welcoming employees into leadership conversations. “You can’t just say, ‘OK, here are 52 changes we’ve been wanting to do for years. Let’s do those all now.’ You have to prioritize,” she said. “But strategic innovation is absolutely imperative at this time–in moderation.” Michael Stahl is a New York City-based freelance journalist, writer, and editor. You can read more of his work at MichaelStahlWrites.com, follow him on Twitter @MichaelRStahl, and order his first book, the autobiography of Major League Baseball pitcher Bartolo Colón, at Abrams Books.

Michael Stahl | January 11, 2022

Taking a More Holistic, Inclusive Approach to Fertility Benefits

During a four-year-long journey through infertility treatments, Serena Sohrab, an associate professor at Ontario Tech University, would unwind from the mental, physical, and financial toll that came from the process by writing, stream-of-consciousness style, in a café. “It was only toward the end of the treatment that it hit me that I [was] someone dealing with a clinical illness,” she said. This was the starting point for an article in Harvard Business Review titled “Employers, It’s Time to Talk About Infertility,” co-authored with business-school professor Nada Basir, which spelled out an uncomfortable truth. While visible conditions such as pregnancy and the first post-partum months have started receiving more and more attention in the workplace, especially in the realm of benefits, employers still have a long way to go when it comes to effectively tackling infertility. It’s an issue still shrouded in silence even though it affects one in six couples, Sohrab said, speaking in a recent From Day One webinar, “Supporting Employees With Family Forming, While Managing Costs,” moderated by journalist Siobhan O'Connor. “When it comes to normalizing the conversation, it comes down to the managers and the leaders to be open about this,” said Sohrab, now a visiting associate professor of organizational behavior at London Business School. “Particularly for women, they have reservations on making their motherhood intentions known. Women as mothers and pregnant women are receiving intangible penalties because they decided to lead a more balanced life." As far as supporting families and family planning, employers have shown an increasing commitment to do so, but costs are high and options are overwhelming and often confusing. Both employees and employers need to plan for the long game, said Brian Levine, M.D., the founding partner and practice director of CCRM Fertility New York. “I have two girls and right now we’re looking at schools–we're looking at a 13-year journey. As an employer, I’d look for an employee for longevity: fertility is an experience to be supported, not an experience to be managed.” Meeting the Needs of Employees One upside of technological advancement is that employers now often consider fertility as an important part of how you treat employees holistically. “You need to understand the employee base, and start thinking about how you can design flexible and simple things,” said Rosanne Cuje, VP of total rewards at Mastercard. “Once you figure that out, you have to think that it’s not a one-and-done approach.” Moreover, the concept of family is not only the “traditional,” heteronormative family that companies talked about primarily a few years back. “The way we look at families has changed over time, and fertility tools have become a critical need. It’s important to remember that it’s more than just IVF,” said Kathleen Salings, VP of customer success at Carrot, a fertility benefits provider. “At Carrot, we're looking at our plan design to make sure we are inclusive. It’s really about ensuring the needs are there, and supporting them.” Salings pointed to a finding from FertilityIQ, namely that only one in five companies offering fertility benefits today also includes adoption and foster care. An expert panel on fertility benefits, top row from left: Kathleen Salings of Carrot and Rosanne Cuje of Mastercard. Middle row: moderator Siobhan O'Connor, Brian Levine, M.D., of CCRM Fertility New York, and Dani Fischer of Hewlett Packard Enterprise. Bottom row: Serena Sohrab, PhD, of Ontario Tech University (Image by From Day One) “We do want to be family friendly–whatever definition of family that is,” said Dani Fischer, senior director of global benefits programs at Hewlett Packard Enterprise, noting that all HPE employees have access to six months of parental leave, globally, whatever their type of family. This required a shift in perspective: the designation “infertility benefit,” was expanded to “fertility” as a whole, since the former definition required a formal medical diagnosis that, say, single prospective parents or same-sex couples would hardly ever meet the criteria for. This is an issue Mastercard’s Cuje encountered as well, after feedback from the company’s LGBTQ employee-resource group, whose members felt left out from the scope of “infertility benefits.” Switching to a more inclusive designation of “fertility” removed a lot of limitations and barriers to egg freezing, prompted the rollout of a global surrogacy and adoption program, and inspired an increase of parental leave to 16 weeks of full pay. “That is the global minimum; many countries, you know, offer much more than that. The U.S. is pretty far behind,” Cuje said. “But that's the minimum global standard that we provide." Managing the Mental Health Toll The positive cultural shift is that people have started to talk openly about the actual toll of family planning. “People have been talking about this in whispers, hiding their bruises, scared of saying, ‘I am hurting,’” said CCRM’s Levine. “We have this culture in America where we tell people it's too early to tell someone to tell you’re pregnant, because most miscarriages happen in the first trimester. We’re just protecting others from having conversations about loss. Thank god there are conversations starting around miscarriages.” Such conversations, however, need to have some structure to provide the emotional support that is needed. “As an individual is choosing their path, there’s the emotional side you do not necessarily think about,” said Salings, reporting that 89% of respondents to a survey said that fertility and family forming has had a negative mental-health impact, and 59% also shared that the subsequent impact was on their work performance. “We see signs of resource depletion,” said Sohrab. “You have had a stable life, and all of a sudden you have this source of constant worry and challenge. Relationship-wise, couples that go through fertility treatments are three times more likely to end their cohabitation or marriage. It's an immense impact.” Space for flexibility is paramount, Sohrab said. “For women going through fertility treatment, Covid has been a blessing. Managing appointments was a challenge in a work environment where you have a lot of visibility,” she pointed out, offering advice to HR leaders: “Don't make it look like a favor from a manager to an employee. It’s important that HR managers offer training to managers.” On the flip-side, she stressed, a supportive work environment can be immensely beneficial and a source of fulfilment when dealing with such a grueling experience. “Regarding miscarriages,” said Cuje, “when I had one years ago, I took vacation time, sick time. Now, we have bereavement leave, and miscarriage is part of it.” Planning for the Future With fertility becoming an integral part of employee-benefit packages regardless of medical diagnosis, the speakers offered a few words of wisdom when planning how to access them. “Understand that infertility is not a finite thing. This is not a two-week experience. It's not just getting eggs in the bank,” said Levine. “Families need to be supported from pre-conception through postpartum–it's a continuum of health care.” In the next decade, he expects people showing up at the doctor sooner to own the process and understand their fertility potential. Angelica Frey is a writer and a translator based in Milan and Brooklyn.

Angelica Frey | January 11, 2022

The Future of Employer Branding Is Diversity and Inclusion

Diverse talent won’t be interested in joining your company unless they can see themselves in it, says John Graham, and they won’t be interested in staying either. Graham, the VP of employer branding at Shaker Recruitment Marketing, believes that companies can excel at recruiting and retaining workers when employer branding works hand-in-hand with diversity, equity, and inclusion (DEI). “For those who are shaping culture, it's really a natural partnership. It’s just that nobody has made the match yet.” It’s Graham's job to make that match, and he emphasizes that the work is not superficial. It always begins internally: Unless an organization supports the diverse talent it already has, peppering employer brand messaging with DEI promises is a waste of time. Employers must first think about how they will mitigate bias in recruiting and the work experience, as well as how they will support behavioral change–and respond to the lack of it. In other words, after the unconscious bias training is over, what happens to those who don’t comply? How will inclusive behavior be reinforced? If there’s no substantial DEI practice inside the company, said Graham, there’s no point in trying to attract diverse talent to your organization. “Employer branding should be an inside-out experience,” he said. Shaker itself is Graham’s laboratory for merging DEI and employer branding. In addition to linking DEI and recruitment marketing for clients, Graham is also the diversity officer for Shaker internally. I spoke with him about his work at Shaker, the common misunderstandings about recruitment marketing, and how the future of employer branding includes a merger with DEI. Excerpts: Even though employer branding as a discipline has been around for a while, the HR profession is starting to take more notice of it. I agree. I think companies have always tried to position themselves as an employer of choice, but never as a focused discipline. You're looking at 15 to 20 years of doing it, but it's in the last five to seven years when it's really exploded as a necessity, recognized by chief executives and chief HR officers. Why do you think that's the case? Mainly because it's hard to differentiate yourself as an organization through your consumer brand, and if nobody knows you as a consumer brand or B2B brand, then they certainly won't know your employer brand. It's a different audience. It's a different voice, a different facet of oneself. John Graham is the VP of employer branding at Shaker Recruitment Marketing (Photo courtesy of Skaker) Employer brand really is the articulator of company culture from an employer perspective–telling human stories, diverse perspectives, working with employee resource groups (ERGs) to connect personal and professional storytelling. DEI helps to shape culture, to create inclusive cultures, educate and inform, but they tend to not have strong communication support. Still, today [employer branding] is selling champagne and roses. It's all the great, fluffy, fuzzy things about the culture, but not necessarily through the lens of marginalized talent. That has really been my mandate at Shaker–not only to build the DEI consultancy from the ground up, but also to make sure that we're walking our talk. You said that employer branding may express internal company culture, but not the lived experience of marginalized people. Can you give an example? Ask any of the employees at a company that in the last 18 months made a magnanimous commitment statement towards DEI–whether it be allocation of resources, head count, appointing chief diversity officers, making contributions to external organizations, or building relationships with HBCUs—ask any of their Black or marginalized talent groups within that organization if they've seen a change in their daily lived experience. So how can employers guage whether their employer branding is representative of the lived experiences of marginalized employees? I came up with this vision of creating a survey that would identify the gaps in culture and lived experience for marginalized talent, in contrast to their majority counterparts, and the Lived Experience Survey and Index Score was born. We have several clients who are deploying that as a part of the way we build employee value propositions. In addition to the focus groups and the leadership interviews, now we have a quantitative tool to really identify your culture through the lens of marginalized talent, which helps us position not only your DEI initiatives, but also design your DEI initiatives to address these culture gaps. That’s how the lived-experience-based approaches define success. What are some common misconceptions about the role of DEI as it applies to employer branding? This is literally a new approach. Baking DEI into the way that you build your employer brand hasn't happened before. At best, you would get a diverse ratio of different cultural representations on your career site. Now what we're talking about is truly holding up the mirror from all sides for an organization to understand their culture as it is lived by all your employees, not just the majority group. The question is, how do we build that employer brand in a way that the marketing actually matches the reality of the experience that you'll have as a candidate, moving into an employee? That's where the DEI consultant kicks in to help solve some of those gaps around representation, around authenticity, and being able to express voice, identity, and culture and then develop the ability to grow with an organization. As you said, marrying employer branding with DEI is new. So where do companies begin? First and foremost, it's having the right people at the table in the conversation. Historically, we talked to talent acquisition leaders, talent management, and chief HR officers. Now we're having chief diversity officers or DEI leaders in those conversations at the beginning to discuss the brand. The research that we do touches all of these things, not just the traditional functions and marketing and communications and so forth. Secondly, it's really identifying where your gaps are. Most companies know where they're underrepresented, and they often come seeking tactics or strategies to attract those groups of talent. But before you go out and start bringing more people into a culture that might not be conducive to them staying, let's identify where those opportunities or those attrition catalysts are and mitigate those as much as possible so that those you bring in stay. So, you have to start by cleaning your house before you invite anybody over? Preach! How can employers consider DEI when building an employer value proposition? It starts with analysis and assessment, both quantitatively and qualitatively, then we create a Lived Experience Index Score that becomes a benchmark. If we see very low scores and representation, we’ll look at not just how you're connecting or sourcing talent, but the cultural competency gaps in your recruiting teams and hiring manager teams. What are the bias-mitigation mechanisms that are built into your process for selecting and sourcing [talent]? Employers should also think about structural support for behavioral change. A company may establish training and unconscious-bias workshops, all of those things that are designed to educate and open perspectives, but there's nothing holding employees to what they just learned. We help our clients think about what happens after the training. How are we going to determine success? Who gets fired? So one reason, among many, why you need to have a lot of interests represented at the decision-making table is that it does—and should—affect the whole organization. Yes. We have to identify the intended beneficiary of the work before we even start. Who's going to benefit from all this commitment, work, and resource allocation? The company is going to get the benefit indirectly, but if you're not centering the people that need the most help or have the biggest gaps in their experiences, then what you get is somebody trying to create a solution for everyone and, in effect, impacting no one. How can employer branding teams and DEI teams work together better? It's about plugging into your DEI strategy, understanding it, and figuring out how the employer brand plays out from a recruitment perspective and from an engagement and retention perspective. What gets lost in the sauce is that employer brand is like a three-legged stool. It has to support talent attraction, engagement, and retention. DEI is one of your strongest levers of engagement and retention, especially when it comes to diverse and marginalized talent pools. So how can you support your DEI leadership as a communications extension, supporting programming through visual representation of the brand, making sure that DEI can latch onto the employer brand in their communications and their tools? How does a company know if their employer brand is successful?  There are a couple of ways to measure employer brand success. We start with brand awareness. There are great services that do benchmarking of employer brand saturation across different digital platforms, your digital footprint. One of the biggest indicators for an employer brand leader is how it's resonating internally, how your employer-brand imagery is popping up in leadership meetings, in town halls, in PowerPoint presentations. How is it being leveraged in onboarding to communicate cultural-foundation points for new hires? Do they see continuity of the brand throughout their daily experiences in the organization? Brand is a feeling. It's not a tangible thing per se, but it is a feeling, and you can see when the brand is working, the sentiment and how people express the culture and celebrate it. It sounds like the first litmus test of an employer brand is how well it works internally. One hundred percent. It should be an inside-out experience. That's when you see employee brands thrive. Emily McCrary-Ruiz-Esparza is a writer, editor, and content strategist based in Richmond, Va.

Emily McCrary-Ruiz-Esparza | January 10, 2022